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There are many times when we need to tell stories in our business and marketing. Nicola outlines a 5-point plan for making sure you are telling stories with the most impact!  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases And So It Came To Pass Why People Buy: Guest Sue Okell Prefer to read? Okay, well, it's Nicola here and I'm just about to head off to the Amora Hotel for the SuperFastBusiness Live conference. Starts tomorrow and goes on for the next day, big dinner tomorrow night. But most people are getting together this afternoon as they're sort of arriving in, so I'm going to go down and meet a few people that I've met only online, which is going to be exciting. I've had an amazing week, I've had just an incredible week. I was speaking fo

I decided I wanted to improve on my conversion performance of two years ago, so I kept visualising the result I wanted (and I even got the exact number of application forms printed). And so it came to pass...  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Why Build A Brand | Amazon Marketing Tips #1 Why Do You Need A Website Too? | Amazon Marketing Tips #2 Why You Want To Sell On Other Platforms Too | Amazon Marketing Tips #3 Using Video Marketing To Generate Traffic | Amazon Marketing Tips #4/a> What Kind Of Videos To Use | Amazon Marketing Tips #5 Building A List Of Prospects & Customers | Amazon Marketing Tips #6 Knock Your Competitor Off The Top Spot | Amazon Marketing Tips #7 When The Stars Align Abraham – Hicks And The Path Of Least Resistance Prefer to read? Well, welcome back to the Vzine. It's Nicola here, and I'm back in my brother's flat in Sydney. And you can see I'm a little bit hot actually

When I booked a super early-bird ticket to SuperFastBusiness Live last year, little did I realise that not only would I manifest not just one, but two speaking gigs to cover my costs and more, but also the use of a luxury flat overlooking Sydney Harbour! But by working on myself hard, especially over Christmas and New Year, so it came to pass....  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Building An Amazon Business? Limiting Beliefs Negative Beliefs Don't Be Afraid To Give Away The Farm Difficult Conversations Feeling Overwhelmed? You Never Know Who's Watching Who Do You Take Advice From? Cath Couzens: Small is Beautiful Prefer to read? Hi, it's Nicola here, and I am in Sydney, Australia, I've just arrived from England, and a very long flight it was too, but made more bearable by the fact I treated myself to some noise cancelling headphones, which cut out not only the sound of the babies screaming o

I've been feeling a bit downhearted this week after two bits of robust feedback, one of which made me feel told off and one of which made me feel a bit useless at something I'm working hard to learn. I shared how I felt with a friend, who is actually spectacularly successful at this thing and he immediately pulled me up and reminded me that I need only take feedback from people who have successfully done what I want to do, quite frankly, nobody else's opinion counts. It's going to be an interesting balancing act going forwards....  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Megan's Story 1 - A Bit Of History Megan's Story 2 - Crisis Strikes Megan's Story 3 - Wits End Megan's Story 4 - Light At The End Of The Tunnel Megan's Story 5 - Megan Joins Clicks & Leads Megan's Story 6 - Early Results Megan's Story 7 - Latest Update What’s Blocking Your Abundance? The Story Of Megan Prefer to read? Hi everyone,

When specialist consultant & trainer Megan gets a phone call, her life is turned upside down. Work had been drying up, her new book wasn't selling but this was a whole other level of difficult! She realises she's been concentrating too much on delivering and not enough on building her business or marketing systems....  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Split Testing 1: A Brilliant New Free Tool Split Testing 2: Set Up Goals Split Testing 3: Divert To New Page Split Testing 4: No Website Changes Split Testing 5: Definitive Results? Split Testing 6: The Compounding Effect Split Testing 7: 100-1000% Improvement / Would You Like Help? Feeling Less Busy/Stressed Optimize Your Website (For Free) Prefer to read? Well, welcome to the Vzine this week. It is the 26th of February, and it's T-shirt weather already. Uh, So, that's the thing about Greece when it's bad weather it's very bad weather but it o

Imagine if you could test all the elements of your website to find out which headline works best to get more leads, which "Buy Now" button colour sells best, which picture entice people to buy more? Well, now you can. In this video, Nicola reveals a new FREE tool that lets you put a little bit of code on your website that enables you to easily create variations of your most important pages, to see what works best! Without needing to know any coding! Interested ....?  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Creating An Online Business Deciding On Product Or Service To Sell Finding All The Eyeballs How To Make The Offer How To Take The Money How To Deliver The Product Or Service How To Follow Up Linda Cassells & Communicating With Clients What’s Stopping You? Prefer to read? Yes. Well, welcome to the VZINE this week and I've got something very special to share with you this if you're even remotely a l

What's stopping you getting started with something you want to do? Are you sure you really, really want to do it? There's always a good reason not to do things - especially the things you don't really want to do. This week I've had to force myself through several things I didn't want to do, my brain was telling me I had good reasons not to do them but they weren't reasons at all, they were EXCUSES! Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Turning Pro Learning New Stuff Learning Means Failing When You Fall Behind Learning In A Group Do The Work Self Validation Things & People We Love On Valentine’s Day Deep Dive Learning Prefer to read? Hi everyone, Nicola here. Hope you're all well. So, what's been happening this week? I've been booking flights to Australia. It's a terrifying thing, I can tell you. I've had to book a flight from England to Australia and Australia back to England. I've had to book fli

What is the best way to learn something new? Nicola recommends "deep dive" or "immersion" learning, where you consume everything you can about the topic as quickly as possible then take action. Learning something as if you are going to have to teach it to someone else is a great technique too. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog When Email Dies Different Buckets Core Values Social Media Marketing Uncovered Living With Uncertainty So Where Did The Vzine Go? Kolbe A Index Own It! 212 | How to Hire a Coach Vzine 088 | Personality Disorders In Business Prefer to read? Hi, Nicola here and as you can see it's a lot brighter in Greece. The rain has finally stopped raining, the thunder has finally stopped thundering, and the internet is staying up for more than a few minutes at a time which is always good thing. In the middle section today I'm going to teach you about something that I do when I want to

Nicola's musing, not for the first time, on how important it is to know yourself in business. She reveals some of her less attractive personality quirks and how they manifest in her business life. If you recognise yourself in any of this business behaviour, you might do well to hire a mentor/coach, as talking it through with someone usually helps. A good mentor/coach is not just there for the business strategy / tactics, but to support you work through the emotional side of things too! Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Dancing In The Future Social Media Marketing Uncovered Living With Uncertainty So Where Did The Vzine Go? When Everything Goes Wrong Business Sucker Punch You Bring The Magic Own It! 212 | How to Hire a Coach Questions Make You Think Differently Prefer to read? Okay, well welcome to the V-Zine this week. There's been a big change in my business. A very, very trusty V.A., Sara, ha

In a week when just about everything that could go wrong DID go wrong, Nicola's taking her place on a rota of driving and cooking duties for a dear friend's husband, but a chance conversation with someone who asked some great questions, helped her think differently about how to handle a tricky project and her stress levels have dropped dramatically as a consequence. Who can you have a conversation with that might help you think differently about something you are worrying about? Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog What Is Social Media Marketing Why Use Social Media Marketing Which Social Media Platform Is Best What Kind Of Social Media Marketing Format Works Best How To Create A Social Media Marketing Plan When You Shouldn’t Do Your Own Social Media Marketing How To Tell If Your Social Media Marketing Is Working Own It! 211 | Successful Pro Blogging Vzine 075 | Social Media Marketing Uncovered Pr

In this weeks series of daily videos, Nicola covers the answers to some of the biggest questions she gets asked about social media marketing for business. From why you should be thinking about social media marketing in the first place, through to how to tell if your social media marketing is working. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned In The Vzine Stoupa Own It! The Podcast NicolaCairncross.com/blog On the blog Core Needs When Email Dies Different Buckets Core Values Go To Give Your Emergency Fund Kolbe A Index Own It! 210 | Replacing Your Trusted VA Own It! 209 | 2019: Planning for a New Year Vzine 84 | Living With Uncertainty Vzine 83 | Self Awareness Prefer to read? Hi, Nicola here and I just wanted to show you that I was back in Stoupa and what the beach looks like with no sunbeds at all. It's all very strangely empty. But it's lovely and sunny, it's the middle of January and I've just s

Having been watching the comments in a big marketer's Facebook Lives, I'm struck by how people are always seeking certainty before taking action. Will it work for me / my business, will it work in my niche, will it work in my country? The limiting / negative beliefs and sweeping generalisations were coming thick and fast. This is in direct contrast to how I work, where I'll take an idea and get the "minimal viable version" up and running and just test, test, test! I'm actually testing using Facebook Live to record the middle part of my vzine each week now, so that I can test Social Media Examiner's assertions that Facebook Lives are a waste of time after the event, while Frank Kern says the exact opposite. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned In The Vzine Lumen5 Open Broadcaster Software Writing Club World Own It! The Podcast NicolaCairncross.com/blog On the blog Split Testing Prices How Is 2019 Loo

New Year is a good time to make new beginnings and my daughter Phoebe has decided to look for a job at a digital marketing company or other business media company. I've been running her through a few tests, all designed to enhance her self awareness. I have a good idea of her personality but there might still be some surprises. It's important to know who you are, so that you don't go applying for jobs that you would be ill-suited for or worse, that you would hate! Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned In The Vzine Wealth Dynamics Test by Roger Hamilton JudithMorgan.com NicolaCairncross.com/blog On the blog The Voice Of Your Business Extraordinary Money Conversations Minimum Or Maximum Marketing Marketing To Millennials Money Baby Steps Money Boundaries Is Your Business Invisible? Own It! 208 | Thoughts On Friendship Vzine 82 | New Year's Resolutions. Too Little Too Late? Vzine 81 | 5 Little Quest

Nicola Cairncross is launching a brand new business AND trying three new things in this issue of the Vzine, while talking about the whole concept of New Year's resolutions. Should you make them, is it already too late by 2nd of January and what's the one thing you must NEVER do? Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned In The Vzine Ring light Facebook Live BeLive.tv Nicola's Facebook Page WritingClubWorld.com On the blog Looking Backwards, Looking Forwards What Worked? What Didn't Work? What Did You Learn? What Will You Do Differently? What Do You Really, Really Want? That, Or Something Better! Own It! 208 | Thoughts On Friendship Vzine 81 | 5 Little Questions Vzine 80 | Zapping Tolerations (Revisited) Prefer to read? Welcome to this weeks Vzine, in today's show I'm going to be trying something completely different, in fact I'm trying two things that are completely different. One is using Phoebe

Every year I get my journal out and ask myself "5 Little Questions" and I write and write until I cannot write any more. In this week's vzine, I share those questions as well as some of my answers and I hope you'll play along too! The main thing to remember is to celebrate the good bits and avoid beating yourself up about ANY OF IT! You did your best and if you didn't, there's a good reason for that, I'm sure. Forward troops, forward into a better 2019! Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Zapping Tolerations (Revisited) Kill Your Website? Overcoming Obstacles Is This The Next Big Thing? Time Management Stop Whining The Need For Speed Cheap Overseas VAs Own It! 208 | Thoughts On Friendship Own It! 207 | Buying A Business No Money Down Vzine 80 | Zapping Tolerations (Revisited) Vzine 79 | All Change Again! Prefer to read? Hi, it's Nicola here and welcome back to the Vzine. It's a big week this w

Tolerations are insidious things that subliminally annoy you and sap your energy so it's really important to zap them. While making a list of the things (big and small) you are tolerating may seem a bit negative, some magic gets to work when you do... Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Kardamyli, Greece On the blog Ideal Clients DIY, DWY or DFY? List Segmentation Are You Getting Paid? Entrepreneurial Loneliness Mental Models Automatic Customers Six Figure Mentors Review Own It! 207 | Buying A Business No Money Down Own It! 206 | Rhys Morgan: Podcasting From Scratch Vzine 79 - All Change Again! Prefer to read? Welcome everyone, it's Nicola here. And it's the Clicks and Leads Vzine and today I'm basking in the glow not only of some glorious sunshine, although I woke up this morning to pouring rain. It's one or the other here. It's nothing in between. None of that drizzle business.

On a week where there are three big changes happening, I'm wondering how well we cope with change even though really, there is nothing but change in business and in marketing particularly. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Social Media Examiner Clicks And Leads Academy Weekly Call LinkedIn On the blog Hotel Marketing Tip #1 Hotel Marketing Tip #2 Hotel Marketing Tip #3 Your 5 Most Important Numbers How Do You Become More Accountable A Quick Instagram Tip Find Your Hungry Crowd Comparisonitis - Don't Fall For It! Own It! 206 | Rhys Morgan: Podcasting From Scratch Own It! 205 | Does Your Schedule Reflect Your Values? Vzine 78 - What's Your Alternative? Prefer to read? Welcome back, it's Nicola here with the weekly Vzine, and it's a bit of a funny time of the evening, light-wise this evening, so my camera keeps making alarming, flashing signals at me but hopefully you can see me w

On my live Clicks & Leads Academy calls I allow my clients a couple of minutes to have a quick moan. And when my best friend Kim and I meet up, we allow ourselves 15 minutes. But then we ask ourselves a very important couple of questions that help us turn things around. Because nobody likes someone who continually moans but doesn't take action. I also reveal a handy tool for finding out what you DO want, if you are not sure. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Clicks And Leads Academy Write Club On the blog Vzine 77 - Fairytales In Business Start A Business Podcast Your Marketing Budget Thoughts Become Things Your Offer That Converts Profit From Your Passion How To Become More Creative Own It! 205 | Does Your Schedule Reflect Your Values? Own It! 204 | The Internet And Social Media – A Force For Good Or Evil? Prefer to read? Welcome back. Nicola here, and I just wanted to update you

Just off to Write Club and we recorded our "Fairytales" episode for WriteClubThePodcast.com. This is appropriate because following on from last week's Vzine 076, I've been thinking about where this feeling of "someone's coming to save me" comes from. Also manifesting it in business as some external event or new shiny object that is going to be the "one big thing" that makes all the difference... Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Clicks And Leads Academy Write Club On the blog Nothing's Happening, What To Do? Think You Need A Business Partner? You Really Need To Be Everywhere Online Be Bigger Than The Space You Fill In The Universe Voice Search Is Coming! Would Your Business Be Found? Nobody Cares About Your Money (Like You Do) No Resources? Be Resourceful! The One Thing That WILL Hold You Back Own It! 204 | The Internet And Social Media – A Force For Good Or Evil? Own It! 203 | Se

When you think you are taking loads of action but it turns out it's all going on in your head, how do you pull yourself out of the dark, negative, scarce place and work out what to do next? In this week's vzine I share what works for me and my Clicks And Leads Academy clients... Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Clicks And Leads Academy 6 Phase Guided Meditation by Vishen Lakhiani On the blog Feedback Or Criticism? Stepping Stones Optimism Versus Pessimism Looking For Motivation? Own It! 203 | Secure Financial Futures for the Self Employed Own It! 202 | Own It! 202 | Paula Gardner: Chaos Theory Own It! 199 | Law Of Attraction (Part 2) Prefer to read? Hey, Nicola here, how you doing? I'm delighted to report some positive results from gearing up my marketing efforts again. I've been releasing a series of one-minute videos and within three days of getting those out and disseminating o