Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

Informações:

Sinopsis

Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

Episodios

  • Bee-High.com Built and Marketed A Side Business Using Tumblr

    30/06/2016 Duración: 01h08min

    On today’s podcast you’ll learn from an entrepreneur that’s building a business on the side and driving traffic from Tumblr. In this episode you'll learn: How and why to get deeply involved with communities before launching your business. How to deal with the lack of energy and momentum when working a day job and starting a business on the side. 3. What is private label dropshipping and why it might be better than traditional dropshipping.

  • Persistence, Not Passion, Helped GetFitBook.com Sell Over Half a Million Books

    28/06/2016 Duración: 01h01min

    On today’s podcast you’ll learn from an entrepreneur that argues that persistence is more important than passion and how it helped her sell over half a million books. In this episode you'll learn: What is analysis paralysis and how to combat it. How to promote the content you create. 3. Why you should feature your customers rather than your products when getting PR.

  • The Formula LuxyHair.com Used To Grow a 2.8 Million Subscriber YouTube Channel

    23/06/2016 Duración: 58min

    On today’s episode you’ll learn from an entrepreneur that launched a YouTube channel that has grown to nearly 3 million subscribers. In this episode you'll learn: The difference between self-employment and being a business owner. Why freedom is tough to manage. 3. How to sell without selling.

  • GlowRecipes.com Gets Publicity By Being a Thought Leader

    21/06/2016 Duración: 47min

    On today's podcast you’ll learn how two entrepreneurs get free publicity by being thought leaders and talking about the future of their industry. In this episode you'll learn: How to become a thought leader and how to use it to get free publicity. How to drive traffic from Instagram and Snapchat to your store. 3. How to find and work with influencers on YouTube.

  • A $3 Million 4-Hour A Day Business

    16/06/2016 Duración: 53min

    On today’s podcast you’ll learn from an entrepreneur that built a $3 million business working 4 hours a day. In this episode you'll learn: Why you should drive your non-English speaking customers to Amazon. Why they redo their website from scratch every year. 3. Why you should buy Facebook ads in Europe rather than in the US.

  • How TinyHandsOnline.com Studies Their Customers Using Facebook

    14/06/2016 Duración: 01h32s

    On today’s podcast you’ll learn from an entrepreneur that uses Facebook posts to get feedback from her customer without them knowing. In this episode you'll learn: How to balance what you want versus what your customers want. How to get valuable feedback and data out of social media. 3. How to sell a product that requires the sense of smell online.

  • BentoAndCo.com Partners With YouTubers and Bloggers To Drive Traffic and Sales

    09/06/2016 Duración: 51min

    On today’s podcast you’ll learn from an entrepreneur that partners with YouTubers and bloggers to drive traffic and sales to his store. In this episode you'll learn: Why showing the behind-the-scenes of your business can be great content for your customers. The differences between selling to the European, US and Japanese markets. 3. How to analyze if a YouTuber will be a good fit for your product and brand.

  • The Power of Routines and Habits and How They Help Build FaucetFace.com

    07/06/2016 Duración: 56min

    On today's podcast you’ll learn about this entrepreneurs routines, habits and outside interests that helps him build a successful ecommerce business. In this episode you'll learn: Where you should focus when putting together a contract with a manufacturer. Does business school help with entrepreneurship? 3. Why having lots of cash can be the kiss of death.

  • How Greats.com Built a Brand With a 50% Repeat Purchase Rate

    02/06/2016 Duración: 49min

    On today’s podcast you’ll learn from an entrepreneur that built a brand with a 50% repeat purchase rate. In this episode you'll learn: What is a Net Promoter Score and how to measure it. Why you should not post product shots on Instagram. 3. How to customize your pitch to get press to feature you.

  • Is Crowdfunding The Right Move For Established Brands?

    31/05/2016 Duración: 49min

    On today’s podcast you’ll learn from an entrepreneur that successfully raised nearly $400,000 through crowdfunding and why he thinks established brands should not crowdfund. In this episode you'll learn: How they used Kickstarter to come up with their own product idea. How they A/B test their Facebook ads. 3. When to use Facebook ads and when to use Instagram ads.

  • ABookApart.com Built a Business With a 100% Remote Team

    26/05/2016 Duración: 01h02min

    On today’s podcast you’ll learn from an entrepreneur that built a business with 100% remote team. In this episode you'll learn: Why to hire someone full time when you are still working your day job. How to communicate with a remote team. 3. How to work backwards to achieve your goals.

  • How BrilliantBusinessMoms.com Uses Pinterest To Power Her Business

    24/05/2016 Duración: 01h08s

    On today’s podcast you’ll learn from an entrepreneur that uses Pinterest to drive the majority of her sales. In this episode you'll learn: How to balance building an audience and creating and selling products. How she created a viral giveaway that resulted in 7,000 new email addresses. 3. What are Pinterest group boards and how to work with them to drive traffic.

  • The Power of Positioning and How It Helped NeedWant.com Build a $2.5 Million Business

    19/05/2016 Duración: 50min

    On today’s podcast you’ll learn from an entrepreneur that’s launched a $2.5 million portfolio of single-product stores. In this episode you'll learn: How they came up with and tested their positioning using Facebook ads. Why you should meet with manufacturers in person. The pros and cons of being completely transparent with your business’s numbers.

  • TryTheWorld.com Grew from 500 to 50,000 Subscription Box Customers

    17/05/2016 Duración: 49min

    On today’s podcast you’ll learn from an entrepreneur that grew a subscription service from 500 to 50,000 customers. In this episode you'll learn: The benefits of offering an annual subscription plan. How they use Facebook Lookalike audiences to target their ads. 3. What is churn rate and why it will be crazy at the beginning and stabilize over time.

  • SheFit Beats Competition By Doing Just One Thing Better Than Everyone Else

    12/05/2016 Duración: 01h03min

    On today’s episode you’ll learn from an entrepreneur that trimmed the fat from her business and focused on just doing one thing better than her competitors. In this episode you'll learn: What is the patent process like and why you might want to get one for your product. What Daymond John’s team did to improve their manufacturing process. 3. How can rapid growth put you out of business.

  • ForeverSpin.com Discovered Untapped Customer Bases on Crowdfunding Sites

    10/05/2016 Duración: 55min

    On today’s podcast you’ll learn from an entrepreneur that set up ahotline for feedback during their Kickstartercampaign. In this episode you'll learn: The criteria they used to figure out what they wanted tosell. How to attract non-English speaking Kickstarter backers to yourcampaign. 3. Whyyou want to launch on both Kickstarter andIndiegogo.

  • How CivilEstimator.com Uses Shopify To Sell Services

    05/05/2016 Duración: 55min

    On today’s podcast you’ll learn from a B2B entrepreneur that sells his services through Shopify. In this episode you'll learn: How to use Shopify to collect payments as a service provider. Why cash is king over profits and revenue. 3. Where you should look to improve your business’ cash flow.

  • The Slow Grind of PR and How It Got CombatFlipFlops.com On Shark Tank

    03/05/2016 Duración: 44min

    On today’s podcast you’ll learn from an entrepreneur that manufactures his products in conflict affected areas. In this episode you'll learn: Why you want to find a PR firm that’s the same size as your business. Why you might want to consider outsourcing to countries like Afghanistan and Colombia. 3. How to work with existing businesses in your industry to cut down on the learning curve.

  • How PrideDesignz.com uses Facebook Fan Pages To Average $30K/Month In Sales

    28/04/2016 Duración: 01h07min

    On this week’s episode you'll learn from an entrepreneur that followed her passions and created a Facebook fan page that drives the majority of her traffic. In this episode you'll learn: How you can tell if you’re just interested or if you’re truly passionate about a niche. How to transition from building an audience to monetizing that audience. 3. And the kinds of content to post on your Facebook fan page to get the most engagement with actual examples.

  • Pragmatism vs. Passion: How RightChannelRadios.com Chose Their Niche

    26/04/2016 Duración: 53min

    On today’s podcast you’ll learn from an entrepreneur that took a very pragmatic approach to choosing his niche and how you can be successful even if you’re not passionate about the product itself as long as you have a passion for business. In this episode you'll learn: How to prepare when you’re thinking about making the jump from the 9-to-5 to working on your business full time. Why it’s critical and what does it mean to add meaningful value when you’re dropshipping. 3. How to create content when you don’t know anything about the industry.

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