Marketing For Your Boring Business

Your business is boring but that doesn’t mean your copy or ads have to be! When you can use humor, you can get people to pay attention. And when you can get people to pay attention, you can get them to buy. Today we are talking with Daniel Harmon, co-owner of Harmon Brothers advertising agency. Harmon Brothers videos have racked up over 1.2 billion views and helped produce over $300 million in direct-tracked sales for businesses like Squatty Potty, Chatbooks, Poo~Pourri and Purple!

One of my business besties recently told me something that aligns perfectly with today’s episode. She said “Every problem is a people problem.” - Seriously, this is SO right! Need more clients? That’s a people problem. Overwhelmed with your workload? That is a lack of people problem. Too busy working in your business vs working on your business? I am chatting with Ryan Naylor from Viva HR about how your are hurting your business and your marketing by not having your dream team in place.

There are some moments in life that change the course of your life. I am proud to say I have had some truly amazing ones: Marrying my husband, having my children, starting my business, speaking on stage for the first time. But one of my biggest failures happened because of a tweet. That tweet changed the course of my life forever.

Let’s be real, we ALL have that Facebook Friend (or three) that is in the network marketing game that just annoys the crap out of you - I have been looking for someone who does network marketing RIGHT for at least a year and I finally found in the most unlikely of places. Kristen LaValley will be breaking down for us the do’s and don’ts of network marketing AND what your boring business can learn from good network marketing.

Are you ready for some insider information? I went to the NAB Show in Vegas (National Association of Broadcasters international event) and had my mind blown! There were so many amazing tools, resources, and cameras, but I have THREE major takeaways for your business that you NEED to know about.

Is there a college near you? Did you ever consider how you could market your business to thousands in one place that are in your community every day? On today’s live stream, we are going to give you some invaluable tips & ideas on how you could be marketing to your local college attendees. This is going to open up a totally unique way to market that I know you never really thought of!

In a world of short attention spans and scroll happy thumbs, what is your boring business supposed to do to stand out in that cluttered news feed? I am hot off an amazing week at Social Media Marketing World and the data is staggering about what sort of content is being consumed online and where. And the overall consensus is…. You need to be doing video. Today we have Julia from Kapwing! To talk about how you can use short form video on your social media to get engagement and tell your story.

The definition of Intellectual Property is: a work or invention that is the result of creativity, such as a manuscript or a design, to which one has rights and for which one may apply for a patent, copyright, trademark, etc. But what does that mean for your business? Your marketing? What you are doing online? Today I am talking with Burt Skiba about what you need to know about Intellectual Property, how can you protect it, and how can I use it for marketing purposes.

Sometimes you just want your online marketing to be easy. Get your quick results. Get you sales. Well, the old saying goes you gotta spend money to make money. That is why today we are talking with one of my oldest business friends Michael Donato about what your boring business needs to know about Paid Ads and what you need to do to get quicker results from your online marketing efforts.

If I have a weakness in my social media marketing game, it is with Twitter. It is a beast of a social network all on its own, so knowing how to use it to get the most bang for your buck (and time) can be tricky. Today I am talking with Chris Strub author, non-profit advocate, international speaker and twitter junkie. He is going to share with us what we can be doing with Twitter to help your boring business stand out in that clutter twitter feed.

We business owners have to juggle a lot and often times it can be really overwhelming. Wouldn’t it be great if we could get some help? Especially with tasks like marketing? Automation? Scheduling? Emails! Well, Don’t Panic! We have Jess Tyson from Don't Panic Mgmt here to help us all Panic Proof our businesses and help us be better at marketing our businesses with the help of Virtual Assistants.

What the heck is Cryptocurrency? How can your business be using Cryptocurrency? What are you missing out on! Today we talk with Co-Host of The Bad Crypto Podcast and best-selling author, Joel Comm about all thing Cryptocurrency.

Do you ever feel like just don’t have anything to say when you are trying to post online? Are you unsure of how to talk about your business? Do you feel that you are just too boring for people to listen to you? I’ve got a secret for you: Even as a boring business, you have a story to tell. Today, I am joined by Gavin Hammar, CEO of Sendible, as we discuss Why storytelling is the #1 thing people should be learning and focus on when it comes to social media marketing.

Have you ever said to yourself “I should write a book!”? Don’t worry you’re not alone. Today I am talking with Jackie Toops about how writing a book can help your market your boring business and position you as an expert in your industry.

Influencers are a buzzword that the marketing industry has been tossing around for some time now, but how can your boring business really benefit from working with an influencer? Today we are talking with accidental entrepreneur and experience junkie, Mia Voss, to talk about what a MICRO-influencer is and how working with one could be a great way for your to market your boring business in a new way.

Y’all tune every week for our Facebook Live Stream's to learn and figure out how to market your boring businesses, but have you ever thought about how you could be Live Streaming for Your Business? Today I am talking with Jennifer Watson from The Weather Channel about Live streaming best practices and how your boring business can use live video to amplify your reach, and build trust through relatability.

We are heading into the stressful money part of the year, but how does an accountant grow their business? Today I am talking with Jonathan Shoff about how he helps business owners succeed by streamlining their finances Welcome to the Marketing For Your Boring Business show. I am your host Desiree Martinez and today we are talking with an ACTUAL boring business owner about how he markets his business.

As business owners we go to a LOT of events: conferences, leads groups, expos, networking! There are so many events, but how could you be marketing your business better through event marketing? Today I talk with Laura Early from Wise Advise about how you can use an event to grow your business, both as a host and as an attendee.

Today we are talking with Owen Video about the good, the bad from 2018, and what you can expect for 2019.