Real Estate Real World

I could not be more thrilled to have Bill Crane back on the show for another FANTASTIC interview! As a fellow coach and recent author of the book “Generating New Clients,” we never run out of concepts to discuss and tips to share! As realtors, we spend almost all of our time focusing on the profit, but that’s not always a bad thing. It sounds selfish, right? What about the clients? What about their needs? Well that’s just it. It’s not about choosing between commission and the client; it’s about recognizing they go hand in hand. Without a profit for both yourself AND your client, there would be no transaction to begin with and no business to grow! The key is in the quality of service you provide while striving for that mutual profit. Listen as we discuss the importance of valuing our clients and ensuring we are the only ones they ever want to do business with again. Show Features Here are some of the key takeaways you get from this episode. ·         Key Components for Marketing ·  

Who knew we could pack that much AMAZING content into one podcast episode!! Matt Johnson & Greg McDaniel, co-hosts of the podcast “Real Estate Uncensored,” had me laughing the entire episode. These two are not only hilarious, but they really know their stuff! Where do I even begin with this one?! Everything you ever needed to know to master the art of Facebook Live, Snapchat secrets, and INCREDIBLE advertising tips…which I am already implementing in my own business…are only the beginning of what you’ll gain from this dynamic duo. This episode has more incredible tips than you’ll know what to do with! Don’t wait!! Listen NOW & let the episode speak for itself!  Show Features Here are some of the key takeaways you get from this episode. The Ins and Outs of Facebook Live Snapchat Filter Secrets How to Make Videos that Matter The Importance of Good Content & Where to Find It

Founder of Cash Flow Guys, fellow podcaster, and long time realtor Tyler Sheff was such a fantastic guest that I was so excited to connect with. I don’t know about the rest of you, but I don’t have much experience with investment real estate. As someone that enjoys the connections I am able to make in this business, I know I’m not the only one that finds most investors to be distant and lack loyalty. Apparently, that’s not the case.  As someone that specializes in investment real estate,Tyler shared some insight into what it takes to break into that market and the importance of analyzing your market. Like with any client, it's all about knowing what they want and appealing to their buying criteria. Take a listen to learn more about investment real estate,how to develop trust and loyalty with your clients, and the importance of educating yourself in this industry. Show Features Here are some of the key takeaways you get from this episode. ·        4 Cash Flow Quadrants ·        How to Make Yo

What an honor to have one of my best and oldest friends Brian Pope be a guest on my show! As an exceptional leader and fellow book lover, his insight into the world of real estate is spot on. I have learned so much from his business leadership and read some of the best books in the business thanks to his recommendation! Listen as Brian shares the most critical component of leadership and how that can be implemented into growing a successful business and can benefit your everyday life. “Being around people that bring positivity to your life is not only crucial, but beneficial.” I can tell you without a doubt that Brian has been one of those people for me and I know once you listen to this podcast, you’ll feel the same way.    Show Features Here are some of the key takeaways you get from this episode.        The Primary Role of a Leader        Why Reading is So Valuable to Your Business        How to Find Solutions Outside of What You Know        The Two Most Important Components of Success

Where do I begin with this episode?! George Cuevas, the big, bad marketing expert himself, shared SO much insight into our industry today. From the way technology has completely changed the game for us, to the importance of recognizing ourselves as entrepreneurs in this business. He shares the biggest question facing our industry today – How do we deliver value to buyers and sellers? We are so focused on lead generation and getting that next listing, we don’t realize that leads are not the problem. Communication, effort, and valuing ourselves as realtors will be what makes or breaks that sale. Everything we do shapes the way we are viewed as realtors from iPhone MLS photos to the amount of preparation put into a listing presentation. How can we expect the consumer to value our knowledge if we don’t value ourselves first? Want some answers to these questions? Take a listen and find out more.   Show Features Here are some of the key takeaways you get from this episode. ·        The Ins &am

With 75 million dollars in sales under her belt last year, Leigh Brown and I shared one of the funniest and most thought provoking recordings yet! Her honesty was so on point when it came to the direction our industry is headed. If we want to see a change, we need to be willing to be that change. Get involved, take the time to advocate for our industry, and we’d all be better for it. We get such a bad rep as realtors because brokerages focus on the number of agents they hire instead of how many of those agents are capable of succeeding in this business. We are the only industry where likability trumps competency! Listen in as we discuss the importance of being authentic realtors from our involvement in our community, our business organization, and our client connections.     Show Features Here are some of the key takeaways you get from this episode. ·        Why 85% of Agents Get Out of the Business After 2 years ·        Making Competency more important than Likability ·        2 Ke

Fellow coach, Joshua Smith, has such an awesome philosophy that I love for both business and life - GET SH*T DONE! We all have business plans and goals for success, but we spend SO much time discussing our plans that we never get anything done. Let’s stop talking about these great plans and go out and GET THEM DONE! We packed this podcast full of energy and incredible content on health, success, and goals. As someone that has sold 5,000 plus homes, Josh shares some of his secrets to success and why he focuses solely on 90 day goals. Take a listen to find out what you need to be doing to create YOUR best life as your BEST self. Be intentional about accomplishing your goals and start by giving this podcast a listen!   Show Features Here are some of the key takeaways you get from this episode. ·        Josh’s Secrets to Success ·        3 Ways to Make Every Day a Win ·        Why 90 Day Goals Are More Effective Than Annual Goals ·        Implementation is Key

Do you have your nose to the grindstone, but you’re too exhausted to keep going like this? So many agents are burnt out after only a few years and the solution is simpler than you think - you CANNOT run a successful business without HELP. If you want to reach the next level & maintain it, you’re going to need hard work, money, and time, all of which cannot be accomplished on your own. Invest in your business by investing in others to help you! Success will not happen overnight. Especially in today’s society, most everything is instantaneous. We expect our success in business to be just as simple, but we all know too well that everything in life takes hard work and a lot of stress! If you want it, you’re going to have to work hard to get it, but stop believing the lie that you have to do it alone! Listen in to find out how you can implement a long term business plan by maintaining consistency and structure and the importance of growing a team in order for your business thrive.   Show Features

Early on in my real estate career, I had the distinct pleasure of spending quite a bit of time with Dean Jackson who I think is one of the most brilliant marketing minds on the planet. We have some fun with this conversation talking about the good old days with awesome peeps like Terry Hunefield, Erick Blackwelder and Joe Stump when we used to do Internet Marketing Weekends and created many of the TIMELESS marketing pieces I still use to this day. Listen in as we discuss many great thoughts and ideas about how to build your business the RIGHT way. Be sure to stay until the very end when we talk about the LISTING MAXIMIZER MATRIX and how you are likely missing out on FIVE times the revenue you are currently receiving on each listing by not paying attention to all the opportunities available to you. In fact, head over to www.RealEstateRealWorld.com/deanjackson and get a copy of the Listing Maximizer Matrix for yourself! Show Features Here are some of the key takeaways you get from this episode. What are F

America's Mind Expert, owner of Mind Authority, Inc. and Founder of The Sales Psychology Academy, Jim Fortin popped in for this week’s #podcast episode of #RealEstateRealWorld! Hands down, one of THE MOST fascinating interviews I’ve had the pleasure of doing.   Listen in as Jim breaks down how modern science has proved Traditional Selling is DEAD and why you should be using a “Right" Brain Subconscious approach to cut down your selling cycle and increase conversion. Your mouth will drop when you hear what 99% of agent’s are doing when meeting with buyers/sellers that sets them up for failure…and they don’t even know they're doing it! Using Neuro-Linguistics, advanced hypnotic technique along with brain and behavioral science, Jim has merged these areas of expertise into a new HIGHLY effective persuasion technology and I have to say, it’s pretty amazing stuff.  So many impactful thoughts shared in this episode and you’re not going to want to miss any of it!      Show Takeaway's: The power of Social

Press play and soak it up…this #podcast episode is chock-full of info nuggets! It was an absolute honor and pleasure to sit down with 20 year digital marketing pro and current Vice President of Industry Relations for Placester.com, Seth Price in this week’s #realestaterealworld podcast episode! So many “Aha” moments throughout the 30 minutes we spent together! If you’re a tech junky you’ll LOVE IT and if you run from the thought of technology….you’ll REALLY LOVE IT! Technology can be overwhelming, but must be embraced if you want to compete in today’s market. Listen to Seth explain the 2 MAJOR shifts in technology that brought Placester to life and what they’re doing to help real estate professionals worldwide leverage digital marketing with ease. Show Takeaway's: The importance of nurturing clients and why most agent’s fail in this area The 3 Technology’s EVERY Agent MUST have Why automation shouldn’t be scary The 2 purposes every website should serve How to use digital marketing to create massive su

Are you running your business like a business?   Systems, processes, checklists? Oh my!  Meet the ULTIMATE system guy and my guest on this episode, Randy Tobbe!  Randy sits as Vice President and the driving force behind one the most powerful transaction management platforms, Realty Commander which has exploded on the scene by offering agent’s, teams and brokers an all-in-one solution to the most of common challenges real estate professionals face on a daily basis…it also happens to be the very program I use for my business and team! Being on the forefront of technology in the Real Estate Industry listen in as Randy breaks down where tech is taking us, the emerging changes he see's coming our way and how Realty Commander is planning for the future to make your job easier! Here are some of the key takeaways you get from this episode. What is one of the biggest friction points for real estate agents. The challenges we face as agents. What can you do to become more efficient and close more deals. How t

It seems when it comes to real estate brokerages there are the huge companies and then there are the small boutique brokerages. The great thing is there is plenty of room for both and Ashley Haney is changing the way things are done in the boutique brokerages and is making a name for herself as one of the top up and coming companies! The key component is knowing who is a good fit and who isn’t and being confident enough to know the difference and be okay with saying no! Listen in as we chat with Ashley about what is different about her company and why it’s different.

Don’t miss my Podcast with the creators of one of the fastest growing Facebook Groups,LabCoat Agent’s!  Tristan Ahumada and Nick Baldwin have successfully built a HUGE Social Media Community of Real Estate Professionals that offers a way for REALTORS and Brokers to collaborate together to create the best systems for maximizing lead generation and lead conversion AND they’re also Top Producers!

I LOVED interviewing Chris Smith with Curaytor and how honest and real he is. As the Co-Founder of one of the top agent tools around this guy is the real deal! Ontop of running one of the top companies in the industry,  he wrote one of my favorite books The Conversion Code that is really a MUST read for anyone in sales. In fact here is a one of my favorite quotes from his book and it’s a tweetable “If people like you, they’ll listen to you. But if they trust you,they’ll do business with you.” Chris Smith, The Conversion Code (Click to Tweet) Are you paying attention to key points that will take you from sucky sales to over the top success? Just ask Amanda Todd who we interviewed a few months back. If you have excuses why things are not working in your business…. Stop what you are doing right now and listen in to this great conversation with Chris Smith! 

When I started my podcast Real Estate Real World two years ago I simply wanted to talk to cool people and I am amazed daily at how many awesome people there are in the is crazy world.  I came across David Fresquez a few months back in one of the top Facebook groups for the real estate industry called Lab Coat Agents and when I happened to be in the La Jolla area we said hey lets get together and chat! The best part was we got to go hang out on the beach for a bit and have a great conversation about real estate, giving back and our dear friend Noah Mandel. Listen in as we talk about what David is doing to help the animal shelters with his commissions and much more! 

As women, how do we become better leaders? For Desiree, it goes back to her childhood having parents that gave her the greatest gift, in my opinion, which is self-confidence. Not only did she learn how to pick herself back up when she fell, but also how to face each obstacle head on and better herself because of each challenge she encountered. After all, life defines who you are based on how you react to those bumps in the road. She is the founder and CEO of the National Association of Women in Real Estate Business focusing on diversity inclusion in every facet of business in real estate. They don’t work in your business, but help you work ON your business. We had SUCH a great time sharing our views on women’s leadership and the importance of having enough self-confidence to jump out of your comfort zone in order for your business to soar. It’s all about growing, self-confidence, vision, a support system, and then ultimately having the ability to keep it all going. Take a listen and give us your fe

Special thanks for my good friend and Sales Trainer Extraordinaire Eric Lofholm for introducing me to today's guest, Cheri Alguire!   Cheri and I had a great conversation on Today’s podcast about how much the real estate industry has changed in 20+ years but how it really hasn’t. Are you getting overwhelmed with all the technology options? I know for me I struggle with YouTube and Video. I always feel like such a dork and very self-conscious but Cheri gives us some great tips on how to get over that.  How do you set yourself apart in the day and age when everyone is bombarded with options? How do you figure out where and how to spend your valuable time and money to make the most of career in real estate? Listen in as Cheri and I discuss what you can do today to get control over your business and your life. After you decompress from all the wonderful insight in this podcast, make sure to check out the one I did with Eric a few months ago. It was EYE OPENING for me and think you'll feel the same w

This is a great topic that I think few of us think about, but are we taking the time to not only tell our kids about what we do, but SHOW them. Listen in on how Mary Shannon Smith not only survives Hurricane Charlie by focusing on investors to rehab the devastated city but teaches her 14 Year old daughter… yes I said 14 years old … how to buy her very own first rental. There is a great saying I heard years ago, “it’s not the commissions that make you rich, it’s what you DO with the commissions that will make you rich”! What are you doing with your commissions? Are you not only investing in real estate yourself, but are you TEACHING your kids? Not only is Shannon an inspiration as a parent but she created one of the largest Real Estate Facebook Groups for real estate agents in less than 3 months. This podcast is worth the time to listen to. I would love to hear your thoughts and comments over on our blog at  www.RealEstateRealWorld.com

When I met Steve Napolitan a few years back I had no idea what an impact he would make on me when we got together to do this podcast!  I swear every few sentences was an "AHA" moment for me as we talked about so much stuff, from MINDSET to why the heck are you NOT making your calls?   He gives us some great tips on how to overcome that and STOP sounding like a CHEESY Salesperson.  Also some great stories about how my sister has gone from being petrified to becoming a sales person to becoming a TOP PRODUCER in less than a year.  And my all time favorite line from my good friend James Becker! Listen in and leave your comments on what your great insight is...oh and please share on your social media!