Business Growth School For Service Providers

What will help you outrank and out beat your local competition on search engines in 2019... In the past, they've had to do all sorts of algorithms to try and get at this from obtuse angles. But now, with a lot of the work that they're doing around measuring engagement and with all of the data that's coming to them through Chrome and through Android, they're able to get much, much closer to what is truly accomplishing the searcher's task. That's because they really want results that satisfy the query and fulfill the searcher's task. That is so different from how it used to be. It used to be that you could have that contact form. You could have that on there. You could not solve the searcher's query. You could basically be very conversion rate-focused on your page, and so long as you could get the right links and the right anchor text and use the right keywords on the page, guess what? You could rank. Those days are ending. I'm not going to say they're gone, but they are ending, and this new era of searcher ta

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Holiday season Shopping in Canada - Statistics & Facts The holiday season is considered the busiest time of year for the retail sector, with a surge in trade typically commencing on Black Friday, the day following U.S. Thanksgiving. Deemed an American shopping tradition, the annual Black Friday sales have gained increasing popularity in Canada in recent years with consumers eager to find a bargain. Consumers are using various channels on Black Friday to purchase their discounted goods, with 55 percent of consumers using Canadian websites and 58 percent visiting Canadian stores. With increased marketing and awareness, the number of consumers buying items from Black Friday promotions has increased to 31 percent in 2017. The average holiday shopping expenditure for Canadians shopping in-store in 2017 was 1,622 Canadian dollars, with children and partners being the people consumers spend the most on during the holidays. When it comes to generational holiday shopping budgeting, Millennials are the generation

This topic is something very close to my heart. A lot of small business owners I talk to they are stuck at the level they are at. 

 What small companies can learn from big organizations when it comes to sales and marketing ✅  3 things that differentiate big organizations from small companies 

In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content: I can tell you what they are. It is content. And it’s links pointing to your site. He wouldn’t say which was more important, so the top three list now looks like this: 1 & 2: Links & Content 3: RankBrain (Source) Part 1: https://rapidboostmarketing.com/part-1-3-core-pillars-of-ranking-number-1-on-google-other-search-engines/   Part 2: Content!! Content in 2015: Ask many writers for a quote to research and write an article, and the response is typical: What’s the word count and deadline? Content today: Here’s what the question should be: Who is the audience and what’s the goal?     It’s a sad fact that the 50% of content created goes unread. You don't want to get lost in soo much content which is generated on daily basis. There are app. 1440 minutes in a given day: 5.8 billion daily Google Searches in 2017. 1,209,600 new social media users each day are added. 659

3 Core Pillars of Ranking Number 1 on Google & Other Search Engines   In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content: I can tell you what they are. It is content. And it’s links pointing to your site. He wouldn’t say which was more important, so the top three list now looks like this: 1 & 2: Links & Content 3: RankBrain  (Source)   Backlinks or Links weight almost 1/3 of the total algorithm. It has anywhere from 20-35% importance in overall algorithm and that’s what we will talk about today.  Show notes https://rapidboostmarketing.com/part-1-3-core-pillars-of-ranking-number-1-on-google-other-search-engines/  

  What is different about you? And why should I work with you over dozens of other options?...   Do you struggle with this??  Whether you are a builder, accountant, realtor, or manufacture loudspeakers or baseball bats, the way you position your firm can determine your success. Do you want prospects to seek you out? Do you want people to pay you more? Do you want to stand head and shoulders above your competition? With a simple positioning strategy you can get more attention than you imagined and bring in those high-margin projects and the profits you want.

Cost of not doing it right!! It’s like going to gym for 6 months and not seeing results or following a diet plan but not seeing results. Sometimes we keep doing things and don’t improve or make adjustments over time.  In marketing it’s like spending 100,000 and not sure what you are getting or if that’s the best you can get.  Problem is that no campaign or marketing strategy is perfect, but over time through testing and trying it gets refined and becomes very effective. Just putting a strategy in place and not refining it over time has a cost.    It’s Ok!! Just start Changing 1 Thing at a Time It’s ok if things are not working out but you have to change them in order to improve. It’s like going to gym and seeing no results but going for another 6 months just with the hope that time will change it.  In marketing you have to constantly test and improve. Which can create amazing opportunities for growth and fix the leaks in your marketing program.  A podcast listener from Red Deer, Alberta emailed me 6 months ag

1 Blog = $ 63,000 in Revenue (With $0 Spent on Ads) I often hear from people that, we are blogging for our business but we are not seeing a return on our investment or we have not received any leads from it yet.  I always ask this question, can you show me your blog post? Just by scanning it in most cases we can narrow it down and point out why it’s not getting the desired results.  Problem is they don’t follow a proper process and don’t do it properly Here is how we generated $63,000 from 1 blog post.  Blog Post Link Traffic of this blog:  5000+ Unique Visits Shownotes

Step # 1 Determine your content frequency (Daily, Weekly, Biweekly, 2 times a day etc) - One Time https://rapidboostmarketing.com/content-marketing-planning-service-providers/ Step # 2 Do reverse demand analysis and find out what your potential clients are looking for and narrow down 7 topic ideas - Weekly Use this Free tool: UberSuggest by Neil Patel More free tools: https://rapidboostmarketing.com/how-to-find-long-tail-keywords-to-tap-into-70-of-search-traffic/ Step # 3 Using tool like headline optimizer and blog ideas

Lead Generation & Client Retention Strategy You Are Ignoring Dental Clinic Case Study in Calgary, Alberta Average Leads Generated Per Day 15-30/Day  20 Day Case Study: ~330 Leads Generated Created Custom and Lookalike Facebook Audience Campaigns and generated 30 new patients. Average patient: ~$700 * 30 = 21,000 in new revenue generated Show notes & Watch Video