Business, Branding And Building With Libby Rothschild Ms, Rd, Cpt

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 156:29:38
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Sinopsis

Business, Branding and Building is a weekly podcast created and hosted by Libby Rothschild, MS, RD CPT. The conversations are structured to inspire and provide direction to Nutrition and/or Fitness Professionals who want to make a lasting impact among their niche and manage multiple streams of income. If you identify as a high performing lifelong learner, then listen, write a review and take action in your business right now.

Episodios

  • Why creating your content to talk to your ideal client is so important with Fatimah Fakhoury

    10/06/2020 Duración: 45min

    Are you talking about what you want to talk about or what your ideal client wants to talk about? Have you discovered your client’s pain points? Have you tried to create content that is about your ideal client’s pain points? Listen to how one Dietitian Boss did this and the effect it had on her business! In today’s episode, Libby is talking with Fatimah Fakhoury. Fatimah is a registered dietitian providing virtual nutrition coaching services to people living with paralysis and spinal cord injury. By combining her professional expertise as a dietitian with her personal expertise of being married to someone living with spinal cord injury, the coaching program has allowed people with paralysis to regain control of their weight and bowel issues so they can feel more confident and live longer happier lives.  “ Just talking on stories about it. You talk about pre-filming a lot and I think a lot of us get and myself included, we're a little scared that we need to be perfect and we need to teach people everything we k

  • How Dietitian Boss Bonnie Roney started in her business and where she is now a year later.

    08/06/2020 Duración: 16min

    You’ve decided to start your virtual practice and now what? Are you feeling afraid to take the plunge and go full-time because you worry that you won’t make enough? In today’s episode, cohost Bonnie Roney is talking about where she started and where she is now! Bonnie started working with Libby in early 2019 and has since left her full-time job to finally be her own boss! Now she is going to walk you through how that has gone this past year! “So I remember when I first started out, I was definitely not making a profit in the beginning, which is fine.” - Bonnie Roney In today’s episode… Where she was when she started in early 2019? What she feels is the most important thing to focus on when starting out? What costs are associated with starting a virtual practice? Why it’s ok to change what you are doing in your business? How changing her niche has helped her business? When did she start to see a profit in her business? Guest Resources: Connect with Bonnie on Instagram   Free Resources from Libby   Are you

  • When your full-time position is no longer where your passion lies with Haley Miskowiec.

    05/06/2020 Duración: 28min

    Are you trying to figure out how to start your private practice? Does your full-time position have you feeling like something is lacking or you are no longer following where your passion is? This is an episode you don’t want to miss! Find out how one Dietitian Boss that was right where you are now got back to fulfilling her passion in her private practice! In today’s episode, cohost Bonnie Roney is talking with Haley Miskowiec. Haley is a registered dietitian nutritionist who was born and raised in Minnesota. She helps expecting mamas live a healthy, feel-good pregnancy by helping them manage morning sickness, nausea, and weight gain. “ Now I still have a website, but I keep it up to date. But other than that, I'm really on Instagram all the time, and I really just focus on that one platform.” - Haley Miskowiec In today’s episode… Where she started in her business and where she is now? What type of clients does she work with? How her niche has evolved over time? What tips she has for building the know, like,

  • Why you need to treat your sales calls like a conversation with Lindsey Lusson

    03/06/2020 Duración: 30min

    Do you dread sales calls? Are you still working on finding your rhythm when you get on the call? It’s time to slow down and take a breath! If you treat the call like a conversation and listen to what they need the flow of the call can go much smoother!  In today’s episode of Dietitian Boss Libby is talking with Lindsey Lusson. Lindsey is a registered dietitian, wife, and mom to two dogs and a toddler. Through Lindsey's personal health journey, she's learned a lot about how under-eating can wreak havoc on women's health. Her hope is to help women feel inspired and empowered to recover their period and restore their fertility by letting go of food restriction and discovering food freedom.  “Number one, you got to get started. You're never going to be where you want to be if you don't get started.” - Lindsey Lusson   In today’s episode… What her nutrition philosophy is? How she has grown into her role as a virtual dietitian coach? What has helped her become clear with her ideal client? What positive outcomes sh

  • Why you need to be an action taker and put yourself out there with Vanessa Hummel

    01/06/2020 Duración: 27min

    Are you an action taker? Are you putting yourself out there every day to connect with your ideal client? Have you seen others having success but are still afraid to #showyourface? Now is the time to be an action taker!  In today’s episode of Dietitian Boss Libby is talking with Vanessa Hummel. Vanessa is an Australian accredited practicing dietitian and certified IBS and FODMAP expert dietitian. She specializes in helping women with IBS overcome their struggles with bloating, constipation, and diarrhea.  “One thing I thought that I would never be doing is doing a little mini photoshoot at home for photos to capture and things like that.” - Vanessa Hummel   In today’s episode… What her nutrition philosophy is? What her journey has been and how she got into gut health? Where she started out and where she is now? How her clients have evolved because of her messaging? How her personal story has helped to strengthen her message? What her process was for creating her offer? What her Instagram looked like before ve

  • What to do when you have found your niche but it is a little to narrow with Maxine Fabre

    29/05/2020 Duración: 27min

    Have you finally narrowed down your niche only to decide that it may be a little too narrow? Do you find that there just aren’t enough people to fall within your ideal client avatar? Have you considered opening up your niche to a little broader niche? In today’s episode of Dietitian Boss cohost Bonnie Roney is talking with Maxine Fabre. Maxine is a Melbourne-based certified accountant and bookkeeper. She supports Australian female business owners and helps them free up time by providing bookkeeping services so they can concentrate on generating revenue, growing their business, and ultimately establish financial freedom, so they can make decisions on their own terms.  “I think motivation is a funny thing because it's going to ebb and flow. So what I do is more create a routine and make that routine a habit.” - Maxine Fabre In today’s episode… Where she started and where she is now? How her niche has evolved? What tips she has for building the know, like, and trust factor? How she uses social media to grow her

  • Is it time to transition from in-person to virtual with Aleana Naylor

    27/05/2020 Duración: 22min

    Have you been working in an in-person position but feel it doesn’t align with what you believe? Are you ready to transition in the virtual world but find yourself stuck in how to do it? Are you worried about being able to attract your ideal client when you go virtual? Listen to how one Dietitian Boss went virtual! In today’s episode, cohost Bonnie Roney is talking with Aleana Naylor. Aleana is a registered dietitian that focuses on a non-diet approach using food freedom for health and wellness by focusing on intuitive eating principles. And that way my clients can lead a healthy life without fearing food or being obsessed with body image or food. “ I felt a lot of pressure from the environment that I work in, in a gym environment, to continue with that. But it just didn't align with my story or what the research reflects on weight loss.” - Aleana Naylor In today’s episode… What her nutrition philosophy is? What her journey has been like moving from in-person to virtual? How she created her offer? How she enr

  • Focusing your Instagram posts on what your ideal client is looking for with Jaimee Cooper

    25/05/2020 Duración: 28min

    Do you feel like your Instagram isn’t getting enough of the right clients? Are you focusing on what your ideal client is looking for? Does your ideal client truly read the posts or do you need to get them with the visual appearance? Once you figure that out creating content can become much easier. In today’s episode, cohost Lauren Smith is talking with Jaimee Cooper. Jamie is a registered dietitian based in Tennessee. Jaimee's a former division one and semi-professional soccer player. She specializes in working with soccer players of all ages to fuel their bodies without rigid food rules. “ I don't think it can be said enough that it's okay to just start and not be perfect at it.” - Jaimee Cooper In today’s episode… What she does and how she aligned it with how she used to play soccer? How her ideal client has changed? How she uses social media to grow her business? What her feed looks like now versus when she started? How she balances showing authority and being approachable? What tips she would give listen

  • How creating small goals can help you to uplevel your business with Tamara Rizkalla

    22/05/2020 Duración: 31min

    Are you setting goals in your business? Do you feel like you just aren’t reaching your goals like you should be and it’s making your dream of being your own boss out of reach? Have you tried changing it up to setting small goals? In today’s episode, cohost Lauren Smith is talking with Tamara Rizkalla. Tamara is back for a second episode! In case you missed her previous episode, Tamara is a certified personal trainer and nutrition coach. She was born in Caracas, Venezuela, lived in Brazil, and was raised in Miami, Florida. “Even before I started my business, I've always been a planner. That's super important now even more so just to have a plan.” - Tamara Rizkalla In today’s episode… What updates she has had since her last episode? How it feels being a full-time boss? What pivotal steps she took to get where she is now? What has changed in her content? What advice she would give women who are struggling with content? How she has struggled with content in the last couple of months? How she is planning for the

  • Getting past imposter syndrome when you haven’t received your RD credentials yet with Marissa Kai

    20/05/2020 Duración: 27min

    Do you feel underqualified to take on clients because you don’t have your RD credentials yet? Are you letting imposter syndrome get the best of you? You have the knowledge to get started already! Now you just need to believe in yourself and do it! In today’s episode, cohost Bonnie Roney is talking with Marissa Kai. Marissa started her business before she finished her dietetic training! She went from feeling like she had to wait until she got her RD credentials to starting even though she hasn’t yet gotten it! “Since starting, my Instagram is growing. I'm seeing clients and I'm still not an RD. I just started selling a three-month package program and I already have one client in that..” - Marissa Kai   In today’s episode… Where she started and where she is now? What it is like growing her business at this stage in her life? What her nutrition philosophy is? Has she found success by getting more specific with her target market? How she promotes her business through Instagram? What her Instagram feed looked lik

  • What steps you need to take when starting your business with Lauren Smith

    15/05/2020 Duración: 20min

    Have you been looking for motivation in growing your business and becoming a Dietitian Boss? Do you want to know the steps you could take financially to set yourself up for success? In today’s episode, co host Lauren Smith talks about the steps she took when she was first starting her business and where she is today. So if you are lacking motivation you don’t want to miss this episode! “So it is completely possible to not only make that much money, but more with nutrition coaching.” - Lauren Smith In today’s episode… Why should you consult with a CPA? How important having a support system is? What she wishes she knew when she was first starting out? What made her want to leave the clinical work? Where she started and where she is now? What is the most important thing you need to do starting out? How to decide the best time to go full-time?   Guest Resources: Connect with Lauren on Instagram Free Resources from Libby Are you ready to start your journey? Apply today for my Dietitian Boss Group Coaching progr

  • How to use social media insights to determine what is successful in your niche with Haley Garelli

    13/05/2020 Duración: 26min

    Do you find yourself looking at your social media insights and getting frustrated? Are you creating content but finding inconsistent engagement? Is your content connecting with your ideal client? Hear how one Dietitian Boss uses her insights to connect with her ideal client! In today’s episode, guest host Lauren Smith is talking with Haley Garelli. Haley is a registered dietitian and certified diabetes educator. Her chronic dieting led to hormone imbalances and even weight gain. Now she's passionate about helping women who are drained, discouraged, and just plain fed up with the constant dieting to lose weight and be comfortable in their own skin. “So even if I notice when vanity metrics go down and I feel discouraged, just keep putting myself out there no matter what.” - Haley Garelli   In today’s episode… What her nutrition philosophy is? Where she started and where she is now? How did she chang her content to what her client wants to see? Who her ideal client is? If her niche has evolved since she first s

  • How to go full-time in your private practice even during a pandemic with Abigail Rapaport

    11/05/2020 Duración: 27min

    Have you been working your side hustle for a while now? Were you making plans to go full-time and then the pandemic happened so you decided it would be better to wait? Here is what one dietitian boss did to go full-time even though there is a pandemic and you can do it too! In today’s episode, Libby is talking with Abigail Rapaport. Abigail is a registered dietitian from New York City and she went to NYU for graduate school. Abigail worked in the clinical setting for six years and had a side hustle private practice. She is her own boss now with her private practice, Abigail Nutrition, full time “I like to work hard and I also like to enjoy my life. So thankfully, I picked a passion career that I love to do, so I'm able to tie the two together.” - Abigail Rapaport   In today’s episode… What has helped her create her business and get to this point? How she got clients while still working in her full-time clinical job? How did she change from in-person to 100% virtual? What made her want to leave the clinical w

  • How to make your clients know that now is the time to focus on themselves with Mikka Knapp

    08/05/2020 Duración: 24min

    Are you having a hard time connecting with your clients during the pandemic? Now more then ever they need to be thinking about themselves! How can you get your audience to see this is the time for that?  In today’s episode of Dietitian Boss, I am talking with Mikka Knapp. Mikka is a flexitarian dietitian based in Sarasota, Florida and she's the founder of Bright Body Nutrition. Mikka specializes in primarily plant-based diets to help women achieve sustainable weight loss and feel amazing in their bodies. She teaches her clients how to confidently make balanced meals at home and healthy choices on the go so they can slim down and feel well for life. “A lot of people come in the door wanting you to fix them. So by explaining the process and having people commit to a process, it's kind of weeded out those people who just want that quick fix.” - Mikka Knapp In today’s episode… What her nutrition philosophy is? How she is using this time during COVID19 to grow her business? How her niche has evolved? What tips sh

  • Why you should consider using video in your content creation with Rebecca Henson

    06/05/2020 Duración: 30min

    Are you working on building the know, like, and trust with your ideal client? Have you considered using video? Are you worried about getting on video in front of people? With a little practice, it can definitely increase your reach to your ideal client! In today’s episode, Lauren is talking with Rebecca Henson. Rebecca Henson is a registered dietitian and physical therapist who teaches the truths and misconceptions about cravings, self-care, food, and how to optimize hormone levels so that ladies can lose weight for good while living their best lives. “What's happening for me actually seems to be that I am attracting what's even probably better than clients right now is referral partners” - Rebecca Henson   In today’s episode… What her nutrition philosophy is? How long it took to narrow down her niche? How having a nonjudgemental approach has helped her brand? What tips she would give to someone struggling to get clients? How doing video has helped her build the know, like, and trust? What her social media l

  • Three tips to help you improve your content on Instagram so you can attract cash-paying clients in your dietitian business with Libby Rothschild

    04/05/2020 Duración: 14min

    Today's episode is improving your content on Instagram so you can attract cash-paying clients in your business! Are you ready to start making your Instagram start working for you? Do you need help on how to get that going? Well, this is the episode for you! I’m giving you my 3 tips to improve your content and start using Instagram as a business tool!   “Much like hashtags, time of day is overemphasized. I don't want you to be an algorithm chaser.” Libby Rothschild   In today’s episode… How building trust can help you build your business? Why you need to promote yourself? What ways you can engage with your ideal client? Why you don’t need to obsess about hashtags? Why time of day is less important than just showing up every day?   Free Resources from Libby Are you ready to start your journey? Apply today for my Dietitian Boss Group Coaching program!

  • Why you need to put yourself out there so your ideal client knows you exist with Erin Berger

    01/05/2020 Duración: 24min

    Are you struggling to make sales off your Instagram? Not sure how to best connect with your ideal client? Have you put yourself out there yet? Your ideal client doesn’t know you exist if you haven’t yet done that! In today’s episode, I’m talking with Erin Berger. Erin is a dietitian and personal trainer based in Houston, Texas. Erin started her private practice, The Houston Nutritionist, last year. She specializes in helping clients with weight loss through nutrition counseling and workouts that can be done at home or in an apartment gym.   “Be clear and who you want to work with. Be clear on what you're offering these people, whether that's in your stories or your posts, and know that it is possible to make the sales.” - Erin Berger   In today’s episode… What nutrition philosophy? What has been easier than you would have thought? Where she is now in her business? How her marketing process has improved and evolved? What her tips to make better content? How she shifted her mindset to use Instagram as a busine

  • Building the know like and trust with your audience with Bracha Kopstick

    29/04/2020 Duración: 26min

    Do you have trouble building your audience? You aren’t sure how to really build that know like and trust with them? You really just need to show up and be consistent. Are you hearing what your audience is looking for? Make sure you are giving them solutions! In today’s episode, Libby is talking with Bracha Kopstick. Bracha is a registered dietitian specializing in adolescent nutrition. Bracha helps parents feel calm and confident with raising adolescents to have a positive relationship with food and their body. Bracha believes that by addressing nutrition messages at the stage of growth, adolescents learn to eat free of guilt and shame, and grow into mature adults with interests that go beyond food and their appearance.  “Because it is a journey. It is a skill, and it takes time to build that audience. But starting it bit by bit gets you clearer on what your people need.” - Bracha Kopstick   In today’s episode… What her nutrition philosophy is? How her weight-neutral approach is beneficial to the whole famil

  • Creating a profitable business in less than the three years people say it takes with Melissa Groves Azzaro

    27/04/2020 Duración: 40min

    Have you been told that it takes at least three years to be profitable in a nutrition business? Does the thought of that make you second guess starting your business? It doesn’t have to be that way! You can create a profitable business much faster! In today’s episode, Libby is talking with Melissa Groves Azzaro. Melissa is an integrative registered dietician and owner of Avocado Grove Nutrition and Wellness, an in-person and virtual private practice specializing in women's health and hormone issues including PCOS and fertility. Melissa uses the functional medicine foods first approach that combines holistic lifestyle changes with evidence-based medicine. “I have a very, very clear picture of who the person that I'm talking to is, and I talk only to that person.” - Melissa Groves Azzaro   In today’s episode… What her nutrition philosophy is? How did she get into her niche? What helped her get more clear with her ideal client? How getting more clear has helped her build her business? What tips she has for othe

  • How to find the time to build the business you want when you are still working with Susan Portz

    24/04/2020 Duración: 21min

    Are you still working a clinical job but know you need to help other people? Wonder how you can find the time to do it all? Sometimes just prioritizing is all you need to make it all fit into place! In today’s episode, I’m talking with Susan Portz. She completed her bachelor's degree in the University of Wisconsin-Stout and her dietetic internship and master's degree in dietetics at Mount Mary University. As her career has progressed, she has found a passion for intuitive eating and a desire to build her own private practice that would allow her to practice in the way she desires while living life on her own terms.   “So what I've done is simplified it and turned it into terms that make sense to just anyone that wouldn't even have a nutrition background, which is my ideal client.” - Susan Portz In today’s episode… What nutrition philosophy? What has helped her create a clear message? How she translates her message on social media to make an impact? What creating an ideal client has brought to her business? H

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