Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Imagine for a moment that I was starting out from scratch...no followers, no subscribers, no content and no products. Today I'm covering what I would do to start up a business from scratch...In this episode, we explore the following steps:- Pick a broad topic or area of interest- Find and hang out in related communities- Identify opportunities in this community by engaging and understanding their challenges (aka identify the problem you can solve)- Conduct audience research- Choose 1 main content platform (that suits your strength) and start sharing your content- Begin building your email list - lead magnet and consistent communication are key!- Explore other opportunities for content sharing- Keep sharing, growing and being present - Map out the offer and start launching!!SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be

Realising that my podcast was producing my best returns, I intentionally dedicated my time and energy on growth in this area, and the results have been AMAZING! And today I share with you my winning formula.In today's episode, we talk about:- Community driven content and the benefits of surveying your audience- Pitching podcasts using your unique angle- All roads lead to the podcast!- Repurposing your podcasts through multiple platforms - EDMs, Instagram...- Creating podcast playlists- The benefits of transcribing your podcast- Other things that have helped grow my showSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

Creating consistent income in your business is a tricky art to master, but it can really help for avoiding the "feast or famine" that often comes with running a business. Today we explore 7 ways to do this, without launching a membership...In this episode I talk about:- Establishing and growing your email list, and make offers regularly- The importance of lead magnets and subsequent nurture sequences- Payment plans...they can often make your products more accessible- Affiliate programs- Reconsider how you work with existing clients - Offer variety in the way people can work with you- Sell more often!!SHOW LINKS:Get my Daily Biz Booster emails: https://stephtaylor.co/DBB5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaksWant me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipGet The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igGet a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram

Launch content is one of the questions I get asked constantly! 'What content should you share in a launch so you're not giving it away for free?' or 'what should be the difference between free and paid content?' Today we navigate the content minefield to bust the myths and identify the best types of content to post...In this episode I talk about:- Why launching starts 60-90 days BEFORE cart open (and what to post during this time)- The key content principles you can't ignore- Educating your audience—A-C, don't ignore point B!- Followers vs Subscribers...the value of Lead Magnets- Showcase what's possible...how to turn testimonials into relatable contentSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

If you're questioning how to deliver value in your digital products, you're not alone—it can be tricky to know how much is "enough" value to include. Today we are going to explore five different ways to ensure you are achieving this goal!In this episode we cover:- Identifying and understanding the starting point of your audience...- All roads lead to the dream outcome... - Nailing the relationship to the outcome...what challenges stand in the way- Pinpoint the learning needs to get from A to B- Remove the unnecessary steps....fluff is not value!Key takeaway - if you can get them from point A to point B quicker, easier, or more enjoyably than all the products, then yours is going to be the most valuable one! SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

Shelley Judge joins me on the podcast today to explore her learnings from creating and launching her program at the same time! Shelley is a children's nutritionist who has used her experience in child psychology and nutrition to create Mealtime Magic, changing the thoughts and behaviours around food for children whilst educating and guiding families through the journey.In today's episode we chat about:- The benefit of creating a digital product as an alternative to one-on-one client work- The reality of creating and launching concurrently- Overcoming the fears and mindset muck and dealing with perfectionism and procrastination- Biggest launch take-aways- The benefit of non-buyer surveys- The objection of costs and investment- Preparing the audience to buy through content sharing...You can find Shelley at www.goodlittleeaters.com or you can DM her on Instagram @goodlittleeaters to chat about anything mealtimes and kids nutrition related.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB-

My journey has taken me from a client-based service income to a digital product-based business and today I'm walking you through the simple steps that you go through to design your digital product-based business. In this episode we cover:- Identifying your's (and your audience's) big dream...- Nailing the clear transformation of your digital product journey...- Identify the best way to solve the problem- Niching in your business...the progression of your products SHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

Today is day 5 of the series - '5 days to clarity on your digital product idea'. So far this week we've looked at the problem that your product is going to solve, who your product is going to solve that problem for, how are you going to solve that problem, and what format you are going to create that digital product in. In this episode, we're looking at the final step, how will you physically create it and launch it!- The BIG misconception - creating vs launching...- It is absolutely possible to launch before you create and why this is an option worth considering- My creation process, and the 3 ways to move forward- Validation and product refinement - real-time market researchSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co

This is Day 4 of the 5 days to clarity in your digital product idea. In this week's training I'm walking you through each step in the formula to creating a digital product that people want, need, and will pay money for.- Today we are looking at 'what' format for your digital product and 'how' to create it- We explore the various formats to suit your customer's needs best- Some tips on how to create the most common formats- Kajabi, the easy tech solution...- No cookie cutter here - the importance of creating and designing your digital product to your specific requirementsSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

This is Day 3 of my 5-part training series designed to bring you complete clarity on your digital product idea—whether you have no idea what to create next, or you have too many ideas and can’t decide which to start with.- In this episode, we cover how you best solve the problem- What's your unique signature - providing your customers with quicker, easier or more enjoyable results - Identifying the lowest hanging fruit right now!- Creating your problem-solving statementSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

This is Day 2 of my 5-part training series designed to bring you complete clarity on your digital product idea—whether you have no idea what to create next, or you have too many ideas and can’t decide which to start with.In this episode, I’m sharing:- The big myth about helping more people with your digital product. - Where to find the people who will pay money for your digital product. - A quicker and easier way to grow even in a saturated market, if you’re just starting out and have a small budget. SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Sign up for Boost Your Brand's Superfans: https://stephtaylor.co/BYBS

In this series over the next 5 days we will explore complete clarity in your winning digital product idea. - In today's episode we look at the problem your product is solving...- Solving a problem vs creating a 'nice to have'- How to find the stone in the shoe of your audience.- Banishing the myth of 'unique' ideas- It's not always the experts that get the audience tractionSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit- Check out the A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igLet's be Instagram friends: https://instagram.com/stephtaylor.co

Slow periods can be super productive as it's the perfect time to work on your business and set yourself up for for long term results!In this episode, I share with you how I set myself up for future growth in these down times...- Invest intentional time and energy into audience growth- How to get clear on your 'ideal customer'- How to amplify your reach - Focus on your unique angle - strengths, experience, knowledge and your audience needs- Research, research, research - it's super valuable on so many levels- Get clarity on your perfect digital product idea- Start creating your income-producing assets...short term income vs long term growth!Today's take-away - use quiet periods to set yourself up today for your future success!Be sure to check out next week's 5-day series where I break down how to uncover your winning digital product idea.SHOW LINKS:- Grow your audience with Boost Your Brand's Superfans (https://stephtaylor.co/BYBS)- Get my step-by-step plan to launch your podcast (https://stephtaylor.co/PLP-IG

Kirsty is a launch copywriter and copy coach who's great at making sense of human tendencies and selling through words. In 2018 Kirsty returned to her love of teaching and launched her Brain Camp course. With a psychotherapist background, Kirsty understands the benefit of gathering insights from potential customers in order to connect with your audience and write copy that converts. In today's episode Kirsty and I chat about: Launch learnings after a 16-month hiatus to have a baby The overwhelming benefit of social proof...copy real CAN write itself! The power of word of mouth recommendations The 'wrong' questions to ask when gathering feedback Dispelling the fear of non-buyer surveys Customer research processes for identifying trends leading to valuable copy Social proof... it's not just testimonials! Tips for launching without social proof and the key elements of social proof Customer research is not just a 'tick-box' task You can find Kirsty at https://www.kirstyfanton.com/ and sign up to her social proof

My business grew rapidly in 2020, but the 'overnight success' tag didn't ring true! Today I share with you my journey (and failures) to success. I detail the pros & cons of rapid growth and I highlight what I would do differently (aka - the take-aways for you!) Here's what I cover in this episode: It's not all sunshine & butterflies (pros & cons of rapid growth) Growth as validation 'Upper-limiting' growth potential The mindset muck Sustainability of growth One step back...two steps forward Reducing the 'Business Bloat' Systems, processes & SOP's are critical The value of scaling software YOU are SO important!! Overcoming the fear that it will break! SHOW LINKS: Get the book — 99 Launch Lessons: https://stephtaylor.co/book Get my Daily Biz Booster emails: https://stephtaylor.co/DBB Learn more about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your nex

Ep 500...Wow!! In the last 4 years of podcasting I have covered so many topics. Today I want to share with you how my business has evolved and my predictions for online business and launching. Here's what I cover in this episode: May 1st, 2018 - where it all began! My first launch flop... The Podcast Launch Plan evolution 2022 - you're not alone...this is tough! Flexibility is key... Looking ahead...audience growth without ad spends Remaining authentic in our offers Know, Like and Trust...standing out in the noise Getting to the finish line Becoming more accessible Email is King! Web3 & NFT's for digital products SHOW LINKS: Get the book — 99 Launch Lessons: https://stephtaylor.co/book Get my Daily Biz Booster emails: https://stephtaylor.co/DBB Learn more about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylo

Monica is a trauma healer and embodiment coach who works with women to set boundaries in their business and personal life. In her coaching, Monica explores the need for boundaries to avoid exhaustion and overwhelm and protect your positive energy. Language warning for this episode! In today's episode Monica and I chatted about: Boundaries without resentment Signs you need to set boundaries in your business Identifying boundaries within yourself - self-respect and discipline 'Silence' is golden... The importance of embodying your boundaries into your energy The surprising benefit of distancing yourself from validation Teaching your boundaries through gentle communication You can find Monica at https://monicayates.com.au/ and sign up to her masterclass at https://monicayates.com.au/monica_work/boundaries-bitch/ or on Instagram @ monicayateshealth SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a

Instagram has always been a core part of my business that has seen me reach great levels of success. However, with the ever-changing algorithms and content saturation we are experiencing today, I decided it was time to reassess its impact on my future goals. In this episode, I share with you my journey through Instagram My IG success story...the early days! The reality of those 'shiny objects' (aka Reels) Navigating the posting conundrum - what I want to post vs what my followers want to see It's okay to not be 'BIG' on Instagram (particularly if it doesn't fit your goals) How to make Instagram 'work for me' - options, options, options... And...where to from here! TL;DR - You don't HAVE to do anything in your biz. Do what works for you—and that includes IG. SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The

Tech glitches are a given, particularly when you are launching! I've had my fair share...but it doesn't need to feel like the 'end of the world'!! In this episode, I share with you some of my tech glitches and how I handled them... Launching on Friday 13th.... Testing, testing....503 error! Everyone's called 'Sarah', right? Webinar "Going live in 3,2,1".... That time 60 people got all 13 cart open emails at once The positive take-away from unintended glitches is the opportunity it presents to re-evaluate your processes to minimise a reoccurrence! SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Tarzan is a copywriter and email marketing specialist who has the unique ability to write fun and engaging emails that WANT to be read! Her story-based copywriting and consistent email model is designed to not only return a high email open rate but in turn, build better relationships and audience growth. In this episode, Tarzan and I chatted about: Why your email marketing strategy should be the centre of your business The striking differences between communication by email marketing and social media How to do 'a lot' with a small email list The benefit of storytelling as a unique value proposition Lessons learned in email list building Tips for developing relatable, easy-read, saleable emails (and overcoming the fear of 'unsubscribe') How to keep small email list engagement The difficulty of identifying your best business balance Love this interview? Get MORE! Join Tarzan for her FREE Masterclass: Small List, Big Profit https://tarzankayglobal.samcart.com/referral/masterclass/TWNXfJXXjvNRfNrz And get to know