Marketing Mistakes (and How To Avoid Them)

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 187:07:07
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Sinopsis

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brands overall consumer engagement and most importantly, your sales.

Episodios

  • The Power Of Brand Integration: Exploring The Impact And How It Works

    27/06/2024 Duración: 53min

    In this episode, Phillip and Stacy discussed about the challenges of leveraging AI in advertising, learn about effective strategies, and consider the ethical implications of new tech. Join us to hear Phillip’s insights on how businesses can navigate the evolving landscape of digital marketing Phillip has a deep expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he drives strategic initiatives and fosters key partnerships in advertising research on the subconscious biases people feel when watching content. His career includes contributing to over $130 million in recurring revenue at Uber Eats. He serves as a thought leader through influential whitepapers published by the Interactive Advertising Bureau (IAB) and has spoken on AI-based approaches in marketing at Neuromarketing World Forum. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-br

  • Digital Evolution: Brands in the Age of AI Marketing

    28/05/2024 Duración: 33min

    In this episode, Erik Huberman and Stacy talked about how brands should adapt to evolving digital marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • Unlocking Engagement Why Micro Influencers Outshine the Rest

    09/04/2024 Duración: 07min

    In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity. Check out some of the past episodes we’ve covered on this topic: ⁠Ep 26: The Risks And Costs Of Social Influencer Marketing⁠⁠EP 20: Cracking 15 Steps For Celebrity Influencer Buy In⁠ ⁠You can check out our playlist here⁠ Hollywood Branded  Content Marketing Case Studies The following content marketing case studies below provide even more insights. ⁠Influencer Marketing Case Study: Hotel Resort Partnership⁠⁠Why Brands Can Benefit From Micro Influencer Partnerships⁠⁠Influencer Marketing School: Become A Certified Influencer Marketer⁠⁠ Why Influencers Are Leaving Snapchat for Instagram⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-brande

  • Top Holiday Product Placements

    19/03/2024 Duración: 10min

    In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year. ⁠Check here for some notes⁠ Hollywood Branded Refresher Episodes Check out some of the past interviews below: ⁠EP 80: Product Placement Trade Out Opportunities in Hollywood TV and Film⁠ ⁠EP 76: Cannabis and Product Placement Content Marketing Partnerships⁠ ⁠EP 74: Product Placement Versus Brand Integration⁠ ⁠You can check out our playlist here⁠ Hollywood Branded  Content Marketing Blog The following content marketing blog below provide even more insights. ⁠Top Brand Partnerships With Ralph Breaks The Internet⁠ ⁠How To #29: How Much Does Product Placement Cost⁠ ⁠Promotional Products And Their Impact On Your Brand --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • Mastering Celebrity Gifting: Key Strategies for Brands

    12/03/2024 Duración: 11min

    In this episode, Stacy talk about what brands need to know about celebrity gifting swag bag and the best practices brand manager needs to follow. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • Mastering Brand Clarity and Client Value

    05/03/2024 Duración: 31min

    In this episode, Stacy and Kaye chat about building clarity around your brand to drive sales and work with clients who appreciate you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • From Content to Conversions: The Power of Blogging for Brands

    05/03/2024 Duración: 10min

    In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • Mastering Digital Search Marketing Strategies for Client Success

    20/02/2024 Duración: 43min

    In this episode, Stacy and Tim chat about how to deliver a digital search marketing strategy to drivesolutions for clients across the world. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • Navigating the PR Landscape for Mission-Driven Impact

    13/02/2024 Duración: 31min

    In this episode, Stacy and Helen discussed about the transformative power of public relations in driving mission-driven brands forward, and the importance of crafting powerful narratives and employing data-driven strategies to expand a brand’s digital footprint. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • The Power of Effective Workplace Communication in Achieving Goals

    06/02/2024 Duración: 32min

    In this episode, Stacy and Gary discussed the intricacies of effective workplace communication and its impact on organizational success, common communication challenges in the workplace and strategies to overcome them. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • Navigating Social Media for Profitable Growth

    23/01/2024 Duración: 29min

    In this episode, Stacy and Armando talk about the world of marketing and what social media strategies to take for driving profitable growth and improving customer experiences. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • Leveraging Social Tools For Effective Event Marketing

    22/01/2024 Duración: 26min

    In this episode, Stacy and Ashley talks deep into the intricacies of leveraging social tools and platforms for effective event marketing and customer expansion. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • EP387: Mastering Strategic Planning for Startups

    16/01/2024 Duración: 26min

    In this episode, Stacy and Chad chat about practical tips for turning startups into success through strategic planning. Learn more --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • The Untold: Lessons Our Team Learned That Deserve Your Attention

    16/01/2024 Duración: 11min

    In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements and influencers! Learn More > --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • Decoding Product Placement Rules in the USA PART 2

    02/01/2024 Duración: 10min

    In our 2nd most popular podcast episode which we are re-airing for the holiday week, Stacy Jones provides insight on the legal rules of product placement in the United States. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • Decoding Product Placement Rules in the USA

    26/12/2023 Duración: 10min

    In this episode, Stacy Jones provides more information about the legal rules of product placement in the United States. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • How Brand Logo Elevate Product Placement Campaigns

    19/12/2023 Duración: 05min

    In this episode, why a brand’s logo is one of the most important factors in determining success with a Product Placement campaign. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • The Art of Designing a Strong Brand Website

    12/12/2023 Duración: 36min

    In this episode, Stacy and Jarrold chat about the strength and value of building the right website for your brand. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • How Social Influencers Turn Trends into Cash

    08/12/2023 Duración: 08min

    In this episode, Stacy uncovers the secrets behind how influencers work their magic to turn social media popularity into real earnings. Join us as we demystify the strategies—from brand collaborations to affiliate marketing—that influencers use to transform online presence into a thriving business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

  • EP380: Unveiling B2B Branding: Insights, Challenges, and Success Strategies With Phillip Akhza

    28/11/2023 Duración: 33min

    In this episode, Stacy and, Philip chat about how B2B organizations can better brand themselves, and what the typical challenges to overcome. Learn what works from Phil’s perspective, what should be avoided, and how some businesses miss the mark. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

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