Sinopsis
All things digital marketing. Guests and industry insight on how to maximize the power of the digital realm. Establish a dominant brand, solidify subject matter expertise, and develop a strong brand voice. Learn how to increase your digital footprint. New episodes available every week.
Episodios
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HBN 014 - Female Entrepreneurship, Starting a Business for Right Reasons, & Innovation
05/10/2017 Duración: 51minOn Episode 14 of The Human Business Narrative Podcast I sat down with Melinda Wittstock. A female entrepreneurship that has been hustling and grinding since the age of 5. Now onto her 4th business venture. Me and her jam about female entrepreneurship and the nuances of remaining relevant and competitive in today's digital world. Make sure to swing by http://www.verifeed.com/exclusive for a special limited time promotional offer as well. PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode: A disruptive approach to business is indeed essential towards building and striving for cohesive brand building. Using social predictive intelligence to better identify with ideal buyer personas and customers. Entrepreneurship is largely about innovation. Innovation is essential to longevity and sustainability in business. Women, especially generationally seem to come into entrepreneurship later into life. Based on studies, men in their 20s and women i
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HBN 013 - Return On Relationship (#RonR) and Humanization of Business
01/08/2017 Duración: 30minOn Episode 013 of The Human Business Narrative podcast I got a chance to sit down with none other than Mr. Ted Rubin. The guy behind the infamous #RonR social media hashtag, Be Good To People trend, and former Seth Godin employee. PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode: A network gives you reach but community gives you power. Most B2B commerce is commodotized. R On R is the value perceived through a new relationship and accrued perception over time. It's about people. All business is human-centric but many brands are forgetting this. Brands need to treat consumers/customers as humans rather than numbers and sales. So many marketers and businesses are looking at things from a marketing lens. Stop doing that and focus on the human element and recognition of people. Relationships are like muscle tissue, the more they are engaged the more valuable they become. THE BIZ GRIND YOUTUBE SHOW The Biz Grind YouTube Show is a daily vlo
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HBN 012 - Social Advocacy, AI, AR, VR, Human Experience In Business w/ Stacey De Polo from GoDaddy
07/07/2017 Duración: 39minOn Episode 012 of The Human Business Narrative Podcast I got a chance to jam with Stacey De Polo, a Social Advocacy Manager at GoDady and a Change Evangelist. This episode is literally stuffed with all sorts of golden nuggets. Hear it for yourself! PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode: Brands need to understand that they are at the mercy of consumers. Forging tribes is critical to business success in today's competitive business world. The consumer has a voice, and a strong one too that allows them to control situations and more or less dictate the outcome. When you have a tribe around your brand it helps forge real connections that are speechless to describe. Nothing will replace the face-to-face connection. Human marketing is in reality the only feasible business approach. Technology and automation does not replace the human experience. AI might be coming for our jobs although it is not deemed as a replacement, yet anywa
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HBN 011 - Facebook Marketing, Human Business, & Digital Experts w/ Dennis Yu
24/06/2017 Duración: 30minOn Episode 011 of The Human Business Narrative I got a chance to jam with globally renowned Facebook Marketing expert Dennis Yu. A guy who is extremely down to Earth and has also traveled over 4 million miles around the globe in his lifetime thus far. PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode: Programs, systems, checks, and balances systems are essential to everything. Even though digital marketing is at a height not many business professionals and particularly young adults are fluent in these methodologies. There is a huge gap in companies of all sizes to be filled. Digital marketing education is essential in ensuring these companies become more knowledgeable and educated on digital marketing. Most people are not fully matched with jobs that meet or exceed their potential. They simply choose a job that his closest to them. There are a lot of people in the digital space that make promises, are earnest, and sell hope. People that
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HBN 010 - Today's Social Media World & Human Business
17/06/2017 Duración: 31minOn Episode 10 of The Human Business Narrative Podcast I got to chat with Jessika Philips. A top 12 global rising star in social media. Forbes Agency Council member. Founder of Magnet Marketers and The Relationship Marketing System. Also, a President of NOW Marketing Group which she found in 2010 with nothing more than laptop and a vision. PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode: In the experience day and age we live in it's important to truly understand the people that you want to do business with. Lead with kindness and idea to help other people succeed. Technology is not replacing human interaction but rather supporting it. Human centricity in business can in part be an internal component within your company by personalizing things. Companies should strive for development of cohesive experiences like Disney. By the year 2020 experience will trump over price in the decision making process. Human business is the wave of the
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HBN 009 - Human Marketing & Human Centricity with Bryan Kramer
08/06/2017 Duración: 32minIn Episode 009 I got to jam with the "Zen of Marketing" as labeled by Forbes, Mr. Bryan Kramer. He is also a TEDtalk Keynote Speaker, Author of Shareology and Human to Human, as well as the CEO of a company called Pure Matter. PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode: Business has always been human-to-human. We do business with humans and companies seem to forget that quite often. Companies need to focus on humanizing experiences. What marketing was 10 years ago, today, and next 1-3 years will be completely different. However, at the epic center of it all are human experiences. AI, AR, VR will change those human experiences. Human touch is essential to everything. Including business and marketing. Technology will not supplement the human touch but rather strengthen it. Experiences such as Disney are things we remember as humans. Companies and brands need to focus on establishing such experiences with their customers. Losing a
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HBN 008 - State of Digital Marketing, YouTube Live, All Video & Entrepreneurship
25/05/2017 Duración: 45minEpisode 008 is a solo gig and one that I'm actually quite excited about. It's all about marketing, YouTube live, and entrepreneurship. PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode: Audit your brand on monthly basis to identify voids and untapped potential. Use the right tools to help you stay ahead of competition. Be conservative though so you don't overspend. Always define the meaning of a conversion for every type of digital campaign (i.e. SEO, PPC, Content, Social Media, etc.). Engagement and Conversions are realistically 2 of the most important metrics you should pay attention to in any digital campaign. YouTube Live now available for all users. Official rollout in May 2017. Checkout my first YouTube Live Session at http://www.youtube.com/ivantemelkov under the 'Live Sessions' playlist. 74% of all web traffic in 2017 is attributed to video. Video marketing should be a top marketing strategy for your business. (There is more vid
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HBN 007 - Powerful Women In Business, Entrepreneurship, Building An Empire, & Human Centricity
28/02/2017 Duración: 36minIn Episode 007 of HBN I was honored to jam with none other than Elena Cardone. She brought forth the diversification I was hoping for in discussing powerful women in business, women entrepreneurs, building an empire, and of course human centricity. ABOUT ELENA CARDONE Elena Lyons was born in Madrid, Spain and raised in New Orleans, Louisiana. After graduating High School she moved to Los Angeles at 17 and immediately started working as an Elite Model in numerous high fashion print editorials and national commercials. PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode. A 17 year old goes to Los Angeles to become an actress, supported herself, and made a very good living for herself. Find the one you trust and focus on your passion and goals. The G&E Show - about marriage and finding the work life balance, doing it all. Humanizing your brand will yield major potential and advantages for you. The G&E Show accomplished that. Find your p
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HBN 006 - Social Media, Social Selling, & Human Business
21/02/2017 Duración: 59minOn Episode 006 of The Human Business Narrative I chatted with Koka Sexton from Hootsuite and formerly of LinkedIn. We discussed topics such as importance of social media, social selling for lead generation, and of course human business. ABOUT KOKA SEXTON Koka Sexton is a recognized social media marketing expert in the technology industry. He brings over 10+ years of business and sales experience with a strong passion for social media marketing. The social media evolution is a topic that he heavily promotes on a global level and through speaking engagements. PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode. A website is essential in 20th century. If your brand does not have social media presence and activity than it's non-existent. Social media is a business-related function. Companies are finally putting forth time, money, and training into social media. Social media curriculum are forming based on market needs and necessities. The rise
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HBN 005 - Owning your brand using human centricity w/ Chris Brogan (@chrisbrogan)
13/02/2017 Duración: 24minIn Episode 005 I was fortunate enough to chat with none other than Chris Brogan (@chrisbrogan). If you are an entrepreneur, business owner, or marketer you should probably be familiar with Chris. He spewed a wealth of knowledge and am truly hopeful that you will enjoy the guest interview as much as I did. It's a power house of information! ABOUT CHRIS BROGAN Chris Brogan provides strategy and skills for the modern business. He is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of nine books and working on his tenth. Ask him about it! Learn more about him at chrisbrogan.com PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode. Personal branding is imperative that helps build awareness, interest, and recognition. The human factor can change your business dynamics. Connectivity with people, always. Always be helpful to people, provide something of value. Don't be everything to everyone. Figure o
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HBN 004 - Search Engines, Search, The Human Element w/ Bill Slawski from SEO By The Sea (@bill_slawski)
06/02/2017 Duración: 48minIn Episode 004 I was fortunate enough to sit down and chat with SEO legend Bill Slawski (@bill_slawski) from the famous SEO By The SEA http://www.seobythesea.com Search plays a huge part of our daily lives as humans and an even more important role in business. Bill, a veteran and guru in the search industry since the early 1990's shares his thoughts on the evolution of search. ABOUT BILL SLAWSKI Bill has a Bachelor of Arts Degree in English from the University of Delaware, and a Juris Doctor Degree from Widener University School of Law. He worked for the highest level trial Court in Delaware, Superior Court of Delaware, for 14 years as a court manager and administrator, and as a technologist/management analyst. Read the rest of Bill's story BOOK GIVEAWAY If you haven't already downloaded Episode 003 then go ahead and so so to WIN A SIGNED COPY OF Shama Hyder's new book Momentum. Answer a couple of questions and e-mail them to me for a chance to win. THE BIZ GRIND YOUTUBE SHOW Amongst other things I
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HBN 003 - Experience, knowledge, and experimentation matters in digital/social w/ Shama Hyder (@Shama)
30/01/2017 Duración: 21minIn Episode 003 I got a chance to chat with one of the Top 30 under 30 global influencers, Shama Hyder (@Shama) The conversation took course towards digital, social, the human element, community, and how her company The Marketing Zen came about. Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. BOOK GIVEAWAY You can win a FREE signed copy of Shama's new book 'Momentum'. Answer the following question, "What is your biggest digital challenge you are facing as we veer into 2017"? A randomly chosen winner will be selected who will receive a signed copy of the book. LINKS http:/
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HBN 002 - The power of social media & the human element w/ Carlos Gil (@CarlosGil83)
18/01/2017 Duración: 01h05minCarlos Gil is a social media influencer and a veteran. I got a chance to sit down and speak with him about how social media, community cultivation, and the human element has helped him build a career. You can find Carlos Gil on Twitter @carlosgil83, Snapchat (thecarlosgil), and just about every other social media platform in existence (except Musical.ly) Thoughts, comments, questions? E-mail me at ivan@razorsharpdigital.com or tweet me @ivan_temelkov. Don't forget to download your FREE copy of 5 Essentials for Strategic Human Marketing.
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HBN 001 - Change & Positivity w/ Brian Fanzo (@iSocialFanz)
13/01/2017 Duración: 01h12minWelcome to The Human Business Narrative Podcast Episode 001! To kick things off in the new year 2017 I sat down with Brian Fanzo (@iSocialFanz) to change about change and positivity. This is a powerhouse of a guest interview. I encourage you to take notes!
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EP 14: Bonfyre App, Startups, Tech, & STL Biz Community w/ @marksawyier
16/05/2016 Duración: 19minOn EP 14 I sat down with @marksawyier, CEO of @BonfyreApp to discuss the mobile app. Being a NYC transplant to STL, I also asked Mark what inclined him to move to STL. Last but not least we chatted about the STL tech startup community and Silicon Valley resemblance. Here are the questions from the podcast so you can follow along: 1. Can you introduce yourself to the listeners? Tell us a little bit about what you do. 2. Why STL from NYC? 3. What inspired/motivated you to take part in Bonfyre? Can you tell us a little bit about it? 4. What are some use cases for Bonfyre? 5. What are your thoughts on STL startups & technological evolution? 6. How do you see digital and technology shaping up in STL over the next 3 years? 7. Where can people find you on the web if they want to connect?
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EP 13: YouTube & video marketing w/ @KellyWonderlin
24/04/2016 Duración: 20minOn EP 13 of Digital Marketing Revolution podcast I had a chance to chat with @KellyWonderlin. She is an avid YouTube fanatic and a digital lifestyle expert. Someone who knows a great deal about YouTube usage and video marketing tactics. Kelly talks about the nuances of building a strategic YouTube and video marketing strategy.
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EP 12: Digital + Technology Intersection w/ @caryntomer
31/03/2016 Duración: 19minOn EP 12 of #DigitalMarketingRevolution podcast @caryntomer joins me to jam about digital and technology. A millenial who knows quite a bit about technology and digital media. Check it out.
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EP 11: Podcasting + Social Media w/ @RossPR
03/02/2016 Duración: 33minOn this episode I got a chance to speak with Vernon Ross aka @rosspr on Twitter. He shares his experience with podcasting and social media. Great takeaways for any beginner or existing podcaster. Last but not least Vernon talks about his book.
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EP 10: Human Interaction & Community Development Using Digital Media with Wes Hoffman (@TreeHouseNetwrk)
21/05/2015 Duración: 34minWesley Hoffman from Treehouse Networkshop (@TreeHouseNetwrk) chats about building his brand using digital media. In this interview Wes explains the importance of human interaction and community development when building a brand.
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EP 9: Unraveling Search Potential from Bing Webmaster Tools with (@DuaneForrester)
13/05/2015 Duración: 27minOn EP 9 of Digital Marketing Revolution podcast I chat with @DuaneForrester from Bing/Microsoft. Also, a former lead for the MSN SEO/SEM worldwide endeavors. Truly a pleasure to discuss potential in Bing Webmaster Tools.