Pcma Podcast Series

The value of telling your story is critical in today’s organization. This session shares McDonald’s success story of taking their SMM program to the next level. You'll see how they did it through the development of an attendee engagement program.

If you haven't expanded your SMM program to all the global regions you hold business events you can't afford to miss this case study!

In this episode, we'll explore how to create authentic individual experience that sustains and extends your attendee base. ​Learn how one organization generated buzz and went viral by using personalized experiences for their event.