Better Biz Academy Podcast



Learn more about freelancing and owning your business and your time from six-figure freelancer Laura Pennington.


  • Creating a Mental Health Plan for a Freelance Business-EP084

    Creating a Mental Health Plan for a Freelance Business-EP084

    21/10/2019 Duración: 25min

    Today, I'm steering a little bit away from some of the traditional strategies I love to talk about when growing your business to think a little bit more big picture.  Have you ever created a mental health plan for your business?  Or at least for the busy seasons as a freelancer?  This is a topic that I feel connected to so personally, because I recently took the time to create what I'm calling my mental health plan. Why You Need a Mental Health Plan for Your Business Now there's a reason I'm using those specific terms. We often talk about self care in the context of being business owners. But we rarely put enough pressure on that to make it appear as important as it really is. Because self care is key, right? But it's so easy to sweep that under the rug and act like, “Yeah, that's great. Like, I love to get a massage if I could afford it or fit the time in. But whatever, I'm really busy right now, that's not going to happen.” And recently looking at my schedule, the number of things that were piled on it, and

  • My Favorite Tools for Keeping Track-EP083

    My Favorite Tools for Keeping Track-EP083

    14/10/2019 Duración: 16min

    In this episode, I am going to nerd out with some of my favorite strategies, systems, and software that will help keep you organized. When I first launched my freelance writing business in 2012, it was okay to be a little bit disorganized.  It was also okay to not really have one consistent place where I was communicating with clients or keeping track of my research and deadlines.  Why?  Because I didn't have that many clients at the time. So whether you're starting right now or you're already in the intermediate stages of your freelance business, it is much easier to build in these strategies and tools now.  They'll be there to support you when your business grows. So these are some of my favorite tools for keeping projects and clients organized. My very first tip, no matter where you're at, and whether you've invested in software yet or not, is to write everything down that comes in as a potential project. You have to have a way of key keeping track of the projects that have deadlines associated with them.

  • How to Use Test Projects As A Freelancer-EP082

    How to Use Test Projects As A Freelancer-EP082

    07/10/2019 Duración: 13min

    It's time for another episode of the advanced freelancing podcast. And thanks for finding me here. Whether you're in my facebook group, Mastering Your Freelance Life with Laura, discovered my freelance services on LinkedIn, or found me through my website, I'm thrilled that you're here. It's my mission to make freelancing something that you enjoy doing,  Something that fits into the rest of your life so that you can optimize your business and your goals as much as possible and feel really confident about how you approach your business and how you choose to scale it. Today, I want to talk about why test projects are so important. Yes, even for those advanced freelancers. I'd argue that test projects are more important for advanced freelancers than even beginners because we have to be choosy about who we work with. And test projects are an excellent opportunity to see if the client likes you. And if you like the client. One common mistake that a lot of freelancers make is to think about this

  • Scheduling Tips for Advanced Freelancers-EP081

    Scheduling Tips for Advanced Freelancers-EP081

    30/09/2019 Duración: 15min
  • 10 Habits of Successful Six Figure Freelancers-EP080

    10 Habits of Successful Six Figure Freelancers-EP080

    23/09/2019 Duración: 12min

    This episode specifically is for those of you who are thinking about scaling your freelance business to six figures. I recognize that that's not necessarily everyone. Everyone has different goals for their freelance business.  For you, it might make sense just to do this on a part time basis.  Or maybe you have a day job you love that you don't want to leave.  That's perfectly fine, but I wanted to introduce you to the concept that six figure freelancers, multi-six figure freelancers, and business owners that think a little bit differently. Many of them recognize that what got them to the six figure level or close to it will not be the same thing that takes them to the next level. So they made that navigational change pretty early on in their business to be successful with where they're at. I've identified 10 habits of six figure freelancers that will go through in this specific podcast episode. Increasingly six figure freelancing is becoming more common. In fact, it's estimated that 1 out of 5 freelancers is

  • When is it Time to Hire a VA In Your Freelancing Business?-EP079

    When is it Time to Hire a VA In Your Freelancing Business?-EP079

    16/09/2019 Duración: 14min

    One of the most popular topics that comes up with intermediate and advanced freelancers pertains to hiring a Virtual Assistant. These freelancers are curious and want to know when should they hire a VA? They are also curious about how do they know it's time to bring a VA into their business?  Another piece of the puzzle is knowing how any freelancer can properly leverage this person. I have lots of different things to say about hiring a VA.  There's no way I can cover it all in one brief podcast episode. So this episode is going to be focused mostly on when it is time to hire a virtual assistant in your freelance business.  We are not going to dive too much into the process of doing it. So this is really designed for you if you don't have a virtual assistant yet in your freelance business.  It’s also for you if you may have hired one in the past and didn't have a good experience.  This episode is also for you if you've never worked with a virtual assistant before to get those creative juices flowing about the

  • Top 25 Freelance Side Hustles-EP078

    Top 25 Freelance Side Hustles-EP078

    09/09/2019 Duración: 16min

    Today I'm taking a step back to talk about what I think are some of the most profitable and in-demand freelance side hustles to consider. Now, if you're an advanced freelancer, which you probably are just for checking out this podcast, you probably already know your niche. You may have been working in a freelance side hustle or even scaled it up to a full-time career, but this episode will still be helpful for you because you might be thinking that it's time for a change. You might be interested in making a transition and pivoting to offering a different type of services, and this is what I love about freelancing. When we don't love doing something anymore, it's okay to incorporate another type of freelancing as a side hustle. It can be a great way to test out whether or not this is something that you're interested in.  Stay tuned because if you listen to this entire episode, you're going to get a link to be able to sign up for my full PDF that goes into great detail on the top 25 most in-demand freelancing

  • Behind the Scenes of My Book Launch-EP077

    Behind the Scenes of My Book Launch-EP077

    02/09/2019 Duración: 17min

    I’m stepping out of the box of talking about advanced freelancing for this particular episode because I have had a number of people reach out to me about the process of marketing a book.  I recently wrapped up the launch of my first book “How to Start Your Own Freelancing Business” published by Entrepreneur Press in July 2019. If you have been following me, you already know this is the book I wish I had when I started out as a freelance writer.  And that is what I kept in mind when I was writing this book.  I don’t really talk about the craft of writing, but I do talk about how to set yourself up for success working with clients, what you need to know about marketing, what typical days look like, etc. This book was published very quickly when you think about the traditional timeline of publishing. So that gave me a very condensed timeline to come up with a plan for launching and marketing this book.  In this episode, I’m going to dive into the “behind the scenes” of my book launch and what it really takes to

  • Don’t Put All Your Freelance Eggs in One Basket-EP076

    Don’t Put All Your Freelance Eggs in One Basket-EP076

    26/08/2019 Duración: 17min

    I have to get on my soapbox and talk about a topic that’s very important as a freelancer.  It’s something that most freelancers probably already know, but it’s still something I feel needs to be discussed.  Why? Because it’s so important to protect yourself. Why You Should Always Have More Than One Freelance Client or Lead Source  The idea is not to ever let any one thing be the source of your success. Variety, different sources of income, and different sources of marketing are all critically important for a freelancer.  We never want to put all our eggs in one basket.  However, it happens all too often with freelancers.  It happens when a freelancer finds something that really works from them, but they don’t see the challenges of having just one client or one form of marketing. These two things can set you up for failure in a big way.  Think about when you had a traditional job.  It can be nerve wracking to work as an employee because if you are an at-will employee, at any point in time your employer can ter

  • What to Do When Nothing is Converting with Your Clients-EP075

    What to Do When Nothing is Converting with Your Clients-EP075

    19/08/2019 Duración: 17min

    Have you ever had the OPPOSITE of what I call a “King Midas Day” or even week in your freelancing business?  What I mean is it feels like nothing is going to work.  You feel like a failure.  It feels like your business is imploding right before your eyes!  Does this sound familiar?  Well if you are having that kind of day or week I want to encourage you to take a step back!  Get out of your house!  Most times this will give you some space and allow you to gain a fresh perspective to come back and be able to troubleshoot.  Sometimes it really is an off day and other times it’s our own mindset that is holding us back. What should you do if nothing is converting with your clients? It blows my mind when I see posts in a Facebook group with people saying they had sent 100s of pitches and had a website up for a long time, but still hadn’t gotten their first client.  In my early days of coaching freelance writers, I had a girl come to me who had literally sent out 200 pitches on Upwork.  And not one of those had eve

  • How to Handle Slow Seasons in Your Freelance Business...6 Things To Do-EP074

    How to Handle Slow Seasons in Your Freelance Business...6 Things To Do-EP074

    12/08/2019 Duración: 19min

    Welcome to another episode of the Advanced Freelancing Podcast.  Today’s topic is getting through a freelancing dry spell.  I don’t care what anyone says, one of the most important things to know as a freelancer is when you might encounter a dry spell.  It’s key for every freelancer to know how to prepare yourself for it.  You need to have a plan to address what to do when things get slow. It can happen to any of us.  It actually happened to me recently.  I let go of 2 clients and at the same time, another client had to pause all of their marketing operations.  This was a SIGNIFICANT loss in income.  BUT...even in these moments you have the opportunity to think about how you going to overcome it.  Hopefully, you have done some of the leg work in advance to be able to help protect yourself through this dry spell. One of the things you need to focus on and be aware of in your freelance business is building it up to the point of sustainability and replicating your results every month. It can be very frustrating

  • What is a Freelance Coach and How Does It Work?-EP073

    What is a Freelance Coach and How Does It Work?-EP073

    05/08/2019 Duración: 15min

    Welcome back to the Advanced Freelancing Podcast!  Today I’m going to talk about something that is going to help supercharge where you’re at with your freelance business.  It can also help you overcome obstacles in your business much faster than if you were having to work through things on your own. Since I started I started my freelance business there have been more resources added to the internet, books, and other places to learn about freelance writing.  However, that’s now always enough to get you where you need to be.  I have read practically every book there is on freelance writing.  I have also interacted with coaches.  I have attended conferences.  All of this has been helpful and I have picked up different tidbits here and there.  But one of the ways to absorb a lot of information more quickly is to choose to work with a coach.  For a long time, I was resistant to working with a coach.  I had the mindset of being afraid to let anyone else into my business.  What if they messed it up?  What if they tr

  • I Wrote a Book About Freelance Writing-EP072

    I Wrote a Book About Freelance Writing-EP072

    29/07/2019 Duración: 20min

    Hello again!  Welcome to this episode of the Advanced Freelancing Podcast.  Today I’m deviating a little bit from my “traditional” podcast episodes to discuss some information about my book!  If you haven’t heard, my first book published with Entrepreneur Press officially came out on July 16th, 2019. I want to share some “behind the scenes” info with you!  I want to tell you why I chose to write this book.  I also want to share why I think writing this book will not only benefit my coaching and consulting business, but also my freelance writing business as well. “I believe that everybody has at least one book inside of them.” -Laura Briggs Now, there are a lot of reasons why we put off writing these said books. But I want to encourage you, especially if you think that writing a book would be great for your personal development or your business! Writing a book for freelance writers is kind of a no brainer.  It was an excellent vehicle for me to be able to show off my writing abilities.  It doesn’t matter if y

  • Toxic Freelance Clients: You Can’t Afford to Keep Them-EP071

    Toxic Freelance Clients: You Can’t Afford to Keep Them-EP071

    22/07/2019 Duración: 20min

    Today I’m talking about one of the topics that I am most passionate about...toxic clients.  Why am I so passionate about this topic? This really matters because not only have I worked with toxic clients personally, but I have also privately coached other freelancers who have dealt with toxic clients. That become a key component of what we work on together.  I have helped them to even identify the underlying patterns that can cause you to end up with toxic clients again and again. A toxic client is someone who drains all the energy and life force out of you.  They are overbearing, overwhelming, and have lots of extra requests from you usually without more pay.  They tend to produce emotional responses in the freelancers that they work with.  This means they produce emotions like frustration and anger. They can even cause you to feel burnout because toxic clients bring out the worst in you. If you work with clients that you generally love working for it will be easy to spot toxic clients because of how they mak

  • Should Freelancers Work with Startups?-EP070

    Should Freelancers Work with Startups?-EP070

    15/07/2019 Duración: 17min

    Welcome to the 3rd episode in the reboot of this podcast.  The focus of this podcast is now Advanced Freelancing.  If you haven’t gotten caught up on this change then jump back two episodes and find out why I rebranded this podcast and what you can expect from it.  Now let’s get into today’s episode. Today’s episode is all about the freelancer’s guide to working with startups.  There are so many businesses that start up daily.  There are lots of businesses that also close within the first year of starting up.  And even business that make it 2-3 years in business still aren’t guaranteed to stand the test of time.  There of millions of startups that are out there and some are successful but a lot of them aren’t. a freelancer should you work with startups? As a freelance writer, I have been contracted and contacted by LOTS of startups.  I always go in a little bit cynical. Why is that? Because sometimes the excitement of the startup fades over time which ultimately leads to the end of the business. “The

  • Five Things I Wish I’d Known When I Started Freelancing-EP069

    Five Things I Wish I’d Known When I Started Freelancing-EP069

    08/07/2019 Duración: 14min

    I’m now seven years into my freelance journey, and the last six of those have been as a full-time freelancer. I’ve been through the beginning stages, the ups, the downs, the struggles, and the successes. In this episode, I’m reflecting back on what it was like when I was just starting my business and what I’ve learned since then. Is there something you wish you had known when you started your freelancing business? Share with me on LinkedIn. Let me know you are listening and enjoying this podcast by writing a review on Apple Podcasts! In this episode, you’ll learn: the 5 different things I wish I had known when I started freelancing. what I would tell 2012 Laura as she started her business. the most important thing I’ve learned that is important for every freelancer no matter what stage of business they are in. Resources mentioned: Connect with me on LinkedIn Pre-order my book - Freelancing 101

  • Welcome to Advanced Freelancing: Podcast Reboot-EP068

    Welcome to Advanced Freelancing: Podcast Reboot-EP068

    01/07/2019 Duración: 15min

    Hello, and welcome… again! I’m relaunching my podcast, and if you were a listener a few years ago, you’ll notice this podcast has a completely new name and approach. This relaunched podcast is geared specifically towards intermediate and advanced freelancers who are on the cusp of scaling their business in a big way… in their OWN big way! The techniques, strategies, and resources I’ll be talking about are geared towards freelancers who are well past those beginning stages of starting a business. If you are tired of hearing about the recipe that you MUST follow to be successful, the steps you HAVE to follow to get more clients, the niche you MUST be in to grow your business, then you’ll want to tune in to this podcast each week. Make sure you subscribe so you get notified when a new episode is released! Have a topic you’d like me to talk about? Send your idea to: In this episode, you’ll learn: what has changed for me since I first launched a podcast over two and a half years ago. why

  • What Might Happen if You Dont Have a Freelance Contract-EP067

    What Might Happen if You Don't Have a Freelance Contract-EP067

    05/12/2017 Duración: 18min

    Hello fans of Better Biz Academy! Today's episode is inspired by numerous posts I have seen in various Facebook groups and emails that I tend to get about whether or not people really need a freelance contract and how on earth you find one and what should I put in there etc. So, today I am only going to focus on one particular aspect of the whole contract debate, which is: what happens if you don’t have one.

  • The Tools I Use to Produce My Podcast-EP066

    The Tools I Use to Produce My Podcast-EP066

    28/11/2017 Duración: 17min

    Welcome to this episode of the Better Biz Academy podcast where I talk about the tools that I use to make podcasting possible and how you can easily and quickly launch a podcast yourself. It's becoming very popular for people to think about podcasting because a lot of people are listening to podcasts now. By the time you're hearing this episode, I've had my podcast and have been recording for over a year and there have been quite a few things that I've learned in that process. This is a quick, action-packed episode about the tools that I use to make podcasting easy. I have tried a number of different tools in the process of having a podcast. Some of them I loved and some of them I eventually let go, but I now have a few favorites — to record my podcast, to make sure that it's edited properly, and to publish it with minimal fuss.   Links: Udemy Course: How to Launch a Podcast in 30 Days or Less

  • Retainers: How they work, what to expect, and how to land them-EP065

    Retainers: How they work, what to expect, and how to land them-EP065

    10/10/2017 Duración: 16min

    Join Laura on this episode to learn about retainers - what they are, why many freelancers love them, and more importantly, how to make the most out of working on retainer.  Some pros of working on retainer: Better month to month income forecasting Fewer clients, deeper relationships Less time on marketing your freelance skills More time on actual service delivery Better control over your own time Making the most of the retainer work arrangement: Design your services around a recurring client need Articulate in your pitch what's in it for the client - time, money, value-add services?  Understand that it is OK to say "No". Be selective about who you work with.          Links: Better Biz Academy New Freelance Writer Starter Pack: SEO Copywriting and the Guide to Killing it on Upwork

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