Inner Sircle

On this episode, I talk about why I am bullish on YouTube as we go into 2024.

On this episode, I go on a rant about wrong KPIs

On this episode, I recommend some tactics to drive sales before EOY

On this episode, I explain that social media KPIs, should not be focused solely on web traffic. Many people will never transact and perhaps not even want to visit your traditional website. Some will see impressions, remember at Retail, and then try your product. Remember, awareness, consideration, and trial are the name of the game and that is most often going to happen without a website step.

On this episode, I provide my POV which is to PASS on X!

On this episode, once again I am advocating for brands to not be so binary with their content.

On this episode, I provide an updated POV on Threads Nov. 2023)

On this episode, I encourage brands to not overdue it with their Retailer support content. They definitely should be supporting Retail, but they should try and strike a smart balance.

On this episode, I provide an updated POV on X, as we roll into 2024.

On this episode, I encourage brands to not bee afraid to repurpose content.

On this episode I remind listeners of our updated POV on TikTok Strategy

On this episode, I am advoacting for a focus on email.

On this episode, I offer my POV on Twitter/X Strategy in 2024

On this episode, I offer up my POV on CapCut for Business.

On this episode, I offer my take on social media from a brand's POV in a time of crisis.

On this episode, I talk about TikTok’s Experimenting With an Ad-Free Subscription Offering

On this episode, I offer 3 Tactical tips for creating TikToks: 1- Using Chat GPT 2- SEO thinking and done in the app rather than externally 3- Batching content and then having that to use or re-purposing videos with slight modifications

On this episode, I give my POV that brands always should be experimenting with different content styles. Dont just go all in on any one style, because u like one or because data tells you performs. If you do love it and/or the data is promising, that is great and you should lean into it BUT not 100%. Leave some room to always be testing.

On this episode, I offer up a POV on how to create recipe content in a more strategic way.

On this episode, I am advocating for brands to go deeper with their community management. Perhaps even going back to comments you have already closed out and rekindling the conversation?