Sinopsis
International Best-Selling Author, 7-Figure Business Owner, and Wife & Mom, Stacy Tuschls real talk with top industry experts subtracts the overwhelm and gives you real, raw and honest scoop on how to run a successful business empire (all while enjoying life). Shes Building Her Empire podcast covers everything from embracing your passion and charging top-dollar for your skills to creating an actionable 6-figure (and beyond) business strategy and MORE! Stacy has interviewed some of the biggest names in the industry like Carrie Green from the Female Entrepreneur Association, Jill Stanton from Screw the Nine to Five, Nicole Walters, James Wedmore, and so many more. Come hang out with us, its time you build your empire.
Episodios
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Creating Your Irresistible Brand Story for Business Growth with Celinne Da Costa
07/07/2021 Duración: 30minIn today’s episode, Celinne Da Costa inspires with some incredibly valuable lessons on how to use your brand story effectively to grow your business. Meet Celinne: Celinne is a successful brand story and life design coach. Since leaving corporate America to design life on her own terms, Celinne has visited 60+ countries and now travels full-time while running her business. She leads a community of 70,000+ dreamers who follow her adventures around the world. Listen in as Celinne talks about: The 4 steps needed to create your irresistible story framework. The importance of knowing why you’re sharing your story. Why you can’t just hire a writer to tell your story to take it off your plate. I guarantee this episode will have you reflecting on your own story and ready to share more of it with your audience. If you want to learn more about Celinne, go give her a follow on Instagram @celinnedacosta. Need help with creating more awareness around your brand story? Be sure to check out our Drive More Traffic Bootca
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Creating Company Culture - Quick Tip!
02/07/2021 Duración: 13minCreating company culture should be on the top of every small business owner's list. As I was heading to my team outing today it reminded me how value company culture really is. People will take a pay cut and leave their job where they are well established because they don't like their boss, their manager, or one of the other employees. Money isn't the only reason people stay. They want to be acknowledged, appreciated, and respected in the workplace. In today's episode... I'll share a few ways to make your team feel more appreciated today Free or cost effective ways to incorporate on a low budget Tangible strategies to keep employees staying I'll have you leaving feeling like Company Culture can be started today. Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy on social media! Instagram: @stacytuschl Youtube: https://www.youtube.com/c/StacyTuschlLLC Facebook: facebook.com/stacytuschl Join the Foot Traffic Community! https://www.facebook.com/groups
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The 2 Must Have Marketing Systems Your Business Needs so You Can Make Money Every Day
01/07/2021 Duración: 17minMost small business owners know they need a funnel to attract new customers but fail to create a funnel for their already existing clients. We assume they are warm enough to buy anytime we launch a new product, but then we are disappointed when we hear crickets. Today I am going to share 2 types of funnels your business needs. 1. External - this is outside, top of funnel for NEW customers. 2. Internal - this is inside, part of your product suite, for current customers to upsell. Don't miss today's episode so you can figure out where the gaps are in your marketing and if you love today's episode, you will really enjoy our 1 day virtual conference coming up on July 6th, Small Business Scaling Secrets. We'll be going over a new framework I've created called the 6 Success Systems. Go to www.stacytuschl.com/conference and get signed up for only $47. Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy on social media! Instagram: @stacytuschl Youtube: https://
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How She Sold Over $2 Million Through Organic Traffic with Jenny Peterson
30/06/2021 Duración: 32minIf figuring out what to post on social media to grow your biz has you stressed, look no further! For today’s podcast, I am speaking with Social Media influencer, Jenny Peterson, who is leveraging social media to grow her online businesses. Throughout the episode, Jenny and I talk about: Instagram vs Facebook in terms of live video Honing in on organic marketing Gaining skill on video, even if it makes you uncomfortable Content preparation Using Reels and TikTok to grow your social media presence Sales tactics you need to know ...And so much more Tune in to find out how Jenny used organic traffic to sell over $2 million dollars in sales, and hear the tips she is sharing with us so we can grow our businesses, too. Enjoy! Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy on social media! Instagram: @stacytuschl Youtube: https://www.youtube.com/c/StacyTuschlLLC Facebook: facebook.com/stacytuschl Join the Foot Traffic Community! https:
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She sold $120k with a brand new product with Daniela Woerner
25/06/2021 Duración: 33minHow would you like to build your very first sales funnel, featuring a BRAND NEW product, and generate $120k in just under 3 weeks? And if that's not impressive enough on it's own, how about it only costing you $0.43 per lead? Is your mind blown yet? Today I talk with my client Daniela - a true Powerhouse! Daniela is a Spa Marketing and Retail Sales Strategist for Estheticians who helps brick and mortar spas build, grow and scale their companies. Listen as Daniela maps out how she went from not even even knowing what a funnel was, to earning back her five-figure investment in our program back within 22 days. Daniela shares some of the takeaways from her experience: Plan for at least 20% more time than you think you are going to need when preparing for a launch. Keep working until you find the right messaging to attract the right people. Expect this to take time, and don’t give up simply because one strategy didn’t work for you. The best laid plans will still go awry. Accept it, move forward and do better nex
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What is a "sales funnel?"
23/06/2021 Duración: 25minYou have likely heard me talk about funnels and what a great tool they can be to grow your business, but I haven’t yet given a deep dive into what a funnel is and how it can be used in your business. Well, today that is about to change. In this episode of the podcast, I am breaking down what a sales funnel is, how it works, and how it can be applied to any business, whether it is product or service based. If you have a business, you can use a funnel, trust me! This highly requested episode is sure to get you feeling more confident to create your own sales funnel and start utilizing automation to gain hot leads without so much work involved. Enjoy! Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy on social media! Instagram: @stacytuschl Youtube: https://www.youtube.com/c/StacyTuschlLLC Facebook: facebook.com/stacytuschl Join the Foot Traffic Community! https://www.facebook.com/groups/foottrafficcommunity _______________ Ways to work with Stacy:
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A Pivotal Moment at Ramsey Solutions
21/06/2021 Duración: 19minWelcome back to Foot Traffic! I recently was invited to Ramsey Solutions Headquarters in Nashville, TN and not only get a private tour of the amazing facility but get to sit down in a conference room and ask questions to the head of their coaching department as well as the head of all things tech. It was a mind blowing conversation. Today's episode wasn't a planned podcast but I had such a massive takeaway, something that will change my business forever and I thought you may need to hear it too. So grab your earbuds and let me know if you've ever struggled with this before and what your biggest takeaway is from this episode. Here's to your pivotal moment! And don't forget to check out our Youtube channel where I shared my videos and photos from our tour! Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy on social media! Instagram: @stacytuschl Youtube: https://www.youtube.com/c/StacyTuschlLLC Facebook: facebook.com/stacytuschl Join the Foot Tra
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What I Wish I Knew Before Starting My Online Business
18/06/2021 Duración: 23minIn today’s episode, we are inviting you to listen in as Stacy talks with her client, Cheryl, during an exclusive on-air coaching call. Stacy will be sharing her early experiences as a business owner and what she wishes she would have known before transitioning to her online business. Hint - mindset shift plays a big part of it. Meet Cheryl: Cheryl helps improve the lives of women over 40 who feel stuck with their weight and health - all without telling them to implement a diet. She is seeking guidance on how to transition from a brick and mortar business owner to an online business builder. In this episode, Stacy helps Cheryl by addressing the following: Establishing yourself through authenticity. Being transparent will help you quickly resonate with and find your people. Claiming your market share. Know how to stand out in a saturated market with a clear target message. Honoring your time. Determine where it makes sense to learn vs where it makes sense to pay someone else to do it so you can just ge
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Copywriting Vs. Content Writing with Tarzan Kay
16/06/2021 Duración: 37minWhen we see advertisements or receive an email from a brand, typically we react in one of two ways: we are sucked right in or feel repelled immediately. The reason for these strong reactions is the copy. In today’s episode, I had the opportunity to interview the incredibly talented copywriter, Tarzan Kay. Tarzan has made a name for herself in the copywriting industry and has so much wisdom to share. Some talking points from this episode include: The difference between copy and content The do’s and don’ts of an email sequence How quickly to sell in emails Protecting yourself from unsubscribes Good open rates and other important metrics to track ...and so much more If you have a business, you need good copy… there is just no way around it. So listen in and enjoy all of the amazing advice that Tarzan has to share! If you want to learn more about Tarzan, be sure to head to tarzankay.com/emails Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy o
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How to Launch a New Promotion
11/06/2021 Duración: 19minIn today’s episode, we invite you to listen in on one of Stacy’s exclusive on-air coaching calls where she talks with real business owners to address their top-of-mind business challenges. Today, Stacy will be talking about how to create a successful promotional launch with her client, Nicole. No matter your industry, Stacy talks about strategies that can be applied across the board. Meet Nicole: Nicole is a multi-published women’s fiction author who currently transitioned to a role as a creativity coach. Her main goal is to assist writers and artists from the beginning stages of an idea to launching and marketing their product. Or better stated in her own words: "My creativity coaching program aims to help writers and artists find their muse and determine the best way to use it." In this episode, Stacy answers Nicole's questions to help her addresses the following: The best way to tease out your offer to garner interest and urgency. The power of market research and testing out strategies before implem
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How to Grab and Hold Your Customers' Attention with Brendan Kane
09/06/2021 Duración: 33minAs business owners, we are always striving to get more eyes on our business. And not just that… we want to grab the attention of customers and then hold it there. Lucky for us, today’s episode features Brendan Kane, an outside the box thinker who empowers brands to scale, expand, and accelerate their business and influence. Brandon has built one of the largest paid social media firms in the world and has executed projects with clients like MTV, Taylor Swift, Rihanna, Paramount, Lionsgate, and more. During the interview, Brandon and I will discuss: Stopping the scroll and holding that attention Staying ahead of the curve with social media strategy Common mistakes when posting and how to overcome them How to use narrative storytelling Benchmarks to maximize profitability With over a decade of experience working with massive clients as well as his own experience in gaining 1 million followers in 30 days, Brandon is the perfect person to listen to when it comes to upleveling your content. Enjoy! Did y
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Navigating the iOS Update on Facebook with Emily Hirsh
04/06/2021 Duración: 26minSmall business owners can't stop talking about the latest Apple iOS update that has Facebook ads going crazy and I don't blame them. It could be costing them thousands of dollars per day, week, or month right now and that starts to majorly add up. Today on the podcast, I was able to interview top Facebook ads expert, Emily Hirsh, who runs ads for some of the biggest names in the industry. During the episode, we cover: How long this will last What you should focus on right now to improve your ads How this update is impacting your visibility Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy on social media! Instagram: @stacytuschl Youtube: https://www.youtube.com/c/StacyTuschlLLC Facebook: facebook.com/stacytuschl Join the Foot Traffic Community! https://www.facebook.com/groups/349478082370878 _______________ Ways to work with Stacy: * FREE TRAINING: Watch our FREE “How To Generate Revenue In Your Business Everyday...Even When You’re Not Working” t
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How To Get More Leads With Less
02/06/2021 Duración: 29minWe all want more leads, but we don’t want to break the bank or spend all of our time working on the strategies to do so. For today’s podcast, I am going over five ways to get more leads with less money, less effort, and less time. Some of the key points from this episode include: Making the most of your landing page Utilizing the free resources you already have Getting specific and speaking to your niche Prioritizing written content Tracking, tracking, tracking If you want to get more leads with less, this is the episode for you. Each tip mentioned can be applied immediately to any business. Enjoy! Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy on social media! Instagram: @stacytuschl Youtube: https://www.youtube.com/c/StacyTuschlLLC Facebook: facebook.com/stacytuschl Join the Foot Traffic Community! https://www.facebook.com/groups/349478082370878 _______________ Ways to work with Stacy: * FREE TRAINING: Watch our FREE “How To Genera
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Growing an Online and Local Business Simultaneously
28/05/2021 Duración: 26minToday’s episode is another Strategizing With Stacy, where I give you an inside look at a 1:1 coaching session with myself and one of our Foot Traffic Formula members. During this episode I will be coaching Alex Jimenez, the CEO of WeBalloonz, a luxury balloon boutique based out of Toronto, Canada. Alex creates custom balloon decor for clients and also teaches other balloon artists how to create these pieces themselves. Some of the main talking points of this coaching session include: Whether or not you need multiple Instagram accounts for your online and local businesses Changes to make to your social media to connect to the right audience How and when to use Facebook and Instagram ads Creating a location targeted funnel Because Alex has multiple aspects to her business, this is the perfect episode for any business owner - especially for those who are working to grow an online and local business simultaneously. Enjoy! Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don
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Million Dollar Months with Krista Mashore
26/05/2021 Duración: 30minWe have got a bombshell episode for you today! Krista Mashore is in the top 1% of realtors in the country. She has personally sold over 2,000 homes. Now, she’s teaching others in real estate how to do it, too. Listen to Krista’s insider tips on using social media to your advantage, and the one vital content strategy you must be using! Some key points of this episode include: The one type of content you need to be utilizing and some key ways to implement it. It’s difficult for everyone. Why creators with larger audiences still have to work as hard as the rest of us. Getting traffic. Do you really have to pay to play? Go grab a pen, you’ll definitely want to take notes for this! Enjoy! Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy on social media! Instagram: @stacytuschl Youtube: https://www.youtube.com/c/StacyTuschlLLC Facebook: facebook.com/stacytuschl Join the Foot Traffic Community! https://www.facebook.com/groups/349478082370878
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Simplifying Your Sales Funnel Day 3
18/05/2021 Duración: 43minWelcome back to the Foot Traffic Podcast! “Big teams = big headaches”, I heard one of my clients say. Unfortunately, I knew she wasn’t going to like my response or my reaction to her opinion. I believe you if you have big headaches with anyone on your team, whether that’s 2 or 22, you’re at fault. A big team only leads to big headaches with poor management. When you have leaders in place, a team helps carry the weight of the business. My team is not a headache. What would give me a headache is if they all quit on me tomorrow. I need them as much as they need me. That’s what makes us a team. But not everyone is ready to add more employees or contractors right this second. Today’s episode we will cover: What you need to do BEFORE you ever consider bringing another person on to your team Red flags to watch out for so you or the rest of the team don’t burn out When to know if you should spend the money and invest in a new team member and how to justify the expense. There is a reason we call Foot Traffic the “Dr
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Simplifying Your Sales Funnel Day 2
18/05/2021 Duración: 39minWelcome back to the Foot Traffic Podcast! What most people don’t realize is that organic or otherwise known as free traffic is primarily to warm up your current followers, not to get new ones. Most algorithms don’t work that way. The answer? Combining paid traffic with organic, but unfortunately, that terrifies the average small business owner. Most entrepreneurs think paid traffic is a massive gamble and don’t have the funds to lose to Facebook. But what if you didn’t have to lose anything? In today’s episode we will cover: How to use organic and paid traffic to work together What you need to do if you want to grow your audience pool Why paid traffic isn’t as scary as you think “Get comfortable with being uncomfortable” is a great phrase and lesson I learned from Tony Robbins. The greatest business owners adapt to this. If you aren’t wanting to try new things or test new marketing campaigns because you are scared, it’s time to really dig deep and start learning about these strategies so they become l
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Simplifying Your Sales Funnel. Day 1
17/05/2021 Duración: 33minWelcome back to the Foot Traffic Podcast! We have a special 3 part series this week Simplifying your Sales Funnels. Today we are chatting about why Lead Magnets are dying and what you should be implementing as fast as possible in your business. Sales funnels don't need to be as complicated as they are made out to be. In fact, small business owners are spending way too much time creating content that doesn't actually help sell their product. In this episode, we will cover: What is happening with lead magnets in 2021 Why digital marketing moves so fast and how to maximize new strategies How most small business owners are planning their content strategy and a small tweak that will make a big impact. This series will get you rethinking your current sales funnel and what the next best steps will be in order to increase sales. Oh, and I did I mention one lucky attendee will win a full scholarship to Foot Traffic Formula, my 6-month group coaching program helping you build a sales funnel that will make money eve
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How to Quickly Organize Now and Get Ready for Future Growth
14/05/2021 Duración: 31minToday is a new episode of Strategizing With Stacy! Listen and learn as Stacy does a Q & A session with Tricia and Mary-Kate, co-owners of Remix Fitness, a boutique fitness studio in Pennsylvania that offers the large variety of class sizes and amenities as your local big box gym, but with the small class sizes and sense of community that is often difficult to find. Some key points of this episode include: How to coordinate schedules if you have a business partner who takes part in the day-to-day responsibilities, or if you need to get all of your staff together at once. Handling the stress of expanding to a second location or another off-shoot of your business. Developing a clear chain of command and enacting systems to prevent employee burnout (this includes you). After listening, you’ll be ready to revamp your business! Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy on social media! Instagram: @stacytuschl Youtube: https://www.you
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Your Business Shouldn't Need You
12/05/2021 Duración: 30minToday, we’ve got another solo episode! Listen to Stacy talk about why your business does not need you. Yes, you read that correctly. After being in business for nearly two decades and growing three successful businesses, Stacy has learned that, not only is it not possible to give 100% of yourself to your company 100% of the time… it’s also not necessary. But, how do you get there? Some key points of this episode include: You don’t need to be that business owner who’s answering calls at the dinner table in order to be successful. Think your customers would never allow you that time freedom? You don’t need to defend yourself to your ideal client. It’s important to set up a strategic and replicable process that can then be delegated to your employees. This is integral to saving time and energy over the long term. After this episode, you’ll feel empowered to get your time and freedom back! Enjoy! Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy on socia