Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. What would it be like if management could speak directly to the sales team in an engaging way on an ongoing basis - to provide updated, relevant resources in real-time? On this episode, Bernie is joined by Henry Menke, Product Marketing Director at Balluff, Inc. The Balluff team was trying to solve a very specific problem regarding the sales team’s awareness of specific educational topics relevant to the products the company provides, so they decided to try an internal podcast. Henry explains how he and his team rolled out a private podcast channel by thinking of their sales team as they would a customer. It enables them to deliver content that helps team members stay up to date on topics ranging from product information to competitive intel. Their podcast channel has pr

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The digital transformation we’ve experienced in the past few years has enabled every organization or entrepreneur to legitimately vie for a place of authority in their industry through content marketing. A vital part of every content marketing approach, and an area most of us don’t think enough about, is the organization of those pieces of content on the “home base” of the organization - our website. On this episode of Social Business Engine, Bernie speaks with Gaetano Nino DiNardi, Vice President of Marketing for Sales Hacker. He explains why doing a content audit periodically is an absolute must if you want your website to not only be discovered in search engines but also deliver a helpful experience and effective customer journey to site visitors. Content audits aren’t glamorous or trendy to talk about, but they are powerfully important. On this episode, you’ll learn the why and how of a content audit. Gaetano deliv

Many aspects of sales relationships are beneficial, but nothing builds trust and connection quite like a face to face interaction. Britta Schellenberg serves as Vice President of Corporate Marketing Operations at Brightcove. Britta is a seasoned marketer who delivers results through creative thoughts, ideas, and strategies and she knows how to create an engaging customer conference that drives customer retention and prospect conversions. You might say “face to face” experiences are her specialty. In this conversation, Britta and Bernie discuss how the use of online video can create incredible demand for live events, and how she’s been able to do so for the annual Brightcove event called Play. Whether or not you have responsibility for event planning, you’ll pick up ideas and insights about using online video in your digital strategy from what Britta has to share on this episode. Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts How Has Online Video Evolved In Digital

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Every person who makes their livelihood from selling could benefit from improving their selling skills. In today’s sales climate, the growth of digital selling skills is one of the best returns on the investment of time it takes to grow as a sales professional. On this episode, Bernie’s guest is Kurt Shaver, co-founder and Chief Sales Officer at Vengreso. Kurt explains the 4 pillars of the modern seller, how his sales career led him to become a modern seller, what that means and what it takes to become one, and a few examples of modern selling in action. It doesn’t matter if you are in a direct sales role or not. If you recognize the impact of modern digital practices in business, this episode is relevant to you. You might even want to share it with others on your team. The 4 Must-Have Pillars of Being a Modern Seller A modern seller is one who is prepared to meet the modern buyer - on their terms and on the platforms

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts One of the most difficult things for any company to do quickly is to effectively hire a large team - and thanks to digital transformation, social recruiting is a viable way to do it at scale. On this episode Bernie invited a duo to join him to discuss the issue - Bill Quirk, Strategic Account Manager at Work4 Labs and Robert Constantine, Director of Digital and Social Media Marketing at iQor. You’ll hear how iQor, a global Business Process Outsourcing company with a need to staff up quickly for work in call centers and customer care centers around the globe has partnered with Work4Labs to source talent at scale using Facebook Lead Ads. You’ll hear about the method they are using and the impressive results they’re experiencing by applying digital marketing best practices to talent recruiting. And if recruiting employees isn’t your responsibility, you’ll still want to listen because you’ll hear relevant ideas that you ma

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play By now you’ve surely heard about GDPR. It’s the Global Data Protection Regulation - and it impacts all businesses that sell globally and store information about individual consumers. The ramifications of this regulation are complex and it’s not entirely clear to everyday marketers what some of the requirements mean, so Bernie asked Juliette Rizkallah, Chief Marketing Officer of SailPoint Technologies to shed light on this topic on this episode. In addition to her role as CMO at Sailpoint, Juliette is a recognized identity and security expert, a Forbes Technology Council contributing writer, and a popular, sought-out speaker. On this episode, Juliette brings clarity to the GDPR topic for marketers struggling to understand it. Juliette has both a technical and pragmatic understanding of how GDPR affects the marketing organization. You’ll want to listen to this episode in its entirety to understand how GDPR affects you and what you need to

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play The better that product providers are able to understand their consumer's journey, the better they can serve those customers in a way that retains them, fosters loyalty, and produces raving fans. This episode of Social Business Engine features a conversation with Autumn Braswell, Executive Vice President, Chief Operating Officer, Enterprise Solutions, iQor - and reveals the findings of a recent survey published by iQor - the CPX360 (Customer and Product Experience 360) survey. CPX360 reveals surprising results about the consumer’s journey in using digital devices in the connected home. Among those findings: 1 in 3 adults experience issues setting up or operating a connected device, which provides insight into how digital transformation has reached our living room and kitchens and how manufacturers and service delivery companies such as iQor are challenged with delivering a seamless experience across the 360 degree customer journey - and

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Technological advances are providing more and more opportunities for sales organizations to enhance sales and on this episode, Rachel Stuve, Sr. Business Analytics Manager at NICE Nexidia explains one of the ways it's happening. Nexidia Analytics enables brands to unlock the untapped value inside the massive amounts of unstructured audio they possess – mostly phone conversations between customers and sales agents. By utilizing their analytics technology, they are able to better understand what’s really being said by their customers, what products are really selling and not selling, and most importantly, why. As a result, the brand can identify opportunities to cross-sell, upsell, and increase operational efficiency and new business opportunities. If this sounds too good to be true, wait till you hear the real-world examples Rachel shares about how their analytics is enhancing sales for real customers. The Social Business Journal Volume

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Making powerful emotional connections through digital marketing at scale is possible, and you'll hear how it's happening in this conversation between host Bernie Borges and his guest, Aaron Masih, Chief Operating Officer at Persado. Aaron describes how marketers can use machine learning and AI to make an emotional connection with customers, and thereby understand exactly how to deliver the right message to the right person at the right time. The concept of emotional intelligence has received widespread attention since the publication of Daniel Goleman’s highly acclaimed book, “Emotional Intelligence,” and the concept is of particular interest to marketers because the needs and pains marketers hope to address are discovered by connecting with consumers on an emotional level. Making that kind of connection was easier when buying decisions were most commonly made face to face, but with the advent of the digital world, everything has change

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Marketing organizations in the current business environment have a number of challenges before them due to advances in technology and the cultural shifts that are happening because of them. To build a 21st century marketing organization it’s important to look carefully at these challenges to determine how to best structure marketing teams to deliver the most effective results. Bernie’s guest on this episode is Betsy Rohtbart, Vice President of Digital Marketing at Vonage. On this episode, Betsy shares the lessons she’s learned about building a modern marketing team - through her experience both on the agency side and on the brand side. Her insights can be applied by any marketing leader in any industry who is tasked with building and evolving a marketing team that needs both digital and offline marketing skills, so you can be sure, you will hear practical, real-world advice from what Betsy shares. Vengreso is proud to be a partner with

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play For some time now Bernie has been talking about the growing importance of learning how to use Artificial Intelligence for marketing. While we still have a lot to learn, AI has finally developed to a point that it can be used effectively, at scale, to reach more customers in personalized ways. Bernie’s guest on this episode is Andrew Malcolm, Chief Marketing Officer at Evernote. Andrew tells how he and his team are doing exactly that and explains why their approach has enabled Evernote to evolve into a technology-driven marketing organization. Toward the end of the conversation, Andrew wraps up with best practices that can be applied to your organization. Anyone interested in the future of marketing tech needs to hear this real-life application of AI to marketing. Vengreso is proud to be a partner with Frost & Sullivan on the 19th annual Marketing Executive MindXchange event: Marketing Impact 2025. We’ll be moderating a Think Tank di

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Account-based selling is experiencing a surge in popularity in B2B sales due to changes in technology that have appeared over the past few years. One of those technologies is what is referred to as “relationship intelligence.” In this conversation, Jaxson Kahn describes how marketing can leverage relationship intelligence to more effectively collaborate with sales and how managers can use relationship intelligence to enable customer success across the board. Relationship intelligence one of the new technologies that is changing the way sales is done - and it provides huge benefits for every sales role throughout an organization. Jaxson Khan is Head of Marketing at Nudge.ai, a relationship intelligence platform. Nudge.ai helps companies establish new accounts and analyze the risk of their deals with those accounts based on the strength of the relationships they have. The goal is to help sales professionals and sales leaders improve their

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Bernie's guest for this episode of Social Business Engine is Tammy Boyd, Vice President of Business Development and Marketing for Neuro International. Bernie invited her on this episode because she is actively building her personal brand to elevate her company’s corporate brand. Tammy saw that her company was not embracing digital and social marketing strategies but she was determined to make an impact in her industry through her own personal brand. This conversation is full of insights that walk you through the evolution of her personal brand and how she learned the importance of serving other industry leaders through expert knowledge sharing. Tammy is leveraging her personal brand to bring heightened recognition to Neuro International and her story is an inspiring one that you don’t want to miss. Check it out! Why a Lack of Corporate Digital Marketing Inspired Tammy to Build her Personal Brand Florida-based Neuro International is a po

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Innovation and Florida are in the same sentence at Synapse, a company that’s deploying a ground-breaking methodology to connect all business personas within a multifaceted ecosystem. Brian Kornfeld, co-founder and Head of Operations at Synapse, is featured on this episode of Social Business Engine and shares the inspiring story behind this breakout company’s impact on innovation in a region that isn’t widely recognized for innovation. Brian explains the 3 key elements to Synapse and shares why the timing has never been better for innovation and entrepreneurial ventures to flourish in the Tampa Bay area. He also offers insights into the 2019 Synapse Innovation Summit and what’s to come for the company’s future. This conversation includes examples of innovative companies in Tampa Bay and is key to understanding why Florida is a hotspot for entrepreneurship and innovation. The 8 different personas found in business and entrepreneurship are

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing. Cathy reveals a key metric in their marketing that enables the company to convert by a factor of 10 on their most coveted offering, the annual Content Marketing World conference. Bernie has spoken at the event 7 times and it ranks as one of his favorite weeks out of the year. You’ll want to check it out. Cathy is in a unique position at CMI because she is able to filter all of the company’s marketing strategy for CMW through her own lens as a marketer. In most scenarios, applying a personal lens to marketing is a bad idea. In Cathy’s case, however, she IS representative of the target audience for CMW. Her career experiences and expertise in content marketing make for a fantast

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode, you’re going to meet Duncan Wardle. Duncan spent 30 years at arguably the best-known brand in the world - Disney. In his last role he was a global executive in charge of something most companies don’t even identify as a function in the business. That function is innovation. As Vice President of Innovation & Creativity it was his job to invent new ways to generate revenue.   We think of innovation as something that companies DO, but in reality, it’s the people in those companies who innovate. The problem is most people aren’t given the time OR the tools to innovate. After 30 years in a global corporate brand, Duncan has started his own company - ID8&INNOV8 - where he travels the globe helping companies – many of which are household brand names – overcome the challenges associated with innovating. Duncan shares 4 tools that foster creativity and enable companies to innovate. Start with your end user’s greatest ne

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play We all want to have a full sales pipeline to fuel the success of our business. Toward that end, Bernie is doing something a little different on this episode. He recorded a conversation between himself and his co-founder and CEO of Vengreso, Mario Martinez Jr. The two of them speak about the “why” and the “how” of a strategy they are implementing at Vengreso that you might consider at your company. The "content for sales" method they are going to reveal is producing great results. In this conversation, you’ll hear all about those results as well as what they refer to as “the zit” - the area where they need the most improvement and are putting in a lot of effort to address. Bernie and Mario are being transparent with you about their approach to digital sales because they believe that their candor about these issues will provide great take-aways for your business. Don’t miss out on these “real world” scenarios being worked out in the Vengr

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Social sales is becoming a common sales approach in more and more types of businesses. Bernie’s guest on this episode demonstrates how true that is by revealing how social selling is being implemented in a very traditional business - banking. Jason Schober is the Social Media Campaign Manager at US Bank. He’s not only tasked with the creation of B2B social sales training programs and their implementation, he also oversees and makes adjustments as the team progresses in their actual sales duties. On this episode of Social Business Engine, Jason and Bernie chat about how the implementation of his programs has required both a culture shift and a process shift - and why one without the other won’t work. He shares how his teams are improving in both areas as well as the places they still need to improve. These lessons-learned from the field are something you'll want to hear and apply to your own social sales program. As Businesses Grow, Sale

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode Social Business Engine podcast host Bernie Borges summarizes key take aways from recent episodes featuring digital sales and marketing practitioners at Adobe, Conversica, Oracle, Verizon and SAP. It’s undeniable that digital sales and marketing are here to stay. Any company that is going to be a competitor in the B2B environment has to provide its sales and marketing teams the digital tools and training needed in order to be successful. The Social Business Engine Podcast is the one resource where you can hear in-the-trenches examples of how companies large and small are creating their own digital transformation in marketing and sales. In this episode Bernie Borges, CMO of Vengreso and your host explains why digital transformation in sales, marketing, and customer facing functions of companies are so important to him. On this episode Bernie highlights his takeaways from recent episodes that demonstrate the focus of the So

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play What is the real ROI of social selling in a global company like SAP? With social selling still being relatively new, it’s hard to tell because there are few baseline standards to compare against. But the SAP team is creating innovative ways to measure social selling. The theme of this fifth and final episode of this UpClose series is how SAP is measuring Social Selling ROI. You’ll hear from Kirsten Boileau - Global Head of Regional Engagement & Social Selling Michael Labate - Head of Program Development & Operations for Social Selling, and Arif Johari (AJ) - Global Head of Communication and, Social Selling for SAP. SAP is the market leader in enterprise application software, priding itself on helping you streamline your processes, giving you the ability to use live data to predict customer trends. SAP has embraced social selling to enable its global sales team to engage with customers more effectively. This podcast series and