Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

Informações:

Sinopsis

Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

Episodios

  • Build a Business Winner Leesa.com Proclaims That Ecommerce Is a Numbers Game

    07/04/2016 Duración: 58min

    On today’s podcast you’ll learn from two entrepreneurs that partnered to take on a $14 billion industry. In this episode you'll learn: How they were able to get to $1 million by their 2nd month. What is the Salary Drug, why you might be hooked on it and how to break free from it. 3. How to know what you should do when your business is stagnating.

  • SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing

    05/04/2016 Duración: 50min

    On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year. In this episode you'll learn: How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product. How they bootstrapped a inventory-heavy business without any significant outside investments. 3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.

  • The Comeback Story of Rockwell Razors and Their Kickstarter Campaign That Almost Failed

    31/03/2016 Duración: 51min

    On today’s podcast you’ll learn from an entrepreneur that disappointed 2,500 Kickstarter backers and the story of how he made it all right. In this episode you'll learn: How to find out what product features your customers care about. How to use Reddit for feedback and as a sales channel (it’s this entrepreneur’s #1 sales channel). 3. The tough lesson this entrepreneur learned when he blindly trusted professionals.

  • Live from Shopify UNITE: Sales Channels, Buy Buttons and the Future of Commerce

    29/03/2016 Duración: 55min

    On today's podcast you'll hear from Shopify insiders on the latest features including sales channels, buy buttons and their take on the future of commerce.

  • Lessons From RhinoCameraGear.com And Their 6 Kickstarter Campaigns

    24/03/2016 Duración: 56min

    In this episode you’ll learn from an entrepreneur that’s launched 6 Kickstarter campaigns and plans on launching 2 more this year. In this episode you'll learn: The marketing channels they utilized when running Kickstarter campaigns and how they use PPC during a Kickstarter campaign. How they transitioned the traffic and buzz from Kickstarter to their Shopify store. 3. What benefits they’ve found from creating a business plan and updating it regularly.

  • How TheArtPillow.com Turned His Passion For Art Into a Profitable Career and Business

    22/03/2016 Duración: 53min

    On today’s podcast you’ll learn from an entrepreneur that turned his passion for art into a business. In this episode you'll learn: If you’re an artist, you first step to monetizing can be offline through art shows. The business side of working with Fab.com. 3. What it’s like to sell your products through a catalogue like CB2.

  • How PosterGully.com Got Buyers And Sellers Together To Start A $1 Million Art Marketplace

    17/03/2016 Duración: 47min

    In this episode you’ll learn from an entrepreneur that started an art marketplace in India. In this episode you'll learn: Whether you should focus on buyers or sellers first when launching a marketplace. Why they credit growth hacking for their early traction and what exact tactics they used. 3. How a campus ambassador program changed the game for them and exactly what’s involved in starting and running an ambassador program successfully.

  • Starting DustAndThings.com From Scratch After Running a 75-Person Company

    15/03/2016 Duración: 59min

    In this episode you’ll learn from an entrepreneur that already built a 75-person company and then decided to give it all up to start a new business from scratch. In this episode you'll learn: What he quickly realized when he transitioned from a 75-person company to a brand new business with just him and his partner. How he ran Facebook ads to validate his new business. 3. What is premature optimization and how it can kill your business.

  • How One Entrepreneur Generates $1 Million a Year Selling Marijuana Accessories

    10/03/2016 Duración: 53min

    In this episode you’ll learn from a top performing sales executive that’s in charge of two Shopify stores in the marijuana accessories industry. In this episode you'll learn: Why you’ll get better customers by offering 100% satisfaction guaranteed refunds rather than giving away free samples. Why not needing revenue immediately can help you focus on building a product-first business. 3. What it’s like working a demanding sales job and running 2 Shopify businesses.

  • Marion Smith Turned Down a 6-Figure Salary To Start A Business That Now Makes 6-Figures Every Month

    08/03/2016 Duración: 46min

    In this episode you’ll learn from a designer that turned down a $150K salary to start her own independent brand. In this episode you'll learn: How to plan out and manage a subscription box product. Why you should get a large order of samples when working with manufacturers rather than just a few samples. 3. How she was able to build a 20,000+ loyal fan base using YouTube.

  • How HandbandPro.com Made $184K Selling A Crossfit Product She Invented

    03/03/2016 Duración: 47min

    In this episode you’ll learn from an entrepreneur that started doing crossfit to get into shape and then ended up inventing a product for crossfit athletes. In this episode you'll learn: Why you might not want to look at your numbers every day. If you spend less time planning and more time taking action, things start to fall into place. 3. How she used Facebook groups to get her first sales.

  • SmartNora.com Just Broke $1 Million In Presales on Kickstarter and Shopify

    01/03/2016 Duración: 47min

    In this episode you’ll learn from an entrepreneur that took a product his dad invented to Kickstarter and smashed their $100,000 goal by raising $800,000 and just broke $1 million total after preselling on their Shopify store. In this episode you'll learn: What are the keys to having a high converting Kickstarter video. How to market a 30-day Kickstarter campaign. 3. How to get press by looking at the websites of other companies in your same industry.

  • How NutButterNation.com Made $75,000 By Targeting The Right Sales Channels

    25/02/2016 Duración: 55min

    In this episode you’ll learn from an entrepreneur that’s tried to start 8 other businesses and finally hit a success all while doing it on the side. In this episode you'll learn: How to validate an idea early from someone that’s tried to start 8 other businesses. How to get unbiased feedback from friends and family. 3. What processes and systems to set up to market your product successfully.

  • How SyghtGlasses.com Made $2,416.51 in 5 Weeks Selling Glasses From China + Store Giveaway

    23/02/2016 Duración: 53min

    In this episode you’ll learn from an entrepreneur that launched a business in 5 weeks and documented the entire journey. In this episode you'll learn: How to use your competitor’s product reviews to improve your copywriting. How to reverse engineer the viability of a business idea. 3. How to find and work with influencers and only pay them when they sell your product.

  • Going Wholesale-Only Helped RushSports.co.za Grow By 200% Each Year

    18/02/2016 Duración: 53min

    In this episode you’ll learn from an entrepreneur that started selling direct-to-consumer and wholesale and then transitioned to wholesale-only. In this episode you'll learn: Why you might want to be careful about starting a business around a passion. Why it’s dangerous to stock products that you would buy and how to do market research to find out what others would buy. 3. What marketing challenges you’ll face when transitioning to a wholesale-only business.

  • TreatsHappen.com Launched Their Brand By Going To 30 Trade Shows Last Year

    16/02/2016 Duración: 43min

    In this episode you’ll learn from two entrepreneurs that launched their brand through trade shows. In this episode you'll learn: What do you get from investing $1,000 into a booth at a show. How to know which shows will be worth your time from two entrepreneurs that went to 30 trade shows in one year. 3. How they use Facebook boosted posts promote their own viral content.

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