Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

This episode is designed to help prevent you from making some of the big mistakes you can make in a launch. This is an extract from my book, 99 Launch Lessons. SHOW LINKS: Get the book — 99 Launch Lessons: https://stephtaylor.co/book Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Madison is another of my Launch Magic Alumni who enjoys a successful career as a Women’s Hormone Specialist and Naturopath. After personally experiencing health issues, Madison took her knowledge as a scientist and high school science teacher and pivoted her career into the health space, specifically her passion for empowering and educating women about hormone health. Today Madison runs a successful 8 week Balance your Hormones Course. In this episode, Madison and I chatted about: How and why she took her education and knowledge to a digital product How Launch Magic gave her the realisation that the ‘Success of your launch is reliant on your ENERGY’ Madison’s post-it note strategy for boosting your confidence when teaching a live webinar Her ‘a-ha’ moment after content sharing in the lead up to her launch The impact of stress on our hormones through launching—and how to minimise stress in a launch Learnings from her first launch and the boundaries and changes implemented going forward You can find Madison at

Michelle is a Launch Magic Alumni and a freelance website designer who adjusted her business model to continue servicing her 1:1 clients whilst removing herself from the equation. Michelle has successfully 'templatised' her entire business whilst still achieving great results for her clients. In this episode, Michelle and I chatted about: How she was able to template her 1:1 custom design work How to make her templates meet a need and stand out in a crowded market whilst overcoming her fears Her experiences and learnings with launching (and relaunching) her online products Lessons and mistakes from her second launch (bonuses, fears and alike) How to create a webinar around templated products (as opposed to traditional online courses) Her 'lightbulb' moments from Launch Magic You can find Michelle at https://www.michellepontvert.com/ and find her templates at https://www.michellepontvert.com/shop or on Instagram @ michellepontvert Doors are currently open to Launch Magic until 19th May. Find out more and enrol

If you're stuck in the endless cycle of procrastinating your launch (or launches), you're not alone. This episode I'm sharing why you keep doing it, and some steps you can take to stop procrastinating your launch. SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Launching can feel scary, because there's always the risk it might flop. But live launching can actually prevent this from happening. This episode, I'm reading an extract from my book, 99 Launch Lessons. Get your copy at https://stephtaylor.co/book SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

I taught Launch Magic live for the first two rounds, rather than investing any time into recording it up-front. This episode, I'm sharing why I chose not to pre-record it all until the third time I taught the course. SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Too many ideas? Or not enough ideas for what to launch? Either way, this episode, I'm sharing how to come up with ideas to launch and how to choose what to launch next. SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Templates are tempting—after all, they can save you hours of work. However, they can hurt your launches and cramp your style. This episode, I'm sharing how they're hurting your launches. SHOW LINKS: Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

I'm a big believer in launching your offer before you invest too much time into creating it, as launching is the best way to test your idea. This episode, I'm breaking down exactly how I launched my newest course before I even recorded the very first lesson. Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

As an introvert, I'll be the first one to tell you that launching can drain your energy—if you do it the wrong way. This episode, I'm sharing how to launch and keep your energy up, so that you don't burn yourself out in the process. Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

If parts of your business are making you unhappy, you're responsible for it. This is a good thing, because it means you have the power to change it. This episode, I'm reading an extract from my book, 99 Launch Lessons. Get your copy at https://stephtaylor.co/book Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

The first quarter of 2022 was an interesting one in my business. We did more than we've ever done in one quarter, and naturally, I made some mistakes. This episode, I'm sharing what those mistakes were and what you can learn from them. Get my Daily Biz Booster emails: https://stephtaylor.co/DBB 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

You really don't have to be on social media if you don't want to. Yep— that's right. This episode, I'm sharing why. Register for my free masterclass — How to Grow your Audience in 2022 at https://stephtaylor.co/masterclass 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

It's scary to say "no thanks" to the wrong people for your business, but it's so important. This episode, I'm sharing an extract from my book about being brave enough to disqualify the wrong people. Register for my free masterclass — How to Grow your Audience in 2022 at https://stephtaylor.co/masterclass 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Are you overcomplicating growing your audience? Probably. When it comes down to it, there really are only two ways to reach more people and this episode I'm sharing what they are. Register for my free masterclass — How to Grow your Audience in 2022 at https://stephtaylor.co/masterclass 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Hands up if you've ever felt personally victimised by the Instagram algorithm—or any other social media algorithms? This episode, I'm sharing why the algorithm doesn't like you and how to fix it. Register for my free masterclass — How to Grow your Audience in 2022 at www.stephtaylor.co/masterclass 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

There's no doubt that growing your audience in 2022 is a little more challenging than it was a few years ago. If you're wondering whether it's just you—it's not. This episode, I'm sharing exactly why growing your audience in 2022 can feel like an uphill battle and what to do about it. 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Last year, I deleted 15,000 subscribers off my email list. Did it hurt? Yes. But I did it for a reason, and this episode I'm sharing exactly why I deleted my subscribers and the signs that I needed to delete them. 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

Sara Noel is a freelance website copywriter and educator who specializes in helping creative entrepreneurs and modern business owners connect with their ideal audience through her signature sales-focused storytelling method. In this episode, Sara and I chatted about: Why good website copy is so important (and why it's one of the big reasons you might not be converting as well as you'd like). The massive mistakes business owners make with their website copy. How to write your about page, even if you hate writing about yourself. How to get free traffic to your website (without relying on social media). Her experiences so far with launching her online course. You can find Sara at www.betweenthelinescopy.com and find her course at http://www.betweenthelinescopy.com/course SHOW LINKS: 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/

My book is LIVE! This episode, I'm sharing a little sneak peek from what I've written—some advice on what to do when you don't know what to do. Get the book at https://stephtaylor.co/book 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co