Better Biz Academy Podcast

Informações:

Sinopsis

Learn more about freelancing and owning your business and your time from six-figure freelancer Laura Pennington.

Episodios

  • What to Expect from Better Biz Academy in Fall 2017 and Beyond-EP064

    What to Expect from Better Biz Academy in Fall 2017 and Beyond-EP064

    03/10/2017 Duración: 20min

    Episode number 64 is an interesting one because Laura talks about how she achieved four $20k months in a row over the summer, and what it took to get there.  In this episode, you'll hear about how she's had to critically assess the different parts of her freelance business and focus her attention only on those projects and clients that fit the direction she was headed. She also reflects on the tough decisions that come with onboarding bigger clients, and what that means from a client portfolio management standpoint.  Coming soon in the Better Biz space is a new Facebook group that delves into freelance marketing mastery, particularly for freelancers looking to succeed on Upwork. It's called "Make Money on Upwork - Freelance Marketing Mastery."    Links: Guide to Killing it on Upwork course  

  • 6 Ways Graduate School Helped Me Become a Better Freelancer-EP063

    6 Ways Graduate School Helped Me Become a Better Freelancer-EP063

    26/09/2017 Duración: 19min

    Hello fans of Better Biz Academy. I'm excited about this episode because I'm going to do something a little bit different and I'm going to talk about six ways that graduate school, in particular, has made me a better freelancer or a better freelance writer. I decided to do this particular episode because there are a lot of people that I know in graduate school who could really benefit from thinking about developing a freelance career as an editor or writer or honestly as anything else that they are passionate about. And all too often, these opportunities are never presented to people in that scenario. In fact, in graduate school when I was doing my Master’s program, I wish I had known about becoming a freelancer. There have been times when I have reached out to local universities to offer to give a free talk to their classes in digital media or the English department or the career department and I will get rejected because they say, well freelancing is not a career. They are so focused on those graduation job

  • Freelance Writing, Editing, and Proofreading: Complementary Services-EP062

    Freelance Writing, Editing, and Proofreading: Complementary Services-EP062

    19/09/2017 Duración: 17min

    Laura is back for an episode that goes into the complementary services that you can add on to your menu of services either at the beginning of your freelance journey or as you take your company and writing skills to the next level. There are a lot of complementary services that you can offer along with your writing services, and Laura talks specifically about editing and proofreading. These complementary services can really be crafted around your unique freelance writing goals, which makes them an ideal addition to your service offering, but they are also a great way to build your confidence and credibility in the field.  When pitching your expertise, Laura goes into the importance of focusing on your writing background and showcasing your talent. She also shares some tips and advice on how to effectively manage your end to end process based on her own experience.   Links Better Biz Academy How to Become a Freelance Editor Udemy Course  

  • Preparing for the Back to School Freelance Busy Season-EP061

    Preparing for the Back to School Freelance Busy Season-EP061

    29/08/2017 Duración: 19min

    Laura is back with a solo appearance and she is tackling the feast or famine cycle almost every freelancer is familiar with.   It doesn’t matter what you do in the freelance world – whether you’re a virtual assistant, a designer, or a writer – it can be hard to view the slow seasons positively but in this episode, Laura talks about how these down times are the perfect opportunity to up your game and prepare for the busy season (which will come!) or even to get all the pieces of a big marketing push together so that you are ready to take advantage of the upward swing when it happens. There are many seasons to the freelancing experience and knowing when they are and what you're going to do with them can really help you embrace the craziness that is being a freelancer.   Website: http://www.betterbizacademy.com/ Online Courses: http://bit.ly/2iGor8u    

  • Youre Doing it Wrong: Freelance Writing Project Pitching-EP060

    You're Doing it Wrong: Freelance Writing Project Pitching-EP060

    22/08/2017 Duración: 24min

    Welcome back to the Better Biz Academy Podcast! It’s the end of August so we're getting ready to head into what I like to call the freelance busy season. Having just reviewed 212 freelance writing applications for a client project I am managing, it was shocking to see how many people were doing things in the pitching process that were costing them the opportunity to land a new client. When you are pitching a new client, you could be the only person who's sending them an email, or one of hundreds others. Either way, you need to stand out from the crowd and avoid these freelance pitching mistakes. I also have a YouTube video that goes into a shorter version of this, so if you don't want to listen to the full podcast episode but want to get the gist of it, go ahead and check out that video right here - https://youtu.be/xLG2CMQ9KKM.

  • Upwork in 2017/2018: Is It Still Worth It?-EP059

    Upwork in 2017/2018: Is It Still Worth It?-EP059

    15/08/2017 Duración: 21min

    Welcome back to the Better Biz Academy podcast! As we transition out of the summer and into the fall, I think now is the perfect time to talk about successfully riding the feast or famine cycle freelancers typically experience at different points in the year and which marketing strategies are still the most effective for those in the industry. One of those is Upwork. 

  • Retainer Work and Magic-EP058

    Retainer Work and Magic-EP058

    08/08/2017 Duración: 17min

    Laura returns to walk her listeners through a critical shift she made in her freelance business that had a massive impact on her ability to earn money and only work with her ideal clients. If you are new to the freelance world and are still juggling ten, or If you are new to the freelance world and are still juggling ten, or even twenty client projects, this episode is for you! In it, Laura explains how one-off and retainer clients are different, as well as how you might start the process of converting one-off clients into retainer arrangements.

  • Top Mistakes New Freelance Writers Make-EP057

    Top Mistakes New Freelance Writers Make-EP057

    01/08/2017 Duración: 27min

    Laura returns with another solo podcast to share the most common mistakes made by freelance writers. She offers advice in several areas of freelance basics, including the way you position yourself and your services to potential clients, as well as managing your own expectations going into the freelancing world. Learn from the best as Laura shares her personal experience as both a freelancer and a project manager, hiring and managing other writers. If you’re just getting started in the freelance writing business, this podcast is a must-listen!

  • Automated Marketing to Your Ideal Clients with Oguz Konar-EP056

    Automated Marketing to Your Ideal Clients with Oguz Konar-EP056

    27/07/2017 Duración: 22min

    85% of small business fail within the first 12 months because new entrepreneurs don’t take the time to identify and understand their ideal customer. If your new venture is struggling to get off the ground because you are hurting for clients, today’s guest is prepared to offer guidance around getting your product or service in front of the right audience and then creating an automated system of lead generation to produce consistent sales. Oguz ‘Oz’ Konar grew up watching his father start business after business, all of which ended in bankruptcy. Motivated to understand what makes a business successful, he studied sales and marketing strategy to identify common mistakes made by aspiring entrepreneurs – and how to avoid them. With seven years of sales management and marketing experience under his belt, Oz founded Local Marketing Stars to assist small business owners in the implementation of productive marketing strategies. He has written two books about online marketing and marketing automation, and he is curren

  • A Framework for Action with Business Strategist and Energy Ninja Jill Ethier-EP055

    A Framework for Action with Business Strategist and Energy Ninja Jill Ethier-EP055

    25/07/2017 Duración: 20min

    What is holding you back from pursuing the life you want? In most cases, the answer is fear. Change makes us really uncomfortable, and our brains are wired to resist anything that takes us outside our comfort zone. But today’s guest is ready to help you forge a new neural pathway and expand your comfort zone through clearly defined goals and strategic action. Jill Ethier is a personal strategist who combines her passion for business with the power of energy to mentor aspiring entrepreneurs who want more in every aspect of their lives, from business to relationships to health and personal growth. Her online programs provide the framework to shift your mindset, reclaim your power, and fulfill your purpose. Jill spent a number of years as the Director of Marketing for SIGA, managing four casino marketing departments. After the passing of her young daughter, she knew she wanted to live her life differently, and Jill began to study Feng Shui and other energy disciplines. In 2000, she united her love of business st

  • Choosing the Right Clients with Elizabeth Thompson of House Style Editing-EP054

    Choosing the Right Clients with Elizabeth Thompson of House Style Editing-EP054

    20/07/2017 Duración: 23min

    As new entrepreneurs, we are hungry for clients. It can be tempting to take on a project that doesn’t feel quite right because we need the money and want the experience. But today’s guest argues that a poor fit leads to immense frustration, and she is here to offer strategies that will help you determine whether a client is a good match on the front end so that both parties feel comfortable moving forward. Liz Thompson earned her undergraduate degree in communication, then pursued master’s degrees in English and literature. She worked in editing and communication in the corporate world for 15 years before taking the leap into entrepreneurship. When Liz got married two years ago, the timing was right to start her own firm so that she would have the flexibility to stay home and raise her new blended family. Liz is on a mission to help writers find and refine their voice and share their stories with the world. She takes on fiction and non-fiction projects, and she loves to edit cookbooks. Today Liz shares her se

  • Choosing the Right Coaching Program with Executive Leadership Coach Susan Barber-EP053

    Choosing the Right Coaching Program with Executive Leadership Coach Susan Barber-EP053

    18/07/2017 Duración: 22min

    If you want to make a change in your business, but you are unsure how to go about it, you may benefit from enlisting the help of an executive leadership coach. But how do you choose the right one? Should you invest in a one-on-one program, or is a group setting right for you? Susan Barber has 20-plus years of experience as an IT and Leadership Executive. While working a traditional job, she pursued coaching as a side hustle, earning a certification in leadership coaching. When the company was going through a merger, she took a package and a leap of faith – and Susan M. Barber Coaching & Consulting was born. Susan is passionate about helping her clients build confidence, grow as leaders and find their authentic voice. She also seeks to bring coaches together to support each other and share resources as entrepreneurs. Today she explains the differences among one-on-one, group and mastermind programs, the advantages of a structured group coaching environment, and how to choose a program that is the right fit

  • Building Your Audience with Nathalie Doremieux of New Software Marketing-EP052

    Building Your Audience with Nathalie Doremieux of New Software Marketing-EP052

    13/07/2017 Duración: 18min

    So you’ve launched a product or service you’re really proud of, complete with a stellar membership site, but all you hear are crickets. Today’s guest has firsthand experience with this frustrating scenario, and she is here to help you learn from her mistakes and build an audience first.  Nathalie Doremieux and her husband, Olivier, spent ten years working as software engineers in Silicon Valley before returning to their native France and founding New Software Marketing in 2006. But they made the mistake of thinking that if they built a quality piece of software, people would find them. Because of their inexperience in the marketing realm, the business struggled. Down to their last $2,000, Nathalie and Olivier invested in a coach who changed their perspective, pushing them to focus on skills they might leverage to monetize quickly. It was then that they niched down to web design and membership sites, and New Software Marketing took off. Five years later, the multi-six-figure business serves entrepreneurs and p

  • Designing an Intentional Life with brb Yoga Founder Catherine Middlebrooks-EP051

    Designing an Intentional Life with brb Yoga Founder Catherine Middlebrooks-EP051

    11/07/2017 Duración: 28min

    Some of us are attracted to online entrepreneurship because of the freedom it affords us to travel, living the digital nomad lifestyle. Others of us choose web-based businesses because we want to get off the hamster wheel and spend real quality time with our kids and partners. Today’s guest is combining both of those perks and embarking on an RV adventure with her husband and two small children, traveling the country to visit family while maintaining her online venture, brb Yoga. Catherine Middlebrooks began a yoga practice in college. Ten years ago, she earned a certification to teach and began a successful corporate yoga business. After a move to Nashville, Catherine transitioned into a ‘regular job,’ using her master’s in experimental psychology to work in market research. But when her daughter was born in 2012, Catherine and her husband made the decision to be more intentional about their lives and start their own online business. At the same time, Catherine was struggling to find time for yoga. As a new

  • An On-Air Strategy Session with Better Biz Student Susan Cabezas of Being More Social-EP050

    An On-Air Strategy Session with Better Biz Student Susan Cabezas of Being More Social-EP050

    06/07/2017 Duración: 20min

    One of the major hurdles online entrepreneurs face is that of scaling their business. How exactly do you generate the client base necessary to take your venture to the next level?  Susan Cabezas quit her job as a digital marketing consultant in 2010, with the hopes of building an online business. She worked as a VA through Elance while she had her first child, but struggled to make a sustainable income and eventually went back to full-time work. She was laid off in 2013 and worked for a VA company doing subcontract work when her second son was born, but again returned to a ‘regular job’ to generate consistent income. Susan has been at her current full-time digital marketing position with a large non-profit for the past three years but has built an online social media management business as a side hustle. This venture, Being More Social, seeks to help female entrepreneurs connect with their audience and grow their businesses. Susan is also a blogger, helping busy moms live happier and be more present with thei

  • Avoiding Burnout with Brand Designer and Business Coach Carol Hampshire -EP049

    Avoiding Burnout with Brand Designer and Business Coach Carol Hampshire -EP049

    04/07/2017 Duración: 27min

    Even the most passionate solopreneurs among us can get to a point where our energy is depleted and we need a break from it all. Today’s guest admits to being the Queen of Burnout, working so hard for her clients that she forgets to give herself a break. Based in beautiful Knysna, South Africa, Carol Hampshire is a brand designer and business strategist with twenty years of experience running her own studio, Red Hot Designs. She added business mentoring to her resume ten years ago, with the intention of helping female entrepreneurs who are coaches, creatives and wellness consultants work smarter and play harder. Two years ago, Carol hit a wall. She had taken on too much, she was losing her joy, and she could no longer deliver her best work. After a week away from her desk on a sailing trip to Turkey, Carol realized that she needed to create a business around her life, not vice versa. Today she shares her best advice on avoiding burnout, connecting with clients in the onboarding process, and allocating time awa

  • Effective Mentoring Through Empathy with Success Coach Yvonne Smyth-EP048

    Effective Mentoring Through Empathy with Success Coach Yvonne Smyth-EP048

    29/06/2017 Duración: 21min

    If you want to be of service to others, the first step is seeing the world from their perspective. Today’s guest argues that the most important quality of a coach is the ability to meet your clients where they are and employ empathy as you work together. Only then can you lead your mentees to the kind of creativity and innovation that fosters success. Yvonne Smyth is a business mentor and life coach who seeks to help people Flourish – to develop empowering mindsets, to align their businesses with their values and beliefs, and to ultimately live lives of joy and fulfillment. Her greatest strength is working with people to create a compelling vision for their future, then supporting them on the journey. She is a certified NLP Practitioner, the Entrepreneur in Residence at Catalyst Inc. HQ as well as the co-founder of The Unlimited Human. Yvonne had a successful career as a managing director of a hotel and spa, but she didn’t feel like she was doing anything well. She felt guilty that she couldn’t spend more tim

  • The Ideal Platform for Emerging Entrepreneurs with Amazon Expert Adam Hudson-EP047

    The Ideal Platform for Emerging Entrepreneurs with Amazon Expert Adam Hudson-EP047

    27/06/2017 Duración: 22min

    Many aspiring entrepreneurs get overwhelmed in the face of a very long to-do list that includes designing a website, building a customer base, and establishing trust in order to draw traffic to your site. If your business involves the sale of a product, the logistics of manufacturing and distribution get thrown into the mix as well. What if there was a platform that would take care of the majority of those things for you?  Adam Hudson is the founder of Reliable Education, a resource for entrepreneurs that teaches its clients how to establish reliable online income streams via the Amazon platform. Adam developed these strategies in the conception of his own homewares brand; its products are sold exclusively through Amazon in more than 30 countries. A serial entrepreneur who has built a number of multi-million dollar companies, Adam also leads an Amazon marketing services firm. He has been featured in countless national publications, including USA Today, The Wall Street Journal and Newsweek. Adam’s interest in

  • Monetize Your Passion with Digital Product Expert Ronisha Shead-EP046

    Monetize Your Passion with Digital Product Expert Ronisha Shead-EP046

    22/06/2017 Duración: 29min

    ‘I want to help people, but I also want to be happy doing it.’   In a perfect world, we wake up every day motivated to do our work because it’s something we love. As online entrepreneurs, we are at an advantage: If we discover that we are no longer eager to get down to business, we have the freedom to shift our focus to something we are passionate about and make money while we’re at it! Today’s guest is on a mission to help solopreneurs generate passive income by monetizing their passion.   Ronisha Shead founded Bizzell Development Solutions with the intention of assisting online entrepreneurs in developing eCourses and workshops. An authority in the area of digital product creation, she has ten-plus years of experience creating online courses for companies like IBM, Dell, and United Healthcare.   Ronisha began her career in academics as a professor of composition and writing, developing classroom and digital courses. After seven years, she became weary of the college scene and transitioned to corporate train

  • Time Management for Busy Bloggers with Emily McGee of My Adaptable Career-EP045

    Time Management for Busy Bloggers with Emily McGee of My Adaptable Career-EP045

    20/06/2017 Duración: 20min

    The beauty of freelancing is the freedom it affords you to set your own schedule, and for busy moms, that is a necessity. But taking care of kiddos is a full-time job in and of itself, so how do you carve out the time to write your blog, for example? And how do you make decisions about what really HAS to be done?  Emily McGee is the founder of My Adaptable Career, an online business that advises freelancers and solopreneurs on best business practices and intentional business growth via innovative time management solutions. She works specifically with moms looking to monetize their blogs and avoid returning to a nine-to-five. Emily began her career as an English teacher before her husband’s job took them overseas. It was then that she began freelance writing in the education sphere, finally niching down to curriculum development. In January of 2016, she founded My Adaptable Career to offer general advice to other freelancers before finding her expertise in time management. Today Emily shares her best ideas for

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