Studio Sherpas Podcast

This week is a blast as we explore some very creative business strategies with Tony Gnau. Content marketing is a tool that Tony relies on heavily to add value to his customers while also building his credibility and drawing in new clients. We look into taking the time to audition your clients to find ones that align with your core values and then working those clients into a retainer system that creates consistent income and a mutually beneficial relationship between you and your client! Key Takeaways Use quality content marketing to set yourself up as an expert in your field and draw in quality clients. Be proactive to think about both the short term AND the long term strategy or your life and business. Use the retainer business model to create consistent income with clients you want to work with. Make sure you are clear on your core values and audition clients to find ones who mesh with those values.  About Tony Gnau Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-

On the show this week we sit down with the wildly successful video business mastermind, Kevin Anson. We take a bit of a dive into his journey into the video ad space. Kevin shares some important key ingredients to make killer video ads while building up a video business that supports and fits your lifestyle.   We also talk about some keys to gathering a clientele that you love to work with and build an impressive portfolio that will be your best marketing tool.  Key Takeaways Get out there and learn what it takes to make video ads that WORK. Be persistent, clever, and targeted when searching for new clients.  Build a portfolio of work that you love for clients that you want to work with, and who pay what you are worth.  About Kevin Anson  Kevin has taught over 2,000 students how to create high performing marketing videos online. He has produced over 10,000 marketing videos over the past 18 years. He has also worked with world famous marketers like Russell Brunson, Tai Lopez, Brendon Burchard, Grant Cardone,

We're talking about the negatives of the hustle culture and how Jill has achieved working less while making more by going from working 5 days a week to only 12 hours a week. We're also unpacking the creative and scientific formulas. We also talk about strategy versus tactics in marketing and why it's very important for you to know the difference.  Key Takeaways You need space to grow your business Hire someone else to do the busy work so you can focus on generating more money Be authentic online so as to attract the right clients About Jill Wise Not quite fitting into a single title, Jill Wise is a business and marketing problem solver. She pushes through the noise of the online world and the "rules" of what you're supposed to do, instead guiding her clients to show up authentically as they build, grow, and scale businesses that feel good to them. In This Episode  How Jill makes money and what it looks like today compared to early in her career [4:48] Thinking differently about the hours you work [8:36] Wh

Today I talked with Jude Charles on the value of road mapping, or blueprints (as we call it at Studio Sherpas) and the win-win this method is for both you and your client. Jude walks through how he went from charging $400 for one of these road mapping sessions to a massive $17,000. We also talk about how Jude combats imposter syndrome and gives himself the confidence to charge $17K by using his previous clients' feedback. Key Takeaways  Road mapping gives the client confidence in your work before you start Road mapping also helps you see if the client is a good fit for you Remind yourself of the value you have created for others Put your mind to it and you can’t be stopped About Jude Charles For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and

Today I celebrate 300 episodes with a look back at 5key things I’ve learned over the last few years doing this podcast. These 5 principles have got me through some of the toughest times in my life and have taken my business from 5 figures to 7 figures. I know they’ll help you too, no matter where you find yourself on the journey. Thank you to all who have been listening. Whether you’ve heard 300 episodes or 3, I hope this podcast has helped you grow your business in some small yet significant way. Key Takeaways Don’t wait until you know everything to start; just start and you’ll learn as you go. Being honest and vulnerable in your business will pay off in the end. You can’t go wrong if your mission is to help people. In This Episode Five things I’ve learned over 300 episodes [6:41) Getting clear on your mission will help you stay focused (8:50] Authenticity is life-giving [14:25] The best way to build a business is to give [21:03] Community is everything [27:52] You need to launch in order to learn [33:19]

“It was the best of times, it was the worst of times…” Today we learn how to tell great stories with author and film & TV writer Margot Leitman. Margot tells us what needs to be in every story for it to be engaging and relatable. Knowledge that will help you not only when marketing your own brand but also when creating projects for your clients too.  Key Takeaways Your story should have a beginning, middle, and end. Don’t ignore the process; the process is where the story is. Universal themes help your target audience engage better.  About Margot Leitman Margot Leitman is the author of the best-selling book LongStory Short: The Only Storytelling Guide You’ll Ever Need, What’s Your Story? & Gawky: Tales of an Extra Long Awkward Phase. She has written for DreamWorks TV, the Hallmark Channel, and the Pixl Network and worked for "This American Life" as the West Coast story scout.  She is the founder of the storytelling program at the Upright Citizen's Brigade Theatre and is a five-time winner of the Mot

Today Rich Brooks from Flyte New Media joins me to discuss how to separate yourself from your competition by looking at your business through four lenses… Find, Focus, Forge, and Frame. We dig deeper into forging new ways to stand out by doing things outside your normal services while still staying in line with your mission. We also discuss when is the right time to grow your business and how to make it an attractive place for people to want to work there. If you want to grow your business and stand out amongst the noise then this episode is for you!   Key Takeaways Offering services outside your normal scope is a great way to get noticed. Becoming a thought leader will help you get found. You want to attract the right type of client and not everyone is the right client. Reframing your business offering can help you stand out. About Rich Brooks Rich Brooks is founder and president of Flyte New Media, a digital agency in Portland, Maine, that’s been in business for nearly 25 years. He is a nationally recogni

Looking after your health is an integral part of being an entrepreneur because if you’re not healthy enough to operate the business, especially in the early days, then who will? Dr. Samuel Shay's mission is to give busy entrepreneurs health freedom so they can get back more time, more money, and more years of life. Using genetic testing, Dr. Shay can help you find that unique diet that’s suited specifically for your particular genetic composition, meaning you’ll know exactly what diet is the best for keeping you healthy and making the most of living the entrepreneur lifestyle. Key Takeaways A resilience budget is just as important as a marketing budget There is a cost to poor health You need to know your genetic predisposition toward certain diets  About Dr. Samuel Shay Dr. Samuel Shay, DC, IFMCP helps busy, health-conscious entrepreneurs, moms, and mom-preneurs add an extra 5 healthy years of life, liberate $50,000, and add 50 extra quality minutes a day so that they create more freedom for themselves and

As creative business owners, sometimes it’s hard to balance our artistic side with our business side. Kambria Evans, a teaching and learning consultant, will help you figure this out as she shares some great mindset changes and techniques that will help you grow your business while keeping your mental health in check. Key Takeaways Most creatives have both a creative side and a business side; you need to use each side appropriately Stop comparing yourself to others Your business should grow to serve the stage of your life you are currently in About Kambria Evans Kambria Evans, The Teaching & Learning EMDR Consultant, has 18 years of expertise developing impactful learning experiences for healthcare providers. Known for teaching with chops and getting evidence-based results, her innovative ideas and trainings have been published (14 times) in peer-reviewed medical, psychology, and education journals such as Academic Psychiatry and Academic Medicine. Kambria is the former Director of Education & Quali

On this week’s episode, Nick Nanton, 22-Time Emmy Award winning Director and Producer, tells us how important it is to have those big dreams and goals but also why you need to be realistic with your next step. He drops some wisdom on how to be more self-aware and how that will help you connect with more people both through the lens and with clients and colleagues. He also talks about the importance of having a solid team around you so you can focus on the things that you are uniquely gifted at. Key Takeaways Building momentum is the key to getting things done Have big dreams but also set smaller goals that will make you happy Stay in your lane and build a team around you to do the rest Everyone has a unique story to tell  About Nick Nanton From the slums of Port au Prince Haiti with special forces raiding a sex trafficking ring and freeing children to the Virgin Galactic Space Port in Mojave with Sir Richard Branson, 22-Time Emmy Award Winning Director/Producer, Nick Nanton, has become known for telling sto

Today Ryan fanboys out and sits down for a conversation with the founder of a product he has been using for years, Chris Savage from Wistia. They talk about how Wistia can help you offer an additional service to your clients that will keep them coming back. Chris gives some tips on how to separate yourself from the competition and some great marketing strategies that he has implemented at Wistia that has helped him stand out and cement Wistia as experts in the field of video marketing. Chris also shares a unique campaign he runs each year for Wistia employees that has garnered some unbelievable results for improving both features & systems, and company morale. Key Takeaways Seeing real people from your business helps your clients better connect with you Making great content actually promotes yourself as a company that does what it says Embrace the small size of your business as lots of businesses are looking for that About Chris Savage  Chris Savage is the Co-Founder and CEO of Wistia, a leading video h

Remember when your mother used to tell you that just because everyone’s doing it doesn’t mean it’s the right thing to do? Well, today’s show is all about that. Scott Markowitz has been working in post-production as an editor for decades and he is on a mission to inform people that a simple switch he did (away from the industry standard software he’d been using for years) has increased his efficiencies drastically and helped him deliver in record time.  Key Takeaways How to pitch yourself outside of your niche audience Changing your software might speed up your post-production workflows About Scott Markowitz After decades of working in the TV and Film industries as a top session editor, Scott Markowitz discovered that trading his happiness for money was no longer acceptable. That's when he decided to open his video studio. Now, that path has led him to discover another passion: teaching. In This Episode  How Scott markets to his niche but still gets work outside of it [08:33] Why does the post-production in

If you don't have time to listen to today’s episode because you are too busy responding to emails and Slack messages, then you need to make time because today Ryan is going to help you get that time back… and more! Jordan Raynor is a bestselling author and his latest book “Redeeming Your Time” is full of great wisdom and tips to help dynamic business owners and CEOs create systems and hacks that help them focus on what’s important in their businesses, growing it! Key Takeaways  Having a system in place will help you scale your business Budgeting your time is crucial to being more productive Your clients want ideas and creativity and you can’t deliver on that if you’re tied up with emails all the time About Jordan Raynor Jordan Raynor helps Christians respond to the radical, biblical truth that their work matters for eternity. He does this through his bestselling books (The Creator in You, Redeeming Your Time, Master of One, and Called to Create), podcast (The Call to Mastery), and weekly devotional (The Wor

Are you overwhelmed with all the things that have to get done in your business? Need more time to think big picture, set goals, and cast vision? Then you need to listen to today’s episode. Rachael Mueller is a systems expert who helps entrepreneurs and business owners identify bottlenecks and inefficiencies in their businesses. She recently helped Ryan streamline his business systems and because she did such a great job he got her on the podcast to share some of her wisdom with you. Key Takeaways  Time auditing is a key way to identify where you can be more efficient The best project management software to use is whichever one you’ll actually use  Don’t think of projects as one big job break them down into smaller tasks You need to give yourself space to come up with ideas and set the vision About Rachael Mueller Rachael Mueller is a real estate investor, turned Virtual COO + Systems Expert. When she’s not helping visionary entrepreneurs banish overwhelm, fuel their productivity, and streamline their busine

A Social Media Marketer is a full-time job in many businesses but, if you’re small, you probably find that you're doing it yourself. In this episode, Ryan talks through how better to use that time you spend crafting the perfect post for Instagram and then then re-formatting it for Facebook and TikTok. Stick around because, at the end of the episode, Ryan gives you some of his own tips and tricks to make social media work for you, including giving you permission to not have to use every platform around. Key Takeaways  You don’t need to market your business on every social media platform. Pick the ones where your clients are. Building relationships might have a better return on investment than social media marketing. In this changing climate of social media rules and algorithms, it’s crucial to have your own email distribution list. In This Episode  How Ryan initially built his business on social media [5:26] Why you need to find your niche and your ideal place to invest in marketing your business [8:48] The

Today Ryan talks with Jeff Sieh, host of Social Media News Live. Jeff has been in the content creation game for many years now and, on the show, we discuss how to use your current relationships to co-create content and potentially score some free gear in the process. Jeff shares some great advice on marketing your business on social media platforms and why you don’t need to be on every platform to make an impact. Jeff also shares his thoughts on what’s currently going on in the podcasting world and answers that question every podcaster is asking, should I record both audio and video when I create a podcast? KEY TAKEAWAYS Don’t wait until you have a huge following to start; start now! Look for opportunities to use what you already have in your hands or at your disposal.  Recording both audio and video with your podcast allow you to repurpose our content. Don’t compare your business with other companies who are doing everything on every platform.  ABOUT JEFF SIEH Jeff is an international speaker and visual ma

We all know there can be a lot of struggle in leveling up your business to get that successful, well-balanced lifestyle you dream of—booking bigger jobs and reaching better clients, right? Today I’m joined by Daren Smith, author and founder of Craftsman Creative, who discusses his career arc from owning his first business doing post-production sound, then becoming a producer for both film and TV, to his role now as an author and educator for other business owners, helping to initiate the mindset shift that will get you there. Daren talks about transforming your mindset from one that limits growth to one that will empower you to achieve your highest goals, and how that mental shift will make ALL the difference in where your business can go. We compare some of our early career experiences and the ways we were unknowingly holding ourselves back—and how we each were able to make the necessary changes to course-correct and begin booking the jobs we always wanted. After hearing Daren talk about the things he’s lear

On this week's episode of the Grow Your Video Business Podcast we’re getting vulnerable…really vulnerable. Mark Ostach joins the show this week to dive deep with Ryan and share their emotional experiences and how helping others win can help make you a winner in return. Ostach’s goal is to restore energy and focus to organizations battling modern life’s non-stop pace and growing sense of disconnection. He’s done this with organizations that include Universal Studios, Detroit Pistons, Rocket Mortgage, Comerica Bank, Detroit Regional Partnership, DTE Energy, Consumers Energy, Michigan Economic Development Corp, Honigman, LLP, Thermo Fisher Scientific, BASF, Allstate, Hitachi, and others. Listen to the Courage to Connect podcast Follow Mark on InstagramHow has being vulnerable helped you in your life and your business? Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question f

How do you react when you get a call, text, or email from a client or a potential client that has a last-minute urgent request? Do you drop everything you’re doing to help your client? Does it de-rail your plans and stress you out? This week on the Grow Your Video Business Podcast Ryan goes solo to break down this all too often occurrence in the video industry and gives some incredibly helpful insight on how to deal with the dreaded last-minute request. We all love getting new clients, but this episode will help you to understand that sometimes the answer needs to be no. Ryan shares the importance of having boundaries, the top 5 things to consider before jumping into a new project, the importance of building a community, getting clear on deadlines, budgeting, and much more!  Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio res

Look…we all know that building a team is difficult. It’s time-consuming, mistakes are easy to make, and when you do make them they tend to be expensive. This week on the Grow Your Video Business Podcast we deep dive into the team-building process with our guest Cassie Daniels. Cassie is the owner of Brisbane-based video production company Builds by Captive Media. Their mission is to help construction industry businesses to build trust and be remembered by improving the quality of their content. Captive Media is also a huge fan of doing good and a proud member of 1% for the planet donating 1% of gross revenue to environmental not for profits. Cassie built the business after leaving her job of over a decade in corporate management and pursuing her goals of building a successful business in the creative industry. Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for th