Life By Design

Heather Sager is a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your business.She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast, and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.TAKEAWAYS:How do you know if you are a good communicator? Notice if people are talking back to you. When you are recording videos and asking people to take action, are they actually doing what you tell them to do? If no one is downloading your freebie or taking action, your communication skills are not effective. You might be fun or entertaining, but if you can’t get a person to take action, your communication might not be effective. Become a better communicator by instituting a daily ramble. Simply ask yourself questions people might ask you and figure out how you can best get to your response. When you practice and know your topics and ideas, you will ram

Welcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series, I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie and pre-launch specialist Brenna McGowan. We're chatting through how to create a profitable launch.In this episode, we tackle topics like the mid-launch lull, how to manage your thoughts during an open cart period, and why shorter open cart periods can increase sales. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from KwadwoSnag Brenna's Pre-Launch Plan Cheat SheetGet access to Allison's $80,000 Email TemplateCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

Welcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie, and pre-launch specialist Brenna McGowan, and we're chatting through how to create a profitable launch.In this episode, we explore why launching like a pro doesn't necessarily mean you have to have a huge team and what that might look like for a solopreneur. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from KwadwoSnag Brenna's Pre-Launch Plan Cheat SheetGet access to Allison's $80,000 Email TemplateCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

Welcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie, and pre-launch specialist Brenna McGowan, and we're chatting through how to create a profitable launch.In this episode we're digging into one of the most overlooked parts of a launch, the pre-launch phase. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from KwadwoSnag Brenna's Pre-Launch Plan Cheat SheetGet access to Allison's $80,000 Email TemplateCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

Y’ALL, I’M 40! Woah, what a milestone! This week’s episode is a bit different for a variety of reasons, but the biggest one you need to know is that I recorded this episode on the day it went live, which is NOT my normal recording schedule.(Usually I'm a 4 weeks in advance, kinda girl.) Why? Because I finally granted myself permission to not create the best podcast episode I’ve ever recorded. Instead, I challenged myself to record this episode in one take with minimal notes. In this episode, I reflect on turning 40, what that means for my business, what I’d do differently if I could start my business again, and why I don’t believe in mistakes.RESOURCES:Check out the blog post that goes along with this episode for additional resourcesSnag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listen

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! I this episode, I’m answering questions submitted by our Funnel of the Month Club members.The first series of questions were submitted by Tina Lopez. Tina helps online entrepreneurs scale their content, traffic, and income in 5 minutes per week through her newsletter. You can join it here.Tina has a variety of questions that stem around funnel details. In my answer we dig into the data, statistics, averages, and ways to increase conversion rates. The second question was submitted by Jennifer Needham, also known as the Party Teacher. Jennifer helps you to DIY the party of your dreams! You can learn more about Jennifer and her business here.Jennifer has a question about what to do with unengaged folks on her email list. In my response, I give her a few options, and let her decide what feels best for her business. RESOURCES:Check out the blog post that goes along with this episode for additional resourcesCheck out episo

Linda Perry is a mindset coach and business strategist who works with individuals, business owners, and their teams to become more self-driven and move toward 7-figure success.So many people get stuck on a plateau and don’t know how to move forward! Linda uses a mindset-first approach to support individuals and their teams to tap into their core motivations and strengths, and frees them from their blocks so they can soar past 7-figures.She is also a recovering attorney and copywriter and uses her skills of persuasion to show business owners how to make the impact they desire. Linda works with clients through private coaching, group courses and workshops. She is also the lead business instructor at Levin Life Coach Academy where she teaches new coaches how to build a thriving coaching practice.TAKEAWAYS:Look at your decisions. For example, did you decide to take a client because of money? You might be afraid that there will not be another client next, so you might miss red flags and rationalize your decision. 

I have had an online business for about 10 years now and have been in many virtual mentoring groups. I recently wanted some more in-person connections and decided to join a local group. I thought that joining a more local group would be worlds different from my online business, but what I found was that the conversations were exactly the same, and the really interesting part was that I was getting to see the same problem(s) from new perspectives. Talking to other business owners confirmed how I have been feeling about business. No matter what industry, model, or location you have, there are universal truths in our businesses. So, no matter what type of business you run, there are some universal business truths that every business owner should understand, know, and embrace. TAKEAWAYS:The problem you’re experiencing right now is not unique. Someone before you has had this exact same pain point. Because your problem isn’t unique, there is a solution. You have to be willing to do the work to find and implement th

This topic of reverse engineering goals has come up repeatedly in my business and with my clients lately, so I figured we should do a podcast episode on the topic! Reverse engineering makes your business into nothing more than a numbers game. It pairs your number with the singular activity that produces the results to move you closer to your goal faster.I love reverse engineering because it removes emotion from the process and breaks it down into very simple, clear numbers with very simple, clear actions.TAKEAWAYS:Start with the end in mind. What is your end goal? Once you are clear on that, work backward on the steps to get there.What are you already doing that gets you results? Sometimes it’s as simple as making adjustments or doing more of what you are already doing. If it’s hard, you won’t do it. Resistance creeps in when there are too many steps or it’s too complicated. RESOURCES:Check out the blog post that goes along with this episode for additional resourcesSnag a seat in the Sell on Autopilot Masterc

Sage Polaris has written high converting copy for more than 525+ clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.Her emails and sales pages are responsible for generating as much as 7 figures in a single launch. She has worked with Chalene Johnson, Chrisette Michele, Rick Mulready, and Lynne Twist. Basically, she makes money for the “internet famous” people we all look up to.And in turn, has been an international speaker in exclusive private Masterminds. She can SHOW your audience how to go from storytelling to story selling. This is what truly makes a brand legendary.TAKEAWAYS:Take small steps and look at a wider scope. Start small. Can you take off a half day? Can you take off one day a week? If you are needing more time off, look ahead on your calendar as to when you want or will need time off. Looking ahead and planning ahead will actually give you the time off you need.To take time off does take

One of the best ways to get an idea of what your audience needs is to ask! When it comes to market research, you have to know what you’re getting into. Know who you are asking and what you’re asking. Market research will give you great insight into many parts of your business, but it's important to be intentional in your market research so that it's actually helpful.So how do you do this in a way that is helpful to your business? This episode of the 6-Figure Secrets Podcast is all about how to make sure the market research you are doing is effective and productive. TAKEAWAYS:Know who you are talking to. More likely, if you survey people who only consume your free stuff versus people who are members or purchase your offers, you won’t get effective feedback. Survey your paying clients often. They are your absolute ideal clients and they will help you shape your offer(s), next move(s), and content. Protect your mind. When you do market research, you will get negative feedback and people who don’t like your ideas

Jackie Ellis is a Digital Marketing Strategist who helps busy online entrepreneurs grow profitable, joyful businesses through killer copywriting and marketing. As the owner of an all-mom digital marketing agency, she’s committed to helping female entrepreneurs get seen (and make more money) online.Jackie has been featured on The Art of Paid Traffic with Rick Mulready, the Book Your Dream Clients Podcast, The Unstoppable Show, and Forbes. Her favorite topics are Facebook Ads, systems for service providers, and copywriting.Her mission is to help you make marketing easier so you can spend more time doing the things you love in your business. Jackie loves salted caramel (anything), traveling, fitness, weekend trips with the family, and country music. She lives in Washington with her husband, two daughters, and two of the sweetest little pups ever.TAKEAWAYS:Know what you want your life and business to look like. Jackie uses a great analogy about how she thought business was like a puzzle and she just had to find t

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast!Today, I’m sharing a question submitted by one of our Funnel of the Month Club members, Tracy Hoth.Tracy has a program called the ​Organized Coach Academy and she helps entrepreneurs develop organizational skills by helping them establish their business foundations.Tracy has had her funnel running for two weeks now and is curious to know what her next steps are to optimize it for sales.Tracy asked: What is your thought process when analyzing an email pitch sequence to try to improve it?What are practical things you've done that have improved your emails?In this episode, I’ll share 5 things that I want Tracy to look at in her email funnel to help her start seeing those sales rolling in on autopilot! RESOURCES:Check out the blog post that goes along with this episode for additional resourcesJoin the Funnel of the Month Club! CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING T

Linda Sidhu is a lead generation strategist, magic matchmaker, and expert in creating compelling personality quizzes that attract numerous new subscribers. Leveraging her experience in pharmaceutical sales, she translated her success in face-to-face interactions into a highly effective personality quiz framework.  Recognized by Forbes, her insights shine on notable platforms like Cubicle to CEO and The Systems Saved Me Podcast, enhancing business growth through personalized strategies. Linda's passion for list-building, community growth, and meaningful connections propels entrepreneurial success for all those in her orbit.TAKEAWAYS:Know your audience to know who to collaborate with. If you know who your ideal client is, you can find others who have a similar audience but who are doing something different.Focus on long-term relationships versus short-term relationships. For example, if you are thinking about interviewing on a podcast, think beyond how that interview will benefit the audience and how establishi

What’s something that you’re doing that pulls a ton of your time? Can you systemize it? Can you automate it?In order to answer your questions about what I automate in my business, I was challenged to think about my business and what automation systems I have outside of my automated emails.It is my goal that what I share in this episode will help you think of an automation that you are going to try in your business to buy back your time, make something easier for you, or make your communication more streamlined.  I find that hearing what other people do, even if it doesn’t directly apply to my business, gives me ideas and I can take that idea and run with it. So I hope that this episode can do that for you!TAKEAWAYS:Use Many Chat to automate or start DM conversations. Many Chat allows auto responses and links to be sent in real time so the conversion rate is higher. It also gives amazing market research and frees up my time by not making me feel like I have to be on Instagram all the time. Use a bundle auto re

Penelope Jane Smith is the premier financial freedom mentor for entrepreneurs and the go-to expert for some of the biggest names in the conscious business industry. She is an acclaimed international speaker and certified trainer with over 20 years of teaching experience, the author of the Little Book of Prosperity, and the creator of Prosperity Coin, the world’s first cryptocurrency designed to support financial freedom for women entrepreneurs. Her unique magic is to support entrepreneurs to become financially free in 5 years or less with $10,000+ per month in passive income so they don’t have to depend on their business, a job, a partner, the government, or anyone else for money.TAKEAWAYS:Shift your money mindset. People sometimes become too focused on the income side of their business thinking they just want to make more money or hit 6 figures in their business. More income is great, but you want to change your mind from supporting yourself to creating wealth and financial freedom. Create a vehicle for mone

I recently took a poll on social media about what my listeners wanted to hear about on the podcast and many of you said you wanted to learn more about Meta Ads. Meta Ads are paid ads that you run on Facebook or Instagram.If you are like me, you probably don’t have a ton of time for active lead generation and Meta Ads can do the work for you. You should be generating leads daily and if you aren’t, you can’t scale your business. Meta Ads allow you to accomplish this goal, by getting in front of an audience that you otherwise might not have organically. TAKEAWAYS:There are three components of Meta Ads and the creative part is really important because it’s the most obvious thing people see. Your goal is to stop someone’s scroll, so be strategic about what video or image you put with your ad. Use different types of ad strategies. I always have 3 different types of ads running: A warm audience, a warm-ish audience, and a cold audience. People get stuck in this idea that Meta Ads have to be to a cold audience, but y

April Adams Pertuis is a dynamic force in the world of storytelling and visibility, empowering mission-driven female entrepreneurs and business leaders to leverage the strength of their Story to create more connection, build community, and increase deal flow.She helps mission-driven leaders and entrepreneurs discover their inherent ability to reach people by teaching them how to share their story so they can create deeper connections and build strategic relationships.As the visionary Founder and CEO of LIGHTbeamers, April pioneers the way for women to use their stories as a catalyst for growth. When April speaks, audiences discover the power of their own story to create more cohesive communities, build stronger relationships, and attract ideal outcomes. The key message is always “everybody has a story” and that story is a powerful beacon used to shine a light for others.TAKEAWAYS:Don’t be afraid to be vulnerable. If you think about those you follow and admire online, most of them have probably told parts of t

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m sharing four email marketing and funnel questions submitted by our Funnel of the Month Club members.The four questions are:How many emails should I be sending in my Email Pitch Sequence?How often should I be sending emails?What do I do with email subscribers who aren’t in a funnel/sequence?How do I get my phone to send my texts when someone buys something? I’ll be digging into these questions, sharing my perspective as an Email Marketing Strategist, and giving you actionable strategies to resolve them and help you move forward in your email marketing strategy with intention and sales in mind. RESOURCES:Visit the blog post that goes along with this episode for more resourcesJoin the Funnel of the Month ClubCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple

With Summer Break quickly approaching, you might be wondering how your business is going to look this summer. The benefit of owning your own business is that you can shift and change it to make it work for you. I want to share some tips to help you make your business fit the type of Summer you want. TAKEAWAYS:Be proactive. Look ahead and see what things you can do in your business now so you don’t have to do them this summer. One way that I like to think ahead is to do bulk work. If you have something that you do weekly, maybe there is a way to do batches of work so it’s already ready or scheduled out for the summer.Figure out what the bare minimum is that you need to do to keep your business afloat. When you know your bare minimum, it actually helps you get clear on what things actually need to get done. If possible, invest in outsourcing some tasks. Prepare now by thinking of what types of things you can automate. How can you create your sales on autopilot? For example, maybe instead of doing a live webinar