Marketing Strategy Sessions

I first heard of social media strategist Peg Fitzpatrick on Hubspot and I’ve been following her ever since! Her brilliant insights on social media are gold, and I simply must have her on my show! In this podcast, Peg gives us powerful tips on how to fully take advantage of social media for brand awareness andattracting loyal followers. Social media is still one of the most effective ways to market online, so tune in to learn all about how to utilize it to the fullest! > With so many social media channels, which are the most effective to use? > How is Snapchat used for marketing and should you really be in it? > Why is it essential to have your own domain and not just rely on social media? > In the battle of quantity vs. quality of followers, which is more valuable? > How is social media different between small and big businesses?In the end, Peg gives us essential tips on how start-ups can hit the ground running and get the gears turning in social media. If you’re lost in the world of fans and follo

Just one negative review about your company could be the kiss of death to your business! I’ve got Allen Jordan, the Marketing Director of digital marketing agency The FarPoint Alliance, on the show once again to tell us all about the significance of Reputation Management and how glistening reports about your business could be the key to marketing success. Allen and I get down to the details of how reputation management has evolved throughout the years.Why is it important to be very responsive on Social Media? Why do negative reviews deal a heavier blow on smaller businesses than larger companies? What are the steps to take when dealing with negative reviews? What are the most effective ways to generate positive feedback from clients?These days, people look through the Internet before making a buying decision. Will what they see online entice them to your store or drive them away? Allen tells us that knowing what people are saying about you is extremely crucial for the success of your business. Start building

“Pic or it didn’t happen” – the new generation is definitely more visually inclined than ever before, and today’s show is all about Instagram and how marketers can take advantage of it! I’ve got Los Angeles- based photographer and Instagram guru Mario Masitti on the show today to give us the lowdown on theonline mobile photo-sharing app with over 400 million monthly active users.Is the quality of visuals critical for marketing success? Should we focus on producing quirky content to get more hits? What about Instagram analytics? What’s the best way to use hashtags? Mario answers all of these and more.If you haven’t caught the Instagram fever, now is the time to join the craze. Tune in to get fantastic Instagram insights today!

Here’s the hard truth: your CRM probably sucks and Steve “Kaz” Kasinetz is here to tell you why. As the CEO of Kazmania, a Lifecycle Sales and Marketing Company and former Chief Technology Officer at Atcore Systems, Kaz knows the ins-and-outs of Customer Relationship Management like the palm of his hands and he’s here to share some of his learnings in today’s information-filled podcast.Kaz says that a good CRM tool is not necessarily a good system. It’s the strategy behind it that counts! How has CRM evolved through the years? Why are small businesses more vulnerable in employing their CRM tools the wrong way? How can today’s modern tools assist you in your day to day activities? Why is developing a company vision, a “why me” concept, so significant in developing customer relationships? Kaz tells us that the most critical thing to consider when building your CRM is to ensure that all conversations with your prospects and clients are relevant. “Every single content we produce is tied to the buyer’s persona an

It’s easy to get lost when you don’t know where you’re going. That’s today’s central topic with Patrick McFadden, a strategic marketing consultant and owner of Indispensible marketing, a dynamic marketing company aimed at helping business owners with little to no formal marketing. This episode is spilling atthe seams with fantastic takeaways about the significance of developing a unified company vision.According to Patrick, in order for your marketing initiatives to work, it’s essential to have a very clear company vision which needs to permeate through the whole organization so that all are on the same page and direction.Why is it essential to lead your team with your vision and not with tasks? Why is it important that your “community” is briefed about your vision and direction? What sets a business with a clear vision apart from those that seem more money-driven? Why is it essential to release your team from their silos andunite them under one unified vision? We discuss these in the podcast and more!The sig

Marketing Automation has been around for a few years, but do companies really know what it is and what its limitations are? To shed some light on this marketing mystery is Bill Kahlert, a technology marketing visionary and strategist who is also the CEO of Inbox 25.Brilliant Bill tells us the importance of a seamless CRM and why the extent of which we can access and manipulate data inside it is a crucial key to success. Though the technology offers us a plethora of benefits, Bill tells us that when it comes to dealing with vendors, it’s all about relevance: To what extent are the features they offer relevant to what you do and how powerful are they?When it comes to implementation, what responsibilities fall within the scope of the vendor, and which tasks should the company shoulder? Why is it so essential to know your business process before diving into the Marketing Automation trend? Once the technology has launched, how long do you have to wait until you see results, and who should you select within your c

Chris Mack, founder of Spokal and marketing automation genius, likens content marketing to a charginglocomotive: “It takes so long and so much energy and a big huge engine to keep that thing going fromzero, but once it’s up to speed, it takes a tremendous amount of power and force to stop it.” And Chrishit the bull’s eye. Content marketing does require time and stamina to follow through and reap thebenefits, but once you’re up, you know you’ve made the best decision!As the founder of Spokal, a Top-Of- The-Funnel focused inbound marketing automation platform forWordPress, Chris knows the many complexities and meanderings of content marketing – more thanenough to give us a few fantastic insights for today’s podcast!Chris and I get down into the details of the following: With so many tools and marketing activities in Spokal’s arsenal, how does its attribution model look like? Is there a better way of attributing marketing automation? When talking to top-executives, how do you deal with those who want instant res

Guy Marion, Chief Marketing and Revenue Officer at Autopilot, says that although marketing automation has been around for around 15 years, only 5% percent of the world’s companies are using it regularly and effectively. Nevertheless, the shift in marketing automation is evident. New marketers are indeed more focused on the customer journey and on providing a better experience, and Guy should know! As CMO of Autopilot, a software for multi-channel marketing automation, Guy has been in the business long enough to give us brilliant insights and use cases for today’s podcast! We go in-depth on the following topics: How does marketing automation personalize marketing and how does this personalization become lucrative in the long run? What’s the proper ratio of prioritizing short term effects and long term effects in marketing automation? Is marketing automation too much of a Big Brother concept, and if it is, how do you appear less stalker-y? And finally, how much does analytical data tie into deciding which mark

We’ve got Social Media extraordinaire and consultant Leanne Peard on the show today giving us fun insights about the rapidly-evolving and ever-changing world of social media platforms. This podcast, although a short one, is bursting at the seams with actionable tips business owners and start-ups will find incredibly essential!At the get-go, Leanne laid down a common problem most business owners face: Companies want to beon all Social Media platforms even if they only need to be on the platform their target audience is on!With Social Media constantly evolving, it can be difficult to keep up. Leanne advises companies to focus on one to three platforms and master them enough to develop a strong strategy.In this podcast we had an interesting discourse about the following: Why is it so essential to set yourniche and know who your target audience is before pursuing social media? What are the best ways toutilize Facebook Live? How do you create a dynamic relationship between all your social media channels? What are

With social media at the helm of PR and marketing, it’s no surprise that the business landscape hasvastly changed. So is social the new PR? With me on the show today is Kristin Marquet, the founder andmanaging director of Creative Development Agency. She’s a clever no-nonsense woman who’s forgedsuccessful partnerships with big names in the lifestyle and media scene.In this podcast we talk about how business-owners often misconstrue social media and PR to have onesole purpose: to boost sales and bring in the bucks. Although this usually comes as an end-effect, Kristinargues that PR and Social Media have a more complex function: to develop brand-awareness andgenerate buzz. So how can PR and Social Media agencies convince sales-oriented members of the C-Suite that their services aren’t just worthless white noise? Kristin tells us the secret step-by- step!In the digital era, is “social stalking” superior to building relationships offline? How do we draw the fineline between PR and Social Media? With so many new t

Today we’ve got a beefy podcast from health-buff Darren Thompson, a multiple-Ironman competitorand the mastermind behind Fisical Therapy, a 12-week online program that skyrocketed throughbrilliant automated marketing and social media tactics.First we tackled social media. How was Darren able to launch a successful Facebook ad campaign withjust a couple of cents per click? What elements made his Facebook ads successful?Next, we looked at automated campaigns. So many companies nowadays go lax after setting up theirmarketing automation, fully depending on the comforts of an automated system. But with that comes apredicament: the market is complex and consumers are unpredictable. So how do we push through?Darren explains how to quickly adapt when things change, how to integrate campaigns with futuremarketing initiatives, and how to set up your marketing campaigns to scale depending on levels of entry.Expect lots of helpful tips, brilliant insights and a handful of do’s and don’ts from this very informational epis

With me today is SEO extraordinaire Nick Wilsdon, the SEO Lead of Global Channel Optimisation of theVodafone group. With around 18 years of SEO experience, Nick has mastered the intricate ins-and- outsof the SEO business, so much so that even though SEO through the years has been so inconvenientlyerratic, Nick has proven to be extraordinarily efficient – and today we have the honor of finding outwhat makes his strategy so effective!In this podcast we learn how SEO has evolved through the years and how the business has becomemore specialized, especially on its massive mobile-centric shift. The overall success of SEO has nowbecome a company-wide initiative encompassing almost all departments, which now leads us to achallenge: How can companies fully integrate SEO into their business?With his extensive SEO repertoire, Nick gives us the lowdown on the following: How do you convincemembers of the C-Suite of SEO’s value when it requires so much specialized knowledge to understand?How do big companies who are less-a

The other day I was in a meeting talking about some upcoming marketing initiatives and saw that we were getting nowhere. Everyone was over concerned with their own agenda and how they viewed the marketing message that they did not work together for the greater good. So in this episode, I interviewed Sree of Met Museum to pick his brain about how internal marketing can help companies develop better external marketing campaigns

Today, I had an interesting discussion with CallidusCloud CMO Gile House about how to turn tire kickers into leads. We also talked about how companies are using this marketing automation method to be predictive with their messaging and increase sales.The internet has turned everyone into journalists, reviewers and critics who are well informed before coming to your website. Gone are the days of a one size fits all cold call from a sale rep. Nowadays, you need to meet the person where they are in the sales cycle and understand a little more about their needs and knowledge level before going into a canned pitch. With marketing automation, you can learn more about the needs of your audience as well as the right time to provide the right message.This is what CallidusCloud calls lead intelligence. Gile believes that marketing is only a part of the process and that they are here to assist the sales department. He states that in a 2014 study, only 1 in 5 meetings with salespeople yielded a follow up and even less c

This is an expansion on an earlier discussion around movement marketing. In this episode I do a deeper dive into the art of movement marketing

Many companies strive to create campaigns but few create movements. History has shown that movements create a loyalty that an advertisement can not. In this episode I talk about how companies have created movements to establish brand awareness.