Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Today I am coaching Kirsty Allen who is a candle business coach who helps new and experienced candle makers transform and grow their business. Whilst coaching others, Kirsty is still mindful of growth within her own business and is seeking clarity around setting goals, moving towards her vision, and where to best spend her energy, time and money.In this episode we explore:- The value of drilling down on your marketing strategy and really capitalising on free marketing strategies to nurture your audience- How creating business structure and habits in the early days can help maintain focus, motivation, and consistency in the long term.- The importance of identifying the big picture vision to create smaller action items and long-term goals whilst promoting sustainability in your business - Why being comfortable with all that you 'are' doing is so important to overcoming the feeling of 'needing to do more' SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Laun

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives...- How scaling one product can minimise the risk and allow more time for focussing on the next thing.- The challenges that present themselves whilst scaling up.- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offerHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers- Get a copy of my book, 99 Launch Lessons: https://st

Learning from our mistakes should be a business owner’s mantra and today I am sharing with you the big mistakes I made at a crucial time in my business. Plus the 3 key learnings you can take from it.In today's episode I’m sharing:- Why fast growth has a tendency to highlight the missing pieces in your business's foundations.- How failing to have a series of offers for continued customer engagement is a missed revenue opportunity!- Why a lower volume, higher price point offer is not always the 'get rich quick' scheme and the benefits of delivering a high energy product to a lower volume audience at a higher yield.SHOW LINKS:- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Ge

Today I am coaching Lou Ellis who is a kitchen coach seeking to help busy women spark a passion for cooking! Lou is currently working towards her next launch and having difficulty identifying the sweet spot between creating and offering free content and delivering too much for free. Today we chat about the strategies to get comfortable with your content offerings.In this episode we chat about:- How to structure your free content to address the problem that your audience is facing whilst moving them closer to the solution.- Why creating 'trend bucking' content can be instrumental in attracting your ideal customer! - Key strategies behind what your free content should be communicating, ensuring it is at all times supporting your key message.- Identifying how simple content tweaks can shift your audience's perspective and create more clarity on your product benefits. SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/twea

Today, I'm answering a question from a listener who has multiple offers within her business but is stuck on what to launch next and she is questioning if the next product should be positioned at a higher price point. In this episode, I am sharing my advice on solving this issue.- How to evaluate your business at a higher level to really understand what gaps exist and breaking down the reality of low ticket offers vs high ticket items.- What is the problem that you solve? Getting specific on the transformation your audience is seeking will be valuable in creating the next offer that your audience needs.- Why launching it before you create it is such a terrific strategy and the learning outcomes this will provide, bringing you closer to nailing your next ideal offer.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stepht

Kate Erickson is the heartbeat at Entrepreneurs On Fire, the host of Kate's Take, giving a behind-the-scenes look at running a 7-figure business, and co-host of Nicole & Kate Can Relate, a podcast about the power of conversations. Kate's goal is to help entrepreneurs achieve financial and lifestyle freedom. In today's episode, Kate and I chat about a variety of topics from goal setting and staying focused on your goals, to finding freedom in your business.In today's episode we chat about:- How Kate found her way from corporate America to a fulfilling life as a successful entrepreneur and the challenge of entering the world of the unknown.- What it takes to run a multi-million dollar business whilst simultaneously staying true to your core values, scaling within your means and satisfying the needs of your audience- Why drilling down on the offers in your business can be so powerful in staying focused and intentional in your day-to-day tasks.- How breaking down your goals into small bite-sized chunks and re

Today I am coaching Sandra Hallnor who is a family photographer struggling to work out the best way to market her new product in readiness for her launch. How can she reach her ideal customer and what kind of content should she create that will be enticing but not overwhelming? How can she maintain consistency in content creation?In this episode we chat about:- How to break down the mountain of content ideas into simple bite-sized pieces that engage your audience where they are at and entice them to want more - Strategies for audience growth through multiple cross-promotion channels where the customer can be redirected to long-form content and further nurtured - Overcoming self-doubt mindset and removing the emotional attachment to your content- When overthinking can lead to under-delivering....remember, any content is better than no content and all content can be edited, repurposed or even deleted as your vision becomes clearer.SHOW LINKS:- Join my community: https://stephtaylor.co/community- Get my Daily Bi

The revenue rollercoaster is an all too common challenge faced by most business owners at one time or another. Today I share with you 4 tips on how to overcome this problem beyond simply getting in front of more people!In today's episode we chat about:- Why focusing on reaching new audiences is not as productive as re-engaging with your existing customers. - How offering a suite of solutions that solve your audience's recurring problems can lead to revenue consistency.- Knowing when to seek out your new audience with your current, high-converting offers - The overwhelming revenue benefits of ongoing and consistent promotion through content that adds value and solves a problem!SHOW LINKS:- Join my community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan:

Overwhelmed to the point of inaction, today's listener is struggling to decide which of their many ideas she should be focusing on to develop their first launch. A common problem faced by business owners at all stages, today I'm sharing tips to overcome this issue:- How to choose your ONE path to success by finding the best person to follow and invest in, whose content aligns with your business's current position and vision- The 3 key factors to building and creating a sustainable business and avoiding the misstep of putting the cart before the horse.- How to release the clutter to focus on one single offer and really commit to the process of creating and selling this offer through to completion.Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Join my Community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks-

Today I'm coaching Marissa Green who is developing a brand new business from scratch and is struggling with a common fear that presents for not only new business owners but those that have been running for quite some time. How can she overcome the fear of being a "brand" on social media to grow an audience and reach the people who need to hear her message? In this episode we chat about:- How social media can fit into the greater scheme of your business without you having to show up daily and share your entire life- Exploring alternative avenues for content distribution that engages your audience and helps with audience growth.- Strategies for choosing where to show up for your existing followers that aligns with your values, whilst nurturing these people into paying customers.- Leveraging a variety of marketing platforms to release multiple content streams that inspire further engagement...there is more than one way to grow an audience!SHOW LINKS:- Join my Community: https://stephtaylor.co/community- Get my D

Unfortunately, the best marketing in the world doesn’t guarantee sales. In today's episode, I’m chatting about the 5 common mistakes that are leaving money at the door and how to overcome them.In today's episode we talk about- Identifying the 'happy medium' of offers that appeals to your audience... Ask yourself, what does my ideal customer need and how do they want to consume it...? - How to strategically design a suite of offers where you can take your clients through the entire journey of developing, growing and repeatedly evaluating their business.- Refining the problems that you solve by getting clear on creating a portfolio of offers that are related, relevant and bound by a common link. SHOW LINKS:- Join my community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Pod

Today I'm answering a question from a listener struggling to grow her business beyond sales, allowing her to get off the hamster wheel of working IN the business instead of ON the business. In this episode, I'm sharing a few ways she can solve this problem. - How to find clarity on your vision so you can let it guide you in designing your business the way you want it. - Identify what 'lights you up' and move in an intentional way to formulate a business that not only meets your audience needs but brings you joy!- Three ways to scale your business without working more hours. Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Join the Community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast L

Today I'm coaching Tiana Karamihas, a Cavoodle coach who is struggling to grow her audience ahead of her first online course launch. She's the first person in her industry that's doing what she's doing, so she's struggling with Instagram and with growing her email list. How can she grow her audience ahead of her launch? And how can she get media attention as the first person in her industry?In this episode, we chatted about: - The different types of media coverage and how to come up with compelling angles to pitch. - Who to pitch for media coverage and where to find their email addresses. - How to grow your audience using Facebook Groups without being spammy or breaking rules about self-promotion. SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig-

Being told “I can’t afford it” can make you really question your pricing and the value inside your products. But this doesn't mean that you need to lower your price or offer discounts. Today I'm dissecting what this REALLY means and how crafting your content is crucial to dealing with this feedback in your business.In this episode we talk about:- How showing your customer the value of your offer can help to shuffle their priorities- The four ingredients you need before someone will buy- How to tweak your offer without changing the core product to identify what appeals to your audience- Strategies to understanding and knowing when you are promoting to the right people - How important positioning your messaging can be to reaching your ideal customer- The benefit of tailoring your marketing to show your buyer why it is essential they buy nowSHOW LINKS:- Join our community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits:

Running a business can be super BUSY! It can often be difficult to work out how to best balance your time across all the tasks that need your attention. In today's episode I am sharing with you the strategies I use to free up time and prioritise tasks.In this episode we cover:- Defining your 'Queen Bee' role and why this is a must-do for anyone who runs a business- Task tracking - the reality check on what we really need to be doing- How automation, templates and processes can help to free up your time- Why just because you can do it, doesn't mean you should!- How to leverage structure to create more freedom in your business. SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be

Today I'm coaching Jen Butler who is an early parenting coach struggling to come up with content ideas after having been operating her business for some time. How can she create content that best suits her audience whilst standing out? And how can she ensure her content adds value whilst helping sell her membership when next she launches?In this episode we chatted about:- Creating content that resonates whilst addressing the education gap to overcome outdated myths in the parenting space- Various strategies that identify powerful long-form content ideas as well as bite-sized content prices that can be repurposed across multiple platforms- Nurturing your audience growth by drilling down on what your ideal customer needs to know to a) see value and b) be ready to buy- How to evolve with your audience, providing add-ons that meet their ongoing needsSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spen

Today I am answering a listener question around overcoming the objection of perceived value and support offered within this listener's online program. Here are my tips on how to address this common problem:- Identifying the audience categories who will value your offer, so you can avoid selling it to people who won't ever see the value.- How to show your potential buyers why they should value your product. - How to strategically create a bonus that overcomes a key objection—so the perceived value of your offer goes up in their eyes. Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtayl

Welcome to the very first episode of Imperfect Action. When I was coming up with a name for the show, I thought about what my superpower in business has been—that I take action before I'm ready, before I have it all figured out, and I learn from my mistakes. Today, I'm sharing what Imperfect Action looks like to me: - How we tend to make up stories about why we can't do something yet.- The myth about feeling ready to do something—and how to actually become ready. - Why we can't confuse action with productivity. Have a question you'd like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi- Let's be

After 4.5 years and 556 episodes, today I bring you the final episode of Socialette. When next you hear from me you will be listening to the first episode of Imperfect Action. This was not a decision taken lightly, however with the evolution of my business, it was necessary. And today I'm taking you through the various steps in this process.In today's episode we chat about:- To rebrand or not to rebrand...- Overcoming the fears of rebranding- The conundrum of renaming a popular podcast- Finding my why - identifying the messaging- Analysing and remodeling the format- Visual assets - the art and the science of nailing it!- The final rollout...SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/

Live launching often evokes stress, fear, and overwhelm in many business owners. Today I am going to share with you how developing a live launching model has created so much freedom in my business. In this episode we chat about:- The benefits of letting go to create space for business growth- The evolution of niching and live launching in my business- Designing your business to work for you not the other way around...- The power of launch models = repeatable stress-free launching!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co