21 Handshake Marketing Podcast

Sarah, Aleks and Ashley discuss the new 2019 Sprout Social Index on the podcast and the insights that marketers can glean from the latest report. Key findings include marketers struggle to create social strategies, Facebook continues to dominate and social listening is on the rise as brands begin to use social as a way to engage their audience! Visit the website for complete show notes and a link to the Sprout Social Index. 

What is a KOL? And how are key opinion leaders different from influencers? Dive into this topic with Sarah, Aleks and Ashley and discover the tips on how a KOL can further your B2B brand and create awareness with your niche target audience. 

The 5 reasons you need to convince your B2B boss that your company needs a chat box ASAP! Listen as Sarah, Ashley and Alexs not only give you the reasons but back up the reasons with quality data and research points. A chat box could be just what your business needs to capture your next big lead! 

A great episode that not only covers what your laptop holding habit might say about your personality but what Sarah and Ashley consider the top 10 habits of a successful digital marketer. A must listen if you wonder what our team does on the daily to ensure success! 

Join us as we talk about how groups are dominating social media! We discuss why Groups have become a huge focus for social media giant Facebook and how your brand can capitalize on creating a group and use it to create engagement with your audience! 

This week we are talking about the marketing movement of ‘small bites’ - this is different than LONG FORM content which we have also talked about and is usually tied into SEO. What is this movement?  It's the movement to keep our content brief and easily consumable. Its main premise is that "Marketing works when it’s short, brief and to the point.” (Chris Brogan) Listen as we discuss the data behind this trend and how as marketers you can create marketing in small bites!

Quora is a great forum of frequently asked questions! Today Ashley and Sarah tackle 10 top social media questions that quora users have posted and answer them! From the creepiest social media trend to our best social media marketing tip, this is a fun episode that will answer social media questions you have always wanted to ask and hear answered! 

Sarah, Ashley and Aleks dive into all things hashtags on this episode! Specifically, questions we get asked weekly about hashtag use on Instagram, LinkedIn and YouTube. Listen to this episode if you would like to know the answers to frequently asked questions such as how many hashtags to use? How to post hashtags and how to know what hashtags to use. 

In this episode, Ashley and Sarah talk about 5 things they each learned about digital marketing over the past week. This episode is full of great tips and tools that they have each seen work for increasing your digital marketing output. From growing your hashtag outreach to an easy to use design platform (really) these tips will streamline your marketing efforts!

The Marketing Funnel isn't dead and we show you how to engage your ideal buyer during each stage from awareness to consideration to conversion and brand loyalty. Use the tips from this episode to create engaging content that communicates your value prop to your ideal buyer! 

Live from the International Builders Show! While in Vegas, Sarah, Aleks and Ashley took a few moments to reflect on trends at the show and then deep dive on why our team attended the show. Hint...its all about the Localized Brand Demand! Learn what our Brand demand strategy is and why this method works to localize your market strategy by connecting with the talkers of your brand! 

In a follow up to our last episode on discovering your ideal buyer, in this episode Aleks, Sarah and Ashley dive into buyer personas. Buyer personas take your ideal buyer (large picture) and drill it down into characteristics of that buyer - their personal, professional information, challenges and goals and what objectives they may have during the buying process. Knowing your buyer persona's characteristics can help further and streamline your marketing message. 

Join the 21 Handshake team as they discuss finding your ideal buyer! We walk through a fictional client and help them discover their ideal buyer by answering 6 crucial questions.  Adopting an ideal buyer strategy helps build a predictable and highly scalable sales pipeline. It also prevents you and your sales team from wasting precious cycles on the wrong buyers.  Use these questions to find your ideal buyer! 

In the last of our trends episodes, we deep dive into content marketing trends for 2019. From long form content, to employee activation to AI - Aleks, Ashley and Sarah discuss content trends to keep an eye on and or implement into your marketing this year. Content is the glue that holds your marketing message together, this is an episode not to miss. 

Lets talk about the essential items your business must do on social this year to be successful! From storifying social to video to 1:1 social experiences, these are the trends your business needs to adopt in 2019 to be on social media successfully.

On this episode, Sarah, Ashley and Aleks talk about not only ‘what’s hot’ in SEO for 2019 but also what is practical and what will really impact you as a digital marketers. From mobile indexing to Amazon search, we have you covered when it comes to maximizing search capabilities.

What are the top digital marketing trends you need to implement into your 2019 marketing plan? Sarah & Ashely have you covered! We discuss the importance of voice search, chatbots, snack ads, micro moments and live video. This is an episode you don't want to miss if you need big picture direction for your marketing plan as we head into the new year.

You know what you should do for your marketing in 2019...but do you know what you want to avoid? Listen in as Sarah, Aleks and Ashley discuss 5 top digital marketing mistakes that you will not want to make in 2019! We also discuss solutions and tips on how to be sure your team does not commit these mistakes. Make sure your 2019 marketing goals are on tracking by listening to this episode.

With Q4 well underway on our calendars, planning for 2019 is in full swing! Whether your content is video or social media, blogging or snail mail, email or direct messaging, content is a vital part of any good marketing funnel. Did you know that only 37% of B2B businesses have a documented content strategy? Without a documented strategy, it can be hard to cohesively plan how to target your audience and lead them down the sales funnel to purchase. Content is the foundation that the rest of your marketing is built upon. Listen as Sarah, Aleks and Ashley, tell you 3 questions that you must include for a successful content strategy! Use this to guide your planning for 2019.

In this episode, we share our best tips for successful blog promotion based upon our experience with both our own 21 Handshake blog and our client's blogs. We deep dive into why it is important to have a blog on your website, the importance of keeping it updated and then 5 best tips on how to promote your blog after you publish it! If your goal is to attract more readers and views on your business blog, you don't want to miss this episode!