Amazing Fba

So many Amazon business owners these days are very focused on selling the business. And rightly so. With values of over $1 Million for a business that could be just 3-4 years old, and with 60%+ of ALL the money you EVER make from your business coming at exit, it makes total sense! But what happens if you're successful? Like the dog that caught the car, you need to know what to do if you actually achieve the dream? What do people actually do with their lives and money? Well, Ben Leonard sold a private label Amazon-focused business for 7 figures within just 3 years of starting. He shares with us some of his experiences of life after Exit. What You’ll Learn A brief overview of Ben and his background How Ben started his journey on Ecommerce The reason for selling the brand - a methodical approach from Ben Timing is crucial when selling a brand based on Ben's Experience The process of selling your business The drawbacks of actually selling your business Freebies Get your free consultation with

“Private Label” has been a buzzword in e-commerce for several years. But what does it mean for Amazon sellers in 2022?  Well, private label product development is a key part of the picture.   So, how do we beat the competition? And stay ahead of them too? On Amazon, one question stands out. How do we make our products different from the competition? Simply this: the key is never to compete only on price.  Get this wrong and at most, you’ll make empty sales. Sadly, that usually means no profits and probably a loss.   Get this right and you have a chance to make sustainable profits. Amazon private label product development is the key to success. Without a differentiated product, marketing has no chance. With one, it has a flying start. Then marketing's job is to explain those differences clearly. In this 3rd episode on this topic, we dive further into Michael’s principles for product development. What you’ll learn Why talking to users while developing your product is critical Why scaling issues s

Maximising your Amazon Profits Profit Maximisation on Amazon has always been a nice to have. In the current tough economic times, it’s become a must-have. Is it the 1970s again? In the current climate of global economic uncertainty, it is more important than ever for ecommerce businesses to focus on profit maximisation. With inflation on the rise in both the UK and the US, and recent reports of strikes and walkouts in both countries, the need to maximize profits has never been more apparent. Here are some of the 1970s resonances: Oil price shocks due to war UK, esp US Inflation edging into double digits (currently 9+% annually in UK) Strikes: nationwide train strikes in UK (biggest since 1989) ( RMT union members voted to strike after their demand for a 7% pay rise was rejected in favour of a 3% offer) London Tube (Underground aka subway) multiple strikes staff at British Airways voted for a walkout again over pay USA: Strikes by Southwest Airlines pilots Why does profit maximisation m

Most Amazon sellers spend 95% of their time ranking their products on Amazon itself. Of course that’s a very very important thing to get right. But what if you could drive external traffic to your listing on Amazon? You could obliterate the competition - and they wouldn’t even know why! Of course, many sellers try highly involved things including social media influencers. And yes - although it’s a lot of work, done right it can give a big surge in traffic. The tragedy of this though is that the traffic may be impressive - but it’s a one-off. It’s a one-time traffic solution to an ongoing traffic problem. In other words, that isn’t really much of a solution to boosting your Amazon ranking.  Instead, today  Farzad Rashidi of Respona  tells us simple but very powerful techniques to find exactly who to approach who can give you ongoing traffic. Traffic that can give you consistently increased sales, and boost your rankings each and every month. It turns out that it’s all much simpler than you might think! What

“Private Label” has been a buzzword in e-commerce for several years. But what does it mean for Amazon sellers in 2022?  Well, private label product development is a key part of the picture.   So, how do we beat the competition? And stay ahead of them too? On Amazon, one question stands out. How do we make our products different from the competition? Simply this: the key is never to compete only on price.  Get this wrong and at most, you’ll make empty sales. Sadly, that usually means no profits and probably a loss.   Get this right and you have a chance to make sustainable profits. Amazon private label product development is the key to success. Without a differentiated product, marketing has no chance. With one, it has a flying start. Then marketing's job is to explain those differences clearly.   In this 2nd of 3 episodes on this topic, we dive further into Michael’s principles for product development.   What you’ll learn about private label product development What your “P & P” is and wh

Amazon sellers obsess about how to get their own ecommerce site. There are excellent reasons why you’d want your own DTC (direct to consumer site) Amazon IS a nightmare at times. With Amazon Account Suspension, listing suspension and intellectual property violations all significant risks, it’s a wise move for risk diversification. And with Amazon ads costs going up all the time, it seems like it might even make financial sense. However. once you're off Amazon you're confronted with another challenge: How on earth do I get quality traffic to my site? And how do I get enough of it to make a real business? So many Amazon sellers have a Shopify or woocommerce site that does almost nothing. Others pay so much for traffic in paid ads that they can't make a profit. Most serious DTC owners know that SEO has to be the backbone of traffic. But how do we actually go about SEO in a way that works? Today we talk with Farzad Rashidi of Respona on exactly how to get that precious Google organic traffic in a way that’s doa

“Private Label” has been a buzzword in e-commerce for several years. But what does it mean for Amazon sellers in 2022?  Well, private label product development is a key part of the picture.   So, how do we beat the competition? And stay ahead of them too? On Amazon, one question stands out. How do we make our products different from the competition? Simply this: the key is never to compete only on price.  Get this wrong and at most, you’ll make empty sales. Sadly, that usually means no profits and probably a loss.   Get this right and you have a chance to make sustainable profits. Amazon private label product development is the key to success. Without a differentiated product, marketing has no chance. With one, it has a flying start. Then marketing's job is to explain those differences clearly. In this 1st of 3 episodes on this topic, we dive further into Michael’s principles for product development. What you’ll learn What modern Amazon sellers mean by “private label” Why “different is better t

The Welcome Email Series is a powerful way to automate email marketing. In this video we discuss 4 elements that need to be in your email welcome series.  

We spend so much time as Amazon sellers stressing about how to get OFF Amazon. No wonder. Between Amazon's iron grip on customer data, the fact they showcase our competition to "our" shoppers/prospective customers and of course...the dreaded suspension email... we all have solid aspirations to develop our own independent sales channels. The reality however is often a damp squib. So many Amazon sellers I know have a Shopify or woocommerce site that does almost nothing. A few I know make a few % of revenue from their DTC site - but with almost no profit! So how do we make this work in reality?  Well one thing is to make use of all the incredible hard work we’ve already done on product research, design, development and supplier sourcing. Supply chains are hard things to make work at the best of times - especially these days! But if you’ve already done that work, leveraging your existing catalogue onto your own Direct to Consumer (DTC) site turns out to be surprisingly doable. Listen to Robert, ecommerce vetera

We spend so much time as Amazon sellers stressing about how to get OFF Amazon. No wonder. Between Amazon's iron grip on customer data, the fact they showcase our competition to "our" shoppers/prospective customers and of course...the dreaded suspension email. We all have solid aspirations to develop our own independent sales channels. The reality however is often a damp squib. So many Amazon sellers I know have a Shopify or WooCommerce site that does almost nothing. A few I know make a few % of revenue from their DTC site - but with almost no profit! So how do we make this work in reality? Step forward today's guest, Robert Giovannini of Ironplane. What You’ll Learn How a trip in Russia opened the gates for Robert to start his DTC journey When should you decide to start your DTC, is it the right time to put DTC in the mix? Working out a relationship between selling on Amazon and on a DTC site to maximize your profit. The benefits of using a DTC site over Amazon The classics mistakes newbies make

Alexis Lanternier is the Chief Operating Officer at BRANDED. BRANDED is building the next-generation consumer products company that transforms online businesses into massive global brands. Since the founding in late 2020, they've built a portfolio of over 30 amazing brands and have quickly become a Top 20 Seller on Amazon. Fueled by proprietary tech and the international operational expertise of leaders from Lazada, Amazon, Alibaba, P&G, Mars, L'Oréal, SoftBank, and Goldman Sachs - BRANDED is the ideal partner to accelerate your brand's global growth. What You’ll Learn Alexis' background and how he manages his brands. The value of Amazon SEO and how does it benefit your business The Pros and Cons for Amazon SEO Using valuable keywords to maximize your PPC Alex explains when you should sunset a product and how will this benefit you Learning the importance of contribution margin and why you should use it.

Patrick O'Connell is the Chief Strategy Officer at BRANDED. BRANDED is building the next-generation consumer products company that transforms online businesses into massive global brands. Since the founding in late 2020, they've built a portfolio of over 30 amazing brands and have quickly become a Top 20 Seller on Amazon. Fueled by proprietary tech and the international operational expertise of leaders from Lazada, Amazon, Alibaba, P&G, Mars, L'Oréal, SoftBank, and Goldman Sachs - BRANDED is the ideal partner to accelerate your brand's global growth. What You’ll Learn Understanding the evolution of the market : The importance of Moving from Closed to Open Retail System The Pros and Cons of the Open Retail System How to Scale Using the Open Retail System The importance of Challenger Brands and to why serving "super specific customer" is beneficial to your business. How to create a create a genuine “challenger” brand that would maximize your potential earnings! The Nature of Amazon SEO, how it wo

Adam Wright, is a long-time sufferer from Chronic Fatigue Syndrome and wanted to ensure he received all the essential nutrients to help him combat daily fatigue and brain fog. The search for the ultimate greens blend ended up with him creating his own formula alongside one of the top USA Nutritional manufacturers. A competitive Triathlete when he was younger, Adam became ill with Chronic Fatigue Syndrome and still suffers the symptoms today. Although not able to compete in long-distance running and triathlons anymore, Adam spent years studying sport physiology and nutrition at Brighton University under prominent physiologists and coaches of the day. Disillusioned with many supplement brands available today, he decided to create his own brand that he takes every day to support his health and well-being.   What you’ll learn What about email marketing? Email capture on blog Email marketing has actually been on the brand Klaviyo best tool he’s used! Email camp’s 30% of woocommerce Promotion - Ad

Adam Wright, is a long-time sufferer from Chronic Fatigue Syndrome and wanted to ensure he received all the essential nutrients to help him combat daily fatigue and brain fog. The search for the ultimate greens blend ended up with him creating his own formula alongside one of the top USA Nutritional manufacturers. A competitive Triathlete when he was younger, Adam became ill with Chronic Fatigue Syndrome and still suffers the symptoms today. Although not able to compete in long-distance running and triathlons anymore, Adam spent years studying sport physiology and nutrition at Brighton University under prominent physiologists and coaches of the day. Disillusioned with many supplement brands available today, he decided to create his own brand that he takes every day to support his health and well-being.   What you’ll learn 3 traffic Strategies was going to be simple at start Affiliate Programs Blog content CTR and EPC Sales split? For the super greens for US customers Super Green Tonik Code

Adam Wright, is a long-time sufferer from Chronic Fatigue Syndrome and wanted to ensure he received all the essential nutrients to help him combat daily fatigue and brain fog. The search for the ultimate greens blend ended up with him creating his own formula alongside one of the top USA Nutritional manufacturers. A competitive Triathlete when he was younger, Adam became ill with Chronic Fatigue Syndrome and still suffers the symptoms today. Although not able to compete in long-distance running and triathlons anymore, Adam spent years studying sport physiology and nutrition at Brighton University under prominent physiologists and coaches of the day. Disillusioned with many supplement brands available today, he decided to create his own brand that he takes every day to support his health and well-being.   What you’ll learn Cashcow blog articles? Is that across multiple articles? Or is that within each article ? SEO Keyword Research Outsource writing? Product development alongside blogging 3 P

Adam Wright, is a long-time sufferer from Chronic Fatigue Syndrome and wanted to ensure he received all the essential nutrients to help him combat daily fatigue and brain fog. The search for the ultimate greens blend ended up with him creating his own formula alongside one of the top USA Nutritional manufacturers. A competitive Triathlete when he was younger, Adam became ill with Chronic Fatigue Syndrome and still suffers the symptoms today. Although not able to compete in long-distance running and triathlons anymore, Adam spent years studying sport physiology and nutrition at Brighton University under prominent physiologists and coaches of the day. Disillusioned with many supplement brands available today, he decided to create his own brand that he takes every day to support his health and well-being.   What you’ll learn Why start DTC not Amazon? What platform and why? Woocommerce Shopify How easy would it be to set up? Traffic - Part 1 How did you get traffic? How to reverse enginee

The longer a customer camps on your website and/or product listing, the more likely they are to buy the product. In this episode we explore ways to get your time-on-site increased, so you’ve got a better shot at making the sale. What you’ll learn 10 Tips For Increasing Your Time On Site Why time on site and e-commerce conversion rate are tightly correlated. A recap of the conversion rate possibilities Frontier framework.

Most people think stories and storytelling are just for entertainment. However, this is a misconception. Stories contain data built in a pattern that repeats itself in every human's daily experience. This pattern is known as "The Hero's Journey." For instance, some days you're storming the castle, and some days you're chained up in the dungeon. Either way, we are all heroes on our journey, experiencing the same pattern in our own lives. This shared experience is why "The Hero's Journey" resonates with everyone across cultures, religions, ages, and sexes. We all live in it, and we all know it. When you combine the knowledge of a familiar pattern with what current neuroscience is telling us, you begin to realize a few things. The brain is very similar to a computer. Because the brain is similar to a computer, it has an OS Since there's an OS, there are also apps and firewalls. If there are apps, then there's a way to code applications. So, storytelling and "The Heroes Journey" become more than a wa

Most people think stories and storytelling are just for entertainment. However, this is a misconception. Stories contain data built in a pattern that repeats itself in every human's daily experience. This pattern is known as "The Hero's Journey." For instance, some days you're storming the castle, and some days you're chained up in the dungeon. Either way, we are all heroes on our journey, experiencing the same pattern in our own lives. This shared experience is why "The Hero's Journey" resonates with everyone across cultures, religions, ages, and sexes. We all live in it, and we all know it. When you combine the knowledge of a familiar pattern with what current neuroscience is telling us, you begin to realize a few things. The brain is very similar to a computer. Because the brain is similar to a computer, it has an OS Since there's an OS, there are also apps and firewalls. If there are apps, then there's a way to code applications. So, storytelling and "The Heroes Journey" become more than a wa

New e-commerce sellers always tell me they want more traffic to their website, and when I ask why – they say “I need more sales”. In this episode we’ll talk about how your returning customer rate directly impacts your conversion rate – 8 ways to improve your returning customer rate. What you’ll learn 9 Tips For Increasing Your Returning Customer Rate Why returning customer rate and e-commerce conversion rate are tightly correlated. A recap of the conversion rate possibilities Frontier framework. Why just 2 of our ways are advertising based strategies – and the others are free and/or more organic.