Diy Musician Podcast



Making music and building a career is more accessible to musicians than ever before, but how do you actually get your music in the ears of real music fans? The DIY Musician Podcast features interviews with promoters, lawyers, publishers, bookers, and artists of all styles and backgrounds to bring you the all the latest in music promotion and marketing. Born out of their daily work with artists at CD Baby and their own musical pursuits, Kevin and Chris are leading the charge to educate and encourage artists while building community among fellow musicians.


  • #255: The truth about live-streaming!

    30/04/2020 Duración: 01h24min

    Is your social feed crowded with seemingly every musician on the planet "going live" at once? How many of those livestreams feel like genuine, engaging events? In this episode, Kevin and Chris dig into a lot of the common misperceptions about live streaming and offer some best-practices as well.

  • #254: Important news you might have missed

    14/04/2020 Duración: 01h11min

    You might have missed some important music industry news during the COVID-19 pandemic. Let's catch you up! In this episode, Kevin and Chris talk about recent music biz developments that could impact your music career. Plus some great listener stories and questions. Distribute, monetize, and promote your music at

  • #253: What's the difference between This and That?

    01/04/2020 Duración: 01h19min

    There are seven things that many musicians get mixed up — publishers and PROs, cover songs and Public Domain tunes, UPCs and ISRCs, etc. In this episode, Kevin and Chris clear away the confusion. What's the difference between "this" and "that?" Listen up! Distribute, monetize, and promote your music at

  • #252: What to do when your tour gets canceled

    19/03/2020 Duración: 01h18min

    What do you do when a gig or tour is cancelled? Touring musicians are facing a time of uncertainty and financial sacrifice as the Coronavirus pandemic has lead to many public gatherings being postponed or cancelled. In this episode, Kevin and Chris talk through some of the difficulties artists are confronting, and present a few alternatives to touring so musicians can still engage with fans, drive revenue, and make use of this unexpected downtime. Our list of resources for artists can be found HERE.

  • #251: 7 tips for pitching your music

    28/02/2020 Duración: 01h19min

    Whether you want a gig, playlist placement, or press opportunity, you're going to need to sell someone on your music — and that means "pitching." In this episode, Kevin and Chris dissect successful music pitches and find 7 things in common. Distribute, monetize, and promote your music at

  • #250: Social media marketing hacks

    24/02/2020 Duración: 01h40min

    Promoting your music on social media can eat up a lot of your time. Sadly, most artists waste that precious time using social media in ways that are rote and uninspired. In this episode, Kevin and Chris walk through a list of quick tips that will help you get better results, have more fun, and create a deeper connection with your audience on Instagram, Facebook, TikTok, and Twitter.   Distribute, monetize, and promote your music at

  • #249: Evolving with the music business

    12/02/2020 Duración: 51min

    The music business is constantly evolving. Streaming dominates. Markets are truly global. The way people promote & monetize music shifts every year. And videos are growing shorter and more important than ever before. In this episode, Kevin and Chris talk about some important changes at CD Baby that will help artists stay ahead of the curve. Distribute, monetize, and promote your music at

  • #248: TikTok 101 for musicians

    07/02/2020 Duración: 01h19min

    TikTok has more than half a billion active users, it's the most downloaded app in the world, and the entire platform runs on music! Now that CD Baby is delivering YOUR music to TikTok, Kevin and Chris walk you through TikTok culture, features of the app, and a few of the opportunities you have to promote your music with short video. Distribute your music to TikTok and 150+ other digital platforms at

  • #247: Dave Cool - Building a compelling artist website

    04/02/2020 Duración: 52min

    Having your own pro website is even MORE important in an age where fan relationships are often owned by anyone but the artist. In this episode, Bandzoogle's Dave Cool talks about creating a good experience for your followers online, capturing their contact info, and using your website as the hub for your music career.

  • #246: Starting your music career from the beginning

    14/01/2020 Duración: 01h14min

    First time releasing music? Returning to music after a hiatus? Where do you even start? With a plan — then you build the foundation. In this episode, Kevin and Chris outline the basic steps artists should take before, during, and immediately following their first release. Distribute, monetize, and promote your music at

  • #245: Merch sales and your music career

    23/12/2019 Duración: 01h34min

    What kind of merch is selling in the streaming era? How do you experiment with t-shirts and other kinds of band merch without going broke? In this episode, Kevin and Chris talk through some of the things they've tried recently, both on tour and online, and some of the trends they see working for DIY musicians today. Distribute, monetize, and promote your music at

  • #244: How to monetize your Instagram

    14/12/2019 Duración: 57min

    With over 600 million users on Instagram every day, you need your IG game to be strong. In this session recorded at the 2019 DIY Musician Conference, Rick Barker shows you how to use IG to build your music career. Learn the tips and tricks that have helped Barker’s clients take their IG to the next level. He will cover IG Stories, IGTV and IG Live in detail, giving you the most up-to-date strategies and tactics in real time.

  • #243: What record companies don't want you to know

    27/11/2019 Duración: 01h33min

    "Everything about my music career will get better, easier, bigger, once I'm on a label." That's what musicians tell themselves, and in most cases it isn't true. In this episode, Kevin and Chris talk about nine things music labels don't want you to know — at least not until it's too late.

  • #242: 5 things you need to know about mastering that have nothing to do with audio engineering

    01/11/2019 Duración: 55min

    Music mastering can be the mysterious and stressful punctuation at the end of your creative recording process. Or it can bring out the best in your music, making it ready for streaming, CD, or vinyl. What should you expect in the mastering process? And what are some things you should beware? In this episode, Kevin and Chris talk about 5 things you need to know about mastering, and they use almost zero technical audio engineering terminology. Distribute, monetize, and promote your music at

  • #241: Building a story into your marketing plan

    11/10/2019 Duración: 01h04min

    Musicians are natural storytellers, but for some reason we don't apply that  talent to our music marketing. The best music marketing conveys a story that makes someone want to DO something with your music. In this episode, Kevin and Chris talk about how to liven up your music marketing so you're thinking way beyond uninspiring calls-to-action like "pre-save my music now!" The song Parked out by the Lake can be found HERE. Distribute, monetize, and promote your music at

  • #240: Target audiences - How to dominate in a niche market

    27/09/2019 Duración: 01h48s

    The world’s most successful artists, brands, and companies have one thing in common: They understand their true fans. If you want to build a sustainable, thriving music career, you've got to understand how to work with target audiences. This session, recorded at the 2019 DIY Musician Conference, is a master class in marketing, funding, and developing your art so that it reaches your most enthusiastic fans. Mixing inspiration, information, and practical application, this session offers practical steps for you to dominate a niche market.  Distribute, monetize, and promote your music at

  • #239: 7 things we just learned about pursuing a music career

    12/09/2019 Duración: 01h03min

    You can learn a thing or two (or seven) when you hang out with 1000+ DIY musicians for an entire weekend. In this episode, Kevin and Chris talk through their "takeaways" (which is an annoying word for "lessons") after the 2019 DIY Musician Conference in Austin, TX. Plus, the hosts get stumped, criticized, and praised during the listener calls and emails segment.  

  • #238: DIY Musician Podcast Live – Crowdfunding is dead. What's next?

    28/08/2019 Duración: 01h03min

    Once upon a time crowd funding (or fan funding) offered artists the illusion of musical streets paved with gold, all paid for by their adoring fans. Fast forward to today, where many artist have hitchhiked down that hard road only to discover it's full of failed campaigns, extremely difficult work, and unfulfilled promises to both the artist and fans. What does funding look like for musical endeavors in 2019? In this live taping of the DIY Musician Podcast, Kevin and Chris will discuss that past, present, and future of funding for indie artists. Distribute, monetize, and promote your music at

  • #237: 6 months of music news in 60 minutes

    06/08/2019 Duración: 01h01min

    Catch up on the first half of 2019's big music stories in less than an hour! Kevin and Chris talk through a number of recent news items that relate to independent music-makers. Plus, listener calls and emails that will blow your mind!

  • #236: The 7 most important things to know about distribution in the streaming era

    20/07/2019 Duración: 01h17min

    Musicians make a lot of assumptions about what it means to "distribute" a track or album. In the wake of Spotify jumping out of the distribution game (almost as quickly as they jumped in), what should you look for in a long-term distribution partner? In this episode, recorded live at CD Baby HQ, Kevin and Chris talk about the most important things to consider when you release music in the streaming era.

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