Advertising Podcast From The Ipa

IPA Director General Paul Bainsfair sits down with IPA President Sarah Golding to discuss her agenda, making an AI ad, and our trade mission to California. #ipa #paulbainsfair #ai #tech #siliconvalley #advertising

What will the world look like in 2050? And where do the new opportunities lie? IPA Director General Paul Bainsfair interviews Daniel Franklin, Executive Editor of The Economist to cover the five main areas of how the world will look in 2050: demography, world economy, politics, culture and technology.

Do you know we believe that red painkillers are more effective than blue ones? And did you also know that exposing your flaws can make you seem more attractive? These are just a couple of the biases that effect our consumer behaviours. In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.

What is ‘Post-Truth’, how did we get here, and how do we make sense of it all? In this month’s AdTalk journalist and author Matthew d’Ancona discusses the rise of emotion over fact with IPA Director General Paul Bainsfair, in a conversation that spans Donald Trump’s social media habits, the weaponisation of ideas and information; the role of GAFA in facilitating the current climate; and how consumers can find the truth in a world of alternative facts.

CEO Blair Enns has 30,000+ hours invested in the question "How do creative firms win new business without giving away work for free?". Here he shares his secrets for winning without pitching with Paul Bainsfair, head of the UK's professional institute for advertising agencies, the IPA.

Paul Lawson talking to the IPA's Paul Bainsfair on running Leo Burnett and how the advertising industry has changed over his 30 years in the industry.

Tim Williams, founder of Ignition Consultancy Group shares his thoughts on Pricing Councils, the art of pricing and the organisations that are disrupting the conventional pricing process. Tim Williams spoke at the 2016 IPA Commercial Conference. http://ipa.co.uk/events/ipa-commercial-conference-2016

The former IPA President and current Vice Chairman of Ogilvy & Mather, shares his thoughts on behavioural economics, costly signalling theory and Gary Lineker.

Former IPA President and VP EMEA of Facebook, Nicola Mendelsohn, discusses her career and the challenges that come with articulating over 140 products to an ever increasing diverse Facebook audience.

Creative icon and author Dave Trott talks to Paul Bainsfair about creativity and what 'going viral' actually means...

The second part of our Ad Blocking podcast outlines how mobile operators are now starting to block advertising. This is starting to affect marketing, especially amongst younger audiences, as they engage with advertising differently.

Part one explores what ad blocking is and how the industry is working together on the subject. The guests are Steve Chester, Director of Innovation and Programmes, IAB and Nigel Gwilliam, Media and Tech Consultant, IPA.

Brett Gosper, CEO of World Rugby and visionary behind the exponential growth of the Rugby World Cup, discloses his branding strategy which has driven the tournament to become the third biggest sporting event globally.

The IPA's Director General, Paul Bainsfair, chats with Karen Blackett OBE, CEO of Mediacom UK. Karen is widely regarded as one of the most influential women in the creative industries. In the podcast Karen discusses the ethnic and gender diversity in the UK communications industry. She also talks about leading the UK's biggest Media Agency and the wider role and function of media agencies.

Each podcast IPA Director General Paul Bainsfair speaks to leading figures from the advertising and business arena. In this installment, he talks to renowned economist Noreena Hertz on the lessons for ad land on engaging CEO's and business decision makers.

IPA Director General Paul Bainsfair speaks to leading advertising industry figures about the Cannes Lions 2015 and the IPA's joint report with the Future Foundation on the Future of Marketing and Agencies. This edition's guests include Nancy Hill, CEO, 4A's, Tom Knox, IPA President and Chair of DLKW Lowe and leading figures from Anomaly, BJL, Iris and Maxus

Listen to the IPA's Director General Paul Bainsfair chat with James Murphy, one of the founding partners of Adam & Eve/DDB and current chairman of the Advertising Association. James reveals how he worked his way up from an agency post room to helping create one of the most successful ad agencies in recent years on the back of their John Lewis, Foster's and Marmite campaigns. He also talks about the AA's new global outlook, his personal hero and why The Lord of the Rings is so important to him.

Hear the IPA's Director General Paul Bainsfair talk with newly appointed IPA President Tom Knox about how he got into advertising, his adland heroes like David Abbott, his role in forming DLKW Lowe and what he is looking to achieve in his two-year term agenda focusing on societal good and diversity #AdValues

Hear the IPA's Director General Paul Bainsfair talk with Lord Michael Dobbs ahead of the 2015 General Election about their time at Saatchi & Saatchi, political advertising, Michael's spell in the Conservative Party under Maggie Thatcher and how Michael's original House of Cards book trilogy was turned into a BBC mini-series hit and globally successful Netflix TV series #HouseofCards