Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

We're often taught that marketing is about selling the features and benefits, but launching a digital product takes a lot more than this. In today's episode, we dive into the strategy behind launching your product on a deeper level.In this episode we cover the following:- Looking beyond the 'features and benefits' mindset- The importance of educating your audience- The solution your container holds- Addressing the benefit:risk ratio- Squashing the transformation doubters...SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic, sign up to my waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

There's an all too common mistake that digital product creators tend to make. In my teachings, I have I witnessed the heartbreak that's caused when creators neglect this very important step. Today we identify the mistake and outline the reasons why it occurs and what you should be doing instead...In this episode we explore the following:- The heartbreaking case study I see over and over again- Effort and energy displacement- The simple truth about demand generation...- Challenging behaviour changes - Intentionally 'beating your own drum'!- Solutions to the digital product creation misstepHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic, sign up to the waitlist here: https://stephtaylor.co/launch-magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free t

Annie Gichuru is the founder of Uplifting Studios, a platform dedicated to supporting online business owners to build racially equitable businesses so they can be intentionally inclusive. A leading Diversity, Equity and Inclusion (DEI) coach & consultant for online entrepreneurs, today Annie shares with us some powerful tips on promoting inclusivity in your business.In today's episode we chat about the following:- Annie's journey to a career in DEI coaching- The importance of building an inclusive business- Facing and overcoming our fears and discomfort - The power of analysing your business through auditing your personal perspective- The confronting reality of 'un-learning'- Benefits of plugging into a source that 'gravitates' and finding a container of 'Like-hearted' business owners- The importance of serving people of a global majority - Expanding and attracting through stepping out of your comfort zone- Understanding the language of inclusivity and common unintended mistakesYou can find Annie on Insta

Simultaneously running a business whilst travelling has been my dream since I quit my corporate job six years ago. However, to fully appreciate the benefits of exploring the world whilst your business ticks over requires some significant planning. Today I'm sharing with you some tips on how I manage the work/life balance whilst travelling. In this episode I cover the following:- How to set expectations and boundaries around your work intentions- How to set yourself up to feel less stressed while you're travelling- How I make the most of my downtime and travel time- A quick tip to make sure you've got reliable internet- The most important thing to remember while you're travelling... SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day fre

I'm often asked questions about Digital product creation and launching from my community, so in today's episode I delve into a series of questions around these topics that came out of my recent audience surveyIn this episode, I answer the following questions:1. What are the most profitable and most popular digital products? (@ 02:44)2. How do you figure out what to start with? What’s the best way to start?(@ 04:40)3. How to know your idea is a good one? (@ 07:22)4. How to build an audience and warm them up effectively before you pitch your offer? (@ 08:12)5. How good does the product need to be to launch? How will I know if the product needs improvement or if the marketing needs improvement? (@ 10:55)6. Should it be video and if so what setup? In recording videos for a course, what camera and lighting is needed? (@ 12:53)7. Should I launch a micro offer before I have a full suite of offers? (@ 15:59)8. How much money is needed to launch? (@ 17:24)9. Why do I wait til the last minute to organize my launch even

Kate Toon is an award-winning digital marketing entrepreneur, successful online business coach, a Google beast tamer (aka SEO whizz!) and a straight talking copywriting coach. A return guest to the show, today Kate is sharing with us her structure and strategy around creating high converting sales pages.In this episode Kate and I talk about:- Juggling two memberships on different topics- Why sales copy sucks! And how to get comfortable with it...- The 'blank page' overwhelm - where to start!- Kate's 4-part structure to 'succinct' sales page writing- Selling the transformation - beliefs, desires, fears...- Overcoming objections- Navigating pricingYou can find Kate at https://www.katetoon.com/ or on instagram @katetoon and find details of her current course at https://www.clevercopywritingschool.com/the-sales-page-course-sales-page/ and grab her sales page checklist https://www.clevercopywritingschool.com/product/sales-page-checklist/SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Si

Running a business can be challenging at the best of times, but when things are slower than expected it can be difficult to remain positive. Today I share with you my 5 tips on how to keep focused and positive during this time.In this episode we chat about:- Connecting back to why you're doing it- Remembering who you're doing it for - Finding a community- Finding a mentor or a 'container'- Using this time to design your business intentionallySHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB-5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Podcasting - where to start, what equipment to use, what topics to talk about...these are just some of the most commonly asked questions about podcasting from my recent audience survey that I'm deep diving into today...In this episode, I answer the following;1. Where do I begin? How do you even start? (@ 01:49)2. What if I launch a podcast no one listens? (@ 05:55)3. How do I market it? How do people find you? (@ 07:20)4. How long before you start seeing results (ROI)? (@ 08:51)5. What the heck should I talk about? (@ 11:34)6. What is the best tech? (@ 14:04)7. What is the best podcast hosting/platform? (@ 15:39)8. How does the ROI compare between podcasts, IG, and email marketing? I'm really struggling with figuring out where to spend my time.. (@ 17:47)9. How do you choose topics? (@ 19:58)10. What metrics do you consider to warrant your podcast a "success"? (@ 21:46)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co

With all the recession talk going on around us, the business environment might feel a little uncertain. Today, I'm talking about ways you can overcome the 'doom and gloom' and reconnect with your audience to promote cashflow in your business.In this episode we chat about:- Finding your jumping-off point to create a new offer 'right now' - The power of reiterating how you can serve your audience- The magic in relaunching!- Reconnect and reengage - the results can be surprising!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Doors to Launch Magic open in September, join the waitlist: https://stephtaylor.co/launch-magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

You might have heard of NFTs, the blockchain and cryptocurrencies, but chances are you've dismissed them as being something that the "crypto bros" on Tiktok are promoting to make a quick buck. Here's the thing: The internet (and social media) as we know it is about to change drastically as we move to web3. This episode, I'm sharing the basics of web3 and how it applies to you as a business owner and marketer. In this episode, I talk about: - What the heck web3 actually is and why you should care. - The future of social media platforms where we're not at the whim of algorithms. - The key web3 concepts that you need to know about, explained as simply as possible. - How real people are using this technology right now, and some ways you'll be able to use it in the future. - Where to start dipping your toe into the world so that you're ahead of the curve. Sign up for my new weekly newsletter, Web3 for Marketers at www.web3formarketers.com Further reading: - Web3 starter pack: https://docs.google.com/document/d/1SW

Live launching vs Evergreen Funnel....which is right for your business? Today I'm going to delve into this controversial topic and start by saying...you can have both!!In this episode I chat about:- Why most of the time I'll say that you MUST Live Launch before moving to Evergreen- The pros and cons of live launching, even if you don't love the idea- The pros and cons of the evergreen model (that is, keeping doors open all the time- How to decide which model will work best for youSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Recently I sent out a survey to my audience with so many replies Last episode (Ep#522) I answered the first 10 most commonly asked questions around audience growth and today I tackle the next batch of questions...In this episode I cover the following questions:- 11. What makes a good piece of content? (@ 02:20)- 12. What is "good" growth for a podcast? (@ 04:14)- 13. Do I have to have a social media following? If so, what’s the best platform? (@ 05:36)- 14. My audience LOVES my IG stories but barely engage with any posts (even if the information is the same). So how to get them to engage with my posts so I can grow my audience? (@ 07:09)- 15. What's the easiest way to come up with content? (@ 08:40)- 16. How do I keep my audience engaged once I have them? (@ 10:26) - 17. How can I better understand what my audience needs? (@ 11:51)- 18. What packs the most punch when you are time poor? (@ 13:07)- 19. Is Tik Tok really have a better way to grow your audience? (@ 14:51)SHOW LINKS:- Get my Daily Biz Booster emai

Audience growth is one of the ongoing challenges most online business owners struggle with. Today I'm answering 10 of the most commonly asked questions from my recent audience survey in a 2-part podcast series about audience growth.In today's episode I answer the following questions:- 1. What is the best platform to grow my audience on? (@ 01:57)- 2. What is a realistic routine and strategy I can stick to consistently? (@ 03:40)- 3. Is there a way to get people to subscribe to my email list without using lead magnets? (@ 06:35)- 4. Do lead magnets still work? (@ 08:12)- 5. Should I just go back to old-school marketing, letterbox drop pamphlets etc (@ 09:21)- 6. What is the best platform to use to gain great leads? (@ 11.25)- 7. Do I have to boost posts? (@ 13:47)- 8. Can I reuse content on different channels? (@ 14:47)- 9. How do I use my social audience to sell? (@ 16:40)- 10. How do I reach more people organically? (@ 18:25)Tune in later this week for part 2 of this podcast series on Audience Growth.SHOW LI

After a massive start to this year, I felt exhausted, it was time to take stock and reassess my priorities for Quarter 2. With an unsteady economy coupled with my competing priorities, I realised that now was a great time to focus on streamlining my business to set us up for future growth. So today, I want to share with you the 7 things I have done to work to this goal...In today's episode I cover:- The benefit of redefining my pathways...where my audience get to know me, like me, trust me and over time are ready to buy from me- Resist the urge to over-create...keep it simple and consistent!- Restricting live launching through streamlining the process- Flexibility in client work (that satisfies my launch cravings)- Building out my team with my first permanent employee- Content collation - I wrote a book!! - Lifting the pressure on Instagram...SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a

In today's episode I am being interviewed by my friend Jono Petrohilos for his podcast, 'The Course Creator Community'. In this chat Jono and I deep dive into launching and I share with you my steps and learnings made whilst launching. In this episode, I cover the following:- My crazy journey to a career in launch strategy- How to benefit from an unsuccessful launch- The very necessary 6 weeks prior to cart open...get your audience ready to buy- Free content vs valuable content...meeting your audience where they are at- My 3 pillars to profitable launching - strategy, planing and action- The critical do's and dont's on launching- Why live launching is instrumental before making it evergreenSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Want to

Growing your audience between launches is important however, the size of your audience should not be a defining factor of your first launch. There is nothing wrong with launching to a small audience...In this episode I cover the following:- The importance of nurturing and engaging with your audience consistently- The need for your audience to fully understand the problem that you solve and why it's important to solve it right now- How well does your existing audience understand the solution to their problem?- Addressing hesitations beyond the excitementSHOW LINKS:Get my Daily Biz Booster emails: https://stephtaylor.co/DBB5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaksWant me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipGet The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igGet a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

In this episode, I'm answering a range of questions that came out of the recent audience survey around building a profitable online business.- 1. Your daily and weekly routine, distribution of activities, work life balance? (1:53)- 2. How to keep your audience engaged between launches? (03:56)- 3. How do i reach more people? (05:25)- 4. How many hours per week (on an ongoing basis) does it take to run an online course? Am I setting myself up to be more busy? (07:08)- 5. What do you wish you knew when you very first started? (08:54)- 6. How to choose format for courses - group with certain start time, "evergreen", etc? (10:03)- 7. Where should I spend my time and money to get the biggest return? How do I do this without spending 80 hours a week on it? (12:03)- 8. How do you determine how much time to spend on what activities, how do you know what is a "profit moving activity" when there aren't any profits yet? (14:00)- 9. Attracting the right audience when they're ready to buy? (16:25)- 10. Do you hire people

Coming to you from a tiny town in Italy! Today, my good friend Bec Miller (@health_with_bec) and I are chatting about how we built businesses that give us the freedom to travel. We also answer all of the questions you asked on Instagram, including:- Why and how we started our businesses - How we take action when we feel unmotivated - The biggest lessons we've learnt - The most vital step to take when you're launching a product - How we move forward when we feel like giving up - How we created boundaries to be able to travel and switch off - Our best tips to getting started - How to move from 1:1 to 1 to many - And more...Links mentioned:- Follow Bec for more daily weight loss and gut health inspo and motivation: @health_with_bec- For free recipes and resources and to learn all about Bec's eBooks and programs: www.healthwithbec.com - Steph's website: www.stephtaylor.coSteph's podcast: listen.socialette.co/podcast- The Podcast Launch Plan - stephtaylor.co/plp-ig- The customer research podcast episode - https://

Content creation is a critical component in the digital product world, but it doesn't have to be a time drain on your business. Regardless of your preferred platform, today I share with you my tips on creating content with ease...In this episode we cover:- Audience participation - not only gives you tonnes of ideas, it ensures your content is meeting your audience where they are at!- Work with your strengths in content creation - if you don't enjoy it, don't do it!!- Show up consistently on one platform well!- One piece of content multiple ways- What would this look like if it were easy - avoid over-complication syndrome!SHOW LINKS:Get my Daily Biz Booster emails: https://stephtaylor.co/DBB5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaksWant me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipGet The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igGet a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram frien

Celinne Da Costa is a story alchemist and self actualisation coach. Celinne specializes in helping clients let go of their limiting beliefs, reconnect to the truth of who they are at their core and translate that into a story and a brand that aligns with the people they desire to connect with (AKA their soulmate clients). In todays episode we chat about:- How quitting her job and couch surfing around the world led to the business she runs today. - Uncovering and embodying your brand story, and the ripple effect this can have on your business. - What is the future version of me and what am I doing to get here? Analysing your brain chatter and risk-taking...- The 4 part process of making the change: Unlocking limiting beliefs, embodying your story, the design process, amplifying your message.- The incredible power behind magnetising the right clients and opportunities- Changing perspective of your story... it's not what the story is, it's how and who you share it withYou can find Celinne at https://www.celinned