Artist Coaching Podcast By Joeysuki

Sarah Landry and Amélie Lens played 11 tracks from the same unknown producer in a single Ultra set. He wasn't there. He wasn't booked. His music was everywhere, and nobody in the crowd knew his name.That moment kicked off one of the most honest conversations we've had on this podcast. Joey, Ralph, and Jobke break down why streaming disconnected music discovery from artist identity, why releasing more isn't the answer, and what a sustainable career actually looks like when you're building from scratch.What we get into:Spotify streams don't equal bookings because people can love a track without knowing who made it — and that's a structural problem, not a talent problemThe music industry has moved from scarcity to noise, and the artists who will win are the ones who make fewer, better things instead of feeding the algorithm every two weeksJobke's approach to money: build financial stability with a job first, then go all in on music — that way the pressure doesn't kill your cre

Does visibility beat talent? In this episode, we get into one of the biggest tensions in modern music careers. We talk about why visibility, consistency, and output matter if you want to make a living from music, but also why authenticity still has to stay at the center. A real conversation about deadlines, community, radio, content, quantity vs quality, and building a DJ or music producer career without losing the love for making music.      (00:00) Intro(00:38) Jobke’s new live set and taking action(01:28) Put it on your calendar and work towards it(04:41) Artist Coaching retreat update(06:35) The power of community(16:14) Does making multiple genres confuse your audience?(17:34) Is radio still relevant?(25:59) Community questions(26:57) Quantity vs quality in music releases(35:56) Content strategy for artists(38:33) Visibility beats talent(39:58) What changes when music becomes your income(40:50) Why it’s not just about the music anymore(45:20) More output means more chances(46:29) Authenticity and volume(

Most artists think getting signed starts with sending demos.In this episode, Jay Hardway explains why labels usually come later, and why DJ support, strong music, and real-world proof matter more than just chasing inboxes. We also get into free downloads, Spotify strategy, pitching tracks, genre choices, and what beginner DJs should focus on.Timestamps(00:00) Intro(01:00) Artist Coaching retreat(05:30) Ultra and live set culture(15:28) Borrowing gear and creativity(17:29) Sending your music to artists(18:10) Choosing your genre(31:32) How to get signed(33:45) Free downloads and Spotify growth(38:38) Radio edit vs extended mix(44:55) Should you pitch unfinished music?(49:12) Beginner DJ tips(51:08) Set structure, loops, and transitions(54:53) Why DJ support matters(01:02:07) Why every track needs its own sound

For DJs and music producers building a career today, one question keeps coming up.Do you still need record labels to succeed?In this episode of the Artist Coaching Podcast, we talk about how independent releases, SoundCloud, and social media have changed the way artists build a DJ career.For years, record labels were the gatekeepers of the music industry. If you wanted to reach a global audience, you needed a label behind you.But today, artists can release music themselves, collaborate with other producers, and grow their audience without relying on traditional labels.So what role do labels actually play today?We discuss when labels still make sense, when they don’t add much value anymore, and what artists should focus on instead if they want to build a sustainable DJ career.Question for you:Do you think artists still need record labels today?

You spend weeks finishing a track.You finally release it… and then nothing happens.In this episode we talk about one of the most frustrating realities of being a DJ or music producer: the moment after releasing music when the algorithm seems to completely ignore your track.We discuss why most releases don’t immediately take off, why the algorithm isn’t something you can control, and why building a sustainable music career requires a completely different mindset than most artists expect.We also talk about DJs faking festival support videos, the current state of festival ticket sales, ghost production as a career, and what it really takes to survive in today’s electronic music industry.

Is music still the most important thing in a DJ career?In this episode, we end up in a conversation that feels uncomfortable but necessary.We talk about discipline vs motivation in the studio.About finishing tracks even when nobody is waiting for them.About releasing music without external validation.And then we go deeper.If festivals use your music in promos but don’t book you… what does that say about the industry?Is great music enough?Or has branding become just as important?If you’re building a long-term music producer career and want clarity instead of hype, this episode is for you.(00:00) Intro(02:00) Weather and productivity(07:00) Discipline vs motivation(15:00) Evolving your sound(27:00) Releasing vs shelving tracks(34:00) Is melodic dance music dead?(41:00) Copying vs inspiration(54:00) Music vs branding debate(01:02:00) Retreat announcementIf this resonates, share it with another producer who needs to hear it.

You don’t need another tutorial.You need to release music.A lot of DJs and producers feel busy. Watching studio breakdowns. Buying plugins. Saving ideas. But nothing is getting shipped.In this episode, we talk about:– The education trap that keeps producers stuck– Why motivation won’t build your DJ career– Discipline vs inspiration– Finishing music consistently– Age pressure in the music industry– When to sign with a booking agency– Slowing down to gain clarity– Building a sustainable artist careerIf you want longevity instead of hype, this conversation will resonate.(00:00) Intro(02:00) Slowing down and clarity(09:00) The lost art of doing nothing(17:00) The education trap(25:00) Discipline vs motivation(33:00) Age pressure(38:00) Releasing imperfect music(45:00) Booking agency advice(52:00) Analog gear discussion(54:00) Beats & Brand Retreat

Most producers think talent is the key.But if that was true, the most talented person in every room would win.In this episode, we talk about why discipline, consistency, and vision build sustainable DJ careers. We break down talent myths, social media numbers, bookings, and why showing up weekly matters more than perfection.For serious DJs and music producers who want longevity.Timestamps:(00:00) Intro(06:00) Talent vs Discipline(14:00) Tomorrowland Is Not a Strategy(22:00) Followers vs Community(30:00) Showing Up Weekly(52:00) What Makes Top Artists Different

At some point in your DJ or producer career, doing more stops working.Real growth starts when you learn what to say no to.In this episode of the Artist Coaching Podcast, we talk about the shift every artist runs into sooner or later. When saying yes to everything no longer helps your career, your creativity, or your life.We discuss touring versus studio time, finishing music, creative discipline, insecurity, and why long-term careers are built on better choices, not more pressure. This episode is about sustainability, clarity, and staying in the game without burning yourself out.(00:00) Intro(02:00) Touring, shows & testing new music(06:20) Why playing live helps finishing tracks(09:30) Saying no and career growth(13:40) Sustainability and boundaries for artists(16:00) Joey returning to the studio after time away(23:50) When is a track actually finished(37:30) Procrastination, discipline & creative work(42:00) Insecurity, authenticity & image(49:00) Tomorrowland 2026 Line Up(55:30) Closing thought

Joey, Ralph, and Jobke discuss the 'Golden Combo' of music production and marketing in this episode of Artist Coaching. Learn why legendary DJ Benny Rodrigues still handles his own management and how to navigate early-career label contracts(00:00) Welcome back & Jobke’s China tour (07:04) Substance vs. Packaging: Why our last episode went viral (10:53) Benny Rodrigues: The case for total independence (12:35) The "Punishment" of office work: Why it keeps you grounded(19:46) Bassjackers Studio Dynamic: Producer vs. DJ feedback (23:22) Releasing multiple genres: Is it "too random"? (28:58) Viral hits vs. Originality: Should DJs be more experimental? (35:31) Label Contracts: Negotiation and master rights (42:18) Ralph’s exact Mastering Chain revealed (52:44) The Verdict: Music vs. Marketing

Most artists wait their whole lives for a DM from a legend. Jobke got one, and then he stopped replying.Ralph is back from his break, and we are diving straight into the reality of "making it" in the music industry. We discuss the mental traps of success, from accidentally ghosting Tiësto to selling your first number one hit for a tiny fee. We also break down the Ekboj challenge of 52 releases a year and answer community questions about booking agents, DJ fees, and why elevator music might be the most profitable thing you ever produce.What we discussed:- The 52 release challenge: Why Jobke is releasing a track every single week and how he manages the quality.- Club energy vs. Elevator music: The difference in production effort between Lo-fi and club tracks.- Ralph’s biggest failure: Selling a track that became a number one hit just two weeks later.- Jobke’s biggest failure: The story of how he ghosted Tiësto because he was too proud to use certain presets.- Meeting booking agents: What you actually

One year. 52 releases. No ghost producers. In this episode, Jobke (Jay Hardway) breaks down his most ambitious goal yet: releasing a track every single week of 2026. We discuss how to build a massive catalog by utilizing small pockets of time, why "perfection" is often just a mask for procrastination, and how to handle the burnout that comes with high-volume output. Discussion Points:- The math behind a 52-release year - Producing in 20-minute "miracle" windows - Why Jobke is quitting social media consumption to find focus - The difference between "overproducing" and finishing a track - Real-world advice for landing your first club gigs (00:00) Welcome back & Pizza sessions (05:55) Jobke’s 2026 Goals: 100kg Bench & 52 Releases (13:30) Why Jobke is quitting Reels and TikTok consumption (25:30) Community Questions(37:15) What does "Overproduced" actually mean? (52:35) How to get your first club gigs

Is signing to a major label actually the finish line? We are kicking off 2026 with Merow to talk about the reality of life after the "big signing." From almost quitting the industry just weeks before her STMPD RCRDS breakthrough to using her bedroom as a professional acoustic space, we cover the mindset shifts needed for a sustainable career. Timestamps:(00:00) — 2026 Reset (02:28) — Bedroom studio acoustics & bass traps (07:41) — The frustration of the creative process(17:00) — Merow’s "almost quit" story (21:00) — The Label Lie: Signed vs. Settled (34:00) — Dealing with feedback from big artists (44:09) — Producing music while traveling (54:27) — Getting to know the artist behind the music

In this end-of-year episode, Jobke and Joey record from a holiday home to discuss the "limbo state" between Christmas and New Year's. We dive deep into why modern artists are stuck in a cycle of copying trends, the lack of authenticity on social media, and why 2026 needs to be the year you truly do things differently.What you will learn in this episode:- How to use the "limbo state" to truly slow down and reflect.- The "Age of Average": why every coffee shop and every track looks and sounds the same lately.- Why being "famous" and being "successful" are two completely different things.- Self-releasing tracks in 2026 and the usefulness (or lack thereof) of extended mixes on Spotify.- The importance of real connections and physical events in a digital world.(00:00) - Recording from a holiday home (02:14) - The "Limbo State" between Christmas and New Year's (05:51) - Are you making your 85-year-old self miserable? (10:17) - Doomscrolling and the

Artists still want success. But more and more of them want careers that don’t burn them out.In this episode, we talk about sustainability, consistency, health, discipline, and why long-term thinking is becoming more important than fast wins. A reflective conversation about building a career and a life that actually lasts.00:00 Christmas mindset09:00 Real life vs online16:30 Time as luxury32:30 Consistency & discipline55:00 Industry realities59:30 Reflection & closing

You can make great original music and still get zero traction.In this episode, we talk about why bootlegs often work better than originals, especially early in an artist’s career. Not because they’re better tracks, but because they act as a Trojan Horse. They grab attention, build momentum, and open doors so your original music can actually be heard.Together with Jay Hardway (Jobke) and Ralph from Bassjackers, we dive into perception, authenticity, consistency, and the real strategies DJs and producers use to get noticed today. We also answer community questions about social media, filming gigs, collaborations, and the grey areas around remixes and copyright.If you’re an artist who feels stuck doing “everything right” but not getting traction, this conversation will put things into perspective.Timestamps(00:00) Intro(02:11) Press photos, image, and perception(06:01) Authentic vs commercial branding(14:40) Consistency, content pressure, and perception(20:23) DJ Levi and embracing cringe(32:35) Bootlegs vs orig

Is music still the foundation of your artist career, or has content taken over?In this episode, Ralph from Bassjackers and I talk about the tension every DJ and producer feels today: creating music vs creating content.From viral ideas to vlogs, unreleased tracks, DJ support and dealing with stage anxiety, this episode is a real look at what actually moves your career forward in 2026.Chapters:(00:00) Intro(09:09) Virality vs real fans(13:02) DJ support as real reach(16:33) Making your “weird” bigger(23:48) Authentic brand pillars(25:55) Finding your content pillars(29:38) Community Q&A (30:06) Tools for visuals(31:51) Dimitri Vegas & audience(35:07) Remixes & evolving sound(41:00) Stage anxiety(45:17) Vlogs: worth it?(47:22) Posting unreleased tracks(48:30) Do big DJs play other artists’ music?(49:59) Sending promos(51:35) Knowing your lane(55:48) Favourite tracks

Most artists quit at the exact moment things are finally about to take off.In this episode, I sit down with Ralph (Bassjackers) and Jobke (Jay Hardway) to talk about momentum, rejection, slow growth, and why consistency always wins in the long run.We dive into how long it actually takes to build a real artist career, the pressure that comes with success, and why the “boring” phase is where most people give up. We also talk about label rejections (including the story of Mush Mush), AI-faked DJ support, starting from scratch today, and why discipline beats motivation.If you’re a producer or DJ who feels stuck or impatient, this episode might be exactly what you need.Why artists quit right before things accelerateSuccess, pressure and protecting your timeWeekly consistency and the growth of the podcast“Not for us,” rejection and the Mush Mush storyAI fake DJ support and promo scamsStarting from scratch: demos, self-releases, contentTools like LabelRadar & DoomDoomTechOne genre vs blendingBig room in 2026Tech

Most producers underestimate how long it actually takes to make money from music. In this episode, I sit down with Ralph (Bassjackers) and Jobke to talk honestly about timelines, consistency, and what it really costs to build a sustainable career as a DJ/producer.We dive into why it took Bassjackers five years to break through with Mush Mush, how Jobke spent eight years grinding before getting momentum, and why so many artists quit right before things start compounding. We also touch on multi-genre vs signature sound, the DJ Levi debate, “real DJ” conversations, and how to build a long-term career in 2026.What we cover:Why your career takes years, not monthsMindset vs talentThe unsexy reality of studio workMartin Garrix naming storyTrend-chasing vs consistencyHype vs long-term respectRoyalty expectationsGoals for 2026Black Friday plugin picksChapters:(00:00) Intro(07:20) Why it takes YEARS to make money(09:10) Talent vs mindset(10:20) Reality of studio work(11:50) Track titles & Martin Garrix story(13:20)

Rebranding as an artist isn’t a quick fix; it’s a long, uncomfortable process. In this episode, Portuguese DJ/producer KURA opens up about shifting from his EDM past into a darker techno/tech-house identity, building his own Darkroom concept, and what it takes to escape the box the industry keeps you in.We go all the way back to his resident DJ days in Portugal, before YouTube tutorials, before the EDM boom, and follow the journey from mashups and club edits, to big-room stages, to now rebuilding the foundations of his artist brand from scratch.KURA shares how the pandemic frustration became fuel for a new chapter, why many DJs get stuck playing commercial sets, how Darkroom started in an abandoned warehouse, and why content (even if you hate it) is the most important tool in a modern rebrand.We also dive into how he uses AI tools like Suno and ChatGPT for inspiration in his workflow.If you’re an electronic music producer or DJ trying to shift your sound or identity, this one will hit home.His early days as a