Real Estate Real World

Super excited to ReLaunch my podcast and what better timing than today when get to interview Glenn Sanford in stage in front of over 4000 people! It’s crazy that 5 years ago I interviewed the Founder of eXp Realty when there were only 2,500 agents! Today there are 84,000! Listen in to this great interview back in the day!

It has been so fun digging back into the Real Estate Real World Podcast again and Wow, this episode is a game changer! Finances and Money is always a tough conversation but one of the most important ones and when I heard from John David Mann about the newest book The Latte Factor he wrote with David Bach I knew I had to get him back on the show! Funny thing is I met David Bach about 10 years ago at a National Association of Realtors event when he wrote the Automatic Millionaire which definitely had an impact on my life. I am thrilled to welcome author John David Mann back to the show for a second time! In fact we have highlighted his books a few times with Bob Burg and the Go Giver as well as when we chatted with John about The Recipe  that he co-wrote with Chef Charles Carroll. I just can’t seem to get enough of the stuff he writes, and I was excited to have him come back as he shares with us some insider information on his and David Bach’s latest book, The Latte Factor. This book is incredible! The Latte

What a blast having Mike Bjorkman on the show! He’s my first guest as I make my comeback into the podcast realm and I think he was the perfect choice. You are definitely in for a treat because we packed this episode full of great insights into the direction our industry is headed. Where do you see real estate going? So many changes have happened in the 20+ years both Mike and I have been in the business. We both remember a time when we had to break out those Thomas guides to get directions when showing property! The internet has drastically impacted our business and that is not going to change. You either need to adapt or you’ll fall behind. Mike shared some powerful insights into where he believes our industry will be in the next 5-10 and what we as real estate agents can do to positively impact the changes our industry inevitably going to experience.  Our role as agents is still vital, let’s keep it that way! Take a listen to find out how you can stay ahead of the curve.   Show Features Here are some of

What a treat having Kelly Resendez on the show! She is the executive vice president of sales at an equity mortgage company, an author of a new book entitled “Foundation to Sustainable Success,” and the founder of a fantastic women empowered network called Big Voices Rise. The positive impact she is making on the real estate industry is nothing short of inspiring. In this tech driven world consumers now have access to listings at their fingertips, so they don’t always recognize the type of value real estate agents bring to the table.  It is our job as an industry to show our clients that our value is much more than finding and selling them a home. But how can we show them if we don’t know our own value?! We have to take the time creating our value so that we KNOW our worth and our clients can’t help but see it in everything we do for them. Real estate agents that offer value through effective communication, hard work, and the desire to do right by their clients at the forefront of their business will see the

What another fantastic episode! It was an honor to speak with bestselling author, John David Mann about his upcoming book, co-authored by Chef Charles Carroll, “The Recipe”. While he may not be a real estate professional and their new book may not pertain to the real estate industry directly, the life lessons you gain from reading it can apply to not only your personal growth, but your professional growth as an entrepreneur. So often in life we focus on that penthouse view. In any business we want to achieve the big picture, to reach the top, to be successful, but you can’t have any of those things without the details. The details are your foundation. As John so insightfully shared, when you pay attention to the little things, the big things tend to take care of themselves. No one sits down and writes a masterpiece in one sitting nor can you complete a real estate transaction in a single day, but what you CAN do is focus on the task in front of you. You can focus on the making this experience a positive one

What an honor having Chef Charles Carroll on the show! He is such an inspiration to me, not only because of his incredible accomplishments as a chef and an author, but his enthusiasm for life. As the co-author of “The Recipe,” Charles gave us some fantastic insight into this soon to be released book! Each chapter weaves cooking and life lessons together in such a profound way. As a chef, Charles is quite familiar with the kind of heart it requires to build a great team and the value of giving your clients, or customers, an enjoyable experience. We can get so caught up in getting our product out there and the routine of life that we forget about our consumers. Buying a home is a process, eating a meal is a process, but both are meant to be enjoyable not routine! It takes discipline to build a great team in any business, but it takes a greater amount of heart, dedication, and passion to keep those people coming back for more.   We have the privilege to give back to people, whether that’s helping them close es

What a great interview with the one and only, Nicole Solari! This mother of three is taking the real estate industry by storm! Along with her fantastic team, they are rising to the top as the number #1 team in their market and #42 in the world. Nicole has a special talent for teaching and passing on her wisdom and I absolutely LOVE that she shared some of it with us! So many first time agents go into this industry looking for flexible hours, more time with family, and a substantial income that will allow them to support those ambitions. What they don’t realize is real estate is not easy; it takes a lot of work. But as Nicole shared, if you are willing to do the work, you will reap the benefits. So where do you start? Many successful agents will tell you their sphere of influence and referrals play a big role in their success, but what if you don’t have a database full of past or prospective clients or excess cash to invest in online lead generation and marketing? For Nicole, she quickly discovered the value

It was such a treat having Rosalind (Roz) Booker on the show! Roz has made a name for herself by not only building a successful business for herself and her brokerage, but by being the real estate agent every client is looking for. Communicating with your clients is of utmost in importance in this industry. So often we lose sight of why we got into real estate in the first place. Whether it was for the flexibility, to be your own boss, financial opportunities, or like Roz, to birth dreams and build legacies – our common goal was to help people make their dreams of buying or selling their own home a reality. At some point, we all get caught up in the rat race of trying to hit a certain number of sales or break through that glass ceiling holding us back from the next level of success that we stop seeing our clients as people. Once you stop to see your clients as more than a transaction, that’s when you get to the heart of real estate and THAT’S where your business will truly shine. Roz shared some amazing

It was so fun having long time realtor and author of the book, “Retirement Isn’t Boring When You Live in an Active Adult Community,” Irene Hammond on the show! She shared some fantastic insight into her real estate specialty, the over 55 communities, and why it has been proven so profitable for her. Finding a niche can be so beneficial within the real estate industry. It not only sets you apart, but makes you recognizable for buyers and referrals. When you have a specialty that you have truly dug your heels into, learned everything you can about it, and made it known that you are the expert it makes marketing to your desired cliental that much simpler. Irene found her niche within active adult communities during a time that they were only beginning to take form and no one had really dove into this specialty. 15 years later, she has accumulated so much knowledge and experience within her niche that she was able to write a book! I think for most of us the common misperception of retirement communities is the

What a great chat with real estate rock star, Nicole Mickle! As two women that have been in real estate for over 20 years, it was awesome getting to share our experiences and tricks we’ve learned over the years in this industry. One of the big differences we have both seen is the role social media has played in influencing the way we generate leads and how we use that to our advantage. Social media is an AWESOME tool for promoting and advertising our business, ourselves, and our listings, but so often what we both hear real estate agents complaining about is how social media doesn’t work for them. It’s not that the platform isn’t working for you, you aren’t working IT! You can’t walk into a party and sit in the corner yet expect everyone to come talk to you! The same applies online. You have to ENGAGE with people in order to establish a connection that will lead you to a sale. As Nicole has proved, it IS possible to generate leads through social media, even Instagram! Nicole’s first Instagram lead was for a

It was so great having Linzee Ciprani, the founder of Ciprani Consulting - a recruiting and training company specializing in real estate, on my show! This company has big dreams for the real estate world and I have no doubt Linzee help will make those dreams a reality! When it comes to building a great team, where do you start? So often we hire people for the wrong reasons – they’re family, they need a job, they’re your best friend…but we forget that this isn’t about what someone else needs, but what your business needs to succeed. What we need for our real estate team and business is amazing talent that not only will get the job done and do it well, but will be the right fit for us. In reality, who has time for that?!?! That’s where Linzee steps in. They help train agents, ISA, and admin by coming along side them to help implement systems and operations that not only make their transition flawless, but any hire thereafter. What a dream! Knowing your team is so important. From an admin to a real estate agen

I want to welcome back Desiree Patno to the show! This woman is on FIRE when it comes to making a place for women at the table in the real estate industry. Her drive to raise the number of opportunities available to women, the number of women at the top, and tremendously increase the number of female homeowners is inspiring. As the CEO & founder of NAWRB, The National Association of Women in Real Estate Businesses, she is making a difference for women in business everywhere.   65% of real estate agents are women, yet most of the leadership in this industry consists of men. We need to start connecting with one another so we can improve our company culture for both men and women in real estate. If we take the time to understand what men go through and men take the time to understand what women go through in this business, we can find common ground to connect and make a real difference in this industry. Women have so much to offer and we usually offer it while juggling a million other things at the same ti

I’m so excited to welcome Seth Price back to the show! He has made some impressive strides toward success in the year since we last had the honor of speaking. Now the author of “The Road to Recognition: The A-Z Guide To Personal Branding For Accelerating Your Professional Success In The Age Of Digital Media,” he shares some impactful nuggets from his book that will change the way you approach branding in your business. When creating a brand that earns you recognition within your market you want to ensure you are viewed as a resource. So how do you make yourself valuable? Where do you start? You ask! Ask your colleagues and past clients what you are good at in this business and what value they believe you bring to the table. This can be a game changer when it comes to figuring out not only how you are perceived by those around you, but how you can best communicate your value. That perception IS your brand! Instead of jumping into the deep end hoping to make millions by getting tons of leads, take the time be

What a pleasure having the founder of Luxmana Investments, a real estate investment company that focuses on residential and multifamily investments, Mark Walker on our show! As a multifamily investor himself, Mark knows his way around the market. His formula for unlocking the value of a property allows him to recognize a good deal when he sees one. When it comes to investments, you have to tread with caution. Not every investment is going to be a good one and not everyone you meet is going to be the right person to go into business with. Do research, run a background check, learn about the property and about investments in this business as a whole before forking over money you do not want to lose.    So many people watch those infomercials late at night about making more money by doing less and they get excited about getting involved with such an easy and profitable business. However, that couldn’t be further from the truth. There’s a difference between smart investments and throwing money into the wind. Th

Another great episode about finding the right talent to help you reach the next level in your business! As a current administrator in the real estate industry, Margaret Smith has the best insight into what kind of direction a fantastic admin needs in order to help your business excel. She also shares some great tips on how to make that agent/admin relationship blossom as you navigate the tricky world of letting go of your everyday tasks and allowing someone else to take some of that unnecessary weight off your shoulders. I don’t know about the rest of you, but for me, and most of the agents I know, letting go is a pretty tough concept. We tend to be control freaks and it’s difficult for us to hand over our responsibilities to someone else, especially in a business that we built ourselves and is so personal. However, it’s SO vital to our success! In order for any business to be successful, communication needs to be at the top of your priority list with everyone on your team whether they are sales people or ad

What a blast I had chatting with CEO of Your Realty Leverage, Brindley Tucker! She is such a kick! Her passion for life along with training, coaching, and hiring the right people to help you increase your productivity as you grow your business in real estate, mirrored everything I believe to be important when shooting for that next level. Brindley hears one of two things when realtors discuss hiring an admin – I don’t have time to find help or I can’t afford to find help. You have to MAKE the time or your business will never grow. It is impossible to do everything yourself, you’re not a machine. Believe it or not, there are people in the world, unlike most of us real estate agents, that LOVE paperwork and entering listings. They love tasks, details, and all the day-to-day nuances that we don’t have the patience for, that drive us crazy! Hire those people! Find the person that compliments you, not the one that’s exactly like you. Your business only needs one you! We all need someone that will fill in where w

What an amazing conversation with powerhouse sales expert, Jennifer Diepstraten. Jennifer took her expertise and experience in sales and started her own coaching business where she helps entrepreneurs grow and improve their personal businesses. Have you ever thought about charging more money for your services? What stops you? As Jennifer shared, most of her clients start to internally question their personal value, they worry no one will pay the higher price, and they ultimately fear the amount of business they will lose if they raise their rates. In reality, WE are the ones who are uncomfortable with the higher price, not the clients. Some people will not be able to afford us, but the reality is, that’s already true of our current rate. It is the confidence we have in ourselves, our expertise, and our value that needs to change because once we do that, the right clients will come and they WILL pay. There is so much that goes into selling ourselves, our product, and our business. Real estate is personal and

Another GREAT podcast episode with the one and only, Steve Jolly! Since we last spoke in 2016, he has taken his business to bigger and better heights. Now an author of the book, “Kill Cold Calls: How to Generate a Six-Figure Income like Direct Marketing Legends without Cold Calls,” is an incredible read and worth every penny.  His insight into tackling the marketing aspect of our business without having to make those awful, awkward, and dread-worthy cold calls while still bringing in substantial and profitable leads is brilliant! So how do you go about getting that phone to ring without making outbound calls? It sounds impossible, but it’s actually pretty simple. Not only does Steve share how to get that phone to ring, but he tells us how to get the people you WANT to work with to call you. He breaks down his process from beginning to end and even gives us his own secrets for generating those 5 Star Prospects - the people you not only want to work with, but are ready to buy/sell right now. Our industry as a

There is so much to learn about social media. Its role in our business and personal lives has grown so rapidly in the last few years that it’s hard to know where to start or how to grow your business online. That’s where the award winning marketer, author, and Chief Marketing Officer for Post Planner, Rebekah Radice comes in to shed some light on the best strategies for visual and social marketing. Thanks to social media, you not only have a great space to connect with a wider scope of people at one time, but you have the opportunity to virtually be face to face with them. Live videos and recordings have only increased since Facebook Live came out and as Rebekah said, it will only continue to grow in how we use it for business. Speaking to a large scale of people at once with Facebook Live is beneficial, but are you speaking to the RIGHT people? There is so much value in knowing your target audience. When someone can cater to what it is you as a consumer fears, needs, and wants you become the perfect resourc

The Color of Success! Danielle Fuhrman is a Certified Color and Styling Expert and the owner of a full service image consulting business, Reflections of You.  Color me impressed, but I was completely fascinated by everything she had to offer! Color plays such a vital role in our daily lives through the energy it creates, the way it makes us feel about ourselves, and the way we connect with people. Have you ever gone to an event where the speaker had a color on that was so distracting that rather than listening to the message you spent the entire time focused on their attire? They were probably wearing a color that was overpowering their own coloring. You want people to connect with you, not your wardrobe. Danielle shared why knowing your color pallet and wearing colors that fit your personality, your eye color, or your own personal coloring can make such a difference in most everything you do, especially when it comes to building relationships with clients.  Color can affect the way we connect with someon