May The Best Brand Win

Episode 99: Celebrities and BrandingHear more shows like this at https://entertalkradio.com/maythebestbrandwinSince that first guy wrestled down a velociraptor (or time-period appropriate dinosaur), while others watched in amazement people have absolutely worshipped celebrities. And because brands want that level of trust and love too, they often hire celebs to be their face and this can go well and it can go badly too. Joining me on the program is celebrity branding expert Harold Weitzberg of Weitzberg Consulting who will share a bit of his story and tell us all about the wild and crazy world of working with these modern day dinosaur wranglers. Harold and I will also tackle who’s winning and losing and he’ll share some of his tips for working effectively with celebs on what is sure to be another Emmy-nominated episode of May the Best Brand Win on Entertalk Radio.  

Episode. 98: Flawed Marketing Hear more shows like this at https://entertalkradio.com/maythebestbrandwin We live in a world filled with marketing and not really by our choice. And sometimes that marketing is great and motivates us to buy and sometimes it’s horrific and motivates us to boycott and burn stuff, but sometimes it’s really not much at all and THAT can be fatal.  Joining me is marketing strategist Seth Avergon of the Avergon Marketing Group in LA to discuss some fatal flaws of marketing these days and what can be done about them.  We’ll also tag-team the Winning and Losing segment this week on what is sure to be an Emmy-Award-winning episode of the best podcast my Mom listens to, May the Best Brand Win on Entertalk Radio.  

“A rose by any other name would smell as sweet.”  Right?   If you work in marketing sooner or later you’re gonna get the assignment of naming something. Maybe it’s a new program, a new product or even the company itself — But why do names matter so much?  Would Apple be as powerful if it were named Orange back in that garage?  And is there any science to naming things?  We’re going to dig into naming and how it relates to branding in the next Razzie-nominated episode of May the Best Brand Win on Entertalk Radio.  We’ll also run down who’s winning and losing this week in the world of marketing & communications so join me for another fun and fact-filled episode of the show!  

There are two ways to view modern marketing, either as a cost or an investment.  And both ways have a case to made.  So in this episode, we’re going to go down the arguments for both sides and see if we can figure out an answer.  We’ll also hit who’s winning and losing in this wacky world of marketing & communications so please join us for another VMA-Award winning episode of my Mom’s favorite show, May the Best Brand Win on Entertalk Radio.

Have you noticed we live in a tactical world — lots of companies DOING things, INVENTING things, BUILDING things but not always sure why.  And then of course, it’s marketing’s job to SELL It — make people interested and beat them on the head with the message until they finally submit.  All of this comes from a HUGE lack of strategy.  And spoiler alert — you cannot do this work or run any business successfully (for long) without a solid strategy.  So we’re going to dive deep into it, look at how it’s formed how’s it’s different than tactics and show some examples of strategies that won and lost in the marketplace.  We’ll also see who’s winning and losing this week on another above average episode of May the Best Brand Win on Entertalk Media.

In the traditional communications model (from Jr. High) you have a sender (you) a receiver (them) and a message. And just like Jr. High, it’s so simple…so pure… so blissful. …And then we grow up, supposedly “get smarter" and throw about a million things in the way of this very simple model to the point where most organizations couldn’t tell you what their message truly is. And if they did, it would be so filled with self-serving, buzzword-laden laborious language that you’d check out long before they finished. There are reasons why the message got lost along the way, but fear not, I will help you reconnect with it and get your comms back to that amazing sender-receiver-message simplicity. And of course, we’ll dig right into who is winning and losing this week in marketing & communications on the next Oscar-nominated episode of May the Best Brand Win on Entertalk Radio.  

Well, it’s a tale as old as time — marketing wants more information about its audiences so it can craft the perfect individualized message just for them at EXACTLY the time they need it.  And consumers think marketing is uber creepy and want to use fake names, numbers and everything else just to keep them away. Because you see, in the real world, marketing has behaved rather irresponsibly with this data and NOW big brother has come a’ knocking. Yes, that’s the sound of the gov’t showing up at the party. With the General Data Privacy Regulations in full effect in the UK/EU and California recently dropping its own data privacy regs, the next battle between privacy and marketing is shaping up to be a doozy!  And we have renowned privacy legal expert Will Marshall from the UBM Law Group in San Diego with us for the whole hour to discuss the pertinent and powerful issues that will guide who sees what, when and why in the coming years. So join us this Friday at 2 p.m. Pacific for another thrilling and potentially a

What do you do when your audience (kinda) doesn’t trust you? That’s easy — You find someone they DO trust and get them to be your messenger.  This is what is known as influencer marketing and it’s pretty big business. It isn’t new, but social media channels have changed the game quite a bit.  And while we’ve talked about it previously on the show, influencer marketing is due for a checkup because recently it was discovered that some influencers on Twitter and Instagram just may have been inflating their reach numbers with fake accounts, paid followers, etc. So what do you do when you can’t even trust an influencer? Trust in this Oscar-nominated episode of May the Best Brand Win on Entertalk Media because I’ll give you the actual truth. And we’ll also talk about which organizations won and lost this week in marketing & communications so join me, won’t you?  

There was a time when I believed in common sense. I thought that people grew up, became educated and while making a mistake here and there along the way, generally got things right. But I was wrong.  We don’t always share that common viewpoint and that’s cool, but there are a few things in marketing that really NEED to make sense and do not for many companies.  So we’re going to explore some of those things and talked about who stepped in it this week in marketing & communications too!  Join me for what promises to be another riveting episode of the Emmy-Award winning May the Best Brand Win program on Entertalk Media.

Episode 90: Shaping Public OpinionHear more shows like this at https://entertalkradio.com/maythebestbrandwin….And how do WE feel about this issue, this movie, this event, this candy bar or even this potentially rat-infested fast food joint? A question that is asked and answered countless times per day and influenced by every news cycle, story, post and video we see.  If you’re going to be any good at PR which is about influence, then you MUST really understand public opinion, how it’s formed, why, and believe me there’s quite a bit of science (and some art) to it.  Join me on the next whirlwind episode of May the Best Brand Win as we delve deep into public opinion.  We’ll also see who’s winning and losing out there in marketing and comms and I’ll leave you with tips of how your organization can effectively influence public opinion (oh, the power!) 

It’s big, it’s loud and crazy — it’s the Electronic Entertainment Expo in Los Angeles and there we see some of the biggest brands in interactive entertainment battling for the spotlight and top honors among gamers. Tune in as I recap the show from a branding point of view and interview some cool companies in e-sports, audio and immersive reality.  Then come back to reality as we talk about who’s winning and losing outside of the trade show floor. It’s sure to be another boss-level episode of the Academy-Award-Winning show, May the Best Brand Win on Entertalk Media.  

May The Best Brand Win - Episode 88: The Other Side of the SwordHear more shows like this one at https://entertalkradio.com/maythebestbrandwinOne goal of marketing/comms is to CUT through the clutter and be seen, noticed, heard, etc.  And marketers are pretty good at cutting.  But sometimes, the exposed blade of comms can do a bit more damage than good. This week, Roseanne decided to tweet and be funny and now she’s unemployed with a good-sized crisis on her hands.  So when is the decision to stay quiet better than saying something?  We’re going to talk about this and the many fascinating overlooked aspects of communications — when the whole thing goes south on you.  All this plus a look at who’s winning and losing on the next Razzy-nominated award-winning episode of May the Best Brand Win on Entertalk Media. 

Episode 87: GDPR - The Consumer Strikes BackHear more shows like this at https://entertalkradio.com/maythebestbrandwinOn May 25, the EU/UK based GDPR rules will take effect which govern how companies can collect and use consumer data. And if you have a website on the World Wide Web that COULD be accessed by citizens of the EU/UK, this means YOU. So, we’re gonna talk about it and especially why it took government intervention to do this when the evil empire of marketers could’ve just handled it by being less creepy and invasive. Way to go digital marketers! We’ll also hit who’s winning and losing and give you some tips to make sure your web operations are GDPR-approved, which I will define as “not nearly as creepy” (NNAC). 

Hear more shows like this at https://entertalkradio.com/maythebestbrandwinYou see it (or smell it) everywhere regardless of whether or not you reside near a pasture per se. It’s BS, and beyond the hype, half-truths, misstatements and outright falsehoods, there actually is science behind WHY it exists and what purpose it serves. So get your shovels and rubber boots ready as we dive deep into it and learn more about a recent Smithsonian experiment about BS and communications. Of course, we’ll also show you who’s REALLY full of it as we examine which companies are winning and losing this week in marketing. So join me for another fragrant and award-winning episode of May the Best Brand Win on Entertalk Media.  

The problems are out there just waiting to be solved and who ya gonna call?  That’s right, get ready to be vastly disrupted by some startups and their own ideas about marketing & communications.  I recently traveled to Irvine, Calif to attend the annual Eurekafest event and talked with a handful of startups about their challenges and triumphs in marketing. Join me and be inspired to dump your day job and start solving stuff out there on the next touching episode of May the Best Brand Win on Entertalk Media: home of May the Best Brand Win. 

Wow, there are quite a few companies just stepping in it right now and thus, we’re doing a show all about it — specifically what marketing & communications can DO about it for such contenders as Allegiant Airlines, Starbucks and even Facebook.  And we’ll also hit who’s winning and losing this week so join me for this very special heartwarming edition of May the Best Brand Win only on Entertalk Media.  

Let’s face it, people - there’s a whole lotta stupid in this world.  Much more than can be addressed on this or any hour-long show.  But we will try nonetheless to address the topic of “why in God’s name did you SAY that?” and we’ll provide some educational tips on how your company or brand can stay firmly planted on the “not stupid” side of communications on a regular basis. It’s actually much easier than you might think. Of course, as is our custom, we will hit who’s winning and losing this week on a another sure-fire hit episode of the Grammy-winning podcast May the Best Brand Win only on Entertalk Media.

Making audiences aware of what we’re doing is a big job for marketing. But sometimes company leaders are “uncomfortable” with the bright spotlights of media coverage and elevated profiles. In today’s Webby-Award winning episode of the program, we’ll talk about the spotlight, what to do to prepare, and how to shine in those moments. We’ll also shine some truth on who’s winning and losing in marketing & communications this week.  Let’s get ready for your close-up!  

Marketing today is about mastering PESO when dealing with media. But what is paid, earned, shared and owned look like in the REAL media mix world? Just like a good DJ, you have to know how to mix this stuff up to keep your audiences dancing all night long. We’ll also see who’s winning and losing in marketing & communications this week. So join me as we explore the amazingly misunderstood world of PESO on the new episode of the Oscar-winning show May the Best Brand Win on Entertalk Radio.

Generally, consumers (both b2b and b2c) do NOT trust marketing. And WHY would they? We have created a society where companies think it’s PERFECTLY fine to call, e-mail, text, interrupt and just bludgeon the customer or prospect over the head until they finally fall to their knees, give in and buy something. How do we build trust, How do we lose it and why should trust be the goal of ALL marketing programs?  We’ll dig into those big questions and more—and we’ll also talk about who’s winning and losing this week in marketing. So join me for another ESPY-winning episode of May the Best Brand Win on Entertalk Media.