Inner Sircle

On this episode, I provide an updated POV on X, as we roll into 2024.

On this episode, I encourage brands to not bee afraid to repurpose content.

On this episode I remind listeners of our updated POV on TikTok Strategy

On this episode, I am advoacting for a focus on email.

On this episode, I offer my POV on Twitter/X Strategy in 2024

On this episode, I offer up my POV on CapCut for Business.

On this episode, I offer my take on social media from a brand's POV in a time of crisis.

On this episode, I talk about TikTok’s Experimenting With an Ad-Free Subscription Offering

On this episode, I offer 3 Tactical tips for creating TikToks: 1- Using Chat GPT 2- SEO thinking and done in the app rather than externally 3- Batching content and then having that to use or re-purposing videos with slight modifications

On this episode, I give my POV that brands always should be experimenting with different content styles. Dont just go all in on any one style, because u like one or because data tells you performs. If you do love it and/or the data is promising, that is great and you should lean into it BUT not 100%. Leave some room to always be testing.

On this episode, I offer up a POV on how to create recipe content in a more strategic way.

On this episode, I am advocating for brands to go deeper with their community management. Perhaps even going back to comments you have already closed out and rekindling the conversation?

On this episode, I am advocating for brands to repurpose and reuse old content

On this episode, I talk about the importance of dual assets and the access to an Art Department

On this episode, I am advocating for front-loading meaningful messaging into your TikTok content

On this episode, I am encouraging brands to rethink their paid social strategy. All of your paid social dollars should not be in service of DTC. Much of your spend should be focused on getting your social marketing communications in front of the right eyeballs.

On this episode, I encourage brands to not judge their social media team's performance based on likes and comments.

On this episode, I talk about how post Labor Day is a good time to get aggressive and increase visibility for your brand!

On this episode, I encourage brands to lean into TikTok search.

On this episode, I am encouraging brands to lean into TikTok Ads and Shop