Not Now Cato

On today’s episode of Not Now, Cato Adrian talks with the Executive Director of Screen Director’s Guild Ireland and the founder of Digital Biscuit, Birch Hamilton. Adrian and Birch talk about what the Screen Director’s Guild of Ireland do, how they help the creative indigenous community, their affiliations to director’s guilds around the world, the booming TV industry, the proliferation of free and paid online content and how it affects film & TV directors and so much more. Birch also founded Digital Biscuit, an annual conference in Dublin that celebrates emerging technologies in film, TV and multimedia and how the medium of story telling is evolving as a result. If you’re a fan of Digital Biscuit, we have some exclusive news about next year’s event that you are going to want to hear. Follow @catocastaway

On todays's episode of 'Not Now, Cato' Adrian talks with the Head of Digital Engagement for Paddy Power, Paul Mallon.Paddy Power are one of the worlds best known betting companies. As famous for their brand as they are for their stunts at sporting events around the globe. Adrian and Paul discuss the brand evolution of Paddy Power, its social media and digital strategy, how far retail betting shops have come, audience engagement, the idea of 'risk based entertainment' and of course, the infamous mischief department at Paddy Power. Follow Paul on Twitter @paulmallon1

On this week's Not Now, Cato Adrian talks with Amory Schwartz.Adrian & Amory talk about the current state of pay TV, OTT, sports broadcasting in the UK and the US, subscription models, TV ratings, Netflix, MCN's and his latest venture, The Qyou. Amory was the co-founder and chief executive of NASN (the North American Sports Network), the European network formed in 2002 that was acquired by ESPN, Inc, in February 2007.  Amory was responsible for all of NASN’s business activities within Europe, with specific emphasis on extending NASN’s distribution, and identifying and developing new business opportunities for the company.  NASN was available in more than 20 million households in over 65 countries in Europe and the Middle East.Amory is currently managing the international commercial development of The QYOU, the new digital programming service dedicated to bringing the world’s most amazing, inspiring, and entertaining short form content to television.Info on THE QYOU at http://th

On this weeks 'Not Now, Cato', Adrian talks with Conor McAllister of The Grafton Barber. For over twenty years now, The Grafton Barber has been an institution in Dublin for everyone – from the man on the street to politicians to Colin Farrell. Over a two year period, Conor and his brother have built a little basement barbers to be the best known men's hairdresser brands in Ireland. They have multiple shops, franchises, their own product range and employ well over 200 people around the country. As they look to expand to more international territories, Conor tells Adrian where and how it all began, how they built the brand, the business, who they kept going and growing through a recession and the secrets of having loyal customer base.  Follow @graftonbarber

On today's episode of Not Now, Cato, Adrian talks to the front-man of one of the best rock n'roll bands out there right now, Mark Austin from The Minutes.Mark and Adrian talk about starting a band, music influences, touring, recording, memorable gigs, supporting Foo Fighters & Kings of Leon, releasing music, doing it your own way and the drive, desire and swagger that keeps you going. Mark talks openly and honestly about the music industry and how he pushes himself creatively and personally. It's quite the hour.The Minutes will be touring this autumn in support of new music, log on to theminutesmusic.com for tour dates and news. Follow them on Twitter @theminutes and on Facebook.com/theminutes

On today's episode of Not Now, Cato Adrian talks to former lead guitarist and song writer for Whipping Boy, Paul Page.  Whipping Boy were a hugely popular Irish band in who created and developed their own unique sound through personal lyrics and avoiding the musical trends at the time. They were touted as the next big thing and were set for world domination until things started to fall apart. Paul and Adrian have a great talk about the Dublin music scene of the late 80's and 90's, the wonders of travelling the planet with your friends, taking on the world, the pitfalls of the music industry and how Paul looks back on it all now. You can follow Paul Page on Twitter @pagep195 and you can immerse yourself in his excellent music site here betweenthebars.net

On this week's Not Now, Cato, Adrian talks with Patrick O'Neill, CEO of Wildcard Distribution. Patrick goes into great detail on how film distribution works for cinemas, VOD and DVD, how money is made and divided amongst studios, producers and cinema chains. They also discuss piracy, technological advancements, buyers markets and digging for gold at film festivals. Wildcard Distribution's latest film, 'AMY' is in cinemas now and 'Patrick's Day' has just been released on DVD, which you can purchase directly from WildCard's online store - wildcarddistribution.com/shop. Follow the show on Twitter @catocastaway

On this week's 'Not Now, Cato', I talk to the founder of Joe.ie, and head of Maximum Media, Niall McGarry. Niall is a global success story written in Ireland. An entrepreneur in every sense of the word, starting a business in Galway pretty much straight out of college, developing it and growing into a successful media company. Germinating from 2008, Niall saw a gap in the market for the under-served male demographic who wanted quality, immersive, engaging and tailored content.Launching Joe.ie in 2010 at the heights of the Irish recession, Niall took a brave calculated step in developing an online platform, turning into a business and looking forward in how to  harness social media and building a community.Niall goes into great detail on how he went about starting Joe, assembling a team, the financial pitfalls, implications and rewards along with the minutiae of entrepreneurship, start up culture and establishing an Irish brand that can go global and sustain itself.      You can f

On today's Not Now Cato, Storyful founder, innovator, entrepreneur and distinguished award winning journalist Mark Little.  Mark talks candidly about leaving a secure job and sacrificing his reputation, career and every penny he had to start his own company. We go through his life as a journalist, what drives war correspondents, start-up culture, technology and story telling.  If you're a start-up or interested in developing your own company, brand or product, this is an inspirational, encouraging, open and comprehensive conversation with a Godfather of the Irish start-up scene who garnered global acclaim. You can follow Mark on Twitter @marklittlenews and Storyful @storyful 

On this week's episode of Not Now, Cato, I talk to stand up comedian and writer for Waterford Whispers News, Gerry McBride. We talk growing up in Monaghan, the power of social media, doing stand up for the first time, fatherhood, comedy influences and does misery really love comedy? You can follow Gerry on Twitter @gerrymcbride , tour dates on facebook.com/gerrymcbride

On today's Not Now, Cato I talk to writer/director/author John Butler. John's most recent film, The Stag, co-written with Peter McDonald, was released in cinemas in 2013 and was a huge success indigenously and internationally. John also directed the comedy sketch series, Your Bad Self for RTE Television, and he currently divides his time between Dublin & L.A. We talk about one of TV's great arts that's never really talked about, TV promos, the importance of tone and how to look for it, the process of production and lots more. You can follow John on Twitter @mrjohnbutler

On todays episode of Not Now Cato, I talk to Mary Carty, no relation, about all things tech, start-ups, funding and digital marketing.Mary is the ex CEO of Spoiltchild.com, and is a multi award winning and BAFTA nominated entrepreneur.Mary's latest venture can be found here, OutBoxIncubator.com which launches tomorrow, April 28th.Mary talks about this and her involvement with computer science, coding for girls and female activity in STEM sectors. Read more about Mary at marycarty.com or follow her on Twitter @marycarty, @outboxincubator & @stemettes Follow the show on Twitter @catocastaway

This week on Not Now Cato, I talk to writer, director, producer, some time actor Terry McMahon. Terry's most recent feature, Patricks Day won awards at the Galway Film Fleadh, Cork Film Festival, Berlin & Woodstock to name but a few – along with indigenous and international plaudits and acclaim. We talk about the film's success, difficulties with his first feature Charlie Casanova, how he writes, the funding process, TV & film in general and his own struggles creatively and personally. It's quite the hour. You can follow Terry on Twitter @terrymcmahon69. Follow the show @catocastaway

For our very first show, we have a very appropriate guest. We talk to Niamh Bushnell who, after a 16 year long stint in New York, returned to Ireland to be Dublin's first Startup Commissioner. For anyone who is thinking about setting up their own business, has a great idea but doesn't know what the next steps should be, this is an interesting, insightful and indispensable conversation on how to start your, well, startup. Follow Niamh on Twitter @niamhbushnell, log on to startupdublin.com for all the latest news & updates and startupdublin.com/blog for Niamh's latest thoughts and rumination's on the Dublin startup community. Also follow the show on Twitter @catocastaway.