Proof To Product

I’m back from a whirlwind trip to New York where over 50 of our Paper Camp alumni were exhibiting at NY Now and Shoppe Object - two wholesale trade shows. It was such a treat to visit with everyone and to see their new products on display. Both shows were buzzing with buyers, press and brands looking to collaborate. The energy was high and orders were being written. You know… at Paper Camp we like to talk about how selling wholesale is a marathon, not a sprint.  And, exhibiting at wholesale trade shows is just one way to get your products in front of your buyers. Exhibiting at a trade show is no small feat though. There are endless decisions, logistics and shows are a big investment of time, energy and money. When done well, the payoff of exhibiting comes not only through sales at the shows, but also new contacts we meet, conversations we have and face time with our buyers, which is where the long term benefits come into play.  Those face to face connections with current and prospective accounts are priceless

How did you decide that it was time to start wholesaling for your business? This is one of my favorite questions to ask my coaching clients, our Paper Camp students, and even our guests here on the podcast, because even though there are a lot of similarities between our stories, everyone's journey is so different.  In some cases like mine, deciding to sell wholesale was a very intentional and deliberate choice. For me, I knew when I started my stationery business, that wholesale would be the best business model for me. I had already dabbled in custom design and I didn't love it. I had an Etsy shop that was bringing in a decent volume of orders, but it felt like a slow grind. They were small orders one by one.  I was intrigued by wholesale, although I was a bit naive too! The idea of selling in higher volume, building relationships with other business owners—that felt right for me and it felt right for where I was in the season of life that I was at at the time.  Now some people get into wholesale because they

How well do you know your customers and I'm not talking just their demographics or their buying preferences; I'm talking about their lifestyle, their desires, and why they make the choices that they make. Our guest today is Monica Sharma-Patnekar from Business with Monica. She is walking us through her three part framework for getting to know our customers better, so that e-commerce brands can build stronger connections and sell more of our products. Monica is an e-commerce brand mentor and consultant, a purpose driven brand marketing and strategy professional with 17 years of global experience building brands. She's worked across different sectors and companies from Fortune 500 to starting and scaling companies as well. Monica offers high touch coaching and mentorship to small businesses, conscious ecommerce, and product based business owners. She is Dutch by birth and Indian by Heritage, global by choice and education. She's a creative thinker, a dancer, a chai fanatic, and a mom of two girls. I know you're

If you've been listening to this podcast for a while, you know that one of my mantras is that slow, steady growth is how strong businesses are built. Well, they are also built with intentionality, connectivity, and care, which today's guest is a wonderful example of.  Amy Frazer is an author, illustrator and the founder of Keller Design Co, where she strives to empower you to make modern memories through craft, stationery, embroidery kits, and artful gifts to help you share stories, make connections, and communicate with simple, honest messages. Keller Design Co. helps customers connect with those they love and find connections to their own creativity.  On today's episode, Amy is sharing how 20 years in the corporate world designing products for brands like Nike, Old Navy, Starbucks, and Target! Those experiences truly helped shape how she runs Keller Design Co. Amy candidly discusses how personal loss and seasons of overwhelm caused her to push pause and take better care of herself. She talks about how commu

Selling wholesale can be a valuable and lucrative strategy for businesses of all sizes, but there are a few myths about the process that can discourage some entrepreneurs from exploring whether wholesale is a good fit for them or prevent some brands from pushing further into wholesale and expanding the revenue stream. Listen in to hear 5 myths about selling wholesale and the truths behind each! Today’s episode is brought to you by our Is Wholesale Right For You masterclass! During this free, on-demand masterclass, we’ll walk through 12 questions to ask yourself to determine if you, your products, and your business are ready to sell wholesale. I’m sharing my own tips for you to move forward confidently with your next steps. GET ACCESS If you’re looking to grow your wholesale this year, be sure to join the waitlist for Paper Camp! This is our signature program where we teach you how to scale your wholesale program through four weeks of live coaching calls, videos & community connections. Paper Camp has run

Don’t you love hearing other people’s business journeys?  I sure do. Today I’m joined by Lana Effron of Lana’s Shop. Lana is a Paper Camp alum and a member of our Proof to Product Advisory Board.   Today you’ll hear why and how Lana made the jump from working as graphic designer at Vogue Magazine and Gap to opening her own design studio that now sells vibrant products in hundreds of stores around the globe, and partners with brands like Terrain, Anthropologie, REI, The Lumineers, and Lily Collins. On this episode, we talk about how her business has evolved, how her partnership with Nordstrom came to be, and she shares strategies that have helped her grow the wholesale arm of her business. Today’s episode is brought to you by our Is Wholesale Right For You masterclass! During this free, on-demand masterclass, we’ll walk through 12 questions to ask yourself to determine if you, your products, and your business are ready to sell wholesale. I’m sharing my own tips for you to move forward confidently with your nex

Fun fact: Approximately 75% of our Proof to Product community sells their products through a Shopify site. One of the most commonly asked questions that comes up during Paper Camp is “What Shopify apps can I use to enhance the sales experience?” Today’s guest is Erin Alexander from Product Powerhouse and she’s sharing her favorite Shopify Apps, including why she recommends them and how they can make your life easier.  We’re talking about apps to enhance your product listings, collect & share customer reviews and apps that will simplify referral, loyalty or affiliate programs. Erin Alexander is a curly-haired, plant-loving, coffee maven, that helps shop owners show up online with confidence. Her design agency, Product Powerhouse, helps product sellers build, grow and scale their online shop with the power of Shopify. She also teaches how to grow the visibility and online presence of their store through her podcast, digital products and DIY courses.  Today’s episode is brought to you by our Email Marketing

Our labs program is getting a major upgrade for 2023 with more accountability, incredible trainings, in-person meetups, and a wider range of support from our coaches, community leaders and your peers! Today's episode is actually a presentation that I recently shared with our LABS members, notifying them about all the incredible things that they can expect in 2023. It was too good to keep to ourselves, so we are sharing it here on the podcast with all of you!  If you are looking for strategy, solutions, and a stronger support system to help you grow your product-based business, come join us inside of LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and revenue.  LEARN MORE You can view full show notes and more at prooftoproduct.com/278

The proof to product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 3, and we have some incredible things lined up for you! Coming up in January, you'll be hearing from Erin Alexander of Product Powerhouse, Lana Effron of Lana's Shop, and Amy Frazer of Keller Design Co.  While we're gone, be sure to dip back into the archives. We have over 277 Incredible episodes to help you strengthen your business! Plus, if you've been thinking about joining us in our LABS program, get yourself on the waitlist at prooftoproduct.com/labs. Enrollment opens for LABS on December 28th, 2022! JOIN THE WAITLIST Have a great two weeks and I will see you on January 3rd! Work with Katie: LABS: community & coaching for product based businesses Paper Camp: get your products on the shelves of stores big & small  Free Resource Library: classes, resources & tools to help you grow your product business

For those just starting out on their commerce journey, selecting a sales platform can sometimes be intimidating.  Do they go with something like Amazon or Etsy where there is a built in audience, or should they build on Shopify where they then have to drive traffic to their site? Today’s guest is Grace Hayden, an e-commerce CEO and expert who has built and sold multiple products on platforms like Shopify, Etsy, and Amazon.  She has over 20 years of retail experience including a degree in retail business. She now helps others build successful e-commerce businesses by focusing on the fundamentals and foundations of retail. On today’s episode Grace runs us through the 5 P’s of e-commerce explaining how they work together to create a strong foundation for your e-commerce business.  She shares the pros & cons of selling on a platform like Amazon and she shares two of her favorite Shopify apps that she can’t live without! Today’s episode is brought to you by our Email Marketing For Product Makers guide. If you’

Are you casting a big enough vision for your brand and are you considering all of the different ways to attract new customers and diversify your revenue streams as an artist? Today's guest dreamed big from the start—she modeled her business off of creative women such as JLo and Oprah, and she wants us to consider doing the same.  On today's episode, Kathy Cano-Murillo of the Crafty Chica and I are talking about how consistently showing up authentically, sharing her ups and downs, and having an abundant mindset have led to the successful career that she has today.  We talked about how she has diversified revenue streams and how she attracts customers, collaborations and partnerships. We also discuss Kathy's success with elevating awareness of Latino culture, heritage and her success and expanding access to these products available year round, not just during Hispanic Heritage Month. Kathy is a firecracker and a great example of a seasoned business owner who shows up diligently and consistently does the work an

Are your marketing & sales efforts focused on customer acquisition or customer retention? This quarter inside of Proof to Product LABS, we’ve been focused on sales strategies with an eye towards customer retention.  Meaning, how do we get our existing customers to buy more frequently and in higher volume; and how do we get them to refer their friends? In October, I led a training on customer retention that included some eye opening statistics about why it is so incredibly important to focus on keeping our existing customers happy and I shared specific strategies for how to nurture those relationships. Today’s podcast episode folds nicely into this discussion topic—we pulled an excerpt from a past coffee chat inside of LABS with Jordan Kentris of A Good Day where we talked about enhancing our online customer experience and the steps a customer takes as they interact with us online. Today’s episode is brought to you by our Proof to Product LABS program. We hope you enjoyed this peek into one of our most po

When we allocate our time, money, energy and effort in specific areas of our business, we are guaranteed to see growth.  For 2022, Ashley Jankowski of the Typeset Co chose to invest in and focus their marketing efforts on SEO and the results have paid off.  They’ve seen over 600% more visitors to their website and their email subscribers have grown.   In this episode we’re talking about how The Typeset markets their products including why she’s investing in video, stop-motion video, SEO and copywriting support.  We talk at length about why Ashley prioritized SEO for the business in 2022, what the process has been like, changes she made on her blog and to her product listing, plus she shares current results and next steps in their plans. If you haven’t listened to Part 1 of this 2-part series with Ashley, I encourage you to go back and listen to episode 273. In part 1 we talked about how she found her overseas manufacturing partners, what that process was like and lessons she’s learned along the way.  We also

Manufacturing partners aren’t simple or easy to find, but it becomes even more complex when you’re trying to manufacture complex products that are best created overseas. In this episode, Ashley Jankowski joins us to share how she shifted from a branding agency into a product-based business, along with the journey to exploring manufacturers overseas. Today’s episode is brought to you by LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and revenue. We'll be opening up the doors again at the end of the year and everyone on our waitlist will get early access to secure your seat. JOIN THE WAITLIST You can view full show notes and more at prooftoproduct.com/273  

Do you have a product idea that has never existed before? If so, you may be wondering what it takes to bring an entirely new product to market or how to find suppliers and manufacturers. How do you market and sell something that no one has ever heard about? Kristina Schlegel of Make Bake faced these questions and concerns when she created edible stickers. In today’s episode, she’s taking us behind the scenes of how she broke into a new category, challenges she faced with packaging, and how she sourced her manufacturing! Today’s episode is brought to you by our Email Marketing For Product Makers guide which will help you map out a year’s worth of marketing emails in under an hour.  If you’ve ever struggled with what to say or how many emails to send to either your wholesale or Direct to Consumer customers, then this tool is for you.  GRAB THE GUIDE You can view full show notes and more at prooftoproduct.com/272 If you're currently feeling stretched thin, needing to refocus within your business, or you just wan

Are the tasks and projects that you have going on in your business leaving you feeling overwhelmed? In today’s episode, I’m sharing how to reduce that overwhelm by deciding where to focus your time and energy, and identify areas where we can delegate responsibilities within our business. If you’ve been nervous to hire or delegate in your business, this episode is for you! Today’s episode is brought to you by our free, on-demand masterclass, Deciding What to Delegate in Three Simple Steps, which will teach you how to quickly and easily hone in on tasks that you can delegate to somebody else within your business. Grab free access to this class inside our resource library!  GET ACCESS NOW You can view full show notes and more at prooftoproduct.com/271 If you have ever wanted to pick my brain, or get my eyes and ears on your business, Proof to Product LABS is the place to do it. We have monthly group coaching calls and a wide range of On Demand training specifically for product based business owners. We'll be ope

Is a retail store an avenue you’ve been wanting to explore in your product-based business? Lisa DiVito of Tiramisu Paperie joins us today to share her own experience in opening a retail store as an additional revenue stream to her already successful wholesale business. Listen in as she shares what she’s learned through the process and shares advice for anyone looking to open a brick-and-mortar store. Today’s episode is brought to you by our Email Marketing For Product Makers guide which will help you map out a year’s worth of marketing emails in under an hour.  If you’ve ever struggled with what to say or how many emails to send to either your wholesale or Direct to Consumer customers, then this tool is for you.  GRAB THE GUIDE You can view full show notes and more at prooftoproduct.com/270 If you're currently feeling stretched thin, needing to refocus within your business, or you just want to connect with other product makers who are starting and scaling their sales and marketing, come join us in Proof to Pr

It’s not often that we hear from product makers and businesses that are selling 100% retail here on the podcast, but at McKinnon Collective, Danella Ruth McKinnon and her husband have done over 150 retail markets since 2019 and their experience in this space comes with so much value! In today’s episode, Danella is sharing why they don’t sell wholesale for their handmade leather bags and how she’s found success at retail markets, including her tips for standing out, merchandising, and inventory. Listen in as she highlights how they’ve also decided to incorporate an e-commerce store into their holiday sales with a limited time run over 4 days this November. Today’s episode is brought to you by our Email Marketing For Product Makers guide which will help you map out a year’s worth of marketing emails in under an hour.  If you’ve ever struggled with what to say or how many emails to send to either your wholesale or Direct to Consumer customers, then this tool is for you.  GRAB THE GUIDE You can view full show not

If you’re looking to develop a strong product line for your business, I highly encourage you to stay away from assorted products. While some brands can make them work well, I highly despise them. In today’s episode, I’m sharing exactly why assorted products can hurt your business and why you should consider discontinuing any assorted products in your product line. You can view full show notes and more at prooftoproduct.com/268 Today’s episode is brought to you by our free Is Wholesale Right for You? Masterclass! During this class, I'll walk you through 12 questions to ask yourself to determine if your products and your business are ready to sell wholesale, plus I'll provide tips so that you can move forward with confidence in your next steps. Get access to this free masterclass inside our resources library! GET FREE ACCESS NOW

Are you building a 90-day marketing roadmap that provides results in your business? In today’s episode, LABS community leader and alum, Shea Bailey-Burkett of Planned and Proper joins us to share how her 90-day roadmap helped grow her email list to over 10,000 subscribers in one year! Listen in as Shea shares how she built and implemented her 90-day roadmap with LABS guest expert, Lyndsay Clements, and how it’s helped keep simplified and improved her business’ marketing efforts. Inside LABS, our 12-month group coaching program, we focus on specific topics each quarter to push our businesses forward. Q1 was focused on hiring, where we shared sample job descriptions, pay structures, and even had a call with an HR compliance expert. Q2 focused on product development and talk through sourcing fulfillment and inventory management. Q3 was all about marketing and we learned how to create and implement our 90-day marketing roadmap with Lyndsay Clements.  In Q4, we’re focusing on sales. The value in this ongoing group