Retail Gets Real
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 138:25:46
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Sinopsis
Retail impacts everyone, every day, everywhere. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Episodios
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#126 Cuyana: Scaling a brand built on ‘fewer, better’
08/07/2019 Duración: 25minCuyana uses its philosophy of “fewer, better” things to create thoughtfully made items, appealing to women who have become dissatisfied with fast fashion. Co-founder and CEO Karla Gallardo discusses how the business was born, the journey to opening stores and how to grow a brand built on trust. Learn more at retailgetsreal.com.
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#125 How KiwiCo’s growth is fueled by kids’ creativity
01/07/2019 Duración: 22minSandra Oh Lin took her knack for creating fun STEM activities for her kids and turned it into KiwiCo, a monthly subscription box business that fuels kids’ passion for creativity. On this episode, Oh Lin describes how she went from engineer to entrepreneur and the lessons she learned the hard way as demand for the popular kids’ activity boxes quickly grew. Learn more at retailgetsreal.com.
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#124 How thredUP is changing secondhand fashion
24/06/2019 Duración: 28minShopping for used clothing is turning into a luxury experience with thredUP, a company that started online and expanded into five stores in just a few years. President Anthony Morino is helping take this “unappealing” market and making it sexy and environmentally conscious. Hear him explain all the things that are woven into the operation to make it seamless for customers. Learn more at retailgetsreal.com.
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#123 How b8ta is reimagining the retail model
17/06/2019 Duración: 26minB8ta’s “retail-as-a-service” model brings new and innovative products to retail faster. Co-founder and President Phillip Raub talks about the company’s unique model and how its retail spaces elevate the discovery experience in the physical world. Learn more at retailgetsreal.com.
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#122 The Rothy’s formula for success
10/06/2019 Duración: 19minShoe brand Rothy's brings together things consumers don't find everyday — shoes that are comfortable, stylish and made sustainably from recycled plastic. That winning combination has earned the company an avid fan base that's growing quickly. VP of Marketing Elie Donahue talks about how to attract fans and where the brand is headed. Learn more at retailgetsreal.com.
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#121 Facebook: Where social media and shopping intersect
03/06/2019 Duración: 23minSocial media's powerful influence to reach consumers is a game changer for many businesses. Facebook’s Martin Gilliard, head of industry, retail — superstore and grocery, is at the center of where social media and shopping meet. In his role at Facebook, Gilliard drives the development of data products for retail; in this episode, he dives into how Facebook is working with retailers now and in the future. Learn more at retailgetsreal.com.
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#120 Sephora’s winning customer experience formula
27/05/2019 Duración: 24min“Stores are a powerful way to bring experiences to life for people,” says Sephora EVP of Omni Retail Mary Beth Laughton. In this episode, Laughton describes how to look at the customer journey holistically and create a seamless shopping experience — whether in-store or online — through the expertise of beauty advisors, tech that solves a pain point and no-hitch transactions. Learn more at retailgetsreal.com.
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#119 How CAVA keeps fast-casual food fresh
20/05/2019 Duración: 28minKeeping things fresh on the restaurant side of retail can be quite a challenge, in every conceivable way. Offering healthy food that people actually want to eat, making sure it stays safe throughout the supply chain, and creating a restaurant experience that people want to go back to are all big challenges, for restaurants of all shapes and sizes. In this episode, we’re talking to CAVA’s CEO, Brett Schulman, about how this healthy Mediterranean brand is overcoming these challenges through a positive culture, intelligent applications of technology, and a vertically integrated supply chain that keeps great ingredients fresh. Learn more at retailgetsreal.com.
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#118: How Framebridge is shaping retail’s future
13/05/2019 Duración: 24minToday’s guest identified a retail opportunity that no one else saw – an opportunity to disrupt and grow the custom framing industry by focusing on the customer experience – and then she made the entrepreneurial plunge. In this episode, Susan Tynan shares her experience founding Framebridge, how the company can offer a great product at a lower price point, why it is opening physical retail locations after five years as an online business, and her advice for other aspiring entrepreneurs. Learn more at retailgetsreal.com.
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#117 Practicing cyber resiliency in the digital age
06/05/2019 Duración: 24minThe digital transformation has ushered in a new era of data, which allows retailers to work smarter, innovate faster and serve customers better — but it has also introduced new risks. PwC U.S. Cybersecurity and Privacy Leader Sean Joyce says when it comes to cyber risk, being resilient is a company’s best defense. In this episode, learn the cyber threats retailers need to be aware of and what consumers can do to protect themselves. Learn more at retailgetsreal.com.
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#116 Building communities in and out of the store
29/04/2019 Duración: 26minStarting a small business means more than becoming a small business owner — it also means becoming a bigger part of the local community, as well as the community of retailers all around the country. In this episode, we talk to Rachael Gruntmeir, owner of the Black Scintilla boutique in Oklahoma City, about how she builds a sense of belonging in her customers, fosters strategic partnerships within her community and influences both local and national policy. Learn more at retailgetsreal.com.
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#115 Chief protector: Inside the business of loss prevention
22/04/2019 Duración: 20minMike Brenton, Director of Asset Protection for Giant Food, talks about the business of protecting people, assets, and brands at the grocery chain, and the new technology that presents both opportunities and challenges for loss prevention pros. Learn more at retailgetsreal.com.
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#114 Engaging consumers in a channel-less world
15/04/2019 Duración: 21minRetail is a combination of online, mobile, and in-person experiences, but they aren't discrete channels anymore – they are all pieces of the customer experience, and every customer engages with brands through a unique combination of these experiences. A big challenge for retailers, then, is facilitating the seamless journey through this channel-less world. So, in this episode, we sit down with Chris Silver, Director of Global Retail Strategy and International for URBN, which includes the brands Urban Outfitters, Anthropologie, and Free People, to learn about the technology and experiences that keep customers engaged. Learn more at retailgetsreal.com.
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#113 R.Riveter: Empowering military spouses
08/04/2019 Duración: 22minDuring World War II, Rosie the Riveter famously left her home to go into factories and shipyards and help her country. Today, R.Riveter is bringing jobs into the homes of modern-day military families. Lisa Bradley and Cameron Cruse, co-founders of R.Riveter, share how the handbag maker empowers military families through mobile, flexible income. Learn more at retailgetsreal.com.
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#112 How tech is evolving the customer experience at HSN, QVC and Zulily
01/04/2019 Duración: 22minKaren Etzkorn is the chief information officer for Qurate Retail Group, the parent organization for brands such as HSN, QVC and Zulily. In this episode, Etzkorn identifies the two technologies all retailers should integrate today and shares how to encourage more women to embrace technology careers. Learn more at retailgetsreal.com.
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#111 Poshmark challenges the norms of traditional retail
25/03/2019 Duración: 23minSocial network's ability to connect and influence people's behavior is powerful. In the case of Poshmark, it's not only connecting buyers and sellers, it's also creating a new kind of entrepreneur. Join us as we sit down with founder and CEO Manish Chandra for a look inside the largest social commerce marketplace in the United States. Learn more at retailgetsreal.com.
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#110 MM.Lafleur empowers women in the workplace
18/03/2019 Duración: 22minMM.LaFleur empowers customers to focus on the things that really matter — like preparing for that client meeting or business trip — through styling, thoughtfully designed products and community. Vice President of Brand Marketing Jennifer Braunschweiger joins this episode to share how her team supports women and brings the brand to life. Learn more at retailgetsreal.com.
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#109 Logistically speaking: Wayfair’s innovative supply chain
11/03/2019 Duración: 20minAs customer expectations and behaviors change, retailers need to change too. That means creating new processes, implementing new technologies, and building teams with new skills. To learn more about the logistics of improving both the customer and employee experiences, we sit down with Wayfair’s Director of Supply Chain Engineering Dustin Bennett. Learn more at retailgetsreal.com.
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#108 Nordstrom sets the standard for customer experience. Again and again.
04/03/2019 Duración: 20minNordstrom is known for offering a great customer experience, and they manage to continue offering exceptional experiences even as customer needs change in our constantly transforming world. To learn how Nordstrom stays ahead of disruption and their customers’ changing needs, we sit down with Senior Vice President of Customer Experience Shea Jensen, who was recently honored at the NRF Foundation Gala as a Disruptor on the List of People Shaping Retail's Future. Learn more at retailgetsreal.com.
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#107 The art and science of personalization at Zulily
25/02/2019 Duración: 21minZulily launches over 9,000 new products and 100 sales every single day — and curates a unique storefront for each of its millions of customers. Through personalization and stories told through images, videos and social media, Zulily turns the shopping experience into an entertainment experience. Vice President of Technology Bindu Thota talks about the technology and the people that make it all happen. Learn more at retailgetsreal.com.