I Am The One: Entrepreneur Edition

Today we are talking about innovation, and specifically how to build a company culture where innovation thrives. And to dive into this topic, I chatted with Vikram Khemka, Director of Technology at Cimpress, a multi-billion dollar mass customization business. You’ve probably heard of one of their core brands: Vistaprint. We can learn a ton from […] The post 149: How to build and nurture an innovative company culture appeared first on Sonia Thompson.

Today we are talking about the health of your company, particularly your company culture and how it impacts your bottom line. And to dive into this important topic, I chatted with Sam Murray, Managing Principal, and Senior Professional in Human Resources at OneDigital, an employee benefits company. We can learn a ton from Sam, in […] The post 148: How the health of your company culture impacts your bottom line appeared first on Sonia Thompson.

Today we are talking about culture, and specifically how to build a brand that is relevant within today’s ever evolving culture. To dive into this topic, I chatted with Paul Marobella, CEO and Chairman of Havas North America, one of the world’s largest digital, creative, media, and entertainment agencies. We can learn a ton from […] The post 147: How to build a relevant brand in an evolving culture appeared first on Sonia Thompson.

Today we are talking about communication, and specifically how to make sure the words you are using connect you to your customers on a deeper level, so they can move further along in their journey with you. And to dive deeper into this topic, I spent some time chatting with Courtney Herring Bowden, a copywritier […] The post 146: How to enhance your communications to develop deeper emotional connections with your customers appeared first on Sonia Thompson.

Today we are talking about emotional intelligence, and why it is so essential to both building a high-performing team and delivering the kinds of experiences that help you win more customers. And to dive into this topic, I chatted with Justin Bariso, author of the new book EQ Applied. Justin is also a consultant, and […] The post 145: How high-performing teams use emotional intelligence to win more customers appeared first on Sonia Thompson.

Today we are talking about email marketing, and specifically how to use it to deliver remarkable experiences to your customers that ultimately grow your business. And to dive into this topic, I chatted with Lauren Powell, founder of Bixa Media, where she is an email marketer extraordinaire. We can learn a ton from Lauren, in […] The post 144: How to use email marketing to deliver remarkable customer experiences appeared first on Sonia Thompson.

Today we are talking about events, and specifically how to use them to build your brand and of course to deliver remarkable experiences that draw your ideal customers closer to you. And to dive into this topic, I spoke with Erika Speed, founder of The Cre8tive Artisan, an event planning company that helps businesses deliver […] The post 143: How to use events to deliver remarkable customer experiences appeared first on Sonia Thompson.

Today we are talking about how to build a high-performing team. Now I am a firm believer that a high-performing team is a diverse team. But just assemblinga bunch of people with varying backgrounds, ways of thinking, and experiences doesn’t automatically produce people who work well together. To dive into how to make sure you […] The post 142: How to build a high-performing team where everyone feels like they belong appeared first on Sonia Thompson.

Today we are talking about communication, and specifically how core it is in your ability to build a high-performing team and win more customers. To go deeper on this topic, I chatted with Michael Dash, founder and CEO of Parallel HR Solutions, a global company he’s run for the past 11 years. We can learn […] The post 141: How to make effective communication a core part of your company culture appeared first on Sonia Thompson.

Today we are talking about customer intimacy, your unfair advantage when it comes to winning more customers. And to dive into the topic, I chatted with Simone Vincenzi, a TEDx speaker, and co-founder of GTex, a personal development community that helps their clients achieve rapid and sustainable business results. We can learn a ton from […] The post 140: How to develop customer intimacy that produces better customer experiences appeared first on Sonia Thompson.

Today we are talking about. how to build a more inclusive company culture. Increasingly, the people you work with to grow your company are becoming more diverse – whether that’s team members, vendors, consultants, or contractors. And you’ve got to be equipped to create an environment where everyone, especially the people you work with who […] The post 139: How to build an inclusive company culture appeared first on Sonia Thompson.

Today we are talking about how to build a team, a high-performing team that knows how to delight your customers on a regular basis. To dive into this topic, I chatted with Brandon Bruce, co-founder of Cirrus Insight, a fast-growing software company that reached #41 on the Inc. 5000 list. We can learn a ton […] The post 138: How to build a high-performing team appeared first on Sonia Thompson.

Today we are talking about a simple strategy that businesses of all sizes can use to draw your ideal customers closer to you: Likeability. And to dive into this topic, I chatted with Michael Katz, found of Blue Penguin Development and author of The Likeable Expert. We can learn a ton from Michael, including simple […] The post 137: Why being likeable helps you deliver remarkable customer experiences appeared first on Sonia Thompson.

Today we are talking about content. Specifically how to strategically use content to not only deliver remarkable experiences for your customers, but to grow your business exponentially in the process. To dive into this area, I chatted with Elise Loehnen, Chief Content Officer at Goop, a wellness and lifestyle brand started in 2008 by Gwyneth […] The post 136: How Goop uses content to deliver remarkable customer experiences appeared first on Sonia Thompson.

Today, we are talking about how to deliver experiences your customers will love, even when your product and your company are entirely digital. For insights on how to do that, I chatted with Benjamin Dell, founder of Missing LettR, a super cool social media management tool that I’m really excited about using for my own business. […] The post 135: A simple way to deliver remarkable customer experiences with a digital business appeared first on Sonia Thompson.

Sarah Hooper is president and co-founder of A-OK Collective, a creative agency focused on creating remarkable experiences for clients such as Puma, Warner Brothers, and Viceland. We can learn a ton from Sarah, including her go-to strategy for finding great talent. Key points: Why your brand needs to create more “wow” moments What you need […] The post 134: These types of teams are better equipped to deliver remarkable customer experiences appeared first on Sonia Thompson.

Josh Haynam is the co-founder of Interact, a software tool that helps businesses generate leads and sales using quizzes. Interact serves customers in 192 countries around the world, which is quite impressive. And even though they were first to market, they now have about 20 competitors, and yet they continue to innovate, serve, and grow. […] The post 133: How to build a thriving company culture that keeps your customers at the center of your universe appeared first on Sonia Thompson.

Business leaders are often on the hunt for smart ways out to sell their products to more customers. This becomes especially important as markets evolve and grow more competitive. But as companies work to expand their reach, they quickly learn that winning in new markets isn’t always as easy as scaling up with the same […] The post 132: Cultural Intelligence: Master this skill, win more customers appeared first on Sonia Thompson.

Following best-practices is a smart way to get predictable results. That is until those best-practices are no longer relevant. Then continuing to use those outdated norms stifles your growth. That is what is happening in today’s rapidly changing marketplace. The demographic and psychographic makeup of consumers is evolving. And advances in digital technologies continue to […] The post 131: What’s working today to build a high-performing team appeared first on Sonia Thompson.

There is an abundance of research that proves happiness among employees fuels performance and achievement, resulting in a competitive edge many companies crave. Shawn Achor, author of the best-selling book The Happiness Advantage noted that “happiness is the precursor to success, not merely the result.” If you want to have a high-performing team, you need […] The post 130: How strong leaders build happier, more productive teams appeared first on Sonia Thompson.