30 Day Click To Brick Digital Marketing Jumpstart For Small Business Owners

Yesterday we used Google's Keyword Planner to see how MANY searches are happening in your market for your products and services. Those numbers are showing you how many local searches are happening on Google. But now it’s time to think about trends. Welcome to Day 4 of your Marketing Jumpstart, powered by Netsertive. Let’s find out which of your products are services are trending up or down, year over year or month to month. These are trends you can leverage in your marketing as demand rises and falls over time. Google Trends is another free tool that allows you to see online research trends going back to 2004. As you input your brands, products and services, you can see which are showing upward trends over time. Market research has never been easier. Open your web browser and head to bit.ly/mygtrends - that's bit DOT ly slash mygtrends < all one line, no spaces. A the top of the screen in the explore topics box, start typing your brands, products and services. So Lindsey, I just did a search for memory

Today we’re taking your competitor research to the next level. Yesterday, we used Google to see how your competitors were showing up in search results. Google gives you another free tool called the Keyword Planner to discover how often your business and your top brands, products, and services are being researched by customers in your local market. Welcome to Day 3 of your Click to Brick Marketing Jumpstart, powered by Netsertive. You know the drill! Get out your Click to Brick workbook, and let's get started. Knowing how MANY searches are happening will give you another important data point to understand your local market opportunity. On page 4 of your workbook you'll see what the Keyword Planner looks like. To access it, open your web browser and head to bit.ly/mykeywordsp right now. Click the Start Using Keyword Planner link to get started. You will be asked to create a free account for Google AdWords. This is the service Google offers for running ads at the top of their search results. Also known as sea

Let's see who's trying to lure away your customers online. Get out your Click to Brick workbook and let's dive right in. To get your copy of our free book, head to netsertive.com. Click Resources at the top, then Workbooks. You'll see our Click to Brick Workbook there. It's important to know how other small businesses just like yours are trying to lure away your customers online through Google, the world's top search engine. Open your workbook to page 7. There you'll find a worksheet to write down what you find. Open a web browser on your computer - or your phone - and go to Google.com. More than 50,000 searches are entered into Google every second. Google is the #1 search engine in the world. In your market, we see hundreds and even thousands of searches for your products and services. When asked, customers today say their top 3 sources of information are search engines like Google and Bing. Second is local business websites. We'll get to that another day, but having a great website for your business is

If you're like most small business owners, you've been investing in traditional marketing for decades. Up until 25 years ago, 100% of small business customers were influenced by referrals along with traditional advertising in newspapers, radio, and television. But since then, the world has changed. We now live in a click to brick economy. In 2017, more than 75% of all retail sales were influenced by the Internet according to Forrester Research. By 2020, Forrester days, 100% of retail purchases will be web influenced. That's why it's so important to clearly understand the difference between traditional and digital marketing. And start balancing your marketing mix between the two. The best way to survive and thrive in our click to brick economy is to implement a modern marketing mix. You need to reach customers on the Internet AND through traditional channels. It's the mix that matters, and delivers the best marketing return on investment. Welcome to Day 1 of your Click to Brick Marketing Jumpstart from Ne

Welcome to the 30 Day Click to Brick Marketing Jumpstart podcast from Netsertive. Let's get started on your modern plan to attract more customers right now. To start, you'll need a copy of our click to brick marketing workbook. You can get your copy right now through your phone. Pull up a new text message and address it to 313131. In the message, type the word clickbrick - all one word, no space. There's a second way. Open up a web browser and type in: netsertive.com Click Resources at the top, then Workbooks. Grab a copy of our Click to Brick Workbook. With your workbook in hand, block out 15 minutes a day for the next 30 days. Grab something to write with, find a quiet space, and put on your headphones. I'll bet your local business has been a pillar of the community for years. You're the go-to location to buy your products and services, and business is good. Here's the good news - today about $9 out of $10 spent on your products and services is transacted in a local brick and mortar location. So

From: Your #1 Competitor Just Down the Road I've been wanting to write this letter for a while now, sorry it's taken so long. I just wanted to say a huge “thank you” for everything you're doing for me! I know we're retail rivals. We both sell the same things in our stores and we're not far from each other. I even have salespeople who drive by your storefront a couple of times a week (they love to stop in to compare prices.) Why am I so happy? You're the one sending customers through my doors. How do I know? You have a website but aren’t marketing it. Or you don’t have a website at all. Since our customers are connected to the Internet 5 to 8 hours daily, my digital marketing is working all day long to steal away your customers. My store is the first one they see when our customers pick up their smartphone, tablet and laptop: When they shop on Google Watch videos on YouTube Share pictures on Facebook Check the weather forecast (one of my top-performing Web ads) Visit hundreds of websites that are r