Marketing Strategy Sessions

Do you hate spam? So do everyone else. But how can you use email marketing to those who do not know you without it. Hear how

Drip Marketing has been around for years, but with constantly evolving services and varying strategies, how do you select which one works for you the best? It’s an honor to have Delivra superstars on my show today – CEO Neil Berman and Client Success Team Manager Rachel Rewerts. Delivra is an email software that helps marketing teams collect more leads and drive more sales through effective drip marketing, so my guests are extremely adept at the complexities of this modern strategy!Tune in to find out how Drip Marketing works, modern strategies to employ for successful drip campaigns, and essential tips to consider when selecting your service.In this podcast you will learn:- Why drip marketing shouldn’t be limited to email only - How drip marketing works and modern tips for success - Is there a magic number of messages to send for more effective drip marketing? - Balancing technology vs. strategy - What to look for when selecting your serviceDelivra is offering a FREE trial for anyone looking forward to boos

We’ve crunched knuckles and put in so much elbow grease just trying to get in the news and no one even knows how much press releases we’ve sent out in vain. There’s an easier way, according to Ed Morse, Founder of JournoRequests. Ed’s company flips the PR model upside down by sending you PR opportunities from Twitter straight to your inbox!Since journalists need experts to fuel their stories, Ed’s brilliant idea is to bring journalists to you instead of gruelingly sending out press releases hoping that someone would catch them. In this podcast, we discuss the following: How to use Twitter to find journalists who are looking for stories - How to initiate first contact with a journalist - Why speed is absolutely essential in trying to get in the news - How to send an impressive introduction email to your prospective journalist- Journalists get flooded with hundreds of emails and feature requests and yours could be a needle in a haystack. Make sure your story looks worthy to tell by tuning in to this podcast tod

So many brilliant marketing strategies go to waste due to lack of execution, and who better to implement your strategies than, well, hardworking elves? On the show today is Scott Rogerson, Chief Executive Officer of Community Elf, a company that aims to help organizations win customers through execution and measurement of daily content marketing services across all stages of the customer journey.In this episode, we talk about how Scott Rogerson’s company handles the day to day marketing operations of their clients, from generating website content all the way to handling customer concerns and email marketing. If you’ve got strategies but can’t get the gears to work, you’ll learn a thing or two from this podcast! Scott and I discuss the following:Why companies fail in executionHow to Scott gets the C-Suite to understand the value of his serviceWhy there is no magic bullet, and marketing is really all about nurturing and following your customers through their journeyHow to deal with clients who always want to r

In this episode, we will go beyond traditional SEO. With search engines rendering search results based on personalized visitor behaviors, it is important to modify your SEO approach.It is not enough to rank in general. You now have to rank for location, device and behaviors. We talk about the proper approach to optimization and how to set up a multi-tiered search engine optimization plan.For more marketing tips, please visit www.mrmarketology.com

Today’s podcast is packed to the brim with powerful tips and impactful insights, thanks to self-made millionaire entrepreneur JV Crum III, Founder and CEO of ConsciousMillionaire.com , who shared with us tried and tested ways to take control of your marketing and reach your goals through a conscious approach.JV is a columnist at Huffington Post and the Amazon best-selling Author of Conscious Millionaire, and in today’s podcast he shows us the value of being determined to reach your goals through three-step systems that require “Conscious Focused Action”. By developing yearly, monthly, weekly, and daily goals that require consciousness, focus, and action, one becomes incredibly productive and success becomes easier to achieve.In this podcast you will learn: How good habits help you develop laser-focus on your goals How taking a systematic approach to goals will help you achieve success faster Why your consciousness is incredibly powerful and will pave the way to success The three ways to focus on your tasks Ho

Is it really time to chuck out old media and make your own community through blogging? I’ve got marketing technology superstar consultant and entrepreneur Douglas Karr, author of Corporate Blogging for Dummies, on the show today with remarkable insights on how companies can efficiently utilize blogs to get their messages across. Corporations that do not personalize their content have messages that end up on deaf ears. Douglas shares with us how to make an impact in the blogging space and why relating to your audiences matters so much more than traditional push marketing.In this podcast you will learn:- How a simple shift in perspective will help you develop better content- The THREE critical things that your blogs must do for you which includes building your authority, developing trust, and nurturing personal engagement- Why blogs must showcase your personality- Why your sales people make better marketers- How marketing has evolved through the years since the all too familiar press release- The disadvantages

We’re on the second episode of Digital Beercast and I’ve got Anton Duderstadt II on the show once again to talk about the best modern marketing strategies. Armed with today’s local beer of choice, we’re shaking things up and talking about how to track your sales and handling your attributions. Amidst the vast spectrum of available channels, how do we track sales on all of them and what should we expect? How should we handle the sales funnel when it comes to digital marketing, and who gets the attribution? Anton and I put our thinking caps on and discuss the following in this podcast: - The first-touch attribution model vs. the last-touch attribution model - Highly efficient ways to track your sales across channels- Why getting your pen and paper is sometimes much more efficient than always relying on analytical tools -The indelible line between sales and marketing and the dangers of working in silos- The value of being critical and honest in pushing company growthThis session of Digital Beercast is perfect f

While the second US Presidential Debate is still the talk of the town, Searchology President Anton Duderstadt II and I would like to bring something relevant to the table in our third episode of Digital Beercast. This time, Anton and I are toasting brews over Social Media Politics – a timely topic for today’s social media generation. Obama has already proven that an exceptional social media presence can help win you the most important seat in the government. With the elections looming over us, what can we learn from Clinton and Trump’s online presence?In this podcast we discuss:- How social media is used for developing strong movements- Social media approaches in entertainment vs. education- Authority Marketing in politics via celebrities and personalities- Being vigilant with false news and the significance of fact-checking- The limits of social media in political campaigns- How apathy factors into social media and what this means for the current generationTune in today and get the lowdown on how social medi

Take holistic control of your digital marketing with tips from Kelly Kubrick, owner of Online Authority, a digital analytics services firm. I am honored to have her on the podcast today to share with us a goldmine of information about supercharging your digital marketing with her Six Dimensions for Digital Maturity. In an attempt to provide a solution to the amount of fragmentation in the digital landscape, Kelly has proposed six dimensions that are used to assess companies’ digital marketing capabilities.There are a series of indicators within each dimension that companies must rate themselves in. Digital success means getting in right within all the six areas. In this podcast you will learn:- The six dimensions for digital maturity and how these tie in together to develop digital success- Why knowing your scores across each dimension helps you improve your digital strategy- Why companies hire digital specialists that only focus on one or two of the dimensions- How to get it right across the six dimensions-

Welcome everybody to my first Digital Beercast Session! Digital Beercast is a weekly or bi-monthly podcast where Alton Duderstadt II and I have a very engaging chit-chat about the many facets of digital marketing. From SEO to social media, paid search, or online privacy, everything is covered under the sun! The twist? We’ll be sipping on a featured beer of choice, and with the help of a little giggle juice, things are bound to get interesting! Today’s Digital Beercast is all about mastering your content and taking full control and responsibility of your digital channels. One of the biggest mistakes business owners often make when creating their website is haphazardly generating content and treating it as a checklist. If you’re not generating content made with passion, you’re generating “cold” content no one really wants to read. People want engaging material. To produce that, we go into the details of the following:-The different types of search and how they influence your content development-Why content qual

I’ve got Sean Drayton, Founder and Managing Director of Top SEO pages on today’s podcast to show us some awesome SEO magic tricks that could get you on Google’s first page within minutes! It’s a quick fix that could boost your marketing campaigns and give you leverage when you most need it. In this screen-share podcast, Sean introduces us to the many tools one could leverage to optimize their websites and figure out its weak areas. He also shows us how a keyword, which we came up with on the spot, could be optimized to Google’s first page within minutes. In this podcast we discuss:How on-site and off-site SEO must be combined to produce effective resultsWhy video is fast becoming an essential media to employ to get fast ranks in GoogleHow employing image geo-location could boost your SEOThe implications of honing in on a long-tail keyword versus a short-tail keywordThe difference between long term and short term SEOThis podcast is packed to the brim with helpful SEO tips, so tune in and start ranking today!Wa

“If you don’t know what you’re getting out from your marketing, it’s really just an expense,” says the founder RYP Marketing, Adam Thompson. This highly informative podcast is all about figuring out where your conversions come from, how to optimize them, and how to make the most use of your marketing budget. In the case of employing multiple marketing campaigns in various channels, how do you figure out which conversions come from where? In this episode, Adam and I discuss the following: -How call tracking and e-commerce tracking can help you -How to calculate average value per conversion- Weeding out ineffective marketing channels and powering up effective ones -How to get down into the conversion data to superpower effective marketing channels -How to determine who to credit in multi-channel marketing -Distinguishing between brand and non-brand traffic -Allocating marketing resources into different channels Get more out of your marketing by getting down and dirty with the details. Learn the best way to tr

If you think search involves merely typing away keywords on a search engine and instantly arriving with relevant results, you’re wrong. Search is a science, and I’ve got Alton Duderstadt II on the show to tell us all about how search engines work and how to fully understand its complexities to make sure you rank and get the most traffic. Alton is President of Searchology, a company that offers online marketing services like SEO, pay per click, and online reputation management. In this podcast we discuss the following: How search involves various elements to produce different types of resultsHow understanding Universal Search allows you to pinpoint your target marketWhy SEO involves time and thought, and there is no silver bulletSEO vs. SEM, and which strategy works best for your businessThe various ways people search for informationHow to integrate Social Media with your marketing tacticsWhy listening and tracking is absolutely essential in online marketing Get ahead on the search game and tune in to this pod

When our efforts are all focused on marketing to outside customers, it’s easy to lose what we already have. I’ve got Susan Marshall from Torchlight to tell us all about the dreaded “leaky bucket”phenomenon – a situation that occurs when all our efforts are poured into getting new clients that we forget to nurture our existing customers, causing them to leave even before a new one gets in. As the founder of Torchlite Marketing, a SaaS Marketplace that connects businesses to digital marketing experts who develop, manage, and execute campaigns through a collaborative platform, Susan the repertoire to provide us with the most effective tips about marketing to existing customers. In this podcast we find out: The biggest challenge in a SaaS model – the “leaky bucket” Why your customers are the best sales agents Why companies should stop merely focusing on looking for ways to sell but provide value insteadHow to build valuable content Why marketing is a long-term game with no “silver bullet” How to repurpose media t

Today’s Marketing Strategy Session is all about Facebook Live and I’ve got Social Media and Facebook Strategist Fleur Ottaway, also a speaker, trainer, and consultant at Venture Digital, on the show today. This podcast episode is a treasure trove of so many useful tips about how to best use Facebook Live for your business. From setting up your first account to dealing with hardware and promotional issues, Fleur walks us through the many intricacies of Facebook’s trending live recording feature.In this podcast you will learn:-The differences between various live streaming channels-Two fantastic ways to utilize Facebook Live-Top tips on doing live streaming interviews-How to promote your live streaming videos-Dealing with hardware issue With businesses slowly realizing how valuable Facebook Live is for marketing, now is the perfect time to hop in the bandwagon. Tune in and start making your first live video today!

What’s the best way to lay out your Marketing Automation? I’m honored to have the CEO of SimplyCast, a leading provider of interactive and multi-channel communication software for organizations worldwide, on the show today to show us the ropes! Saeed El-Darahali tells us how his brilliant company takes a personal, communication-based approach to marketing with their 360 Customer Flow Communication Platform.In this podcast Saeed discusses the following:Why his service requires building software in “reverse” (focusing on how companies business, taking their processes, and implementing it the way the business is conducted)How SimplyCast takes 18 channels of communication under one hubWhy knowing the generational preferences on modes of communication mattersWhy SimplyCast’s CRN technology can compete with big playersIf you’re just scouring the market for a marketing automation service, tune in today and get some awesome insights from Saeed!

So many brilliant marketing strategies go to waste due to lack of execution, and who better to implement your strategies than, well, hardworking elves? On the show today is Scott Rogerson, Chief Executive Officer of Community Elf, a company that aims to help organizations win customers through execution and measurement of daily content marketing services across all stages of the customers' journey. In this episode, we talk about how Scott Rogerson’s company handles the day to day marketing operations of their clients, from generating website content all the way to handling customer concerns and email marketing. If you’ve got strategies but can’t get the gears to work, you’ll learn a thing or two from this podcast! Scott and I discuss the following: - Why companies fail in execution- How Scott gets the C-Suite to understand the value of his service- Why there is no magic bullet, and marketing is really all about nurturing and following your customers through their journey- How to deal with clients who always w

Pokemon Go had us trying to catch ‘em all, but could it help brick and mortar businesses catch customers as well? The augmented reality mobile game is still a new phenomenon, but opportunistic businesses are already seeing its massive potential to lure new customers. I’ve got marketing and advertising expert Scott Rogerson on the show today to tell us how we can use Pokemon Go to “be the very best” in brand awareness and sales activation. In this episode, we discuss the following: What exactly is Pokemon Go? How businesses can capitalize on Pokemon Go The organic and paid ways the game may be used for more foot traffic How Pokemon Go can you help you reach a tough democraticThe Pokemon Go fever is sweeping nations, so don’t get left behind. Tune in and see how your business can capitalize on the game before others jump on the bandwagon today!

It’s a dog eat dog online world, and in any battlefield, only those with the capacity to uncover their competitors’ strategies emerge victorious. I’ve got Razvan Gavrilaz on the show today to equip us with arsenal that could uncover our competitors’ hidden strategies. This golden information can help us set our position in the market and in turn, give us a winning edge! Razvan is also remarkably adept at SEO, being the founder of CognitiveSEO.com. In this episode we discussed the following: Why is it essential to size up our opponent, and what tools could help us develop a competitive analysis? How can we use Link Velocity Metrics and Google Trends to determine the state of our competitor’s market, and how could this information help us gain an edge? How can knowing our competitor’s linking strategies help us size them up? Why is your competitor’s “shareability” and top posts essential in knowing their strategy and being able to craft your own? Razvan says that competitive analysis is not about copying your