21 Handshake Marketing Podcast

On this episode we guest interview, Millennial Guru, Paige Cornetet. Paige is a Gallup Strength Finders Expert and we talk exactly what that means and what her company does! If you wonder how you discover your strengths to become a better employee, leader or team, this episode is full of insights that you need to listen to. We also talk about the recent 21 Handshake workshop that Paige conducted for our own team and the outcome that took place because of that workshop. Strengths aren't just for millennials, learn why!

It can be very frustrating for a business when your sales and marketing team are misaligned. In fact, according to LinkedIn 60% of businesses they surveyed said when these two teams are not in alignment it leads to a decrease in business. So how do you get these two teams on the 'same page' and lead them to coexist in harmony? The bottom line is to improve communication. Listen in as Sarah, Ashely and Aleks discuss this and more on today's episode.

What is #ChatterMatters? This is latest hashtag being used to talk about why word of mouth marketing is still important - in fact so important that “50% of Americans would choose offline or online word-of-mouth if they had to pick just one source of information when researching purchases.” (Convince and Convert). How can you get your customers talking more about you though? We share 5 triggers that will help you be rememberable and leave your customers 'chattering'.

Hey well do you know your customers? In this episode, Sarah, Aleks and Isaac discuss why knowing what your customers starve for can be an effective way to connect and retain customers. They also talk about how you obtain this information, where to document it and then how to execute upon that knowledge. Knowing what keeps your customers going on the daily, can be an effective and empathetic way to provide exceptional customer experience!

Guest interview with Jamie Schafer from New England Building Supply on how national brands reach local markets in the building materials industry. We talk about the supply chain, how co-op funds work and the ROI on creating brand demand in your local market. Join us for tips on solutions we found that work well to create brand demand in a local market.

Join Sarah, Ashley and Aleks as they discuss IGTV. Is it worth your businesses time to be creating video content for IGTV? Listen as we discuss what IGTV is, who is using IGTV and tips on types of content to upload to IGTV. An educational episode that you don't want to miss!

Play along on our game of 5 questions to each podcast team member! We ask each other our favorite social media app to post on, what the last piece of content we read was and what we do on non work time! This is one episode you don't want to miss!

Even though 'mobilegeddon' happened in 2015, it wasn't until March of 2018 that Google started 'mobile-first' indexing. Aleks and Sarah dive into the importance of being mobile first and how mobile search has changed from utilitarian search to personalized search. We also provide a few tips on how marketers and businesses can connect with customers with more conversational touch points.

In late August, Facebook will official change the brand page template standard to services. What does this change mean for your Facebook business page? Listen as Sarah, Aleks and Ashley discuss two reasons on why Facebook is making the page change and what changes are coming to your page.

This week Sarah, Aleks and Ashley pick the brain of 21 Handshake Graphic Designer Elise on questions she is frequently asked. From "Why can't you just whip up this design?" to "How long will this take?" Elise's insight will help you prepare for working with a graphic designer on your next creative project.

In episode 17, Sarah, Aleks and Ashley discuss Facebook live. Are people still creating Facebook live videos? What is the future of live video on Facebook? We talk about this and more while at the same time doing our own Facebook live experiment!

Is Instagram a good opportunity for your business? Can you just have an Instagram account and not a website anymore? We answer this and more on this episode of the podcast.

On our latest episode, Sarah, Aleks and Ashley discuss the often talked about social media engagement as a metric to measure your social media efforts. But are we measuring this correctly? Should we even be concerned about it in our fast paced world of social media? We discuss how brands are tackling this issue and some that have even gone a little over the top in trying to engage their customers.

In this episode, Sarah, Aleks and Ashley discuss the importance of marketing context. Our talk focuses on this phrase "If content is king, then context is queen". What does this mean though? In a world of sound bites and attention grabbing headlines, marketers have a duty to ethically present all information in the correct context for their content to be heard correctly. Listen in as we discuss!

In this episode, Sarah interviews 21 Handshake agency owner Isaac Oswalt on personal branding. Listen as we discuss why personal branding is important and how to get started on building your personal brand.

From a logo to colors, when you think of branding this is what traditionally comes to mind. On this episode of the podcast Aleks, Sarah and Ashley talk about a another definition of branding and how brand resides in the minds of people you are communicating to.

In this episode, Aleks, Ashley and Sarah discuss how YouTube is not just a social media platform but a robust search engine. We discuss the history of YouTube and specific tactics that businesses can utilize to increase their video ranking on YouTube.

In this episode we discuss what a social media algorithm is and how your business can use Instagram revealing its algorithm to propel your posts further in the newsfeed. From the actual news to Instagram myths, this is an episode full of insight and tips.

Do business page Facebook likes still matter? We think they do as they provide social proof for others that visit your page. Ashley and Sarah discuss Facebook algorithm, the 3 top ways that a brand can get 'likes' on their Facebook page and how to engage with your followers after you get the 'like'.

Are Facebook ads something a B2B should invest in? In this episode, we discuss how Facebook ads are a massive growth opportunity for businesses and how it can lead to additional exposure for your brand.