The Digital Prosperity Podcast

Our Managing Director and Director discuss whether or not SEO is dead...

Our Managing Director and Director discuss the importance of having a solid exit strategy in place for your business.

Here are links to the resources mentioned in this video: How much does digital marketing cost? https://www.jdrgroup.co.uk/digital-marketing-costs-pricing-guide JDR Group FAQs article https://blog.jdrgroup.co.uk/digital-prosperity-blog/5-faqs-when-considering-working-with-jdr How long does Inbound Marketing take? https://blog.jdrgroup.co.uk/digital-prosperity-blog/how-long-will-a-marketing-strategy-take-to-work Why you should invest in marketing - 5 forms of marketing ROI. https://blog.jdrgroup.co.uk/digital-prosperity-blog/why-you-should-invest-in-marketing-5-ways-marketing-gives-your-business-a-return-on-investment

Our Managing Director and Director speak about the significance of having a blog on your website, whilst referring to an example of Donald Trump’s failed attempt at reaching success through his own blog.

In this week’s podcast our valued Directors who are at the heart of JDR Group, Will Williamson and Dave Roberts, spoke about the impact of COVID-19 on small to medium-sized businesses’ marketing strategies.

In this episode, Dave and Carl discuss the seven classic marketing mistakes made by manufacturers and engineers, and how to avoid them.

We want to encourage the manufacturing sector, especially to rethink their marketing approach. And especially look at digital marketing as a real asset and a profit channel for their business going forward, an easier way of finding customers.

Halloween isn’t the only scary thing that’s around the corner, yes you guessed it...Brexit! In this podcast, Dave & Will discuss how businesses could see Brexit as a positive and an opportunity rather than a negative. Learn more about us at JDR Group here: https://www.jdrgroup.co.uk/ & don't forget to follow us on: Facebook: http://bit.ly/2JVEVoN Twitter: http://bit.ly/2MfIOGA Instagram: http://bit.ly/2ZfBZsi LinkedIn: http://bit.ly/2KaiIlJ

If you're big on cycling and running you've probably heard of the app Strava? Take a listen to this podcast of Dave explaining the similarities of Strava and modern marketing!

Digital marketing isn't that complicated! Dave compares digital marketing with his day out at the fair.

Join us for Season 4 of the Digital Prosperity podcast. This podcast with Will Williamson and Dave Robert showcases the importance looking at the bigger picture when analysing your strategies. It might not look like you're making progress, however looking at trends over time will reveal improvements. www.jdrgroup.co.uk Call us on 01332 343281 Email us on info@jdrgroup.co.uk Visit our blog: https://blog.jdrgroup.co.uk/digital-prosperity-blog

JDR would like to kick off 2018 by announcing that we are now a HubSpot Platinum partner! We have been working with HubSpot now for a number of years and are extremely proud to have achieved this elite status. In this episode of the Digital Prosperity Podcast, Will discusses the following: - What is HubSpot - Why we use HubSpot at JDR - Why we recommend HubSpot To learn more about what it means for us to be a HubSpot Platinum partner and to find out how HubSpot can work for your business, listen to this podcast! If you enjoy the episode, please like it, share it and subscribe! Thanks for listening. Who Are JDR? JDR Group are a digital marketing agency that specialises in helping business to business (B2B) companies to get more traffic to their websites, more leads, and more sales. To find out more, visit the website https://www.jdrgroup.co.uk and subscribe to the Digital Prosperity Blog: https://blog.jdrgroup.co.uk/digital-prosperity-blog Listen to the Digital Prosperity Podcast on Soundcloud: @jdrgr

The latest episode of season 3 of the Digital Prosperity Podcast is here! Launching a new website is often a headache and can take longer than you expect. Once your new website finally does go live though it is an exciting time indeed! However, there are some important things to consider when your website does go live, including continuity etc. In this episode of the Digital Prosperity Podcast from JDR, Will discusses putting a new website live, issues that may be caused by the new site and how to avoid them. A few of the things that are discussed during this episode are: - URLs and making sure 301 redirects are in place to minimise disruption in Google rankings and usability. - Ensuring all meta tags and tracking codes etc. are carried over to the new website. - Goal conversions in Google Analytics and making sure the configuration of these goals is updated in line with the new website. - Making sure pay per click ads are updated to the new URLs. And much more... If you want to learn more about what

The fifth episode of season 3 of the Digital Prosperity Podcast is here! Over the years, we have got a pretty good insight into the way business owners think about their marketing and sales. During this time, we have realised that there are a lot of common mindsets that small business owners have that can damage and affect the way their business grows. In this episode of the Digital Prosperity Podcast from JDR, Will discusses these 5 mindset mistakes you could be making yourself that could be preventing your business growth! A few of the things Will talks about during this episode are: - Why you shouldn't expect an instant return on your marketing investment and why you need to look at marketing results over the long term. - Understanding why different marketing strategies need to work alongside each other. - A sense of being proud in not marketing your business And much more... If you want to discover how Social Media has changed the world, listen to this podcast now! If you enjoy the episode, please

Here's the latest episode of season 3 of the Digital Prosperity Podcast! A website lead is generally someone that subscribes to a newsletter, downloads a piece of content etc. It is someone that gives you their contact details but hasn't necessarily requested that you contact them. So we're not talking about actual enquiries here. However, many small businesses are terrible at following up these types of leads and they often get completely ignored! In this episode of the Digital Prosperity Podcast from JDR, Will discusses the various stages of the buying funnel: awareness, consideration and decision. He then goes on to explain and show you how you can follow up standard website leads to help you convert more into customers! If you enjoy the episode, please like it, share it and subscribe! Thanks for listening. Who Are JDR? JDR Group are a digital marketing agency that specialises in helping business to business (B2B) companies to get more traffic to their websites, more leads, and more sales. To find o

The third episode of season 3 of the Digital Prosperity Podcast is here! In this weeks show, Will talks about how to increase business when selling via distributors, resellers and wholesalers! Selling this way can be extremely profitable and can result in years of years of good income. However, the challenge with this type of business model is that you are not fully in control of the selling and you are completely reliant on someone else to do the selling for you. This is why it can be harder to increase business when you are using a model like this. A few of the things Will talks about during this episode are: - Potentially adding new product lines. - Investing in market research to the end user. - Opening new accounts with different distributors, resellers and wholesalers. And much more... If you want to discover how you can start increasing business when selling via distributors, resellers and wholesalers then listen to the podcast now. If you enjoy the episode, please like it, share it and subscri

The second episode of season 3 of the Digital Prosperity Podcast is here! If you’ve got a website that sells products or services online, quite often these landing pages are your product pages themselves. On an e-commerce website, you have lots of different types of pages. You have information pages. You have your home page. You have category pages, which list the various different products and you will have the product pages themselves. In this episode of the Digital Prosperity Podcast from JDR, Will talks about what exactly makes a good product landing page. Will covers the subject in detail and goes over the main components that make up a good landing page for products including good imagery, the description, calls to action and much more! If you want to improve your product landing pages and start getting more conversions from them, listen to this podcast now! If you enjoy the episode, please like it, share it and subscribe! Thanks for listening. Who Are JDR? JDR Group are a digital marketing agen

The first episode of Season 3 of the Digital Prosperity Podcast is here! It's easy to take Social Media for granted as it is such an important part of our daily lives. We are spending more and more time on Social platforms like Facebook and Twitter every day! But just what impact has Social Media had on our lives the past few years and how has it changed the world as we know it? In this episode of the Digital Prosperity Podcast from JDR, Will discusses Social Media and the different ways it has changed the world. A few of the things Will talks about during this episode are: - How Social Media has made it possible to keep in touch with everybody - How it gives like minded individuals a way of connecting and building relationships with each other - How Social Media has turned every single person with a Smartphone into a journalist! And much more... If you want to discover how Social Media has changed the world, listen to this podcast now! If you enjoy the episode, please like it, share it and subscribe!

In this episode of the Digital Prosperity Podcast from JDR, Will talks you through a wide range of marketing ideas and strategies that will help promote your new product. This includes: Apple's way of marketing a new product Gorilla Marketing Social Media Marketing Video Marketing Taster Sessions for new products & Much More Who Are JDR? JDR Group are a digital marketing agency that specialises in helping business to business (B2B) companies to get more traffic to their websites, more leads, and more sales. To find out more, visit the website http://www.jdrgroup.co.uk and subscribe to the Digital Prosperity Blog: http://blog.jdrgroup.co.uk/digital-prosperity-blog Listen to the Digital Prosperity Podcast on Soundcloud: https://soundcloud.com/jdrgroup Download your FREE Guide, ‘How To Get Customers Coming To You, Qualified & ready To Buy’: http://www.jdrgroup.co.uk/b2b-guide-on-how-to-get-clients-coming-to-you Based in Derby, our services include Inbound Marketing, Marketing Automation, Web Design, Mark

Today Will Willamson talks you through top tips on how to create top online marketing videos to promote your business and generate leads for your sales team. Who Are JDR? JDR Group are a digital marketing agency that specialises in helping business to business (B2B) companies to get more traffic to their websites, more leads, and more sales. To find out more, visit the website http://www.jdrgroup.co.uk and subscribe to the Digital Prosperity Blog: http://blog.jdrgroup.co.uk/digital-prosperity-blog Listen to the Digital Prosperity Podcast on Soundcloud: https://soundcloud.com/jdrgroup Download your FREE Guide, ‘How To Get Customers Coming To You, Qualified & ready To Buy’: http://www.jdrgroup.co.uk/b2b-guide-on-how-to-get-clients-coming-to-you Based in Derby, our services include Inbound Marketing, Marketing Automation, Web Design, Marketing Strategy, SEO, PPC & Content Creation. Connect with us & get more FREE content here: Twitter: https://twitter.com/JDRgroupderby Facebook: https://www.facebook.com/J