May The Best Brand Win

Approaching the brink of bankruptcy once again Gibson keeps on stepping in it and this week’s comments from Henry J really didn’t make things better.  According to news sources, he spent a lot of time blaming the company’s financial troubles on “problems with the guitar retail industry” and “purists”. :) Normally, this would be just a quick “losing” bit on the show, but I feel this idea of “blaming the customer” happens more often than you think and deserves a whole show about it. We’ll look at who else is doing it, why it’s so dumb and of course what you should be doing instead. And fret not, (get it) gentle listeners cause we’ll also hit who (other than Gibson) might be winning and losing this week in marketing and communications.  Join me, won’t you?  

“What gets measured gets managed,” they say and that’s certainly true.  But how do measure marketing’s success or failure in a given organization?  What are the key metrics today that need to be watched?  And which ones don’t matter at all?  I’ll share all of these answers and more with you on the next Tony-award winning episode of May the Best Brand Win on Entertalk Media.  We’ll also hit who’s winning and losing (by pretty much anyone’s standard) and I’ll give you some real-world 2018 measurement tips and tricks that will elevate your company’s marketing to the next level!  

Mid-February is all about LOVE! And in today’s world, the press just aren’t getting much of it. Squeezed to the literal breaking point by lack of money, lack of time and lack of respect, the press are dwindling and that’s not good for anyone. So this show will be all about showing some much-needed love to our fourth estate, the press and of course we’ll talk about who is winning and who is losing this week in the fantabulous world of marketing & communications. Join us for a virtual group hug on the next award-winning episode of May the Best Brand Win on Entertalk Radio and also LIVE videocast on Periscope @RobertsonComm!

In the battle to win customer’s hearts and minds (and boost sales) marketers will do/try just about anything and that’s why we have such fun things as telemarketing, retargeting ads, chat bots and sponsored social media posts.  None of these are a good idea if you’re doing marketing for long-term solid customer relationships and not short term sales.  Most marketing teams don’t even consider the amount of collateral brand damage done by tactics like these. Join me for yet another Congressional Medal of Honor award winning episode of May the Best Brand where we’ll discuss all of the damage being done and how YOUR brand can steer clear of it for good. We’ll also talk about the Super Bowl ads and who’s winning and losing this week in the wonderful happy world of marketing & communications.  

2,000 companies, 115,000 of your closest personal buds, millions of dollars spent (on beer) and everyone asking the same question — WHO won this year? Well, marketing’s most opinionated branding expert is back to talk about who won, who lost and who everyone should be watching in the years to come. Of course, we’ll also hit who’s winning and losing in the larger (and more credit pre-approved) world of companies doing marketing related stuff out there. So join us for our first LIVE show in nearly two months (cause that’s how long the rehab process apparently takes). Let’s do this!   

As anyone told you that YOU have a great year-end. Shapely, supple and dare I say bouncy? Wait, are we still talking about marketing & communications?  Yes, we are and in this action-packed episode of May the Best Brand we’re going to do a little year-end review — what worked and what really didn’t and also what trends can we expect to see in 2018!  So do you squats and tune in as we also hit who’s winning, losing and harassing this week in marketing.  We’ve had great shows before but this one is going to easily win the Lombardi Trophy and the Stanley Cup (we think).  

For more shows like this one, visit http://entertalkradio.com/ and Connect To All Things Music.According to mind scientist (best job ever) Antonio Damsio “More may have been learned about the brain and the mind in the 1990s - the so-call ‘decade of the brain’ then during the entire previous history of psychology and neuroscience. And marketers need to be steeped in this stuff like a warm cup of camomile.  So we’re going deep into the mind to talk about co-created messaging and mental frames. You will be able to amaze your friends and be the life of any party after this American Music Award winning episode of May the Best Brand Win on Entertalk Radio.  

The professional services business is all about relationships which are (surprisingly enough) two-way streets. And sometimes clients (whether they be internal or external) need to respectfully and politely be shown the business end of the door. Join me for another “Motor Trend Car of the Year” Award-winning episode of May the Best Brand Win where we’ll explore the client/service provider relationship and how to end it if needed. We’ll also hit who’s winning and losing and give you some tips on how to be a great client — so don’t miss it!  

According to recent polls more than 80 percent of Americans get their news primarily from social media sites these days. …And it’s that pathological need to attract Likes and clicks that is fundamentally changing the journalistic landscape. When exactly did journalism abandon it’s primarily objective to “inform” and instead choose to “incite?” Do they curate content especially to make people angry? Why? Does it work? We’re gonna dig into those burning questions and more on the next Nobel-Peace-Prize-winning episode of May the Best Brand Win on Entertalk Radio.

One of the greatest threats to communication has always been marketing. Sometimes devoid of ethics, common sense and any thought in general, armies of marketers strive forth everyday to get THEIR messages across at any cost to them, you or society.  Why is that?  I mean, why is there is SO much bad marketing out there and we just accept it? And some of it, including pharmaceutical advertising, can be down right evil. We’ll also hit who’s winning and losing this week — So let’s face all of our demons on next Peabody-Award-winning rendition of May the Best Brand Win on Entertalk Radio. 

People who have heard me speak over the years or worked with my company know that my view of branding is based on human emotional transference. Dale Carnegie famously said “when dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” But are all emotions really equal?  I’ve recently had a breakthrough in this area and want to share it with you guys.  We’ll also dig into who’s winning and losing this week in marketing & communications on the next highly emotional episode of May the Best Brand Win on Entertalk Radio.  

Marketing & Communications has never been easy, but today there are all new curveballs coming at you daily. In this episode of the Tony award winning hit “May the Best Brand Win” we’re going to talk about confusion and how it screws things up. Specifically, we’re gonna hit a few confusing topics like the recent FTC guidelines for influencer marketing, outside interference in our largest social networks by foreign interests and hyper-political comms aimed at boycotting and praising brands.  And somehow, we will make some sense out of this mess in 60 minutes or less. We’ll also hit who’s winning and losing this week in Marketing & Communications as always so join me for what is sure to be yet another episode of May the Best Brand Win.  

Segment 1: Joining us today we have two of the top dogs from software developer Distillery in Santa Monica: Andrey Kudievskiy and Sam Wheeler. Segment 2: Winning and Losing, Pocket List of news stories and good, bad and ugly from marketing world this week.Segment 3: Distillery Tips for Mobile Software Brandinghttps://distillery.com/

As communicators, the language we use is important. It “says" something beyond the meaning of what we’re actually saying. All languages are just shared agreements among groups of people over time to say that certain words and symbols stand for certain things — and they evolve over time. In this episode of the Emmy-winning May the Best Brand Win, join me as we explore language and give you some tips to tighten it up and cut the crap so that the people you’re trying to reach agree that you’re not completely wasting their time. We’ll also tackle who’s winning and losing this week in marketing & communications. It’ll be epic.  

My guest today is Dalip Jaggi, “The Principal” at Devise Interactive here in Orange County. He’s a networker, a very creative guy and has his own views about how to get the arrow to the target. 

It seems that everyone today is looking for  “bold, creative, out-of-the-box ideas to break through the clutter and noise.” But, what if I told you that your outside the box ideas are about to make your conservative butt SUPER DUPER uncomfortable in that cushy chair.  Guess what?  Great marketing is NOT safe marketing. In this episode we’re going to tackle the paradox of what most companies want yet are going to be too afraid to actually implement. We’ll also dig into who is winning and losing this week in the wonderful never-ending story that is marketing & communications. Join me if you dare!  

The purpose of communications is to convey meaning from one life form to another.Need to warn another caveperson that a big honkin’ sabre tooth tiger is coming up FAST and ready to chow down? That’s a great time for extremely DIRECT communication like “DUDE…RUN!!!”  The first communicators really got it done. But somewhere in the mystical magical world of getting more “evolved” and “older” we just started spouting out stuff that we COMPLETELY understand, but the audience has no idea what we’re saying. So this week we’re talking about meaning and how to make sure it doesn’t get lost on your audience during your fabulous marketing & communications process. We’ll also hit who’s winning and who’s losing this week on another totally amazing and meaningful episode of May the Best Brand Win on Entertalk Radio.  

There are few things as misunderstood in our modern age as public relations except maybe the touchdown celebration rules in the NFL. Frequently called “spin” and “schmoozing” and other polite variations of bullsh#$, this extraordinarily powerful marketing arrow will make any company’s quiver complete. This episode will tackle the misconceptions around PR that exist today and show you why public relations is something you need to know about, use and master in the very non-trusting consumer world of 2017 and beyond. And we’ll also have a fresh batch of winners and losers to talk about on the next edu-taining episode of the May the Best Brand Win on Entertalk Radio.  

One the greatest enemies of creativity in the world today is the opinions of others who probably aren’t as creative and don’t have near as much guts as you marketers do. If you’re in a client situation, the client makes suggestions to “improve” the work on the way to approvals, but they aren’t really the experts so the work actually can suffer quite a bit. How can you get your creative ideas through the gauntlet of idiocy present in most human-based organizations? Well, tune in to this episode and we’re gonna talk about it and give you some tips and tricks for maximizing your creative output even in the most conservative of marketing organizations. We’ll also see who’s taking chances and winning (or losing) because of them. It won’t be safe or politically correct in any way, but it’s gonna be fun!

Webs. Spiders use them to catch their prey, stab them and eat them. But in 2017, who is the spider and who if the fly in this equation? To answer burning questions like these I’m brining in the big guns of Titan Creative CEO John Gleneicki who builds brands on and off the Web. Part artist, part scientist, John is the ultimate weapon and he’s going to be our guest on the next thrilling episode of May the Best Brand Win on Entertalk Radio. We’ll tag team who’s winning and losing and John will offer some tips on how to design things on the Web correctly and stay on brand. Join us, won’t you?