May The Best Brand Win

One of the most important aspects to your marketing is your message and yet, this key piece is skipped and trivialized by so many companies.  So once again, we’re gonna talk about brand messaging, why it’s so important and give some examples of when it works well.  We’ll also rip into who’s winning and losing on another fantastic edition of May the Best Brand Win on Entertalk.  

And why?  Because everyone is so…untrue. Privacy is shaping up to be THE battleground for business and marketing and you’re in luck because we’ll be joined by data privacy attorney Lily Li from Metaverse Law.  Lily will help us dig into such important areas as GDPR, the California Consumer Privacy Act and whatever Congress is cooking up to further regulate the work of marketers across the country. We’ll also tag team who’s winning and losing on this next epic adventure that is May the Best Brand Win on Entertalk Media. 

Public Relations is a tough one to describe in 2019 mainly because there has been quite a blurring of marketing disciplines in the digital age. But I’ve noticed that some in the profession say that PR isn’t about generating sales, it’s about brand awareness.  That is actually true, but it’s about MUCH more than just that and we are gonna dig in and educate about exactly what you should expect from a quality PR effort.  We’ll also talk college admission scandals and everything else in the realm of winning and losing this week on another action-packed episode of the Nobel Peace Prize nominated podcast, May the Best Brand Win only on Entertalk. 

Something happens to people when they become educated and learn a bunch of new fancy-sounding words.  They use them in their writing.  String enough of them together and you’ve got a big old mess that no one will understand.  Why does this happen?  HOW does this happen?  And how can you as the voice of reason for your company’s marketing & communication efforts make sure it’s not happening at your place?  We’ll dig into all of this plus a fresh look at who’s winning and losing on another award-winning episode of May the Best Brand Win on Entertalk.  

Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig.  We do it all the time - but why?  and how?  And what makes a rebranding effort work?  We’ll hit all of that and more as well as delve deep into who’s winning and losing this week in marketing & communications.  So join me for another whirlwind, Razzie-winning edition of May the Best Brand Win only on Entertalk Radio!  

If you’re a marketer in 2019, you have a decision to make. Do I use a funnel or a magnet?  And which one you use depends on what business you think you’re in.  So we’re gonna talk about this key decision which can determine success or failure in any company’s marketing program.  And of course, we’ll also hit who’s winning and losing this week in the wild and wonderful world of marketing & communications. It’s sure to be another Oscar-winning rendition of May the Best Brand Win only on Entertalk Radio!  

Joining me on the show today is Scott Bailey — a sales professional and Sandler Sales Mastery Subject Matter Expert.  Scott has facilitated over 250 Sandler Two-Day Boot Camps and taught a lot of people the right way to sell things over the past 25 years. 

It’s been called everything from The Big Game (due to trademark licensing issues) to The Super Bowl of Super Bowls. It’s marketing’s biggest day/night and so we’re gonna talk about it. Who won? Who lost, who gained ground and who really blew it. Join me for a Lombardi trophy hoisting edition of the May the Best Brand Win on Entertalk Media!

It’s the world’s biggest and craziest music products show and anyone who ever WAS anyone was there — it’s The NAMM Show straight from the Tragic Kingdom of Anaheim, California and your fearless host, Scott R was there working, hosting stuff and playing with all of the latest and coolest music gear. Tune in and hear from companies like BandLab, Adam Hall, Morley Wi Digital Systems and more on another fun filled episode of May the Best Brand Win on Entertalk Radio! 

When one show just isn’t enough to cram in all of the juicy interview content you got on the show floor, you do two shows.  And this one includes interviews with Audio Technica, The Rocking Bed, Yo Sperm Tests, The Pocketalk Translator, And Autel Drones…  I mean that is something for everyone, right?  Tune in and be informed, entertained and amazed — in that order! 

Episode 109: CE-Yes! (or no?)It’s the world’s biggest tech show with everything from autonomous flying taxi drones to the AIs and robots that will take over this planet in the coming years and literally everything tech in between.  It’s CES and yes, it was big, it was crowded and it was full of winners and losers brand-wise.  Join me as I talk with some of the more interesting exhibitors from Blue Microphones to the world’s first cat genetics test on another Golden Globe-winning edition of May the Best Brand Win on Entertalk Radio.

It’s been another wild year of marketing chaos and we need to talk about the big winners and losers of the year. Join me for another fun year-end cliffhanger episode of May the Best Brand Win, certain to be nominated for some useless award, and we’ll wrap it up nicely with a bow.

Episode 107 Risks and Real Costs of CommunicatingThe marketing & communications profession has a dirty secret.  Most people who do this work won’t talk about it, but anyone who owns comms for any organization knows about it. You see, there are real risks and costs every single time you decide to communicate — and yet, companies line up to bother their audiences dazzled by potential dollar signs in their eyes. So get ready for the whole truth about communications, which you will probably only hear from me.  Everyone else is so busy paying influencers to “influence” you and buying as many social media ads to interrupt your mirror time as they possibly can, that they can’t be bothered with little things like brand/reputation risk. Tune into this Clio Award Winning episode of the May the Best Brand Win on Entertalk Radio and you’ll get the truth — you’ll also hear who’s winning and losing this week and maybe pick up a few tips to minimize your comms risk.  See you there!   

In the wondrous world of digital marketing today, you can’t swing a dead cat (sorry PeTA) around without hitting somebody talking about your funnel.  But what is that really?  And is that really the metaphor you want to use to talk about building relationships with customers?  Really?  Well, join me for this next episode of the Peabody-winning podcast May the Best Brand Win on Entertalk Media and we’re gonna talk funnels and fallacies and fun!  We’ll also hit who’s winning and losing this week on another action-packed edition of the show! 

Episode 105: What’s Really Working in Marketing Today?Hear more shows like this at https://entertalkradio.com/maythebestbrandwinWhen you decide to market a business, a brand, an idea or a cause, you have a lot of choices to make.  I was recently asked, ok, of all of this stuff out there PR, advertising, social media, content marketing, promotions, — what stuff actually works the best?  So I’m going to give you my thoughts on that subject and of course, we’ll delve into who’s winning and losing across the crazy and ever-changing world of marketing and communications.  So join me for what I’m sure will be a heartfelt holiday edition of May the Best Brand Win direct from Nakatomi Plaza, the site of the best Christmas movie of all time — DIE HARD!  

Digital marketing relies on data — and another word for that is YOUR data.  But what is going to happen to these enterprises when the law catches up to the unethical use of this data and shuts it down?  We’re going to talk with a very good digital marketer, Craig Maloney from EO Digital to get to the bottom of digital marketing’s past, present and most important…future.  We’ll also tag team the winning and losing segment as we all strive to learn a little something for which we can be thankful on the next CMA-Award winning episode of May the Best Brand Win on Entertalk Media.  

Episode 103: Designing With Your FeelingsHear more shows like this at https://entertalkradio.com/maythebestbrandwinMy guest today is Leila Entezam, a solution-oriented leader with 20+ years of experience in business consulting and project management. Her Expertise includes psychology, human behavior, and strategic development while advancing business innovation. Possesses successful track record of advising clients on emotional intelligence centered design through behavior analysis in order to increase engagement and revenue.

Episode 102: AES HolesHear more shows like this at https://entertalkradio.com/maythebestbrandwinTrade shows like AES give exhibitors and attendees the chance to meet, talk and do business.  I’ll run down who got it right and who didn’t at this year’s AES show from New York - who had noticeable holes in their marketing strategy and who didn’t — and of course, we’ll also hit who’s winning and losing this week in the wild world of marketing & communications.  So join me, won’t you?  I’ll give you a piece of candy just for stopping by!  

Hear more shows like this at https://entertalkradio.com/maythebestbrandwinLet’s face it, most marketing today is a money pit and sometimes…it really sucks.  Sometimes it’s a lack of thought, sometimes just focusing on the wrong things and sometimes it’s just laziness.  But fear not, because joining me on the show is a true expert in taking the sucking right out of PR and marketing! Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini will help us figure out the way forward through the suckage to the promised land of reasonably decent PR and marketing.  And we’ll also hit who’s winning and losing this week on another stellar and potentially award-winning episode of May the Best Brand Win on Entertalk Media.

Episode 100: The Modern Marketing StackHear more shows like this at https://entertalkradio.com/maythebestbrandwinToday, advertising is pretty much on autopilot, SEO changes every time Google blows its nose and companies everywhere are searching for the right strategy and tactics to persuade their audiences to care even a little bit.  To be in marketing today, you have to have quite a stack of skills and keep up with the latest while not forgetting why we do this stuff and how to ground the latest tech and tools with a real marketing strategy.  In this episode, which is numero 100 btw (yay free set of steak knives for me!) we’ll talk about the stack and how best to stack up some results to go along with it.  We’ll also dig into who’s winning and losing this week on the 100th episode of May the Best Brand Win on Entertalk Media.