Linkedinformed Podcast. The Linkedin Show

Welcome to episode 184, this week I’m expanding on the subject of the meteoric rise of LinkedIn in terms of engagement and activity and I want to to focus on some of the key characters behind that change - the class of 2017! But before I get to that….. Interesting Stuff I Saw This Week HiQ turn to crowdfunding to fight LinkedIn’s legal appeal of a recent court decision LinkedIn announces the ‘Most socially engagement employment agencies’ but the get the measures all wrong! Native video is coming to company page updates. Currently only a few have access including Mashable. See one such update here. Mashable video update Huawei and LinkedIn announce a new phone collaboration embed https://youtu.be/C5gXjyGimRA As reported recently ‘smart replies’ are improving in LinkedIn messaging and here is the Engineering blog on the detail of how it is done. The Class of 2017 (plus Oleg!) When we look back in years to come we will see 2017 as being THE year LinkedIn really became a mainstream social media platform. 2008 was

Welcome to episode 183, this week I am dedicating the whole episode to this much requested subject. GDPR is coming next year whether we like it or not so it’s time to start educating ourselves on the dangers and opportunities this presents. With that in mind I have taken time to speak with three individuals, two of which are interviewed on this show. As a result, I am skipping any news, cool things or questions this week and will revert back to our normal format next week. My first interview is with Privacy, Cyber Security and Risk Advisor Jeremy Kajendran who is the UK Privacy Practice Leader for EY Key points from Jeremy; GDPR = General Data Protection Regulation Data protection act has been in place since 1998 but GDPR is intended to bring the legislation up to date with today’s technology and business practices. Fines are greater and organisations are now having to ensure they are compliant. Fines can be for up to 4% of global turnover or £20,000 It is a criminal offence in the UK to not be registered wit

Welcome to episode 182, lots to tell you about this week so no main subject as such. Firstly I want to correct something I mentioned in last weeks show under the title ‘The State of Groups’ It seems that, on closer examination, the stated number of pending members isn’t actually accurate! Thanks to Carl for putting me right on that one! Another correction from last week regarding GDPR. Asked if you had any questions and a number of you did. I will be interviewing an expert on the matter soon so I will make sure all your questions are answered (keep sending them in). The thing I got wrong was suggesting that this would only be a subject of interest to European listeners - apparently this isn’t the case as anyone who holds data on people who are in a country under GDPR could be liable for fines (quite how, I don’t know!) Interesting Stuff I Saw This Week LinkedIn opens it’s new EMEA HQ offices in Dublin. It’s a bit ‘cheesy’ as always but here is the video of the new offices. They do look pretty amazing!

Welcome to episode 181, this weeks episode is focussed on an interview with Janet Murray from Soulful PR. I appeared on her podcast recently and since then she has been achieving great things with LinkedIn so I thought you would all like to hear from her. But first… Interesting Stuff I Saw This Week Bumblebizz is now live! LinkedIn to launch Talent Insights in 2018 Janet Murray spent 17 years as a freelance journalist before setting up her Soulful PR business. She now focusses on helping people to ‘pitch’ into the media to get better exposure for their business. Key things I took from this episode; Traditional PR is not enough anymore Four areas of PR you should be paying attention to on a regular basis; Publishing content on your website Email marketing / newsletter Social media posting and activity Press coverage (show the results on your website) To build relationship with journalists you have to read the papers, show patience and work at getting to know them. Be aware of what is going on and when a

Welcome to episode 180, it’s been a busy week for me, I nearly didn’t get time to put this episode together but I’m glad I managed to because I want to talk about the revolution that is happening before out very eyes. Stay tuned for more about that but first…… Clipper Race Update They won!! Interesting Stuff I Saw This Week LinkedIn Engineering Blog - Serving Top Comments in Professional Social Networks Interesting article, although a bit technical! Quote ‘we’ve built a scalable comment ranking system that uses machine learning (ML) to provide a personalized conversational experience to each member visiting the LinkedIn content ecosystem.’ Previously LinkedIn had a very basic way of ordering the comments in a thread; ‘The default mode for ranking comments on the feed was rank by recency: if you were the last person to post a comment on a popular thread, your comment would show up first. We had no understanding of the comment’s content, no notion of personalization, and no knowledge of the engagement that th

Welcome to episode 179, this week the main topic is something I seem to be coming across a lot…employee advocacy on LinkedIn. For those who haven’t come across this before, it simply means utilising the employees of a company to be ‘advocates’ of the organisation to help with marketing, sales and recruitment. The problem is, I’m really not sure it works on LinkedIn….I will explain more later. Interesting Stuff I Saw This Week Artificial intelligence just made guessing your password a whole lot easier Carl who sent this article in uses Password Safe https://pwsafe.org I also noticed another two key people at LinkedIn have recently left the organisation. I have met many LinkedIners in my time but the one who has impressed me the most was Wade Burgess. Wade is a massive talent and will be a huge miss to LinkedIn. Keep an eye on his new employer Shiftgig, if Wade is convinced enough to join them as CEO, they are likely to be going places! If you are listening Wade (highly unlikely) - my very best wishes for the

Welcome to episode 178, it’s been a busy week for me with several training sessions and a speaking gig. I knew I wouldn’t get time to produce an episode this week so I thought it might be interesting to hear the talk that I gave this week. First and relevant to the subject of my talk, I saw this article and wondered what you would make of it. Interesting Stuff I Saw This Week Seriously, Please Stop Trying to 'Go Viral' on LinkedIn My thoughts; What does ‘viral’ actually mean? You really don't need a ‘killer’ inspirational story. People mostly respond to interesting but ‘normal’ stories that they can relate to. Views are not a vanity metric. Your post ‘views in the feed’ number is a clear indication of how the algorithm distributes your post and this is an important thing to keep a check on. The point about creating a community makes perfect sense to me but this has nothing to do with posts on Linkedin - different issue. The headline of this post does strike me as being classic ‘click bait’ as the article isn’

Welcome to episode 177, this week I want to focus on research….not stalking! The problem is that everyone seems to want to refer to it as stalking so whatever…I’m going with that in the headline. There is so much valuable information to be gleamed from someones LinkedIn profile and yet most people barely scratch the surface. More of that later but as always I’m starting with…. Interesting Stuff I Saw This Week Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed LinkedIn Is Going to Start Serving Native Ads to Outlook Users’ Inboxes LinkedIn Update Not so much an update as just some feedback. Native video appears to be fully rolled out now and the numbers of videos in my feed has increased dramatically. The net result is that ‘View’ numbers are dropping like a stone! I posted a video yesterday that so far has 32 likes and 12 comments...not bad in 1 day......but only 186 views!! When native video first arrived, that amount of engagement would have shown a view number 10x that! D

Welcome to episode 176, this week I am going to share my thoughts on the demise of content marketing and the rise of engagement as a much more effective tool to influence and build trust. But first….. Interesting Stuff I Saw This Week Bumble’s CEO Takes Aim At LinkedIn 18 Enormously Useful LinkedIn Hacks by Andy Foote or just shortcut to the fancy text generator here If You Wanna Crush It On LinkedIn's Hot New Video Addition, Do This   New LinkedIn Feature Invitations. This week saw the introduction of significant improvements to the way we manage our invitations to connect. The ‘select all’ feature will save me loads of time. Thanks to Perry Van Beek for informing me of this. Great feature, I love it when they give us more but it’s not all good news…. Search. LinkedIn have, for some strange reason, decided to take away the keyword search field from search results. In addition the ‘search for people with filters’ has been replaced with ‘People’. ‘Jobs’ and ‘Posts’. Selecting People is still a ‘filters’ search

Welcome to episode 174, this week I want to return to a subject close to my heart and also one that I think is really important to all of us. 18-25-year-olds and their use (or lack of use) of LinkedIn! This episode features an interview with John Morley about the work he has been doing with school leavers. More of that later … Interesting Stuff I Saw This Week LinkedIn launch a new ‘Welcome to the team’ prompt A LinkedIn Editor Reveals How to Get Featured and Go Viral on the Site This is a real clickbait headline but worth a read anyway. Last Friday I had a wonderful day with three other LinkedIn Trainers in the UK. Steve Philip Angus Fraser Greg Cooper We had a really productive day sharing ideas and expertise in a very open ‘nothing to lose, everything to gain’ atmosphere. If you get the chance to get together with your competitors, take it. You will gain a lot from the experience. On Sunday I attended the start of the Round the World Clipper race. I really knew very little about it beforehand but I found t

Welcome to episode 174, I’m going to share an interesting chat I had with AJ Wilcox this week. AJ heard me talk in sceptical terms about the new website demographics feature that LinkedIn are currently rolling out and contacted me to say he was very enthusiastic about the feature. So I thought I would record our conversation and share it with you. More of that later but first… Interesting Stuff I Saw This Week Judge rules against LinkedIn in legal fight over its members' public data Another great article on the same subject is in the Washington post: Is LinkedIn trying to protect your data — or hoard it? This ruling could have interesting ramifications for other current and potential 3rd party products. I’m not sure it ‘opens the floodgates’ for plug-ins and extensions but it will be interesting to see what develops. Feedback This a great point from Sandra. Sharing a post, with attribution does allow someone to add their own perspective that is suitable to their audience. Fair comment, I was probably a bit h

Welcome to episode 173, this week it’s just me (no interview) and I want to talk about the controversial but also very important topic of plagiarism.   But before we get to that I need to catch up on some things I wasn’t able to cover last week plus some other articles I saw this week… Interesting Stuff I Saw This Week Hackers catfish tech execs on LinkedIn Putin passes law that will ban VPNs in Russia HOW RUSSIA IS USING LINKEDIN AS A TOOL OF WAR AGAINST ITS U.S. ENEMIES Why LinkedIn will Never Tell You When to Post on LinkedIn You can hear my interview with Janet Murray on the Soulful PR podcast here LinkedIn Updates Think twice before you reply to an InMail with a shortcut ‘No Thanks’! This is very sneaky and I’m not sure it’s been properly thought through by LinkedIn. When you receive an iMail from someone you have the opportunity to reply with 3 shortcut phrases   On the face of it this looks like a time saving convenience feature similar to those inBot responses you see in normal messaging. Beware, it’

Welcome to episode 172, this week I’m going to introduce you to a very interesting and somewhat entertaining character. Jon Buchan is a digital marketing expert who has a unique way of getting fantastic responses to cold messages (mainly emails) he sends by using humour. But first we had some feedback from last weeks episode on Native video. Native Video My friend and fellow LinkedIn trainer Sandra Long sent me this voicemail Gary Stockton also got in touch; “I'm looking forward to creating videos for important job openings and new thought leadership content. Check out Screenflow for Mac. You can record screen from iOS devices and make great looking mobile demo videos. I think current release of Camtasia also allows for mobile screen recording” Great points Gary. I think highly of both those products but they might be out of the budget for the average user who occasionally wants to post a video. In those circumstances, simply record on your phone. The Charm Offensive with Jon Buchan This is an intro’ from Jo

Welcome to episode 171, well I’m back from my holiday and fully refreshed albeit missing the sun, crystal clear sea, wonderful beaches and amazing sunsets……oh well! As always seems to happen, as soon as I go away LinkedIn decide to unexpectedly launch a new feature….well I guess that happens all the time but this one happened to be a very big one……native video has finally arrived! More of that later but there has been other news whilst I’ve been away Interesting Stuff I Saw This Week CRM Zoho announces integration with LinkedIn Sales Navigator LinkedIn is testing a new feature that matches you with a mentor Woman gets thousands of messages on LinkedIn after getting rejected from dream job. This isn’t much of a story but her update at the end of her post reflects a growing trend of plagiarism on LinkedIn William, Kate & Harry advertise for a Communications Officer (terrible title!) on LinkedIn Veterans get a free ‘Career Premium’ account for a year….a nice gesture but why is it only for US veterans? Mic

Welcome to episode 170, I’m still away this week but rather than go two weeks without an episode I thought I would pre-record an interview with the amazing LinkedIn Trainer from London called Alex Galviz. We cover a lot of ground in the interview and I hope you will agree that Alex’s approach to LinkedIn is both refreshing and inspiring. But first I thought you might find these interesting… Interesting Stuff I Saw This Week The British Prime Ministers ex PR guru makes her feelings known in her LinkedIn headline…but doesn’t know how to update her profile properly! Migrating Groups is not as easy as some people suggest! This is a really interesting post about the difficulties in persuading people to migrate away from LinkedIn. This re-enforces my view that the answer to online communities still exists within LinkedIn but that LinkedIn need to work hard to re-invent groups. Interview with Alex Galviz I really enjoyed chatting with Alex, a millennial LinkedIn trainer and coach for millennials from London. We cov

Welcome to episode 169, lets get personal this week……or maybe not! Is is right to chat about non-business matters on LinkedIn? That is the main focus this week but first…. Interesting Stuff I Saw This Week When is public information not public? When LinkedIn says so What LinkedIn Will Look Like In The Future Posting Job Opportunity On LinkedIn Profile For New Employer Did Not Violate Non-Compete Should we get personal on LinkedIn? This subject was instigated when I saw the following post. It’s a very interesting thread and really got me thinking about this subject which many people seem to feel very strongly about. Rather than just share my views I thought I would gather some views from LinkedIn and boy did you respond! This post is currently averaging 1000 views per hour! I’m actually quite happy to share topics that are not strictly business with my network. There is almost always a tenuous link to business in everything I do but I believe people are more interesting in you than what you do. They can eas

Welcome to episode 168, last week’s show seemed to go down a storm……it seems everyone is checking their influence score and comparing them which can only be a good thing in my opinion. As a followup to that and on a similar track I wanted to focus on article clicks this week, or rather the lack of article clicks many people seem to be battling with! I’m getting a lot of comments like; “I think I will move to posting rather than articles as they get better views” Or “Why doesn’t LinkedIn alert my followers when I post a new article”? So in this episode I’m going to try to fix that…but first Interesting Stuff I Saw This Week LinkedIn China president resigns New LinkedIn Features Here is the new ‘What people are talking about’ feature. This seems to be based on trending stories but when you click on it LinkedIn encourages you create a new post with a pre-written hashtag on that subject. Could this be LinkedIn trying to get # moving? Images are fixed! At last LinkedIn have fixed the issue regarding posting ima

  Welcome to episode 167, this week I’m going to take the opportunity to catch up on questions which have been building up recently as well as discussing the issue of influence and followers vs connections. But first….. I had some great feedback from last weeks episode including this message from Kurt Shaver Plus Leif Carlsen contacted me from Denmark. Leif consider himself to be the ‘Mr LinkedIn’ in Denmark! Leif and his partners run the Social Selling company and even have their own podcast called Social Selling Radio! The reason Leif contacted me though was regarding #LinkedInLocal. They have been holding similar event every month for the last 3 years which they call Social Friday’s Interesting Stuff I Saw This Week LinkedIn have released a new Sales Navigator course on LinkedIn Learning and is available for everyone. https://www.linkedin.com/learning/learning-linkedin-sales-navigator-2 Google’s next big feature is to scrape LinkedIn Data scraper’s case v. LinkedIn pits free speech against CFAA, DMCA Sex

Welcome to episode 166, this week I have been inspired to spread the news about #LinkedInlocal, a movement that is gaining momentum around the world and it’s all about meeting your connections face to face. More of that later but first…. Interesting Stuff I Saw This Week Windows Phone LinkedIn app no longer available for download How ironic! I suspect this will return when new Windows phones are released. It’s probably not OK to send naked pictures on LinkedIn This is actually quite interesting because the employer is the one being sued. In theory this makes no sense because the account belongs to the individual but the flip side of that is that employers see it differently when someone resigns claiming their connections ‘belong’ to the company! LinkedIn is the worst of social media. Should I delete my account? Well it’s hard to know where to start with this one! I’m not surprised by the quality of this piece of journalism. The British press has never been great but the demise of that industry has led to poo

Welcome to episode 165, this week it’s that old nugget again…Skills and their annoying little brother endorsements! But first…… Interesting Stuff I Saw This Week One third of respondents to a recent survey said they lie about themselves in their LinkedIn profiles Relay have now updated their LinkedIn cover templates LinkedIn Deprecates it’s Groups API Get Ready to Give Up on LinkedIn for Marketing - Good riddance! The New recommendations settings are awful! Notifications could be about to improve Has the new UI attracted a higher number of premium users? Research from Chris Zaharias would suggest so. Skills & Endorsements. A valuable feature or a waste of space? Skills have been with us for over 5 years now and they still frustrate me. What exactly is the point? Endorsements are even more irritating, a senseless action in my view but I know my views are not ones that everyone agrees with so I thought it worth exploring the real benefits of skills and endorsements. I searched the internet and found the