Lashchat With Jamie



The latest lash industry news, interviews and chat.


  • My View 2: Instagram & self-worth part 2

    14/07/2021 Duración: 09min

    Following on from yesterdays post on the importance of limiting your businesses reliance on Instagram. In my opinion, Social Media in general, can be a secondary marketing channel for lash artists. In this video, I explain more about 3 of the primary marketing strategies that I believe will transform your lash business. I also needed to clarify a misunderstood and miscommunicated point from yesterday’s video and apologise to @melissa_atlashpro (worth a follow 100%).

  • My View 1: Instagram & Self-worth

    13/07/2021 Duración: 04min

    Introducing a new sub-series to the LashBase Podcast. Short, sometimes sharp, sometimes sweet views of the lash industry from Jamie @ LashBase. Taken from an IGTV video and filmed from a car. The audio quality isn't great but the message is clear. We hope you enjoy the first of many of these mini episodes. Let us know what you think via Instagram (@LashBase_Jamie & @LashBase_UK). Episode info: I have now witnessed more cases of lash artists Instagram account being hack than I can count on my hands. This more often than not happens when the lash artist is doing something that may not be "by the book" when it comes to using Instagram. A mysterious email offering "verification", a third party app promising to give them deeper insights or even an auto-engagement platform that will do all of your "liking" for you. It all sounds so enticing and helpful. But regardless of how it happens, losing your account is never fun.It's also ironic, the reason you can become a victim in the first place is also the rea

  • Let’s talk faulty batches & bad retention.

    26/05/2021 Duración: 26min

    Episode 32 of The LashBase Podcast is all about the increase in lash retention issues since the UK lash industry reopened. What’s causing it? Is it a faulty batch? Is there more to it? How can the issue be resolved? Regular listeners will notice that this episode is more personal than usual. The subject is so sensitive to all involved that it requires tough love from all sides. We’d love to get your feedback on this episode so please share that you are listening by posting on Instagram stories and tagging both @lashbase_uk and @lashbase_jamie. We hope you enjoy and take something away from our most straight-talking episode yet! Shop LashBase here:

  • Lash Adhesive Issues, SOLVED.

    06/04/2021 Duración: 32min

    Episode 31 of The LashBase Podcast is all about Lash Adhesive and the potential issues that may crop up when we go back to lashing after a long lockdown! Talking through allergies, stickies, brush-offs, the importance of communication and much more. This is a must-listen episode for those heading back to lashing after lockdown 3.0. Let us know what you think by sharing your thoughts on Instagram stories and tag us: @LashBase_UK + @LashBase_Jamie Hosted by LashBase Jamie (@LashBase_Jamie on Instagram). Join the conversation in our Team LashBase group on Facebook straight after listening:

  • LashBase in Lockdown.

    22/01/2021 Duración: 01h04min

    Episode 30 is all about exploring what goes on behind the scenes at the UK's largest professional lash brand. Jamie discusses how LashBase have navigated the unknown and what the future holds for the family business. Topics covered: LashBase, Inc. and the failed launch, Staffing and Management, Pivoting & Adapting, Product & Stock Issues, Courier Problems and the Money behind everything. We hope you enjoy the latest episode! Hosted by LashBase Jamie (Instagram - @lashbase_jamie).

  • The most popular lash topics - Revisited

    16/12/2020 Duración: 01h12min

    The LashBase Podcast is back with a new episode (episode 29) and what better way to end the year than with this cracker. Today’s episode is all about revisiting and reviewing the most talked about topics from the past 12+ months. A lot changes in a year so this episode is packed with new opinions and discussions on subjects such as “hand-testing” tweezers, pricing, pre-made fans and easy fans, lash retention and also lash training. Hosted by LashBase Jamie and Amy and packed with value. Settle in and enjoy!

  • Family Business and Marketing! A Salonology Show Interview.

    12/11/2020 Duración: 54min

    Episode 28 of the LashBase Podcast is an interview by Salonology with Jamie (Head of Marketing). From sharing lash tips with his massive Instagram following, to leading the marketing arm of the family business, LashBase, Jamie Butler is a force to be reckoned with on social media – and our next special guest on The Salonology Show! From starting the first LashBase social page to providing content and growing the brand on a global stage as Head of Marketing, Jamie has learned all the trade secrets of how to make your mark on the web, and more importantly converting clicks to clients. Whether you’re a solo salon owner or a massive team, you won’t want to miss this! This episode of The Salonology Show covers: Making your products for the right reasons The pros and cons of a family business Dealing with the consistent stress of business ownership Handling unexpected hurdles The power and the limitations of social media engagement Find more about Salonology here: Find other Salono

  • Lash Lifting Tips and Tricks

    12/10/2020 Duración: 33min

    Episode 27 of The LashBase Podcast is all about lash lifting! Since the lockdown has been lifted, lots of clients have opted to go for a lash lift rather than extensions as they are easier to maintain yet still look great. So we thought it was a great time to dedicate a whole episode to lash lifting tips & tricks. It doesn't matter what system you use, you are sure to pick up something from this advice packed episode. Hosted solo by LashBase Jamie and with a special shoutout to Genna Searle for her great support and information contribution. Mentioned in the podcast:

  • Post Covid Marketing - Lash Artist Advice

    06/10/2020 Duración: 46min

    Episode 26 of the LashBase Podcast is all about marketing your business in this "new normal" world. We talk about seeing things from the clients perspective, the ever-changing Instagram algorithm, stress and money issues and how to deal with last-minute COVID cancellations. Packed full of ideas on how you can market your business right now and build your business during the toughest time in lash industry history. Hosted by LashBase's very own Jamie & Amy. Settle in, enjoy and as always, join in the conversation over at our Team LashBase Facebook Group. Mentioned in the episode:

  • How to solve lash retention issues.

    16/07/2020 Duración: 54min

    Episode 25. WE ARE BACK! This episode dives deep into the many reasons for poor lash retention and how you can fix it. From the glaringly obvious to the rare and obscure, this episode will help you get back to lashing in the most educated and confident way. Hosted by @LashBase_Jamie. Like what you hear? Share your feedback on Instagram or join the conversation over in our Facebook group, Team LashBase. More info here: Enjoy.

  • LashBase Interview Series. #3 Ryan Power of Salonology.

    05/05/2020 Duración: 37min

    Episode 24 of The LashBase Podcast is also #3 in our interview series. Today, Jamie chats with Ryan Power of Salonology. Ryan and his wife Hollie run a successful business coaching company for everyone in the Beauty Industry. Ryan is extremely knowledgable and has the experience to back up what he says. An all-round good guy and someone that is definitely worth knowing. This episode is a fun and inspiring listen. Don't forget to let us know what you think! Find Ryan, Salonology and his FREE book here: Facebook group - Facebook page - Instagram - Free book -

  • LashBase Interview Series. #2 Jo & Dionne, The Lash Angels.

    30/04/2020 Duración: 01h01min

    This episode has been a long time coming. It's #2 in our interview series and it's a double act. Jo of FlashLash Beauty and Dionne of Love and Lashes. Both are ultra driven and passionate leaders in the lash industry. We talk about training, having your own product line, salon ownership, events presenting skills and Jo's newest venture, her podcast. Grab a cuppa and enjoy this chat. It offers a bunch of value for everyone! Find them here: Jo - Dionne - Listen to "Behind the lashes" here -

  • How to grow your lash business during the Coronavirus pandemic

    03/04/2020 Duración: 35min

    We are living in crazy and unpredictable times, aren't we?! We are all in lockdown and cannot do lashes due to social distancing and most of us are wondering how on earth can we grow our businesses through all of this?? This episode of The LashBase Podcast answers the most frequently asked questions that lash artists have such as, what should you be posting about right now to engage followers? Should you offer discounts when we go back to normal? Is it right to raise your prices at this time? What can you do to improve your business as a whole? Don't forget to join in the great LashBase bake-off too. More on that in this episode! Packed full of helpful advice so grab a cuppa and make some notes. Hosted by LashBase Jamie.

  • Educated Artistry Interview with Jamie Butler of LashBase

    12/03/2020 Duración: 01h21min

    Episode 21 comes courtesy of a recent interview Head of Marketing, Jamie Butler had with the inspirational guys over at Educated Artistry. Covering the LashBase US launch, coronavirus and marketing tips! Have a listen and let us know what you think. Find Kayla + Taylor of Educated Artistry over on Instagram @educatedartistry 

  • The story behind our $1,000,000 US launch

    19/02/2020 Duración: 01h01min

    Episode 20 is deeply personal. Today's episode is a step by step, day by day account of how LashBase, Inc. went from a pipedream idea all the way to being just days away from becoming reality. This is not like any other episode that you have heard before and we hope that it brings you closer to the madness that is launching and running a lash brand. Get inspired and let us know your thoughts! Hosted by LashBase Jamie.

  • LashBase Interview Series. #1 Tara Fisher/Farnham Eyelashes

    28/01/2020 Duración: 26min

    Episode 19 is here and it's the first in our new INTERVIEW SERIES. We are speaking with some of the most experienced and knowledgable lash artists, trainers and personalities to get their views and opinions on the big wide lash world. This episode is a great one. We have invited Tara Fisher of Farnham Eyelashes on to talk about her history, how she can charge such high prices, work/life balance and the importance of ongoing education. Let us know what you think and don't forget to share that you are listening by posting on your Instagram stories. Find Tara and tag tara @farnhameyelashes. Enjoy this fun and interesting chat. Hosted by LashBase Jamie and LashBase Amy.

  • Marketing your lash business. Why and what?

    23/01/2020 Duración: 47min

    Episode 18 of The LashBase Podcast is all about understanding your why and marketing your business with intent. We talk through the mindset required to get it right with the little time that you have and give you some straight up tactical hacks to ensure that you have a full diary in next to no time. We have some great new episodes on the way but we want to hear from you. We want to create a few episodes about very specific subjects that will really help you improve as a lash artist and business. Get in touch and slide into our DMs @LashBase_Jamie & @LashBase_Amy. We hope you enjoy this thought-provoking episode.

  • How to become a lash trainer.

    13/01/2020 Duración: 51min

    Episode 17 answers one of the most frequently asked questions that we get at LashBase. How to become a lash trainer. We answer this and then take it deeper and look into what routes are available, which option is best for you, how do you know if you are ready and what makes a good lash trainer. This is a big episode and will, without doubt, make it clear in your mind whether you are ready and right for a career as a lash trainer. HUGE value and will make you take a look in the mirror and understand exactly who you are meant to be in this industry. Hosted by LashBase Jamie and LashBase Amy. Enjoy!

  • Lash Retention - The most important episode yet.

    07/01/2020 Duración: 49min

    We have made you wait a little longer than usual for episode 16 but we promise it's worth the wait. This episode is all about what can make or break your lash business. LASH RETENTION. We go through many of the reasons for bad lash retention and split it into 3 categories, clients, products and lash artists. This episode could change how you think about lashing forever. We can't wait to hear what you think! Hosted By LashBase Jamie and LashBase Amy. Join in the conversation over in our Facebook group, Team LashBase. Enjoy!

  • Lash Industry 2019 Roundup!

    23/12/2019 Duración: 18min

    Episode 15. As we come to the end of the decade and move into what looks like being the lash industry’s biggest and best year, it’s time to take a look back at what’s gone on this year to see just how far we have all come in such a short space of time… This list is not comprehensive, but it is important. It shows just how the industry is growing, moving and evolving every single day. It shows that we are still the baby of the beauty industry. We are all still trying to walk before we can run. We are making mistakes and we are learning. We are rising faster than any other section of the beauty industry and with that comes the breaking of new ground and the risk and dangers that being first brings. Hosted by LashBase Jamie. Thanks for listening.

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