Introvert Biz Growth Podcast

Today's conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala. We're talking about the membership business model today. I recently recorded a muse episode about two books I re-read regarding this same topic, so if you missed that solo episode go back and take a listen. But today I brought in an expert of this topic, whom I just heard on my friend Leisa Peterson's podcast and loved her 'realness'. So today I bring to you Lisa Princic. Lisa is the owner of Scaling Deep. Over the last 12 years, she has helped 100’s impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa helps coaches, consultants and professionals become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore. Lisa loves a cha

My guest today is William (or Bill) Allen whom I met on the HSP Entrepreneur summit that Rose Cox organized last year. And we are talking about his experience doing business as a highly sensitive person. William is a first-time author with a writer’s heart and researcher’s mind. After getting a degree in Psychology with an eye on doing psychology research, he recalibrated for a career in Information Technology. He found himself in a thirty-year career as an Information Technology manager at Wells Fargo who enjoyed managing highly intelligent, often difficult staff, many of whom were highly sensitive. He was awarded a prestigious Corporate Management Excellence award for his empathetic management style. In late 2016, he began his blog, The Sensitive Man, about his experiences, as a highly sensitive man. The blog became the genesis of his book, Confessions of a Sensitive Man. He feels that HSP males need to take their keen insights and intuition and make them public. He would like to shed more light on hig

In this muse episode I share some insights from my recent Morocco trip and then go on to summarize what I learned from reading two books related to memberships and other gatherings: The Membership Economy and The Art of Gathering.  I relate everything to our own community, the Humane Marketing Circle, but I hope that by listening you'll pick up some things that help you also with your community or membership creation.  If what you hear resonates and you'd like to join our Humane Marketing Circle, put your name on the Waiting List as we'll open our doors again in a few weeks (last time before the fall): >>http://www.humane.marketing/circle

Today's short solo-episode fits under the P of Passion. As you know, the Passion is the first of the 7Ps of the Humane Marketing Mandala. Passion or Purpose. They go hand in hand. We start out with that P to make sure we create a business and marketing that feels good, even long term. If we build a business just for money-making, we'll probably get bored of it or even end up hating it. So today, I'm sharing my story of the first business I created out of circumstance and what it taught me down the line once I started losing my passion for it. In this episode, you'll learn about what to do if you lost your passion My first business created out of circumstance Looking for your why Questions to ask yourself to find your why and so much more   Sarah's Resources Watch this episode on Youtube (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The H

Today's conversation with Christina Frei about marketing archetype fits under the P of Partnership. I talk to Christina about seeing marketing as a partnership with their wider community. Christina Frei is a marketing consultant, author, and creator of the Generosity Practice mindset work and the Innate Marketing Genius tools and method. She helps brilliant, mission-based entrepreneurs look smart and get hired. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, and obsesses over the perfect cup of green tea, all in a seaside town north of Boston. Her favorite quote: “You either walk inside your story and own it or you stand outside your story and hustle for your worthiness.” - Brene Brown In this episode, you'll learn about your marketing archetype and... The research behind Christina's 5 Marketing Archetypes What these 5 archetypes are My marketing archetype and what it means for me How to shift your mindset about marketing if you feel resistance to it T

Today I'm talking to Jürgen Strauss about his success in building a community with humane podcasting and networking circles. Jürgen is a transformational marketing strategist, helping businesses build visibility, professional authority and connection with their dream clients. He is passionate about helping businesses achieve exceptional results through innovation and modern human-centred marketing. Jurgen believes marketing seems to have somewhat lost its way in business, becoming less about nurturing relationships and more about chasing the elusive dollar and a bigger slice of the pie. His vision and philosophy is simple - make your marketing human again and make it about creating your client’s story, leading them on their exceptional journey with you as their guide. And he has created his unique 12 Step Transformational Marketing Blueprint as a simple, step-by-step way to do exactly that. As a podcast host himself, Jurgen has held meaningful conversations with hundreds of outstanding entrepreneurs from

Today's conversation with Adam Kawalec on Income follows Impact fits under the P of Pricing of the Humane Marketing Mandala. Adam is a former top-level manager turned life & business coach, co-founder of a unique and internationally recognized personal trainer school, who has built a thriving business based on referrals only. With over 16 yrs of experience in change management, leadership and mental training Adam helps heart-centered coaches and consultants get paid doing what they love without having to sacrifice their life; work; or bank balance. Adam is also a founding member of the Humane Marketing Circle and I got to reference his work in the Selling Like We Are Human Book! Adam's favorite quote: "If you could only love enough, you would be the most powerful person in the world - Emmet Fox In this episode, you'll learn why income follows impact and... How can we move the pay line, give before we get? How do we avoid over-giving and burnout? Is money the only form of income? How else can

This is a short muse episode where I answer the question "How can we, as Humane Marketers, use our Personal Power to influence world peace?"   Sarah's Resources Watch this episode on Youtube (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You

Today's conversation with Siobhan Jones about why writing a book is good for your business fits under the P of Product in the 7Ps of the Humane Marketing Mandala Siobhan Jones is a Writing Mentor, Self-Publishing Coach, and founder of The Unlocked Creative. Writing has always been on Siobhan’s heart. After going from trauma to triumph Siobhan realized she had a story to share, a purpose to pen and a reason to write. She realized that she was called to help women stop hiding and go after their writing dream. Now, Siobhan helps women to plan, write and publish their first book. Siobhan lives in Canberra, Australia with the loves of her life; her daughter, husband, and two talkative cats. When she’s not writing you can find Siobhan spending time with her family, patting cats, drinking coffee, imagining cactuses and sheep, and running (not all at the same time). Siobhan's favorite quote: "Don't wait. The time will never be just right." - Napoleon Hill In this episode, you'll learn why writing a book is

Jason Marc Campbell is the author of the upcoming book Selling with Love. He interviews thought leaders from around the world on topics of Leadership, Teambuilding, Communication, Productivity and so much more. He is a public speaker who’s shared the stage with the likes of Gary V, Jason Silva, Vishen Lakhiani, Lisa Nichols, and more. You’ll quickly recognize him through his high energy and passion for making a positive impact in people's lives. His mission is all about teaching companies to care more. As businesses have so much power in the capitalist world, if we can educate businesses to take on more responsibility on how they sell, how they market, how they treat their employees and even how they invest their money, we start shifting the very planet into a better place for all. In this episode, you'll learn selling with love, and... What the opposite of 'selling with love is' How to humanize the cold out reach and start with offering value How to make automation and digitalization work for us, b

Today I'm talking to Tami Simon about how to bring your authentic self into your business. Tami runs Sounds True, a big publishing company in the spiritual and personal development niche. In 1985, at 22 years of age, Tami Simon founded Sounds True, a multi-media publishing company dedicated to disseminating spiritual wisdom. As a pioneer in mindful living and the conscious business movement, she focuses on leading with authenticity and heart. Tami hosts a popular weekly podcast called "Insights at the Edge," where she has interviewed many of today's leading spiritual teachers, delving deeply into their discoveries and personal experiences on their own journeys. With Sounds True, she has released the audio program "Being True: What Matters Most in Work, Life, and Love." Tami lives with her wife of nearly twenty years, Julie M. Kramer and their two spoodles, Raspberry and Bula in Boulder, Colorado. In this episode, you'll learn about how to bring your authentic self into your business, and...   How

Fractional Integrator, Casey Gromer, joins me today to have a conversation on the difference between mission, vision and passion. Casey is a 20-year business and marketing expert. As an MBA (and mom to littles), she is widely regarded as a go-to source for visionary women entrepreneurs who dream of building businesses to run without them. She is passionate about creating a more equitable landscape for women in business and working to remove common barriers that hold them back. Casey hosts Female Founders Breaking Boundaries, encouraging women to forgo stale, inflexible business advice and adopt more workable ways of running their business while still achieving success. As founder and Fractional Integrator at SHE-Suite Boutique, Casey currently serves women entrepreneurs in an advisory role. Under her leadership, clients have scaled their businesses while working less and spending more time doing things they love. The industries she’s supported include retail, e-commerce, service businesses, and manufactur

This is a Muse Episode, no guest today.  I talked about our latest Humane Marketing Circle last week.  If you'd like to join us next month in the circle, it will open its doors (and we'll open our arms) to welcome new members in Feb. If you get on the waiting list now at humane.marketing/circle you get my Authentic & Fair Pricing mini-course as a welcome gift. That's a value of 97 USD. So if you think a community of Humane and Heart-Centered business owners would help you finding out what works for you and holding you accountable, then check it out at humane.marketing/circle Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Mani

A lot of things changed last year. On the outside, it might look like a bigger change because of the rebranding. But underneath it all, I'm still the same and have the same values. So I wanted to make the first episode of the year a re-introduction of who I am, what I am passionate about and my plans for the Humane Marketing movement for 2022. If you have been a listener for a long time, this might be a refresher of what you know about me. If you're new, then, hi! I'm Sarah, and I'm a Humane Marketer. In this episode, you'll learn hear about me and Humane Marketing and... What things changes in 2021 The Humane Marketing creed My offerings for 2022 The plans for the podcast for 2022 and much more…   Sarah's Resources   (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podc

Find out more about the program at humane.marketing/program    Welcome to the last episode of 2021 on the Humane Marketing Podcast. If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps). This episode is a bit different from other episodes, and if this is your first time here, you may be better served by listening to some previous episodes. Because I'm dedicating this episode to the upcoming Marketing Like We're human program, my flagship program for quietly rebellious entrepreneurs. After a 2 year hibernation I will run this live with a small group of changemakers and I'll be honest now that I have a small group that already said yes, I'm starting to get super excited to run this

Hello friends, this week I'm reflecting back on my business and my life like probably many of you. Celebrating wins, releasing stuff and forgiving so I don't start 2022 with emotional baggage. Death, rebirth and growth. Those are the three words that come up for me when I think about 2021. Sounds a bit dramatic when I hear myself saying it out loud. But I did really go through a dark night of the soul and came out wiser on the other side. On LinkedIn I prompted people to share about the 3 things they are most proud of this year: for me it was writing the 2nd book, Selling Like we're human', going through a major set back and rebouncing from it and the new brand and how it fits all together. I encourage you to also sit down and think about your 3 wins. And don't stop there. Also think about your personal wins. BEING and DOING. Who we become is just as important as our professional achievements. The podcast is one of the things in my business that I really enjoy. It gives me great joy to have these conversation

Today's conversation fits under the P of Partnership, the last P of the 7Ps of Humane Marketing. Sometimes Partnership applies to other humans, in today's case it's a partnership with you and the truth. For this conversation about The Future of Truth, I invited Kayleigh O'Keefe. Kayleigh O’Keefe is the USA Today Bestselling author of The Younger Self Letters and the founder of Soul Excellence Publishing, the publishing house for soulful, successful business leaders. She helps leaders share their stories of personal growth and transformation in multi-author, individual, and team books. The company has published two international bestsellers in 2021 - Leading Through the Pandemic: Unconventional Wisdom from Heartfelt Leaders and Significant Women: Leaders Reveal What Matters Most. Prior to founding the company, Kayleigh spent over a decade as an advisor to Fortune 500 executives with CEB (now Gartner) and as a commercial leader at Snapdocs, a real estate technology company. She also hosts The Kayleigh O’Ke

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 5 called Together we can reinvent Selling     Excerpt from Selling Like We're Human, Part 5 called Together we can reinvent Selling   The Potential for the Future “To sell is human,” said Daniel H. Pink, and I agree. By adding an e to the end of “human,” we also make it humane, gentle, and kind! That’s the way it was always supposed to be, and we’re slowly finding our way back to it. We are being asked to reinvent the way we do business, the way we mark

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 4 called Beyond Business and Selling     Excerpt from Selling Like We're Human, Part 4 called Beyond Business and Selling As entrepreneurs, we know that business is never just about business. Adopting Humane Selling will not only impact how you feel about making offers and having gentle sales conversations, it will change the way you relate to other human beings and it will probably also change your priorities. Because once you know who you really are and y

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 3 on DOING, Chapter 10 called 'After the Sale: Onboarding & Offboarding'     Excerpt from Selling Like We're Human, Part 3: DOING, Chapter 10: After the Sale: Onboarding & Offboarding Onboarding If you reached the end of the book, or almost, and think to yourself, “Yes, I adhere to the ideas outlined here and having beautiful sales conversations in my Serene Garden sounds lovely, but actually I’d still rather avoid them all together and have clients