Studio Sherpas Podcast

On today’s show I talk about prioritizing health and happiness with Dr. Ellen Wong. Happiness is one of the most fundamental human desires, yet how to truly achieve it is so seldom talked about. Your happiness is not a result of your success, but instead a defining factor of it. Dr. Ellen Wong has studied mental health and happiness for years and is passionate about helping others become truly whole, healthy, and happy. She shares with us some ideas on controlling your time - the one resource that you truly have. She also breaks down her 9 pillars of living a fulfilled and happy life. Start taking steps to live a meaningful life that is full of true happiness and complete inner peace. Key Takeaways  Take control of your time. Define what level of success is required in your business for you to live the life you want. Consistently evaluate the 9 pillars of Happiness in your life and make adjustments as needed. Take the authenticity challenge. About D. Ellen Wong Dr. Ellen Wong is a naturopathic doctor, speak

Have you ever wondered how to take the leap from creating client work to producing original content that you are passionate about? Today on the show I talk with D.C. Joseph, founder of Serif Creative, about how he is breaking out into the realm of creating original content with his video production business. Doug has found a way to produce original content while simultaneously maintaining a healthy commercial production business and shares how he was able to make this a reality. Sometimes you have to step out and do what it takes to make your dream happen, regardless of if you feel like the timing is perfect. Focus on the things that you can control and make it happen! Key Takeaways  Don’t neglect thinking like an ad agency even if you are a company of one. Use the 7 story archetypes to build strong foundations for the stories that you produce. How to shift your business to be capable of producing the original content that you want to make. Learn to control what you can and lean into effective preparation in

Today on the show I explore Lisa McGuire’s unique perspective on personal brands. Everyone has a personal brand, whether they realize it or not. We can all benefit from exploring the different stories that we tell ourselves to better understand who we really are and strengthen our personal brands. A strong personal brand can help propel your business forward by giving it greater clarity and vision. Leverage this clarity of who you are to find clients that you can develop healthy, thriving relationships with. It’s time to really and honestly show up for your business, your clients, your friends, and your family! Key Takeaways  You can benefit from your personal brand even if you don’t want to be the face of your business. Ask the difficult questions to better understand who you are and develop your unique personal brand. Use story to express your strengths, and your weaknesses. Embrace who you are to show up for your business in a powerful way. About Lisa McGuire  Lisa McGuire is a certified business storyte

Today on the show I talk media exposure with Stephanie Lee! Stephanie is an expert media strategist and shares so much wisdom on getting compelling stories into the media. Most of us think that high profile media coverage is something outside of our reach and is reserved for celebrities or billionaire business owners. In reality, top-tier media coverage is a serious possibility for you and can be an absolute game changer for your business. The media is always hungry for a compelling story. All you have to do is tell your story in the right way and to the right people!  Key Takeaways  Use Stephanie’s “Pitch Like a Pro” framework to develop a popular, relevant, and original story from your life that people will want to share. Media attention has a snowball effect for your business. It continually leads to bigger and better opportunities which then compound into even bigger and better ones in the future. Start gaining traction in the media by telling the right story to the right people. About Stephanie Lee  St

On today’s show I want to share from my heart something that is deeply important to me - community. This is one of the major factors that drives what we do here at Studio Sherpas. We all need healthy, thriving community in our lives. It’s the reason I’m where I am now. Community is where you can be yourself, celebrate your wins, and most importantly have people who care about you to carry you when times get too difficult to keep going alone. We all reach those times in our lives and businesses where we just don’t know what to do or how to move forward. In those moments we need strong and loving people around us to help carry us to the other side. Find your people, it will change your life for the better and you won’t regret it.  Key Takeaways  Find your people - this is how we are wired to thrive. By yourself you won’t go as far as you can when in a strong community. Don’t allow the scarcity mindset to limit you or affect the way you view others. The work you do is important. You can’t do it sustainably with

Today on the show we take a bit of a scientific look at one of the most valuable tools for generating new clients - referrals. Stacey Brown Randall has developed a system for building your business into one that thrives by using client referrals, all without ever having to awkwardly ask for them. Once you are able to capitalize on good, quality referrals you will realize just how much impact they can have for your business while investing very little time. This healthy system of referrals can be your key to developing a more sustainable business than you have ever had before. Your clients are human beings, if you treat them with the care and respect that they deserve and be intentional with your relationship with them, then you will develop sincerely loyal referral sources that feel good about referring you.  Key Takeaways  Referrals can be your most valuable and time-efficient source of new clients. Develop a referable client experience that goes beyond the work that you provide to make people want to refer

On today’s show I talk with my good friend Linda Fogg-Phillips about effectively creating habits. Leveraging habits in your life, the correct way, can be so valuable to building the business and life that you truly want. Linda has developed a super simple system for creating habits that stick and have lasting impact while exerting almost no willpower. It all starts with small intentional decisions that act as seeds which naturally grow into life-changing habits. With this system you can maintain a positive mindset in almost any situation and become an unstoppable force in this world! Key Takeaways Use the ABCs of the tiny habits system to establish an anchor moment, attach a tiny behavior to that anchor, and then celebrate every successful step. Rewards do not create habits. The positive emotions connected to instant celebration builds habits. Embrace the Maui Habit into your everyday life. Through specificity engineer routines that are built on habits and will grow your business into what you want it to be.

Today on the show I have a wonderful conversation with my good friend Cliff Ravenscraft. Cliff has been able to build a very successful and fulfilling life and is passionate about helping you do the same. One of the most important aspects in order to thrive is your beliefs. Every belief has a consequence and collectively they dictate everything about your life, yet so often we pay very little attention to them. In this episode, Cliff explains how to become aware of these beliefs and empower yourself to be intentional with what you believe. Dream big, and never stop dreaming. You are able to live a life that is far more than you can imagine. Standing on the correct beliefs will be what propels you into living that dream life. Cliff also shares his secret 10 step process to achieve ANY goal, guaranteed. Don’t let anything hold you back from living your life to the fullest! Key Takeaways  Every belief has a consequence. Discover your beliefs and manage them properly to serve you well. Never stop dreaming and gr

The show today is a very special show where I take some time to reflect on all that has gone on in my business journey in 2022. We talk about it all: the wins, the losses, things that I have learned, and things that I’m excited about for this upcoming year! I love to sit down like this to evaluate all that is going on and find clarity on how to move forward. My hope for you is that you would take what is happening in my journey and learn from both my mistakes and my successes. I want to challenge, encourage, and inspire you to build the thriving business of your dreams. You have what it takes to build the business that will support the life that you want to live and bring true fulfillment to you!  Key Takeaways Build the business of your dreams, not one that you become a slave of. Learn from hard times and take advantage of them as opportunities to propel you to greater heights than ever before. Create a strategy for growth and a specific plan to execute that strategy well. Fewer, yet more impactful, goals a

On today’s show we talk with Matt Clark about overcoming mental and emotional roadblocks that are hindering both yourself and your business from being all that they can be. Matt shares personal stories from his heart, and his research in psychology, to walk through overcoming the imposter syndrome that will sabotage your success and fulfillment. Overcoming this and fixing the lens through which you view the world will change everything in your life and business. Don’t let these things hold you back any longer. You have what it takes to reach higher than your highest goals and close the biggest deal of your video production career.  Key Takeaways  Be honest with yourself to come to a point of clarity in your mindset. Do what it takes to fix your perspective of yourself and the world. Value and honor yourself so that you can confidently charge what you are truly worth. Follow Matt’s framework to believe in yourself and see your business succeed. About Matt Clark Matt Clark is a Speaker and expert Team Strateg

Podcasts are the name of the game today! We sit down with Danny Ozment to have a conversation about using podcasts to promote your video business. You’ll even get a little insight into why this podcast exists.  A podcast has the potential to be a complete game changer for your business, but it needs to be done right. Danny explains just how to structure and market your podcast so that it will be found, build trust between you and future clients, and act as a launching pad for loads of social media content. A podcast can be your door into creating the lasting, long term client base that you want and help you impact the world more than you ever dreamed possible.  Key Takeaways  Podcasting is the long form version of content marketing. Utilize this and repurpose it to create other forms of social content with little extra effort. Use your podcast to build trust with prospective clients and set your business apart from the competition. Structure your podcast for the specific goal that you have for it. Market you

On her journey from actress to film producer, Madelaine Anderson has learned some tricks to balancing creative expression and business leadership. Today we talk about this balance and look into retaining lasting revenue for your business by marketing with the present AND the future in mind. Setting smart goals that lead to success is key for getting your business and life to the place that you dream of. We also get a special sneak peek into Madelaine’s specific and well-defined goals for the upcoming year!  Key Takeaways  Utilize passion projects to develop a community and gain traction. Thoughtfully consider a two-fold marketing strategy that plans for both the present and the future. Get in the “reps” in your field to gain expertise and influence. Build a creative community and healthy network for long-term success. Craft a specific, well-defined, and achievable plan for your business. About Madelaine Anderson Madelaine is the co-founder & creative director of Talus Films, a full-service production co

Today on the show we look at the value of incorporating the human touch when dealing with clients. Your relationship with a client starts far before most think it does and should last far longer than the duration of your project with them. We talk with Katrina Scarlett about what this relationship should look like and how to capitalize on referral marketing to leverage this infinite cyclical loop and ensure future business with your clients while also turning them into a customer generating system that lands new clients! Key Takeaways  The customer service journey is not simply about the purchase, it is an infinite loop that is full of opportunity and potential. Find ways to add value to your clients through what you offer rather than resorting to discounts. Leverage your current customer base to not only strengthen your relationship with them, but also to generate new clients. Shift the heart of your business to be about the service that you are able to provide for people and the value that you add to their

Today we crack open the box with Krista Miller and learn how to leverage virtual summits to grow your business. A virtual summit is an amazing way to propel your business forward drastically by creating connections, developing trust, and setting yourself up as an expert in the field that you work. Don’t let the feeling of being overwhelmed stop you from the explosive connections and long-lasting sustainability that is possible when you open your business to the world of virtual summits.  Key Takeaways Create great online events that people want to engage with and helps them to reach their specific goals. Grow a solid email list to start relationships that turn into jobs. Break things down into practical steps to prevent becoming overwhelmed with starting a summit. Lean into summits for long-term growth for your business that will lead to sustainability. About Krista Miller At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that wil

It can be challenging to understand how to navigate handling your personal and business brands. On today’s episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.   Key Takeaways Join a community that will develop you and your business while helping you achieve success. Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity. Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it. When marketing strive to open a relationship with the client, not simply focus on making a sale.   Abou

This week on the show we give you a peek behind the curtain into something that has made our business what it is today. We look at the 5 things that we use to structure our quarterly rhythm meetings and determine the direction of the business. These things help you understand the state of your business, define a clear vision for where you want it to go, and discover what to do daily to actually see the results you want. Take advantage of these 5 things to grow your business into the business of your dreams.  Key Takeaways  It takes intentionality to control your business instead of being controlled by your business. Start with the end in mind to set long-term goals and then break them down into achievable steps. Marketing without a clear strategy is a waste of time. Implement these 5 things to see massive growth and clarity in your business. in This Episode  [00:00] Welcome to the show! [11:43] Breaking down long-term goals into achievable steps [15:40] Step #1 - review the previous 90 days [20:14] Step #2

Today on the show we get a little scientific…  My guest and good friend, Dr. Eugene Choi, gives some unique perspective into visual storytelling from his background in clinical pharmacy and neuroscience. He breaks down his process for creating wildly successful content that people can’t help but share. You’ll also learn Dr. Choi’s secret to pitch to potential clients in a way that becomes a service to them and compels them to ask YOU about what you have to offer. All of this comes along with Dr. Choi’s dream for you to truly understand and achieve personal mastery over your own mind, which makes all the difference in your business and in your life. Key Takeaways Tap into the recipe of success for creating insanely sharable content. Always consider the 4 steps of awareness to meet your viewer, or client, where they are and lead them to their emotional “aha” moment. Personal mastery is one of the most important things that you can develop in your personal and professional life. About Dr. Eugene Choi Dr. Eugen

This week is a blast as we explore some very creative business strategies with Tony Gnau. Content marketing is a tool that Tony relies on heavily to add value to his customers while also building his credibility and drawing in new clients. We look into taking the time to audition your clients to find ones that align with your core values and then working those clients into a retainer system that creates consistent income and a mutually beneficial relationship between you and your client! Key Takeaways Use quality content marketing to set yourself up as an expert in your field and draw in quality clients. Be proactive to think about both the short term AND the long term strategy or your life and business. Use the retainer business model to create consistent income with clients you want to work with. Make sure you are clear on your core values and audition clients to find ones who mesh with those values.  About Tony Gnau Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-

On the show this week we sit down with the wildly successful video business mastermind, Kevin Anson. We take a bit of a dive into his journey into the video ad space. Kevin shares some important key ingredients to make killer video ads while building up a video business that supports and fits your lifestyle.   We also talk about some keys to gathering a clientele that you love to work with and build an impressive portfolio that will be your best marketing tool.  Key Takeaways Get out there and learn what it takes to make video ads that WORK. Be persistent, clever, and targeted when searching for new clients.  Build a portfolio of work that you love for clients that you want to work with, and who pay what you are worth.  About Kevin Anson  Kevin has taught over 2,000 students how to create high performing marketing videos online. He has produced over 10,000 marketing videos over the past 18 years. He has also worked with world famous marketers like Russell Brunson, Tai Lopez, Brendon Burchard, Grant Cardone,

We're talking about the negatives of the hustle culture and how Jill has achieved working less while making more by going from working 5 days a week to only 12 hours a week. We're also unpacking the creative and scientific formulas. We also talk about strategy versus tactics in marketing and why it's very important for you to know the difference.  Key Takeaways You need space to grow your business Hire someone else to do the busy work so you can focus on generating more money Be authentic online so as to attract the right clients About Jill Wise Not quite fitting into a single title, Jill Wise is a business and marketing problem solver. She pushes through the noise of the online world and the "rules" of what you're supposed to do, instead guiding her clients to show up authentically as they build, grow, and scale businesses that feel good to them. In This Episode  How Jill makes money and what it looks like today compared to early in her career [4:48] Thinking differently about the hours you work [8:36] Wh