The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed, and slightly naughty, episode 643 of The (14 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Drip founder Hugh Crothers ...  Hugh Crothers is the founder of Drip, a sexual wellbeing brand he started in 2021 catering to people who are curious and diverse when it comes to sex.  Part of Substance, a 100% Australian owned, fourth generation health and wellbeing company, as a young queer person, Hugh struggled to find education and unbiased information about sex and intimacy.  At the same time, he realised that Australians had few options when it came to premium sexual wellbeing products made locally. Setting out to create a brand as a love letter to his 18-

Can you imagine starting a new social media platform? The money required, the resources, not to mention the time and the risk! It’s certainly not for the faint-hearted. Well, today we meet Noam Bardin, a Silicon Valley veteran and the Founder of Post.News, a new social media that's taking Elon Musk’s Twitter head on! It’s a take-on-the-big-boys episode 642 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Post.News Noam Bardin ...  Noam Bardin founded Waze, the crowd-sourcing traffic app and one of the world's most talked-about start-ups following its acquisition by Google in 2013. I can imagine that would be a pretty handy pay day! He’s been labelled as one of Business Insider’s 100 Stars of Silicon Valley. And he’s completed a Masters of Public Administration at Harvard Uni, where he began planning on how to save the world. Not a bad CV so far, but where it gets really interesting is that Noam is also the  Founder of Post.News, a new social media site he launched

Some people buy, renovate and sell property in the hope of creating the perfect lifestyle. Not today’s guest. Matt Raad (and his wife Liz) buy, renovate and keep (although sometimes they sell) websites, and they have created the perfect lifestyle. It's time to uncover these surprisingly simple wealth-building strategies of website investor Matt Raad, in a get-rich-quicker-than-you-may-have-thought-possible episode 641 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about eBusiness Institute’s Matt Raad ... Matt Raad (along with his wife Liz) is regarded as Australia’s leading expert in creating highly profitable website portfolios with high margins and low overheads. In fact, they were one of the first in the world to buy and renovate a portfolio of websites worth millions of dollars; a strategy they now teach beginners to reach six, even seven figure incomes. Whether you’re looking at adding an additional stream of income to an existing business, or you’d love a side h

There’s a story of a lovely lady, who was bringing up three very lovely girls. You know the rest, right?! Well, that lovely lady’s home (and her hubby’s) is now for sale, and today we hear from the Beverly Hills real estate agent, charged with selling the Brady Bunch’s house. It’s a family-friendly episode 640 of The (14 year-old, award-winning) Small Business Big Marketing podcast.  A little more about LA Realtor Danny Brown ... As you may have realised by now, I’m a curious fella. My curiosity is a major driver in choosing my guests and the questions I ask them.   Case in point? Years ago when I found you could take a mini submarine ride to the bottom of the Atlantic Ocean to view the Titanic, I immediately had to track down the fellow who was selling the tickets. Check out episode 236.   And when I saw there was a cattle ranch in Texas for sale for a whopping $998M, I simply had to interview the agent responsible for the sale. Check out episode 446.   So guess what happened last week when I heard the Brady

Kate Christie is all about living your life to the fullest, in business and in pleasure. Not only, as a time management expert, can she find you 30 guilt-free hours a month; she can then get you designing your best life thanks to what she calls your very own Life List! It’s a timely episode 639 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Life Lister and time management expert Kate Christie ... Kate Christie is a time management expert and author of a new book titled The Life List in which shares how she lost her former husband at 50, and how it provided the catalyst to create what she calls a ‘Life List’ … all the things and experiences she wants to do now whilst she’s still young enough to enjoy them. Now whilst talking about that was why I got Kate on the show, as a time-management expert, she claims she can confidently find you 30 guilt-free hours a month that you can dedicate to designing your dream life. So we go deep on that as well. Plus we talk about t

Last month in Tuscany, Italy an eighth generation butcher by the name of Dario Cecchini totally blew my mind, for sooooo many reasons, the least of which is the incredible customer experience he and his team deliver. But trust me, that’s just the tip of the iceberg. It’s a meaty, and slightly teary, episode 638 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Tuscan Butcher Dario Cecchini ... I‘m so excited (and honoured) to bring you this interview. Dario Cecchini is an eighth generation butcher based in the small Tuscan town of Panzano, Italy. Population 1,152. I discovered him last month when Sarah and I googled fun things to do in Tuscany, and one travel blogger was adamant that a visit to Dario’s butcher shop was an absolute must! In fact, the blogger went on to say that not only should you visit his shop, but you should absolutely book a seat at his now famous long-table lunch or dinner that he holds every day on the first floor of his shop. Six courses of t

Tim Denning has had some massive business lows, each time, picking himself up, dusting himself off and having another crack. He’s now one of the most prolific content writers in Australia on the topic of personal development and entrepreneurship. "How prolific?", I hear you ask. 480,000 words a month prolific! If you’re keen to discover how writing can turn your business and mindset around then you’ve come to the right place. It’s a mind-boggling episode 637 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about blogger Tim Denning ... Here's Tim Denning's official website He's written online for the last 9 years straight He has 312,000 followers on Medium 503,000 followers on LinkedIn 140,000 email subscribers 22,000+ Twitter followers Tens of thousands of hits to his website every month And he's built “Bad-Assery Academy” with thousands of successful students (3rd time lucky) Businesses that make this podcast possible - Please support them DELL Technologies - Small

Join Timbo's Membership and take control of your marketing Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he’s on his phone all night forgetting that at some point he’s going to need an Uber to get home. But, what if you run out of charge? That can make for a long walk home! That’s exactly what happened to young Bailey, who upon waking the next morning (hangover and all), goes ahead and invents the Zip Zap Charger … the world’s first cordless mobile phone charger. It’s a fully-charged episode 636 of The (13 year-old, award-winning) Small Business Big Marketing Podcast. A little more about Zip Zap Charger founder Bailey Paige ... 20 year-old entrepreneur Bailey Page’s business adventure began at the end of a night out with some mates when his iPhone ran out of juice. Trying to order an Uber ride home and not carrying a phone charger with him, he was left stranded with a big walk ahead of him.   Waking up the next morning, a little worse for wear, Bailey decides to solv

Join Timbo's Membership and take control of your marketing Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card.  You proudly hand over your book. No prizes for guessing who’s built instant trust? If you love the idea of having a book to promote you and your business then listen up as today’s guest has written 42 of them, and sold nine million copies. It’s a self-publishing episode 635 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about 4 Ingredients founder Kim McCosker ... If you're a long time listener then you’ll have heard me say multiple times that a book is a business card on steroids. It positions you as an expert, it’s a wonderful way to get that mountain of knowledge you’re standing on out of your head and on to paper, plus it builds trust and credibility with your prospects and customer

Join Timbo's Membership and take control of your marketing In her surfing career, Layne Beachley achieved this seven times, six of them consecutively, making her the best surfer the world has ever seen…. male or female. In this up close and personal one hour chat, Layne opens up about the one big shift she made in order to achieve her dreams. And fortunately, it’s something we can all apply to both our own business and personal lives. Plus she shares a mountain of other amazing high-performance insights along the way. It’s a fully-sick episode 634 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about World Surfing Champion Layne Beachley... Today you and I meet world #1 surfer Layne Beachley who’s regarded as the most successful surfer ever! Layne’s dedication to success saw her as the only surfer, male or female, to claim six consecutive world titles. She went on to win a seventh before retiring in 2008. In 2015 she was awarded the Order of Australia, the highest recog

Join Timbo's Membership and take control of your marketing Dennis Dunstan managed Fleetwood Mac from 1984 to 1997. Referring to himself as the world’s highest paid babysitter, he’s seen it all … From arranging a private jet so Lindsay Buckingham could enjoy his favourite takeaway, to making sure the band never missed a gig (he nearly succeeded) Dennis knows a thing or three about managing a successful business.  It’s time to go your own way on episode 633 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Fleetwood Mac's Manager Dennis Dunstan... From 1984 to 1997, Dennis Dunstan managed Fleetwood Mac, the biggest band in the world at the time; so he knows a thing or three about managing a successful business.  He refers to himself as the world’s highest paid babysitter, as managing a band like Fleetwood Mac with five very different (and at times testing) personalities including Stevie Nicks, Mick Fleetwood and Lindsay Buckingham, was no easy feat.  Dennis kindly cam

Join Timbo's Membership and take control of your marketing Have you ever thought “Stuff it! I’m going to open up a cafe. I love coffee, I love people and I’m looking for an easy lifestyle business?” Come on, who hasn’t at some point thought that or something similar? Well, let’s find out how easy that really is from a fellow who’s created and sold one of Australia’s leading bespoke coffee brands, and along the way successfully opened (from scratch) eight cafes. It’s a fully-caffeinated episode 632 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Padre Coffee founder Marinus Jansen... Marinus Jansen loves the coffee life. So much so that he escaped his corporate cubicle in 2006 to start The Appetite Food Store. Discovering he had a knack for this hospitality thing, he fell in love with coffee roasting, and the cafe business in general, opening up seven more cafes over the next 12 years, the majority of them falling under the now famous Padre Coffee brand which he r

Join Timbo's Membership and take control of your marketing Oliver Garside is the Chief Evangelist of Rounded - an Aussie accounting software built by a freelancer to make other freelancers' lives easier. With a customer satisfaction rating of 99%, he's practically a customer whisperer.  So, if you want to learn how to wow your precious clients and keep them happy, you’ll love what Oliver has to share. It’s a financially responsible episode 631 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Rounded co-founder Oliver Garside ... Oliver Garside is the co-founder and Chief Evangelist of Rounded, an online accounting software built specifically to help Aussie freelancers manage the financial side of their businesses better. Think Xero or QuickBooks without all the unnecessary bells and whistles. He says he’s his customers’ biggest fan … a line that made me sit up and take notice. Why? Because, whilst we all pay lip-service to the idea that our customers are everything

Join Timbo's Membership and take control of your marketing Do you have a colleague in your industry that you just love shooting the breeze with? Someone who gets you thinking differently, someone who has challenging opinions, someone who stays ahead of the game? For me, that's old friend and marketing Ninja, Troy Dean, the founder of Agency Mavericks. I sat down in Troy’s state-of-the-art content production factory (there’s no other way to describe it) for this deep dive into how ChatGPT & video marketing can give your small business a competitive edge. The only thing he doesn't beat me on? Gags. I’ve got lots more gags! It’s a bro-mantic episode 630 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Agency Maverick's Troy Dean... Righto, it’s time to take a deep-dive into how the small business owner can make best use of video marketing and ChatGPT, with marketing Ninja Troy Dean who I’ve known for a few years now. We used to occupy the same co-working space in

Join Timbo's Membership and take control of your marketing The Tradie Underwear brand (now turning over $200M a year) has gone from protecting the family jewels to branching out into everything from energy drinks to skincare to watches and tools! So hitch up your strides as Ben Goodfellow, the brand's founder, reveals how and why he's extending the brand into all sorts of categories, proving that Tradie isn't just keeping you supported downstairs, but they've got your back (and your taste buds and whole lot of other needs) covered too! It’s a pants-off episode 629 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Tradie's founder Ben Goodfellow ... In 2010 Ben Goodfellow launched Tradie underwear, going head-to-head with Bonds, one of Australia’s most loved underwear brands (who, BTW, his old man worked for in Marketing!).  From what appeared to be a brave move from the outside looking in, Tradie quickly established itself alongside much bigger brands like Bonds and

Join Timbo's Membership and take control of your marketing Today we meet a fellow who, with his best mate, used to run a fruit and veg store at the Sydney Food Markets … Now they own and run a multi-million dollar, national, commercial lighting company! Who doesn’t love a good pivot? It’s a lights-on episode 628 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Lowa Lighting's Anthony Galimi & Carlo Cesta Have you ever come across a business owner who’s made a massive career move? One that’s taken them way out of their comfort zone and into unchartered waters. Personally, I’ve got a lot of admiration for someone who says “Enough's enough, I’ve been doing such and such for way too long, and now it’s time to try something completely different!” It feels so risky to leave behind something that identifies you, that you know you’re good at, and jump into a business that’s untested and in which you have passion, but very little experience. Well, that’s exactly what tod

Join Timbo's Membership and take control of your marketing Ben Goodman seems to have the Midas Touch, having built and exited one, seven figure business, along with his current 2-year old business recently being valued at $20M. But, like most successful business owners, his entrepreneurial journey hasn’t been without some failures along the way.  Join me as Ben shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success. It’s an intriguing episode 627 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Silvi founder, Ben Goodman Ben Goodman is the co-founder of Silvi, a brand that aims to cure acne with his patented pillow case containing, of all things, silver!  In this chat, Ben shares how the inspiration for the company came from his own struggle with acne and his determination to find the root cause. After discovering that pillowcases can harbour up to 1000x more bacteria than a toilet seat, he and his b

Join Timbo's Membership and take control of your marketing Are you ready to become a disabled friendly business? Scott Hunt has expanded his private personal training business into an untapped market that focuses on helping disabled people benefit from exercise. He's passionate about providing a solution for a demographic that has been neglected for too long. Scott understands the importance of staying active for both physical and mental well-being, and he's on a mission to ensure that everyone has access to these benefits. By catering to the needs of disabled people, he has not only found a gap in the market, but also a meaningful way to make a positive impact on disabled people's lives. Scott's dedication to this cause has allowed him to carve out a unique space in the fitness industry and connect with a new group of clients.So, who is Fit Your Ability's Scott Hunt? Back in episode 474 we spoke to Scott Hunt, the owner of Fitness Enhancement, about how he built his business into Australia’s largest private

Join Timbo's Membership and take control of your marketing So these two guys are in the jungles of Peru working for some oil company, when they stumble across a Cacao bean that’s been extinct for over 100 years. Without any chocolate knowledge whatsoever (well, no more than you and I!), they decided to start a premium chocolate brand, and Fortunato Chocolate was born. It even caught the attention of the late and great celebrity chef, Anthony Bourdain. It’s a Willy Wonka meets Indiana Jones episode 625 of The (13 year-old, award-winning) Small Business Big Marketing podcast. So, who's behind Fortunato Chocolate?! Today’s chat is all about the business of chocolate. It’s set deep in the Peruvian jungle, involves an extinct cacao bean that’s no longer extinct, two half-brothers with the same mother but different fathers, world-class chocolate maker Max Felchlin, a Swiss chocolate lab, the late (and great) celebrity chef Anthony Bourdain, two Peruvian women from Washington, two chocolate shops, and an online stor

Join Timbo's Membership and take control of your marketing Tristen's Customer Sales Multiplier Course - How to apply Tristen's referral techniques to your business Referral marketing expert Tristen Smith was just like any other business owner, struggling to find the right strategy to bring in new customers. Then, he discovered the power of referral marketing and this changed everything. He quickly became a referral marketing Ninja closing more deals than anyone else on his team. He now helps business owners turn one customer into seven with his innovative techniques. Join us as I sit down with Tristen and discover how his journey from average marketer (with super high anxiety) to referral marketing expert can inspire and transform your business too. So, who is this referral marketing expert they call Tristen Smith?! Have you ever met a business owner who's got more customers than they can handle yet their marketing budget is minimal? Then, after you’ve picked your chin up off the ground, you discover that the