Marketing Jam

On this episode of Marketing Jam, Darian Kovacs speaks with Louis Grenier, the Founder of EveryoneHatesMarketers.com Louis chats with us about his journey down the rabbit hole of podcasting. He explains how he differentiated himself in the podcast space and why cutting through the BS is the first step to better marketing. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage Instagram - https://instagram.com/dariankovacs Twitter - https://twitter.com/dari

On this special episode of Marketing Jam, Darian Kovacs is joined by Antoine Bonicalzi (Cyberimpact), Caitlin Hall (Coast Capital Savings) and Christ Cartwright (Canada Post) to discuss the Hootsuite 2021 Trends Report. The Panel sits down with us to talk about the highlights of the report, their key takeaways and talk about what forms of content are we headed towards in 2021. Resources: https://hootsuite.com/pages/trends-2021-toolkit Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https:

On this episode of Marketing Jam, Darian Kovacs interviews Keith Henry, CEO of the Indigenous Tourism Association of Canada (ITAC). Keith sits down with us to talk about how he "fell into" his role at ITAC, the power in the tourism industry, and how ITAC can collaborate closely with marketers. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Keith Henry:

On this episode of Marketing Jam, Darian Kovacs interviews Seth Godin, best selling author of the recently released "The Practice: Shipping Creative Work", "This is Marketing", "Purple Cow", and many more. Seth sits down with us to talk about how trying to create something remarkable rather than a gimmick,  the power of taking your own advice, and how this year has fundamentally changed the workplace. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ I

On this episode of Marketing Jam, Darian Kovacs interviews Rashel Hariri, Senior Manager, Ecosystem Social at Shopify. Rashel sits down with us to talk about how she joined Shopify, how Shopify became the most valuable company in Canada, and shares some of her favourite apps and books. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Rashel Hariri: Twitter - https://twitter.com/RashelHariri LinkedIn - https://www.linkedin.com/in/rashelhariri/ Instagram - https

On this episode of Marketing Jam, Darian Kovacs interviews Bilal Jaffery, Customer & Marketing AI Practice Leader at Deloitte Canada. Bilal sits down with us to talk about the role of data in digital marketing, why accounting firms care about marketing, and the power of personalization. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Bilal Jaffery: Twitter - https://twitter.com/bilaljaffery LinkedIn - https://www.linkedin.com/in/jaffery/ Advertising Inqu

On this episode of Marketing Jam, Darian Kovacs interviews Anne De Aragon, Vice President and Country Manager at GoDaddy Canada. Anne sits down with us to talk about becoming GoDaddy's first Marketing Director in Canada,  the Toronto Raptors and her biggest advice to small businesses. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Anne De Aragon: Twitter - https://twitter.com/annedearagon LinkedIn - https://ca.linkedin.com/in/annedearagon Advertising Inquiries: https://redcircle.c

On this episode of Marketing Jam, Darian Kovacs interviews Eric Morris, Managing Director of Google's retail practice in Canada. Eric sits down with us to talk about Black Friday, YouTube's emergence as a search engine and how Google functions as a "database of intention". Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Eric Morris: Twitter - https://twitter.com/_EricMorris LinkedIn - https://www.linkedin.com/in/ericmorrisgoogle/ Advertising Inquiries: https

On this episode of Marketing Jam, Darian Kovacs interviews Tony Chapman, Podcaster and Keynote Speaker. Tony sits down with us to talk about his journey, hosting his own podcast, and talks about the infamous Kendall Jenner-Pepsi ad of a few years ago. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Tony Chapman: Website - https://tonychapmanreactions.com/ Twitter - https://twitter.com/TonyChapman LinkedIn - https://ca.linkedin.com/in/tonychapmanreactions Adv

On this very special #ThrowbackThursday episode of Marketing Jam, Darian Kovacs recalls an interview with Malcolm Gladwell, Canadian author and journalist.  Malcolm takes some time to answer questions about his book, "The Tipping Point", released in 2000. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Malcolm Gladwell: Website - https://www.gladwellbooks.com/ Twitter - https://twitter.com/Gladwell Instagram - https://www.instagram.com/malcolmgladwell/ Facebo

On this episode of Marketing Jam, Darian Kovacs interviews Krystal Taing, Solutions Engineer at Uberall and Google My Business Gold Product Expert. Krystal sits down with us to talk about how local search has changed this year, how she identifies resources to use in the industry and whether a global SEO certification is feasible or not. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Krystal Taing: Twitter - https://twitter.com/krystal_taing LinkedIn - https:

On this episode of Marketing Jam, Darian Kovacs interviews Oli Gardner, Co-Founder of Unbounce. Oli sits down with us for a third time to talk about how he started his career over 20 years ago, his role in starting Unbounce, the fears of working from home and the actual outcome for Unbounce. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Oli Gardner:  Website - http://oli.unbounce.com  Twitter - http://twitter.com/oligardner  LinkedIn - http://ca.linkedin.co

On this episode of Marketing Jam, Darian Kovacs interviews Guy Kawasaki, Chief Evangelist of Canva, podcaster, author, and Silicon Valley venture capitalist. Guy sits down with us to talk about what he thinks is the biggest shift in the marketing industry from his days with Apple to Canva, how he came on board at Canva and his experience working with Steve Jobs.  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Guy Kawasaki: Website - https://guykawasaki.com/

On this episode of Marketing Jam, Darian Kovacs interviews David Heinemeier Hansson, co-founder and Chief Technology Officer of Basecamp. David sits down with us to talk about his partnership with Jason Fried leading to Basecamp, the connotations of the word "legacy" relative to technology and the game of "Calendar Tetris". Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow David Heinemeier Hansson: Website - https://dhh.dk/ Twitter - https://twitter.com/dhh Ad

On this episode of Marketing Jam, Darian Kovacs interviews Kendall Ansell, Owner of Belle Construction and Kendall Ansell Interiors.   Kendall sits down with us to talk about creating a construction company with the intention of hiring primarily women in trades, the roadblocks faced along the way and how she's learned to trust her instincts. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Kendall Ansell: LinkedIn - https://www.linkedin.com/in/kendall-ansell-4

On this episode of Marketing Jam, Darian Kovacs interviews Esmé Rottschafer, Editor-in-Chief of INCITE Magazine and Chief Strategy Officer for FIELDMARSHAL. Esmé sits down with us to talk about how INCITE Magazine came about, her role with FIELDMARSHAL and the unique elements of digital vs print media. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Esmé Rottschafer: LinkedIn - https://www.linkedin.com/in/esmerottschafer/ INCITE Magazine: https://www.canadapo

On this episode of Marketing Jam, Darian Kovacs interviews Cameron Uganec, Senior Vice President of Marketing for Later, the world's most popular visual social marketing platform.    Cameron is best known for building category-defining brands. He helped build Hootsuite and has worked with Microsoft, Four Seasons and General Motors. He is passionate about building high performing teams and empowering people to build good things on the internet.   Cameron sits down with us to talk about LaterCon 2020, starting a business on Instagram and creating a valuable product. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/daria

On this episode of Marketing Jam, Darian Kovacs interviews the BCAMA Panel, consisting of Nimtaz Kanji (TELUS), Tony Yu (VESSI), William Johnson (Innovate BC) and Roanne Weyermars (Coast Capital Savings) The panel sits down with us to talk about using their business for good, responding to COVID, the relationship between business and community as well as campaigns that stand out to them.  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Nimtaz Kanji: Twitter -

On this episode of Marketing Jam, Darian Kovacs talks to Britney Muller, former Senior SEO Scientist at Moz. Britney sits down with us to chat about how she joined Moz, understanding language through natural language processing and, of course, Search Engine Optimization. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Britney Muller: Twitter - https://twitter.com/britneymuller LinkedIn - https://www.linkedin.com/in/britneymuller Instagram - https://www.instag

On this episode of Marketing Jam, Darian Kovacs talks to Mary Ng, Minister of Small Business, Export Promotion and International Trade. Minister Ng sits down with us to chat about the role of Canadian businesses in COVID-19 recovery, how government is offering support and what has driven her to this stage of her career. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs  Follow Minister Mary Ng: Website - https://maryng.liberal.ca/ Twitter - https://twitter.com/mary_ng