Inbound & Down

Katie Ng-Mak, vice president of the Solutions Partner Program, plays an integral role in driving Morey Creative Studio's success, since we're a Diamond Solutions Partner. She understands the weight of the partnership, not just from HubSpot's perspective, but from each individual business as well. On this episode, we have a very fruitful discussion about what it means to be a Solutions Partner (and why every agency should strive to become one), the power of the partner community and the program's rebrand away from "Agency Partner Program." Ng-Mak also provides fun details about her plans for the partner experience at INBOUND '20. You can find Katie Ng-Mak on LinkedIn. Additional Links: HubSpot Partner Directory Become a Solutions Partner Launch of Solutions Partner Program If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and Podchaser. If you have a question or suggestion for future episodes, send an email to inbound@moreycreative.com. Don't

A strong and genuine culture is one of HubSpot's true differentiators. They work diligently to build and facilitate that culture, and it shows. The company was recently voted Best Place to Work in 2020 by the business review site Glassdoor. Why is their culture so strong? They work to make the HubSpot culture intrinsically diverse and inclusive so as to foster a sense of belonging among everyone. Melissa Obleada and Katelyn Craine, who both serve as Diversity & Inclusion Program mangers, join us to talk about the history of Diversity & Inclusion, or D&I, at HubSpot, the tangible benefits of prioritizing D&I and offer tips on developing such a strategy at your company. You can find Melissa Obleada on Twitter and LinkedIn. You can find Katelyn Craine on Twitter and LinkedIn. Additional Links: HubSpot's 2020 Diversity Report HubSpot Blog Harvard Business Review TED Talks Dharmesh Shah on Twitter and LinkedIn Katie Burke on Twitter and LinkedIn Christian Kinnear on Twitter and LinkedIn Becky McCullough on Twit

This episode goes out to all the software as a service (SaaS) evangelists of the world. While we do specifically focus on HubSpot, superfans of any SaaS will enjoy the inside look into the processes and evolution of HubSpot. Nancy Riley, vice president of the Ecosystem Product Group and Andy Pitre, vice president of Product-Customer Data, join us to discuss HubSpot's most successful product, their favorite features, and what they're most excited to see evolve in the future. You can find Nancy Riley on LinkedIn. You can find Andy Pitre on LinkedIn. Additional Links: 5 Reasons to Get Excited About the HubSpot Platform in 2020 HubSpot App Marketplace HubSpot CRM HubSpot CMS HubSpot Automation Features: Sales and Marketing HubSpot Attribution Reporting Why You Should Build Your Website on the HubSpot CMS Growing Your Business With HubSpot's Inbound Marketing Software If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and Podchaser. If you have a que

As Solutions Partners, there are several HubSpotters that we don't get to interact with very often, direct reps being one. HubSpot direct reps are the salespeople for HubSpot, and they sell to businesses leveraging HubSpot that don't need/want an agency. There are instances of overlap between the Solutions Partner and the direct rep, and we've always been curious as to what that entails, and how as a Solutions Partner, we can better utilize direct reps. After all, we're all playing on the same team. Caitlin Rose, Small Business direct rep, and David Bernstein, Mid-market direct rep, join us to provide a look into the role of the direct rep—from heir training, sales processes, dialogue with customers and how that all fits into their relationships with Solutions Partners. You can find Caitlin Rose on LinkedIn, and her celebrity dog Wyatt on Instagram. You can find David Bernstein on LinkedIn. If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and P

We were lucky enough to be joined by two HubSpot heavyweights—Dan Tyre, director of Sales (and one of HubSpot's earliest hires), and Sophie Salzman, Principal Channel Account Manager (and Channel Account Manager of the year). Salzman and Tyre are very near and dear to our hearts, as Salzman is our Channel Account Manager, or CAM, and Tyre is currently working with our Chief Growth Officer Bryan Koegel in a number of HubSpot boot camps. The two provide background on CAMs, sales at HubSpot and detail the training resources they make available for salespeople (HubSpot specific and beyond) like training boot camps, blogs and literature. You can find Dan Tyre on LinkedIn, Twitter, his website and through email. You can find Sophie Salzman on LinkedIn and through email. Additional Links: HubSpot For Startups Dan Tyre's Blogs Always Be Closing Is Dead: How to Always Be Helping in 2020 HubSpot Bootcamps Inbound Organization by Dan Tyre and Todd Hockenberry Megaphone vs. Magnet: Why Softer Sales Approaches Reign S

HubSpot User Groups, or HUGs, are meetups led by HubSpot Solutions Partners that strive to educate the local community of HubSpot users. We are fortunate enough to lead the NYCHUG, and as such get to work with our guest on a frequent basis. Juliana Nicholson is the senior program manager of HubSpot User Groups, and she is incredible at her job. She's made great updates to the program over the years, and is available to HUG leaders for support. Nicholson takes us through the history of the HUG, how they function, and what makes the best HUG. You can find Juliana Nicholson on Twitter, LinkedIn and through email. Additional Links: Join Your Local HUG Virtual HUG NYCHUG Website, Twitter, LinkedIn Group and Instagram If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and Podchaser. If you have a question or suggestion for future episodes, send an email to inbound@moreycreative.com. Don't forget to subscribe to the 'Inbound & Down' Question of the Da

As part of our HubSpot field trip, we were lucky enough to be able to interview HubSpot CEO + Co-Founder Brian Halligan for Morey Creative Studios' new podcast, Grow For Good™.  Hosted by our CEO + Founder Jed Morey, Grow For Good™ introduces listeners to business leaders who have grown their companies by doing good things. Listen to the trailer here. As a bonus, we're releasing the first episode of Grow For Good™ with the HubSpot miniseries. Please subscribe to the show wherever you get your podcasts to be notified when future episodes drop. You can find Brian Halligan on Twitter and LinkedIn. If you enjoyed this podcast, please subscribe, share with your friends and rate and review on Apple Podcasts and Podchaser. If you have a question or suggestion for future episodes, send an email to inbound@moreycreative.com. Don't forget to subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more!

On this episode of 'Inbound & Down,' host Jon Sasala sits down with Quora Evangelist, JD Prater, to discuss the many ways to leverage Quora, including in your inbound marketing strategy. -- Do you have questions about Quora's role in an inbound strategy? Send them to inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more. Show Notes: Grow with Quora Podcast  Quora Ads Guide: Writing on Quora as a Business Guide: B2B Marketing Guide on Quora Voicify Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito chat with the Manager of HubSpot Academy Education, Kevin Dunn, about creating curated learning paths for your company. -- Do you have questions about HubSpot Academy? Send them to inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more. Show Notes: 'Inbound & Down' S05 E04: Behind the Scenes of HubSpot Academy with Kyle Jepson | Morey Creative Studios  HubSpot Agency Partner Course | HubSpot Academy Agency Unfiltered | HubSpot Academy Lessons Learned from a Merger Breakup | Agency Unfiltered Inbound Methodology | HubSpot Academy Inbound Marketing | HubSpot Academy Inbound Sales | HubSpot Academy HubSpot Marketing Software | HubSpot Academy Dunn's INBOUND '19 presentation 'Inbound & Down' S04 E16: HubSpot Academy Certification Paths | Morey Creative Studios Certification Day: Why SmartBu

On this episode of 'Inbound & Down,' host Jon Sasala chats with Huckabuy Founder and CEO Geoff Atkinson about how software can alleviate technical SEO hurdles. -- Do you have questions about structured data or dynamic page rendering? Send them in to inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more. Show Notes: What is SEO? | Moz Getting started with Schema.org using Microdata | Schema.org Adding Schema to a HubSpot Website | Morey Creative Studios Structured Data | Huckabuy Implementing dynamic rendering from Google Developers SEO Cloud | Huckabuy Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito are joined by Keith Banks, president of Lloyd Staffing and Ringo to discuss hiring strategies and the benefits of outsourcing your staffing. -- Do you have questions about staffing firms? Send them in to inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more. Show Notes: Lloyd Staffing Ringo 10 facts about American Workers Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito are joined by HubSpot's Senior Marketing Manager, Podcasts, Sam Balter, to discuss HubSpot's slate of podcasts as well as strategies to consider before launching your own podcast. HubSpot has been in the podcast industry for well over five years, producing great educational and entertaining content like that of Skill Up, The Growth Show, and Weird Work. So, naturally, it was only a matter of time before they dedicated an entire role to the craft. Enter our guest, Sam Balter. -- Do you have podcast strategies to share? Send them in to inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more. Show Notes: Sam's INBOUND '19 Presentation Weird Work Podcast The Growth Show Podcast Skill Up Podcast Agency Unfiltered Podcast Podcast Advertising Generates Up to 4.4x Better Brand Recall Than Other

On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito are joined by HubSpot Channel Consultant, Guillaume Delloue, to discuss the Flywheel and how it's changed the way we do business today. Every so often, there's a development in our industry that causes a shakeup—and I'm talking a real shakeup, not one that lasts for just one news cycle. The most recent (for inbound marketers) was the Flywheel. The Flywheel, debuted at INBOUND '18 by HubSpot CEO + Co-Founder Brian Halligan, is the modern response and, essentially, the replacement for the traditional sales funnel.  As the Flywheel is a HubSpot-led initiative, the I&D crew figured there would be no better guest to explore it with than a bonafide HubSpot insider like our Channel Consultant, Guillaume Delloue. -- Do you have questions the Flywheel? Send them in to inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO,

On this episode of 'Inbound & Down' co-hosts Jon Sasala and Danielle Esposito discuss methods of creating complete and comprehensive content with strategist, Joe Whearty. Do you have your own complete content tips? Send them in to inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more. Show Notes: Using Related Topics and Semantically Connected Keywords in Your SEO - Whiteboard Friday TF*IDF Tool from Seobility TF-IDF: The best content optimization tool SEOs aren’t using Brian Dean's Backlinko Newsletter from 4/30/19 on Complete Content Steal Your Competitors’ Traffic with Content Gap Analysis Keyword Explorer Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' co-hosts Jon Sasala, Danielle Esposito, and guest co-host Jed Morey chat with agency coach and podcaster Jason Swenk about his roots in the agency world and growing a brand focused solely on helping and educating digital agencies. If you're an agency owner, or active in the business/marketing industry, you know the name Jason Swenk. Swenk is an agency coach and consummate content creator, hosting two podcasts—'Smart Agency Masterclass' and 'SwenkToday.' We were humbled, and frankly, wildly excited, to sit down with him and learn about his extraordinary journey to becoming the thought leader he is today. -- Do you have questions about agency management? Send them in to inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more. Show Notes: Jason Swenk Jason Swenk Website Smart Agency Masterclass SwenkToday Agency Playbook Digital

On this episode of 'Inbound & Down' co-hosts Jon Sasala and Danielle Esposito sit down with Mike Lingle, Chief Growth Officer + Crypto Lead for ExO Works to discuss disruption and the ExO movement.  Do you have questions about disruption? Send them in to inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more. Show Notes: Mike Lingle ExO Works Singularity University Exponential Organizations What is a Massive Transformative Purpose (MTP)? What does SCALE stand for? What does IDEAS stand for? Francisco Palao Massive Transformative Purpose — The Heartbeat of Every ExO Exponential Transformation Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down' co-hosts Jon Sasala and Danielle Esposito divulge their tips and tricks for creating successful landing pages. Do you have questions about landing pages? Send them in to inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more. Show Notes: Landing Page Best Practices What is visual hierarchy? 'Inbound & Down' S03 E18: The Benefits of Gated & Ungated Content What is a progressive form? What's the difference between a landing page and a site page? Homepage vs. Site Page vs. Landing Page What is a website bounce rate? 6 Ways to Generate Leads With HubSpot Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down' co-hosts Jon Sasala and Danielle Esposito are joined by MCS top dog, Jed Morey, to discuss the state of podcasting and our new podcast production service offering. Do you have questions about producing a podcast? Send them in to inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more.  Show Notes: Morey Creative Podcast Production Services News Beat Podcast SquadCast Libsyn Edison Research The Podcast Consumer 2019 What is Inbound Marketing Press play: Find and listen to podcast episodes on Search Up First Podcast Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down' co-hosts Jon Sasala and Danielle Esposito interview Kyle Jepson, Inbound Sales Professor at HubSpot Academy about the practices and processes of creating the Academy lessons and certifications. A huge thanks to Kyle for being an incredible guest. We couldn't be bigger fans. Find Kyle on LinkedIn (don't forget to tell him you heard him on 'Inbound & Down'), and on Twitter @kylejepson. Is there a topic you'd like to see a certification cover? Let us know by emailing inbound@moreycreative.com. Subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more.  Show Notes: 'Inbound & Down' S04 E16: HubSpot Academy Certification Paths My Growth Story: Building HubSpot Academy by Mark Kilens Agency Unfiltered from Kevin Dunn at HubSpot Academy. Available in vlog or podcast form. Airtable Marco Polo HubSpot Academy Sales Enablement Certification Inbound Sales Certificati

Today we share the last recap of #INBOUND19 from host and Creative Director, Jon Sasala. Follow Jon to the INBOUND show floor, two impactful sessions and a great meeting with a HubSpot team member. Show Notes INBOUND Show Floor: There are a lot of great individuals at INBOUND who attend to promote their companies and products. A standout one was a platform called Voicify. Voicify enables you to publish content on voice engagement platforms like Amazon Alexa, Google Home, etc. This is extremely interesting for our clients because as marketers it's our core mission to make ensure their content and brand is distributed wherever potential customers are engaged. Jon's Sessions: Deep Dive: The Step-by-Step Process to Creating the Ultimate Content Strategy for SEO with Aja Frost (Senior SEO Strategist, HubSpot) This was a "deep dive" session so rather than the standard 45 minutes, it was an info-packed 2 hour session. More of a top-level beginners guide, Aja shared step-by-steps of creating a content plan, 1