Marketing Strategy Sessions

LinkedIn, a website that is a combination of social media and business, is viewed by over 200+ million profiles. With that kind of potential exposure, marketing a business on LinkedIn has never sounded like a better idea. The best part about showcasing your business on LinkedIn is that it can take as little as fifteen minutes a day!I had an opportunity to talk with Viveka von Rosen: Author, Speaker, LinkedIn Consultant about how businesses can use LinkedIn to grow.

We have all heard that content is king when it comes to marketing. But how can you provide valuable content without spending a lot of time doing so. The new prince of content marketing is annotations.I have the honor of talking with social evangelist and Snip.ly own Mike Cheng as he shares how you can deploy a content marketing campaign within 5 minutes a day.In this episode we discuss• How to deploy content socially in less than 5 minutes• How to use annotations to build authority• How to ignite a conversation through curated content• How to leverage others content to drive traffic to your brandJoin the conversation with hashtag #sniplyrocks or tweet them @sniply

If your business relies on inbound calls to generate business, you may want to consider click to call marketing. What is click to call and how can you take advantage of this one action conversion method?In this episode, I talk with John Busby of Marchex about click to call and how companies are utilizing it to improve conversions.This episode will discuss• What click to call is• How to properly set up a click to call campaign• What you need to track your click to call campaign results• Optimizing mobile and desktop click to call campaignsJoin the social conversation with hashtag #clicktocall

With SEO ever changing, it is difficult to keep up. Businesses are spending an enormous amount of time and money optimizing their sites. It seems that the search engines are making companies dance to their tune often. But what can you do?In this episode, I have the chance to talk with long time friend Eric Werner about the changes in SEO and what it means to you as a business looking to rank.In this episode you will gain insight on•SEO as it relates to mobile•Does mobile search convert? How to look at mobile search numbers.•Personalizing your SEO•What should concern you with algorithm changesJoin the social conversation with hashtag #AlgorithmSEO

Your business is built on your name and a domain name is critical for branding.In this episode I had the chance to speak with award winning domain master Adam Dicker about his views on what makes a great domain name, how to market it, and how to protect it.We talk about•What makes up a good domain name•What is involved in the buying and selling of a domain name•How to secure your domain from being snatched from under you•How a good domain can generate you business

With so many consumers searching for products and services on the go, mobile advertisements are becoming more cost effective. I have the chance to talk with Diane Pease of Cisco about key factors in setting up a successful mobile advertisement campaign. Diane shares some differences between online advertisement and mobile advertisement. She shares the triangle method to setting up efficient ads.In this episode you will learn•How relevancy plays into ad efficiency•How keywords play a major factor in your advertisement conversions•How to market in a local radius

Wordpress powers 24% of the websites on the Internet today. But Wordpress can be utilized for so much more than just a website content management system (CMS).In this episode you will learn how Wordpress can power not only your website but also your marketing.I talk with Mario Peshev of DevriX about the new applications of the Wordpress platform We will discuss•How to plan the development of your Wordpress driven site•How hackers get in Wordpress sites and how to stop them by securing yours•Wordpress now does mobile apps (What?)•How companies are marketing with the Wordpress platform

In this episode I had the honor to talk with Lorrie Thomas Ross about education can be one of the leading ways you can market your business. We talk about different ways in which you can take an educated approach to marketing instead of the old push marketing method.Lorrie talks about how she has taken leveraged e-learning sites to educate her audience and grow her business. She also shares how this method has helped her clients grow their business.For more information about Lorrie Thomas Ross and Web Marketing Therapy, go to http://www.lorriethomas.com/http://www.webmarketingtherapy.comTo ask Lorrie questions or provide feedback on this topic, use the hashtag #mss-markeding on your social conversations. To watch more episodes like this one, visit www.mrmarketology.com or subscribe to my channel.You can also communicate with me with feedback or questions through my socials athttp://www.twitter.com/mrmarketologyhttp://www.linkedin.com/in/jeffbealehttps://plus.google.com/103804544779141551869

In this episode, we will go beyond traditional SEO.  With search engines rendering search results based on personalized visitor behaviors, it is important to modify your SEO approach.It is not enough to rank in general. You now have to rank for location, device and behaviors. We talk about the proper approach to optimization and how to set up a multi-tiered search engine optimization plan. Find more marketing strategies at www.mrmarketology.comTo find out more about Bill Hunt http://back-azimuth.com/Grab a copy of Bill's new book Search Engine Marketing Inc. http://smile.amazon.com/Search-Engine-Marketing-Inc-Companys/dp/013303917X/ref=pd_rhf_se_p_img_1People that view this video are interested in#seo#searchengineoptimization#personalizedsearch#localmarketing

In this episode we will discuss with Ryan Harrell the topic of building your brand online and if SEO even matters anymore.  With the rise of so many other social media platforms and mobile apps, do you need to concern yourself with ranking in the search engines.And how will this play when it comes to brand reputation and positioning your business for acquisition.For more marketing strategy sessions: www.mrmarketology.comTo find out more about Ryan Harrell:http://ryanharrell.com/Those interested in this topic have interest in#marketing#seo#searchengineoptimization#businessacquisition

I had a chance to talk with Alex Genadinik about video marketing. This author and marketer breaks down the basics of video marketing. View more marketing strategy sessions: www.mrmarketology.comFind out more about Alex Genadinikhttp://www.problemio.comMarketing books by Alexhttp://www.amazon.com/Alex-Genadinik/e/B00I114WEU/ref=sr_tc_2_0?qid=1427231351&sr=1-2-entViewers of this marketing strategy session like#videomarketing#marketing

I had a chance to talk with Alan Jordon about managing business reputation. In a time where your brand reputation is everything, it is critical that you manage it. You work too hard to let a negative review ruin you. Find out how to get positive reviews, handle bad reviews and nurture existing reviews to convert into repeat business.View more marketing strategy session: www.mrmarketology.comFind out more about Alan Jordon:www.farpointalliance.comPeople that viewed this session are interested in#smallbusinessmarketing#marketing#reputationmanagement

I had a chance to talk with Andrea Stenberg about a unique way to generate leads by advertising on Facebook. Unlike the traditional way to advertise, these ads show up as posts in the normal view of the user instead of an intrusive ad on the right. Find out how to test and promote your ads on Facebook.

In this episode Patrick McFadden and I discuss how to advertise on LinkedIn and win business. Many companies fail in their advertisement efforts on LinkedIn because they promote the wrong things. Learn what works and what does not.

So many companies create bilboards with excessive amount of information, 10+ character web sites and long hard-to-memorize phone numbers. These companies don't focus on what's really important – getting the customer's attention and making it easy for him to memorize and remember you as something that was catchy and that he or she liked! To understand what works best we need to use the words concise, precise and catchy. Please avoid using long web sites or phone numbers as if a random person can drive slow enough to actually write all that information down. Create a unique ad, a slogan and a code by which your company will be known. These projects need to be simple and interesting, not long and complicated!

What's the real reason why we believe that some of our leading brands are best in the world. What makes them so unique? How come that we perceive some products as better just because of their name? It's called being an AUTHORITY. So how can you become an authority and create a movement for your brand – a vision that both you and your customers can live. A lot of people might tell you that you need to let people know about your product and your vision, but this is false. You need to have someone credible let your customers know that they can trust you and that you invented the best product since sliced bread! Of course the quality of your product has to be existent, but you need that credible person, that person they trust, let them know that you are more than just a brand, but a vision, a LIFESTYLE..

Do you really know who you’re targeting? What group of people represents your target audience? Make no mistake to think that this is an irrelevant part of your business; this is the MOST IMPORTANT part of your business marketing strategy! If you don’t know who you’re trying to sell to, you will never sell! Understanding who you’re targeting is so important when it comes to positive feedback and effectiveness of your marketing technique. Too many companies try to market themselves by claiming that they’re the best and that they have the best products, but does it REALLY MATTER if they’re not even reaching people who are their potential customers? It really doesn’t, and this is why you need to fully examine who you’re targeting and why!

Do you have your team on board? Often times we encounter a situation where one department wants one thing, and the other department wants something completely different. This is a product of lack of communication and different goals agreed upon in these teams. This can significantly slow down the growth and create a gap between different teams. In order to eliminate issues like this, you need to get your teams together and work on mutual benefit and mutual goals that you can accomplish TOGETHER, rather than only trying to reach your goals at all cost. I'd say that meeting every 90 days would be extremely helpful to your business.

Are you looking to build following or followers? Do not be mistaken, these are two different terms. The first one talks about a group of people that might follow you for a number of reasons , but might not be consistent followers contributing to your overall growth. On the other hand the term „follower“ refers to a person that is a consistent fan of your work contributing greatly to your overall success and growth by sharing your content with other people and creating more followers. At this point it's obvious that you want to turn followings into followers. Followings are good, but this is not your ultimate goal. Your ultimate goal is to have followers that can become evangelists for your business!

Do you focus too much on marketing platforms and rankings? Let’s see if you maximize the potential of your business and focus on getting results instead of focusing solely on getting “ranked”. Focusing on Google Rankings is a bad thing if you don’t take into account that Google is also profit-oriented. Making it difficult to rank means that you will go with the easy route and pay for ads! Google is a great tool to use for marketing, however do not rely on Google Rankings to be the ultimate source of success. What matter the most is getting a return on your investment. Many people try to rank and ignore or neglect the ACTUAL meaning of success of your marketing strategy - which is REVENUE! If getting ranked doesn’t lead to high conversation rates, than it’s not as significant as you might think. This concept is very similar to my “Going Viral” marketing tip (check the archives), where people put a lot of focus on a tool, instead of on the end product which is supposed to be revenue.