Business Growth School For Service Providers

Focusing On Activities Instead Of Actual Results   Outputs of Marketing/Selling: are essentially the avenues and activities you use to reach out to customers. Print advertising and retail stores are two traditional avenues for marketing your business. Content marketing outputs have exploded over the past decade, making blogs, social media, videos, surveys, and other online tools incredibly valuable. The trouble arises when businesses try to measure their effectiveness based strictly on these outputs. Unfortunately, the amount of time and effort involved does not guarantee any degree of marketing progress. You can have infinity outputs, but if they’re ineffective, they have absolutely no value. Outcomes of Marketing/Selling: are much more reliable area of focus. They are the result of the hard work you expend through your outputs. So let’s say you use your website to gather email addresses. Then you send out relevant newsletters to those who opted in. The outputs are your website and your newsletters. But what

In today’s time, a lot depends on the way you market your business on the digital platforms. That is because the era is about digitization and every business is benefitting the most from online marketing. Online marketing has proven to be beneficial for businesses as it not only provides a wider channel to communicate with the potential customers, but also enables entrepreneurs to market in a much cost-effective manner. This is possible when you have a well-planned marketing strategy. While you may feel that taking matters in your own hand is right, I would not recommend it. If you try to work out your online marketing strategy on your own, you may get some success. However, in the long run, you will find it difficult to keep the success consistent. Professional experience and understanding of the different concepts of online marketing is necessary to have a good online marketing strategy. Therefore, you need to hire a good experienced and knowledgeable marketing agency. So, how do you determine which agency

Why Facebook Ads….Facebook Knows More About You Then You Know Yourself!!         More then half a trillion dollars of advertising revenue!! Big brands to fortune 500 companies use Facebook advertising. It’s concerning that how effective it is. Things like you can pinpoint to people. For years now, Facebook has been reducing the visibility of the business pages in people’s news feeds. This means that the organic reach of business or company posts is pretty much limited. This may be a frustrating news for most businesses who tried to make social media marketing their powerful marketing weapon. If you too are one of them, you must know that the world of social media advertising, Facebook advertising, precisely, isn’t coming to an end so soon. You can still make the most of Facebook and advertise your business with the help of paid Facebook ads. Depending on what you expect from your advertising campaign, Facebook has numerous types of advertising. In simple words, there’s one advertising type for every business

  What Kind Of Content Your Local Service Business Should Be Creating   Take our the guessing game and focus on what people are already looking for. Rather then coming up with new ideas and taking a huge risk, focus on what are the current problems and help solve them. Using these tools you can find out what people are looking for online:   1: UberSuggest 2: Keyword Tool 3: MOZ Keyword Explorer 4: Wordstream Keywords Tool 5: InstaKeywords  

  Use These Free Tools & Make Sure Before You Start Your Campaigns or Your Already Running Campaigns   Google UTM Use Google UTM Tracking in order to understand each and every click which leads to conversion. Here is the link: Campaign URL Builder   Show notes

Stop playing the guessing game!! Single Most Important Metric You Should Know As a Business Owner is..... Cost Per Acquisition (Cost per acquired lead)   Show notes

ast Episode # 200 

  Reasons You Are Not Ranking In Top 3 On The Maps In Your City Why you cannot ignore local SEO?  Because 51% of local searches result in a store visit. 39% of mobile local searches result in an purchase and 91% of search engine users say they always find what they are seeking on search engines Example:  Average Hot Water Tank Related searches in Edmonton and area ~450 a month. By ranking # 1 for most competitive keywords he gets on average: 15 to 20 clients a month. Average hot water tank transaction: ~$1100/client   Show notes

  How To Design Your Service Pages To Convert Consider your service based business website as an interactive salesperson, where your job is to convince potential clients through summaries (rather than boring old service descriptions) why your services are the ones they should choose over other local competitors.   # 1: Help customers find the page   # 2: Your Headline (First thing people will read) & What you say before the fold. 84% of the traffic don't scroll beyond the first fold. What appears at the top of the page vs. what’s hidden will always influence the user experience — regardless of screen size. The average difference in how users treat info above vs. below the fold is 84% Source   Show notes

2 Step Process Step # 1: Control Third Party Assets There are 2 ways to build trust, first one is on the third party mediums example: Google Reviews, Facebook, Yelp etc. and second way is on your own website using different strategies and techniques.     Prospects are looking for you online. They're going to: Google Facebook Twitter LinkedIn YouTube Your Website What will they find? What impression will you make? Will you fail to make an impression at all? Digital media is changing the way you build trust with others. Let's for example pickup property management companies who are service providers. A local investor searches for a keyword and it shows them this result in Edmonton, Alberta: Show notes

Become a Local Brand I was tired of networking in the “normal way,” it was time for a change. So I did something about it. I want you to study how I did what I did. I want you to COPY ME and change how your local business generates local leads. MeetUp.com is the world’s largest network of local groups. The networking site has been around for over 12 years now and is popular among enthusiasts. Meetup makes it easy for anyone to organize a local group or find one in which people meet in person. Results from using meetup.com 80 hours spent $165,000 in revenue generated 1350 new email list members   Show notes

  LinkedIn For Lead Generation LinkedIn is a powerful medium to generate leads. There are few reasons for that. LinkedIn Statistics: Total Number of Linkedin Users: 500 million Last updated: 1/1/18 Percentage of users that use Linkedin Daily: 40% There are 57% of male users and 44% female users on Linkedin. After US, India, Brazil, Great Britain and Canada has the highest number of Linkedin users. 13% of Millennials (15-34 Years old) use Linkedin. 28% of All Internet male users use Linkedin, whereas 27% of All Internet Female users use Linkedin. 44% of Linked users earn more than $75,000 in a year There are over 39 million students and recent grads on Linkedin. Source: LinkedIn Stats Just to give a perspective on a given industry, there are 5.5 million accountants on Linkedn. Show notes

  Out of the box Marketing Ideas To Directly Reach Your Ideal Customers Direct Mail is one of the least crowded inboxes. Recently Stack Adapt sent this to our office:   Where adwords cost are getting up-to $50-$75 or even $100 a click and some of the other avenues get competitive. What out of the box marketing ideas you can apply?   Source: Kopywritingkourse.com   Surprise Them Surprise element works, people remember how you made them feel. Anything which are not expecting is a great way to get their attention. Examples: Sending box of cookies or cupcakes Sending a cigar with hand written note Pill bottle with a prescription Trash can with a copy....   Here is an example used by us, we send these pill bottles with this copy: Show notes

Measuring Your Online Marketing Success One question that service providers really don’t want to spend more than a few seconds answering is: “Was it worth it?” I spent money on adwords... I ran a radio campaign.... We advertised on a local directory We did instagram ads.... To ensure that the effort, time, and money you put into your marketing journey aren’t wasted, you need to have a clear vision of where you're headed.   Show notes

7 Steps Proven Framework For Online Marketing   We apply these 7 steps everyday for 100+ local service based businesses in order to help them differentiate, grow and scale. Each step is very important!! We know that location no longer bring you customers. 8,600 brick-and-mortar stores will close their doors in 2017, which is a staggering figure. Follow this 7 step proven framework to avoid getting crushed by your competition.   Step # 4:  Social Media   Secret is to use the proper medium. The first step is to identify who your audience is and where they spend their time. You want to be as specific as possible, since it will make your decision easier. Write down the answers to the following questions: Who is your typical customer? How old are they?   Show notes

7 Steps Proven Framework For Online Marketing We apply these 7 steps everyday for 100+ local service based businesses in order to help them differentiate, grow and scale. Each step is very important!! We know that location no longer bring you customers. 8,600 brick-and-mortar stores will close their doors in 2017, which is a staggering figure. Follow this 7 step proven framework to avoid getting crushed by your competition. Show notes

Make The Default Choice Very Easy We are all followers and we love following. The moment we don’t know what to do we get uncomfortable. When you don’t make it easy for your customers, you tend to loose. Yesterday we talked about why service providers waste more than 70% of online leads because of not having a solid closing system in their business and they fail to get back to their potential leads right away. There is another major problem before even traffic turns into a lead. Service providers need to understand we living in the day and age where everyone has ADHD (Attention Deficit Disorder). You have seen how we browse our screens, you have seen how frustrated we get when website doesn’t load on time. Similarly we get frustrated when we businesses don’t make it easy for us to work with them. Right now here is how the process works for an average plumber:   Show notes: https://rapidboostmarketing.com/grow

  In alot of companies sales and marketing efforts don't align. You ask the marketing team, yes we are getting tons of leads and traffic. You ask the sales team, they have a very different picture of this whole situation. Harvard Business Review, 71% of qualified leads are never followed up with. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times. What is the biggest problem you might be asking? Companies don’t respond fast enough to leads. In fact, they take 46 hours and 53 minutes to pick up the phone and respond to a lead. This can be changed!! Increase from 27% to 92% is an increase of 341% lift in results just by responding immediately and persistently to online leads. We worked with one of our clients and here are the results they got...By moving their average response time from 6 days to 1 day, their close rates went from 3.2% to 7.5%. Here is another interesting data which will surprise you. It's like every additional minute is costing you money.... Afte

  Spying On Your Competition, Learning From Them & Reverse Engineering Their Successful Campaigns    Show notes