Inner Sircle

On this episode, I am using and talking about Riverside (a podcasting platform) and just talk about always experimenting with new content platforms in general.

On this episode, I am advocating for more utility based content

On this episode, I talk about three different levels of UGC and how to think about them.

On this episode, I talk about the importance of Retailer journey content

On this episode, I explain why I am bullish on YouTube Shorts!

On this episode I break down why I am a fan of give aways and brand collabs. I reference: Gift card-based brand collabs (like this and this) continue to perform well and are a good way to “sweeten the pot” outside of just giving away products + they serve as retail support content and hopefully drive people in-store. Out-of-the-box sweepstakes can be a great way to drive email subscribers in addition to engagement/followers on IG, this Remedy Fall Adventure Sweepstakes brought in 16K email subscribers.

On this episode, I talk about how social content creation is unique, and you should deploy a different creation process.

On this episode, I am advocating a Podcast Strategy

On this episode, I provide a POV on getting involved with LinkedIn in 2024

On this episode, I talk about the importance of strategic reactive and proactive community management in January.

On this episode, I talk about: Essential Dos and Don’ts for Social Media Marketing in 2024 and I reference this article.

On this episode, I provide an update on Instagram Live (and POV on Live in general). I reference this post.

On this episode, I talk about why I am bullish on YouTube as we go into 2024.

On this episode, I go on a rant about wrong KPIs

On this episode, I recommend some tactics to drive sales before EOY

On this episode, I explain that social media KPIs, should not be focused solely on web traffic. Many people will never transact and perhaps not even want to visit your traditional website. Some will see impressions, remember at Retail, and then try your product. Remember, awareness, consideration, and trial are the name of the game and that is most often going to happen without a website step.

On this episode, I provide my POV which is to PASS on X!

On this episode, once again I am advocating for brands to not be so binary with their content.

On this episode, I provide an updated POV on Threads Nov. 2023)

On this episode, I encourage brands to not overdue it with their Retailer support content. They definitely should be supporting Retail, but they should try and strike a smart balance.